Ski Crabbe Mountain Ltd.

What Ski Crabbe Mountain Ltd. does

Crabbe Mountain is a privately held ski resort located in Central Hainesville, New Brunswick, Canada, operating since 1961-1962. The resort features the largest vertical drop in the Maritimes at 260 meters, 32+ trails and glades, 3 lifts including a quad chairlift, two T-bars, and over 30 km of Nordic cross-country trails. It serves approximately 50,000+ skier visits annually, with 300+ cm of average annual snowfall. Under local ownership since 2015, the company has invested over CAD $10M in lodge expansion, Prinoth groomers, HKD snowmaking systems, and a 60-year Master Resort Plan developed with Ecosign Mountain Resort Planners. Crabbe was selected to host the 2023 Canada Winter Games alpine and freestyle skiing events.

The company operates a direct-to-consumer business model with revenue streams spanning lift tickets (single-day, night, Super Value Cards), season passes (Adult, Student, Senior, Child, Family, CADS, Ages 5 & Under), equipment rentals, ski school instruction (private lessons, group programs, after-school programs, holiday camps, Schools on Snow, adaptive skiing), food and beverage (The Thirsty Boot), retail merchandise, equipment tuning, and partner accommodation packages (Delta Fredericton, Crabbe Mountain Inn). Distribution is via the resort's own webstore (resortstore.net), on-site ticket office, the Nomad Pass reciprocal network of 12 Atlantic Canadian ski resorts, Eventbrite for events, and a content-rich website with live webcam. Customer segments span individual skiers/families, children and youth (ages 3-18), adult learners, schools, adaptive skiers (CADS), mountain bikers, and snowmobilers. The resort also operates as a four-season destination via its Into the Gnar mountain biking experience, Fall Festival of Colours, and ongoing snowmobile programming.

Name

Ski Crabbe Mountain Ltd.

Legal name

Ski Crabbe Mountain Ltd.

Website

https://crabbemountain.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Crabbe Mountain is a privately held ski resort in Central Hainesville, New Brunswick, operating alpine skiing, snowboarding, Nordic trails, and mountain biking across 32+ trails and the largest vertical drop in the Maritimes (260m). It serves 50,000+ annual skier visits under a direct-to-consumer model with lift tickets, season passes, rentals, instruction, and lodging packages.

Ownership category

akta.pro rank

Product category

Ski Resort

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike) (THAAAJAF)

Keywords

• Ski resort operations
• Alpine skiing snowboarding
• Ski school instruction
• Equipment rentals
• Winter mountain recreation

Headquarters

HQ city

Central Hainesville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lift Tickets: Daily and night lift tickets sold at varying price points by age category (Adult, Student/Senior, Child). Also includes Super Value Cards offering 6 tickets for the price of 5.
2. Season Passes: Annual passes sold at multiple price tiers including Adult, Student, Senior, Child, and Family packages. Early Bird pricing incentives offered during specified promotional periods.
3. Equipment Rentals: Full-day and night rental packages for ski and snowboard equipment including helmets. Separate pricing for Student/Senior and standard Adult tiers.
4. Ski Lessons: Private lessons, group lessons, 'I Can' multi-lesson packages, Lesson of the Day clinics, and season-long programs for children and adults.
5. Food & Beverage: The Thirsty Boot restaurant is a fully licensed dining facility offering a complete menu of meals, snacks, and drinks.
6. Retail Merchandise: Ski Mitt Retail Shop sells hats, goggles, hand warmers, neck warmers, helmets, clothing, and other mountain apparel and accessories.
7. Equipment Tuning & Repairs: Tuning Bench provides expert ski and snowboard tuning and repairs for most makes and models.
8. Adaptive Skiing Programs: CADS membership program offering adaptive skiing lessons and discounted lift tickets/rentals for individuals with disabilities.
9. Accommodation Packages: Partnership packages with Delta Fredericton Hotel and Crabbe Mountain Inn bundling accommodation with lift tickets.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Crabbe Mountain is a privately owned ski resort providing alpine skiing, snowboarding, and Nordic skiing access on 32+ trails with a 260m vertical drop, plus equipment rentals, certified ski/snowboard instruction, on-site dining, retail, and accommodation packages. The resort also operates a summer mountain biking program (Into the Gnar), adaptive skiing with CADS, and seasonal events for visitors in Central Hainesville, New Brunswick.

