Ski Wentworth

What Ski Wentworth does

Ski Wentworth is a privately held, family-owned four-season outdoor recreation resort located in Wentworth Valley, Nova Scotia, Canada. Founded in 1932 and operated by the Wilson family for three generations (currently led by President and General Manager Leslie Wilson), the resort is one of the oldest continuously operating ski areas in Atlantic Canada. Its core infrastructure comprises a Doppelmayr fixed-grip quad chairlift installed for the 2022-23 season (the largest single capital investment in over a decade), a legacy T-Bar, a Magic Carpet conveyor lift, and snowmaking systems with doubled production capacity originally upgraded for the 2011 Canada Winter Games.

The company operates a multi-product winter and summer resort platform. Winter offerings include lift tickets, multi-tier season passes (Spring Sale, Early Bird, Regular), equipment rentals, multi-week ski and snowboard instructional programs, private and group lessons, Freestyle Canada-sanctioned development programs, CSIA/CASI instructor training, on-site retail (Dave Wilson's Ski Shop), and repair services. Summer operations launched the first lift-accessed downhill mountain bike facility in Nova Scotia in 2024, operated in partnership with the Wentworth Mountain Bike Association, complemented by hiking trails, three on-site dining venues (The Barn, Ducky's Social, The Canteen), and a wedding and corporate event business across multiple lodge venues.

Revenue is generated through approximately ten streams: lift tickets, season passes, equipment rentals, snow school lessons, F&B (three venues), retail merchandise, repair services, events and weddings, group bookings (schools, universities, corporate), and gift cards distributed on-site and through regional retailers. The go-to-market is direct-to-consumer via the company's own e-commerce platform (botrow.com), on-site box office, retail shop, and a dedicated B2B group booking sales channel. Pricing is tiered across advance/same-day, weekday/weekend, age-based, and family-band structures, with season pass yield management across three pricing windows. The resort serves a fragmented customer base spanning beginners, families, youth development programs, school/university/corporate groups, wedding clients, and summer mountain bikers across the Atlantic Provinces.

Name

Ski Wentworth

Legal name

Ski Wentworth

Website

https://skiwentworth.ca

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Ski Wentworth is a family-owned, four-season outdoor recreation resort in Nova Scotia, Canada, operating ski lifts, snow school, equipment rentals, dining, and retail for winter sports plus lift-accessed mountain biking, hiking, weddings, and corporate events in summer.

Ownership category

akta.pro rank

Product category

Ski Resort

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ski resort operations
• Snow sports instruction
• Ski equipment rental
• Mountain bike park
• Outdoor recreation services

Headquarters

HQ city

Truro

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lift Tickets: Day tickets, half-day tickets, and multi-day passes for skiing, snowboarding, and cross-country access. Discounted advance purchase pricing available.
2. Season Passes: Unlimited access passes for winter ski season with tiered pricing (Spring Sale, Early Bird, Regular). Family, adult, junior, youth, and senior options available. Optional Ski-Insure cancellation insurance.
3. Equipment Rentals: Complete ski and snowboard packages including equipment, boots, poles, helmets. Individual equipment rental options. Cross-country ski and snowshoe rentals.
4. Snow School Lessons: Private lessons, group lessons, multi-week programs, freestyle programs, instructor training. Learn to Ski/Board packages combining lift ticket, rental, and lesson.
5. Food & Beverage: Three dining venues: The Barn (pizza, nachos, craft beer), Ducky's Social (full table service, live music, Thursday steak night, Friday wing night, Saturday fish & chips), The Canteen (grab-and-go, burgers, fries, poutine).
6. Retail & Repair: Dave Wilson's Ski Shop offers apparel, accessories, and Ski Wentworth merchandise. Repair Shop provides tune-ups, waxing, base repairs, and equipment maintenance.
7. Merchandise: Limited edition commemorative posters celebrating 90 years of operation. Screen printed art prints in limited editions of 90 each.
8. Events & Weddings: Catered weddings, corporate events, private parties, and group gatherings. Venues include The Lodge, Port Greville Room, The Nest, The Loft, and The Vale. Full catering and bar services.
9. Group Bookings: Discounted rates for groups of 25-30+ including school groups, university groups, and corporate events. Includes lift tickets, rentals, lessons, and meal options.
10. Gift Cards: Gift cards available on-site, online, and at retail locations throughout Nova Scotia. Redeemable across all Ski/Bike Wentworth departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Ski Wentworth operates a four-season outdoor recreation resort in Nova Scotia, selling daily lift tickets and tiered annual season passes for downhill skiing, snowboarding, and cross-country access. The resort runs a Snow School (group lessons, private lessons, multi-week developmental programs, freestyle program, March Break camps, instructor training) and provides on-site equipment rentals, retail apparel, and ski/snowboard repair services. Summer operations include lift-accessed downhill mountain biking (the first of its kind in Nova Scotia) and hiking, with three on-site dining venues, retail merchandise, gift cards, and event hosting for weddings, corporate events, and group bookings (schools, universities, corporations) of 25+.

