Abbiati Casino Equipment

What Abbiati Casino Equipment does

Abbiati Casino Equipment S.r.l. is a privately held, family-owned Italian manufacturer of physical casino gaming equipment, founded in 1976 and headquartered in Rosta (Turin). Its core product lines are value chips and plaques, gaming tables, roulette wheels, gaming layouts (felts), electronic winning-number and min/max displays, and complementary accessories such as chairs, money wheels, and pit bureaux. Manufacturing is split across two adjacent sites and is anchored by injection moulding with RFID integration at 13.56 MHz using PJM protocol for chip authentication, CNC precision machining for tables and roulette wheels, and an in-house electronic department that builds wheel-leveling systems and displays.

The company monetizes primarily through direct enterprise sales of custom-manufactured hardware to land-based casinos and cruise-ship operators worldwide, with pricing handled via a quote-based request system under INCOTERMS 2020 ex-works. Go-to-market relies on a high-touch field sales motion supplemented by sustained presence at global industry events (G2E Las Vegas, G2E Asia, ICE London/Barcelona, IGA, NIGA, BEGE), an in-house CAD design service, and a strategic co-marketing arrangement with Patir Seating covering US trade shows for North American accounts. The customer base includes over 60 named operators across Europe, Asia, the Americas, Africa, and Oceania, including Le Casino Monte-Carlo, Casino St. Moritz, The Ritz Club London, MSC, Carnival, and AIDA Cruises. The company holds ISO 14001:2015 environmental certification and is affiliated with the European Casino Association and AGEM, with no external investors, parent entity, or public funding disclosed.

Name

Abbiati Casino Equipment

Legal name

Abbiati Casino Equipment S.r.l.

Website

https://abbiati.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Abbiati Casino Equipment S.r.l. is a family-owned Italian manufacturer, founded in 1976, of casino gaming equipment including RFID-enabled chips, gaming tables, roulette wheels, and layouts, serving land-based and cruise-ship casino operators globally through direct enterprise sales.

Ownership category

akta.pro rank

Product category

Casino Gaming Equipment

akta.pro primary industry

Gaming Chips, Plaques & Currency Handling (Chips, RFID, Drop Boxes, Cash Carts) (MPAEANAB)

akta.pro secondary industries

Casino Table Equipment & Layouts (Tables, Racks, Shufflers, Layout Felts) (MPAEANAA), Casino Management & Surveillance Hardware (CCTV, Access Control, Count Room Equipment) (MPAEANAF)

Keywords

• Casino gaming equipment
• Value chips manufacturing
• Roulette wheel production
• RFID casino currency
• Gaming table fabrication

Headquarters

HQ city

Rosa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Casino Gaming Equipment Sales: Manufacturing and supplying casino-based equipment including Value Chips, Plaques, Jetons, Gaming Tables, Roulette Wheels, and Gaming Layouts. Products are sold directly to casino operators with full CAD design and technical services as backup. Delivery terms are ex works (INCOTERMS 2020).
2. Technical Services: Full CAD design and technical services supporting the equipment sales. Custom design capabilities for layouts with customer logos and colors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Abbiati Casino Equipment S.r.l. manufactures and supplies casino-based equipment used in live gaming operations, including value chips, plaques and jetons, gaming tables, roulette wheels, and gaming layouts. The products incorporate RFID technology (13.56 MHz with PJM), CNC precision machining, electronic levelling systems for roulette wheels, and are backed by full in-house CAD design and technical services. Manufacturing is conducted at the company's facilities in Rosta (Turin), Italy.

Product overview

Abbiati Casino Equipment is a manufacturer and supplier of casino-based equipment for live gaming operations. The product portfolio centers on six core categories: Chips and Plaques (including RFID-enabled value chips), Gaming Tables, Roulette Wheels, Layouts (table felts), New Technologies (RFID security systems), and Accessories. The company operates as a single unified product line manufacturer with manufacturing facilities split into three sections: chip/plaque production with injection moulding and RFID technology (13.56 MHz PJM), table and roulette wheel manufacturing using CNC machining, and electronic departments for displays and wheel leveling systems. All products are supported by in-house Graphic and CAD Design capabilities. The product ecosystem includes complementary offerings such as casino chairs, playing cards (via Cartamundi), specialized displays (Winning Number Displays, Min/Max displays), and proprietary table games. RFID-enabled products like Perfect Cage and Perfect Counter represent the company's advanced technology offerings for chip tracking and verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Chips and Plaques

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Patir SeatingcoreGTM or Marketing PartnerPatir Seating is a strategic partner that hosts Abbiati at their booth during US trade shows (NIGA, IGA). Mrs. Misty Rodda, Abbiati's Business Development Manager for The Americas, represents Abbiati at Patir Seating's booth, enabling sales coverage in the North American market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Cartamundi: Global playing card and game publisher that supplies casino-grade cards. Already a partner supplier to Abbiati, and represents the adjacent supplier ecosystem Abbiati participates in for casino accessories.

Direct peers

• Paulson Chips: US manufacturer of high-end ceramic and clay composite casino chips and plaques, directly competing in Abbiati's flagship chips-and-plaques category for premium and mass-market casino customers.
• Matsui Gaming Machines: Japanese casino equipment manufacturer producing chips, layouts, and table-game products with strong Asia-Pacific distribution — directly comparable to Abbiati's geographic reach and product scope.
• Bourgogne et Grass (B&G): French manufacturer of casino chips, plaques, jetons, and gaming accessories with a similar premium European heritage positioning, competing head-to-head with Abbiati in European casino markets.
• TCSJOHNHUXLEY: UK-based manufacturer of roulette wheels, gaming tables, layouts, and chipping machines — directly overlapping with Abbiati's roulette, table, and layout product lines and serving the same global casino operator customer base.
• Gaming Partners International (GPI): Major global supplier of casino currency (chips, plaques, jetons), gaming tables, layouts, and RFID solutions. The closest direct competitor to Abbiati across nearly every product category.
• Angel of Merthyr: UK manufacturer specializing in casino furniture, gaming chairs, and ancillary equipment — closely comparable to Abbiati's accessories and chair offerings for casino floors.
• Chipco: Manufacturer of custom casino chips, plaques, and gaming tokens. Competes in the same custom, made-to-order casino currency niche that Abbiati serves.

Broad incumbents

• IGT (International Game Technology): Diversified gaming equipment and technology provider with table-game products, slots, and casino management systems. Competes broadly with Abbiati in casino equipment procurement contexts.
• Scientific Games: Global gaming giant offering slots, table products, lottery systems, and iGaming. Overlaps with Abbiati in table-game equipment but operates at vastly larger scale with integrated software and CMS offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AbbiatiCasino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abbiati Casino Equipment