Product overview

Crabbe Mountain is a ski resort offering a unified service portfolio centered on alpine skiing and snowboarding. The core offering includes lift access (32+ trails, 260m vertical drop), equipment rentals (Burton, Elan, Rossignol, Head, Nordica), and comprehensive Snow School instruction. Additional services include Nordic/snowshoe trails (30+ km), terrain parks, snowmobiling access, and the Into the Gnar mountain biking event. Instruction programs range from private lessons and group programs for all ages to specialized adaptive skiing (CADS), school programs, and holiday camps. Accommodation partnerships and event programming (Crabbers Bash, Apres Music Series, Fall Festival) complement the resort experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Tickets & Season Passes Daily and night lift tickets and annual season passes providing alpine skiing and snowboarding access across 32+ trails and glades, tiered by age (Adult, Student/Senior, Child, CADS) and season (full-day, night, Early Bird).
• Equipment Rentals Full-day and night rental packages for skis, snowboards, helmets, and Nordic equipment, with separate pricing tiers for Adult and Student/Senior.
• Snow School (Ski & Snowboard Instruction) Certified ski and snowboard lessons for all ages and skill levels, including private lessons, group lessons, 'I Can' multi-lesson packages, Lesson of the Day clinics, and children's seasonal programs.
• Alpine Skiing & Snowboarding Terrain 32+ trails and glades with 260m vertical drop, the largest in the Maritimes, featuring beginner to expert terrain, night skiing, and terrain parks.
• Nordic Ski & Snowshoe Trails Over 30 km of groomed and ungroomed cross-country ski and snowshoe trails including Embree Loops (5 km), Slippery Mitten Trails (8 km), and Backcountry Trails (20+ km).
• Into the Gnar Mountain Biking Experience Four-day mountain biking progression session with pro rider coaching, shuttle-serviced trails, and freeride slalom designed by Kodiak Trail Works.
• Snowmobiling Access Snowmobile-friendly destination with direct access to NB Snowmobile Federation's groomed trail network in Zone 4 via Route 420, including trail access, heated facilities, food and beverage, and clean washrooms.
• Accommodations & Packages Partner lodging ski packages including Delta Fredericton Escape Skiing Package from $269/night (2 adult lift tickets, $75 Downtown Dollars, parking) and Crabbe Mountain Inn from $215/night with on-site parking.
• Adaptive Skiing (CADS) Canadian Adaptive Snowsports program offering lessons for individuals with disabilities, with $50 seasonal membership including 6 hours of lessons and discounted lift tickets ($17) and rentals.
• Schools on Snow Weekday school ski program including 2 hours of instruction, equipment rentals with helmet, and full-day lift ticket for $40 per student ($20 with own equipment).
• Food & Beverage (Thirsty Boot Restaurant) Fully licensed on-site dining facility offering a complete menu of meals, snacks, and drinks to resort visitors.
• Retail Merchandise (Ski Mitt Retail Shop) On-site retail shop selling hats, goggles, hand warmers, neck warmers, helmets, clothing, and other mountain apparel and accessories.
• Equipment Tuning & Repairs Expert ski and snowboard tuning and repairs for most makes and models via the on-site Tuning Bench.
• Fall Festival of Colours Annual fall event featuring local artisans, handmade goods, food vendors, live entertainment, and family activities celebrating autumn.
• Seasonal Events & Music Series Annual Crabbers Bash, Après Music Series, and seasonal calendar of activities including powder days and night skiing events.