Product overview

Ski Wentworth is a four-season outdoor recreation destination in Nova Scotia, Canada, operated by the Wilson family for three generations. The resort operates as a unified platform offering winter skiing and snowboarding (with lift tickets, season passes, equipment rentals, ski school lessons, and retail/repair services) alongside summer mountain biking and hiking. The core product portfolio includes: lift access (tickets and passes), equipment services (rental shop and repair shop), snow school (group lessons, private lessons, multi-week programs, freestyle programs, March break camps), dining venues (The Barn, Ducky's Social, The Canteen), mountain biking operations, event venues (weddings, corporate events), retail (Dave Wilson's Ski Shop), and merchandise (limited edition posters, gift cards). The resort is currently celebrating over 90 years of operation and recently expanded into lift-accessed downhill mountain biking as part of its four-season strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Dave Wilson's Ski Shop: Full-service ski and snowboard retail shop offering apparel, accessories, and Ski Wentworth merchandise
• Dave Wilson's Repair Shop
• The Rental Shop
• The Barn
• Ducky's Social
• The Canteen
• Wentworth Freestyle
• Snow School

Products and services

• Lift Tickets Day lift tickets (full day and half day, 2pm-8pm) and multi-day passes providing access to skiing, snowboarding, and cross-country trails, available in adult, student, senior, youth, and toddler tiers with advance and same-day pricing and a Magic Carpet–only option for beginners.
• Season Pass Unlimited-access annual season pass for the winter ski season offered in Adult, Junior, Senior, Youth, Toddler, and Family tiers with Spring Sale, Early Bird, and Regular pricing windows and optional Ski-Insure cancellation insurance.
• Equipment Rentals and Lift-Rental Combos On-site rental of skis, snowboards, ski/snowboard boots, poles, helmets, cross-country sets, and snowshoes, available individually or bundled with a lift ticket at a discounted combo price.
• Snow School (Group and Private Lessons) Certified-instructor ski and snowboard lessons including group classes, one-on-one private lessons (one-hour or 2.5-hour Level 4), Learn to Ski/Board packages combining a full-day lift ticket, equipment rental, and 1-hour beginner group lesson, and Books of 8 lessons.
• Multi-Week Programs Multi-week developmental ski and snowboard programs including Tots on Skis (3-4 yrs), Junior/Senior Kids Ski (5-13 yrs), Snowboard Program (6-14 yrs), Adult Ski Program (one and two-day options), Adult Performance Program, and Instructor in Training (ages 14-18).
• March Break Camps One-day ski camps for kids ages 6-12 during Nova Scotia March Break.
• Wentworth Freestyle Program Freestyle Canada-sanctioned developmental pathway covering FUNdamentalz, Development SKILLZ, and Development TEAM competitive tiers from recreational to competitive freestyle skiing.
• Instructor Development / Certification Pathways CSIA and CASI instructor training and certification pathways for aspiring ski and snowboard instructors, offering employment opportunities within Ski Wentworth's Snow School upon completion.
• Lift-Accessed Mountain Biking First lift-accessed downhill mountain bike facility in Nova Scotia, operated since summer 2024 in partnership with the Wentworth Mountain Bike Association, with downhill trails, bike carrier trays on the Cobequid chair, bike wash stations, a mountain bike rental fleet, and Learn-to-Ride programming for new riders.
• Hiking Trails Spring-through-fall hiking trail access on the Wentworth Valley mountain for non-winter outdoor recreation.
• Group Bookings (Schools, Universities, Corporate) Discounted group packages (25-49 and 50+ tiers) bundling lift tickets, equipment rentals, lessons, and optional meals for school, university, and corporate groups, available primarily Thursdays and Fridays with advance booking.
• Weddings and Private Events Catered weddings and private gatherings using on-site venues including The Lodge, Port Greville Room, The Nest, The Loft, and The Vale, with full catering and bar services.
• Corporate Events and Retreats Indoor and outdoor meeting spaces with catering for corporate retreats, team-building events, and corporate gatherings.
• Dave Wilson's Ski Shop (Apparel and Merchandise Retail) On-site retail store offering ski and snowboard apparel, accessories, and official Ski Wentworth branded merchandise.
• Dave Wilson's Repair Shop Equipment maintenance and repair services for skis and snowboards including file sharpens, waxing, base grinds, diamond tunes, and P-Tex repairs, with drop-off and outdoor service window options.
• The Barn (Food and Beverage) Four-season food and beverage venue at the base of the mountain serving pizza, loaded nachos, sandwiches, and local craft beer with patio seating.
• Ducky's Social (Apres-Ski Venue) Apres-ski venue upstairs in the main lodge offering full table service with sandwiches, pizza, nachos, and burgers, weekend live music, and recurring Thursday steak night, Friday wing night, and Saturday fish and chips.
• The Canteen (Grab-and-Go) Grab-and-go cafeteria in the main lodge serving quick favorites including burgers, fries, and poutine.
• Gift Cards Gift cards redeemable across all Ski/Bike Wentworth departments, sold on-site, online, and at retail locations across Nova Scotia.
• Limited Edition Commemorative Posters Screen-printed limited-edition art prints (in editions of 90 each) celebrating 90 years of Wentworth history, including Valley of Dreams, Learn to Ski, Shredding Gnar Since 1932, Valley of Snow, and Play All Year Long designs.
• Mountain Safety / Ski Patrol Services Ski patrol services provided by Canadian Ski Patrol-trained patrollers in advanced first aid and CPR, including lift evacuation procedures and toboggan response training.

