What Rinaldi does

Rinaldi, now operating as Eurocar, is a multi-brand automotive dealership headquartered in Turin, Italy, with additional showrooms in Ciri and Rivoli across the Piedmont region. Founded in 1955 by brothers Aldo and Bartolomeo Rinaldi as a small mechanical workshop, the company became an official Volkswagen dealership in 1963 and has since grown into a full-line automotive retailer. Since 2021, the business has operated as a wholly-owned subsidiary of Eurocar Italia S.R.L., itself under the direction and coordination of Volkswagen AG (Germany) through Porsche Holding Salzburg; the legal entity has been rebranded from Concessionaria Rinaldi to Eurocar.

The company retails new and pre-owned vehicles across eight brands drawn from the Volkswagen Group portfolio: Audi, Volkswagen, SEAT, CUPRA, Skoda, Volkswagen Commercial Vehicles, Lamborghini, and Porsche. Rinaldi complements retail sales with a long-term vehicle rental and leasing business, priced on monthly subscription tiers starting at €289 for a CUPRA Leon and scaling above €700/month, and a full after-sales service operation covering scheduled maintenance (tagliando), diagnostics, tire replacement, bodywork, brake service, and vehicle inspection. Its customer base spans private individuals purchasing or leasing personal vehicles and corporate clients managing fleets, with distribution delivered through physical showrooms and a multi-language e-commerce-enabled website supporting online browsing and appointment booking.

Operationally, Rinaldi runs an enterprise field sales motion targeting both consumer and B2B fleet buyers, supported by localized marketing across Facebook, Instagram, and LinkedIn. Revenue is generated from three streams: one-time vehicle sales (across price segments from under €15,000 to over €100,000), recurring subscription-based long-term rental, and professional-service after-sales work. The firm is privately held, has 251–500 employees, and reports no app products, proprietary technology platforms, or third-party integrations.

Name

Rinaldi

Legal name

EUROCAR ITALIA S.R.L. con socio unico

Website

https://rinaldispa.it

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

Multi-brand automotive dealership in Piedmont, Italy, now operating as Eurocar after the 2021 acquisition by Porsche Holding Salzburg; sells new and used vehicles from eight VW Group brands, offers long-term rentals, and serves both private and business fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bolzano Novarese

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle sales: Sale of new and pre-owned vehicles (new, km 0, aziendali/company cars, used) across multiple automotive brands including Audi, Volkswagen, SEAT, CUPRA, Skoda, Volkswagen Commercial Vehicles, Lamborghini, and Porsche.
2. Vehicle leasing and long-term rental: Long-term vehicle rental services for both private individuals and business clients, offering flexible monthly installments and vehicle categories including electric and hybrid options.
3. After-sales service and maintenance: Service and maintenance offerings including scheduled maintenance (tagliando), diagnostics, sanitization, vehicle inspection (revisione), tire replacement (cambio gomme), bodywork (carrozzeria), and brakes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rinaldi (now operating as Eurocar) is a multi-brand automotive dealership group based in the Turin metropolitan area that sells new, km 0, company, and pre-owned vehicles across Volkswagen Group brands including Audi, Volkswagen, SEAT, CUPRA, Skoda, Volkswagen Commercial Vehicles, Lamborghini, and Porsche. It also offers long-term vehicle rental and leasing for both private individuals and business clients, alongside comprehensive after-sales services such as scheduled maintenance, diagnostics, tire changes, bodywork, and brake repairs. The group operates a network of physical dealership locations in Torino, Cirié, and Rivoli.

Product overview

Rinaldi (now Eurocar) is a multi-brand automotive dealership operating in Turin, Italy. Founded in 1955, it offers a comprehensive portfolio of automotive products and services: new and used vehicle sales across eight premium brands (Volkswagen, Audi, SEAT, CUPRA, Skoda, Volkswagen Commercial Vehicles, Lamborghini, and Porsche), long-term vehicle rental/leasing for both private and corporate customers, and full-service maintenance and repair facilities. The company joined the Porsche Holding Salzburg group in 2021 through Eurocar Italia, continuing its operations under the Eurocar network.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest US automotive retailer offering new/used vehicles, parts, service, and finance across multiple OEM brands. Directly comparable multi-brand franchised dealer business model to Rinaldi/Eurocar.
• Sonic Automotive: Multi-brand automotive retailer operating franchised dealerships and the EchoPark used-vehicle chain. Comparable in offering new franchises plus used vehicles and finance/insurance products across multiple OEM partners.
• Penske Automotive Group: Global multi-brand automotive retailer operating franchised dealerships across premium and volume OEMs. Comparable to Rinaldi/Eurocar in multi-brand new/used vehicle sales, leasing, and after-sales services at a much larger international scale.
• Group 1 Automotive: Multi-brand automotive retailer with operations in the US and UK, selling new and used vehicles across multiple OEM franchises. Comparable diversified franchised dealer model with parallel after-sales and F&I revenue streams.
• Lithia Motors: One of the largest multi-brand automotive retailer groups globally, offering new/used vehicle sales, financing, parts, and service. Comparable business model to Rinaldi's multi-brand franchised dealership approach.
• Inchcape plc: Global multi-brand automotive distributor and retailer with strong presence in Europe, Asia, and emerging markets. Highly comparable multi-brand new vehicle distribution model, especially relevant given Rinaldi's European focus.
• Asbury Automotive Group: US-based multi-brand automotive retailer with franchised dealerships, used vehicle stores, and collision centers. Comparable diversified revenue model spanning new, used, F&I, parts, and service.

Direct peers

• Bonaldi: Italian multi-brand automotive dealer group with VW Group franchises (Audi, VW, Porsche) and a Bergamo-based footprint. The closest direct Italian peer to Rinaldi in scale, brand mix, and franchised dealer model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eurocar.it
• LinkedInlinkedin.com/company/eurocaritalias.r.l
• Instagraminstagram.com/eurocar.it
• Xx.com/RINALDI_SPA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rinaldi