Quantifiable outcome

• Skier visits grew from 35,000 (2015) to over 50,000 (2021)
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kodiak Trail WorkscoreStrategic or Co-development Partner · 1 January 2025Designed the new freeride slalom trail for the Into the Gnar Experience mountain biking event at Crabbe Mountain.
• Into the Gnar Pro Coaches (Yoann Barelli, Nate Spitz, Flavio Kodato, Cath Begin)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Pro mountain bike riders serving as coaches for the Into the Gnar Experience event, bringing expertise and brand credibility to attract participants.
• Ecosign Mountain Resort PlannerscoreStrategic or Co-development Partner · 1 January 2021World-renowned mountain resort planning firm engaged to develop a comprehensive Master Resort Plan guiding Crabbe Mountain's next 60 years of growth and development.
• CADS (Canadian Adaptive Snowsports)coreStrategic or Co-development PartnerCADS is a national organization dedicated to providing adaptive snowsports opportunities for individuals with disabilities. Crabbe Mountain offers CADS lessons, discounted lift tickets and rentals for members, and serves as a venue for the program's activities.
• Millville Snowhawks Snowmobile ClubminorStrategic or Co-development PartnerLocal snowmobile club dedicated to maintaining and grooming Route 420, providing snowmobile access to Crabbe Mountain in Zone 4.
• Torque MotorsportsminorStrategic or Co-development PartnerAnnual King of the Mountain snowmobile racing event hosted at Crabbe Mountain, featuring head-to-head competition format.
• Nomad Pass Atlantic Canadian Ski ResortscoreChannel Partner/ Reseller/ DistributorNetwork of 11 Atlantic Canadian ski resorts participating in the Nomad Pass program, allowing mutual cross-selling of lift tickets and expanding distribution reach for all member resorts.
• Delta Fredericton HotelminorChannel Partner/ Reseller/ DistributorMarriott hotel offering ski packages bundling accommodation with Crabbe Mountain lift tickets, $75 Downtown Dollars, and complimentary parking.
• Crabbe Mountain InnminorChannel Partner/ Reseller/ DistributorOn-mountain accommodation partner offering ski packages with lift tickets and complimentary on-site parking.
• Ski Ben Eoin, Cape Smokey, Marble Mountain, Mark Arendz Provincial Ski Park, Ski Martock, Mont-Farlagne, Poley Mountain, Smokey Mountain, Sugarloaf Provincial Park, White Hills Resort (Nomad Pass)coreChannel Partner/ Reseller/ DistributorAtlantic Canadian ski resorts participating in the Nomad Pass reciprocal ticket discount program.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Ski Wentworth: Nova Scotia ski resort sharing historical ownership lineage with Crabbe Mountain (both under Ski Crabbe Mountain Ltd. in 1991). Closely comparable mid-sized Atlantic Canadian alpine resort with similar lift infrastructure and Atlantic Canada catchment.
• Ski Martock: Nova Scotia ski resort near Windsor, NS operating night skiing, snowmaking, and seasonal programming. Direct Nomad Pass partner and one of the most operationally comparable resorts in Atlantic Canada.
• Marble Mountain: Western Newfoundland ski resort with the highest vertical drop in Atlantic Canada (~1,700 ft). Direct Nomad Pass partner serving a similar regional day-trip and destination-ski market in Atlantic Canada.
• Poley Mountain: New Brunswick alpine ski resort located in Sussex, NB. Direct intra-provincial competitor in the New Brunswick day-trip and season-pass market, and a Nomad Pass network partner.
• Cape Smokey: Cape Breton, Nova Scotia ski resort operating alpine skiing, snowmaking, and lift-served terrain. Direct Nomad Pass partner and one of Atlantic Canada's newer alpine operations.
• Mark Arendz Provincial Ski Park: PEI alpine and cross-country ski facility at Brookvale. Direct Nomad Pass partner offering Nordic, alpine, and biathlon programming across Atlantic Canada.
• Sugarloaf Provincial Park: New Brunswick alpine ski area operated by the provincial park system. Direct Nomad Pass partner and an intra-provincial complement to Crabbe Mountain's New Brunswick catchment.
• White Hills Resort: Newfoundland ski resort in Clarenville offering alpine skiing, snowmaking, and on-site accommodations. Direct Nomad Pass partner with comparable mid-sized full-service mountain resort positioning.
• Mont-Farlagne: New Brunswick ski resort near Edmundston serving francophone and western NB markets. Direct Nomad Pass partner offering similar alpine skiing, snowboarding, and après-ski programming.

Broad incumbents

• Sun Peaks Resort: Mid-sized BC destination ski resort known for terrain diversity, year-round activities, and a master-planned village. Broadly comparable in scale and master-plan-driven development approach, though operating at a much larger visitation base than Crabbe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tr
• LinkedInlinkedin.com/company/ski-crabbe-mountain-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Crabbe Mountain Ltd.