Quantifiable outcome

• New chairlift doubled uphill capacity and decreased lift wait times
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wentworth Mountain Bike Association (WMBA)coreStrategic or Co-development Partner · 16 November 2023Ski Wentworth partnered with Wentworth Mountain Bike Association to develop and operate the first lift-accessed downhill mountain bike facility in Nova Scotia starting summer 2024. WMBA built the trail network over three years and will remain active with competitive events and trail expansion. The partnership includes significant capital investment from Ski Wentworth in infrastructure, trail development, and staff.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Le Massif de Charlevoix: Quebec ski resort with lift-served skiing, ski school, on-site lodging, and event venues. Comparable product offering (mountain resort with integrated lodging, F&B, and ski school) and serves the broader Eastern Canadian ski market.
• Cape Smokey: A Nova Scotia ski resort located in Cape Breton Highlands; the closest direct competitor to Ski Wentworth within the same province. Both serve Atlantic Canadian skiers with a mix of lift access, lessons, rentals, and four-season activities.
• Mont-Sainte-Anne: Major Quebec ski resort offering lift-served skiing, snow school, equipment rentals, and a range of lodging and F&B. Comparable as a full-service ski resort with a similar product mix (lifts, lessons, rentals, dining, events), though at significantly larger scale.
• Ski Martock: Family-owned ski resort in Windsor, Nova Scotia, operating lift-served skiing, lessons, and rentals for the Halifax-area market. Directly comparable as another small Atlantic Canadian ski operator competing for the same regional customer base.

Broad incumbents

• Bromont: Quebec four-season mountain resort offering skiing, mountain biking, water park, and lodging. Comparable as a regional multi-season mountain operator with overlapping lift-served skiing and mountain biking activities.
• Mont-Tremblant: Largest Eastern Canadian ski resort operated by a major resort group, offering skiing, lodging, dining, retail, and events. Comparable product categories but at significantly greater scale and as part of a broader portfolio of destinations.
• Blue Mountain Resort: Major Ontario four-season resort with lift-served skiing, mountain biking, lodging, dining, and event venues. Comparable as a multi-season mountain resort with similar revenue stream categories but operating at substantially larger scale and broader geographic reach.

Regional players

• Marble Mountain: Ski resort in Corner Brook, Newfoundland, serving the Atlantic Canada market with lift-served skiing, terrain park, and snow school. Comparable in scale and regional positioning, but located in a different Atlantic province.
• Crabbe Mountain: Ski area in Central Hainesville, New Brunswick, offering lift-served skiing, lessons, and rentals to Atlantic Canadian skiers. Comparable as a small-to-mid-sized regional resort operating in the same broader Atlantic Canada market.

Others

• Wentworth Mountain Bike Association: Strategic partner (not a competitor) that built and operates the trail network Ski Wentworth uses for its 2024 lift-accessed downhill mountain bike offering. Included to reflect the integrated partnership enabling the resort's four-season strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/skiwentworth
• YouTubeyoutube.com/@SkiWentworth
• Facebookfacebook.com/SkiWentworth
• LinkedInlinkedin.com/company/skiwentworth
• Instagraminstagram.com/skiwentworth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Wentworth