Lift Moore

What Lift Moore does

Liftmoore, Inc. is a privately held US manufacturer of truck-mounted cranes, founded in 1961 and headquartered at 7810 Pinemont Drive, Houston, Texas. The company designs and builds two principal product lines: DC-powered (12V electric) cranes with lifting capacities from 800 lb to 6,000 lb (moment ratings 4,500 to 36,000 ft-lbs), and hydraulic-powered cranes with capacities from 6,000 lb to 10,000 lb (moment ratings 40,000 to 72,000 ft-lbs). The portfolio spans roughly 17 distinct crane models (e.g., L-8, L-21, 3612X, 4000X, 5000X, 6036X in the DC line; 6040DX, 8045DX, 60100, 72100 in the hydraulic line) complemented by outrigger kits rated 12K to 72K ft-lbs, multiple control system tiers (standard wired pendant, MEGA wireless, GUIDER wireless, and the WP Control System with on-board WiFi diagnostics), LED boom tip lights, an optional chassis stability monitoring system, and TM/G84 series crane service bodies. Notable technical differentiators include unlimited 360-degree rotation on most models (vs. competitor limits of 375-400 degrees), integral counterbalance valves on all cylinders for load safety, planetary gear winches, and OSHA 1910.180 compliance per SAE J765.

Name

Lift Moore

Legal name

Liftmoore, Inc.

Website

https://liftmoore.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Liftmoore, Inc. is a Houston-based manufacturer founded in 1961 that designs and builds DC-powered and hydraulic truck-mounted cranes (800 lb to 10,000 lb capacity), serving service truck, water/sewer, and propane gas industries across the US and Canada.

Ownership category

akta.pro rank

Product category

Truck-Mounted Cranes

NAICS

Material Handling Equipment Manufacturing (33392), Construction Machinery Manufacturing (33312)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Truck-Mounted & Loader Cranes (IMAHAJAF)

akta.pro secondary industries

Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Truck-mounted cranes
• DC powered cranes
• Hydraulic cranes
• Crane service bodies
• Outrigger systems

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Truck Crane Hardware Sales: One-time sale of truck-mounted crane products including DC-powered cranes (800 lb to 6,000 lb capacity), hydraulic-powered cranes (up to 10,000 lb capacity), outriggers, controls, accessories, and crane service bodies. Products are sold through direct sales reps and distributors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Liftmoore designs and manufactures truck-mounted cranes and related accessories in the USA, offering DC-powered (12V electric) cranes from 800 lb to 6,000 lb capacity and hydraulic-powered cranes up to 10,000 lb capacity. The product line also includes outrigger kits, wireless and proportional control systems (Standard Wired Pendant, MEGA Wireless, GUIDER Wireless, and the proprietary WP Control System with WiFi diagnostics), LED boom-tip lights, chassis stability monitoring, and crane service bodies (TM Series and G84 Series) for service truck, propane delivery, and utility applications.

Product overview

Liftmoore manufactures truck-mounted cranes in the USA, with a product portfolio spanning two primary categories: DC-powered (12V electric) cranes ranging from 800 lb. to 6,000 lb. max capacity, and hydraulic-powered cranes ranging from 6,000 lb. to 10,000 lb. max capacity. The product line includes crane models (L-8, L-21, LA6K, 2000, 206REL, 2700AR, LA10K, 2010REE, 3612X, 3612REE, 4000X, 5000X, 6036X, 6040DX, 8045DX, 60100, 72100), complemented by outrigger kits (12K through 72K ratings), control systems (Standard Wired Pendant, MEGA Wireless, GUIDER Wireless, WP Control System with WiFi diagnostics), LED boom tip lights, chassis stability monitoring, crane bodies (TM Series, G84 Series), and mounting accessories. The WP Control System is a notable technology offering providing wireless proportional control with real-time diagnostics via WiFi.

Differentiator

Problem solved

Functional benefit

Products and services

• L-8 DC Crane Entry-level 12V DC powered truck-mounted crane with 800 lb max capacity and 4,500 ft-lb moment rating for light-duty service truck applications. Features folding boom with four preset positions, telescopic boom from 3.8 ft to 5.75 ft, and manual rotation on tapered roller bearings.
• L-21 DC Crane 12V DC powered truck-mounted crane with 2,000 lb max capacity and 6,000 ft-lb moment rating, designed for one-person operation to load heavy objects. Features folding boom and telescopic extension from 3 ft to 5 ft (or 7 ft on L-21-7).
• L-21W DC Crane (Water/Sewer) 12V DC powered truck-mounted crane with 2,000 lb max capacity and 6,000 ft-lb moment rating designed for water and sewer maintenance departments. Features 62 ft of winch cable for raising and lowering pumps from manholes; boom telescopes from 3'3" to 7'3".
• LA6K DC Crane 12V DC powered truck-mounted crane with 2,000 lb max capacity and 6,600 ft-lb moment rating. Features hydraulically powered boom folding, power boom extension from 5.5 ft to 8.5 ft (manual to 11.5 ft), and is available with wireless proportional controls or wired on/off pendant.
• 2000 DC Crane 12V DC powered truck-mounted crane with 2,000 lb max capacity and 6,000 ft-lb moment rating. Features 360-degree manual rotation on tapered roller bearings, manual boom elevation with 5 predetermined settings, and manual telescopic boom from 5.5 ft to 9 ft.
• 206REL DC Crane 12V DC powered hydraulic pump truck-mounted crane with 2,000 lb max capacity and 6,500 ft-lb moment rating. Features power boom elevation (0 to +75 degrees), power rotation, and manual boom extension from 5.5 ft to 9 ft.
• 2700AR DC Crane 12V DC powered truck-mounted crane with 2,700 lb max capacity and 8,100 ft-lb moment rating. Features power rotation and elevation, manual telescopic boom from 6-10-14 ft, and a 2,000 lb single line capacity planetary gear winch.
• LA10K DC Crane DC powered truck-mounted crane with 2,000 lb max capacity and 10,000 ft-lb moment rating. Features power boom extension from 5.5 ft to 8.5 ft with manual pull out to 11.5 ft, and anti two-block protection standard.
• 2010REE DC Crane DC powered truck-mounted crane with 2,000 lb max capacity and 10,000 ft-lb moment rating. Features power extension from 7 ft to 11 ft with 4 ft pull out to 15 ft, load sensor, anti two-block protection, and optional wireless control systems.
• 3612X DC Crane 12V DC powered truck-mounted crane with 3,600 lb max capacity and 12,000 ft-lb moment rating. Features power extension from 9 ft to 15 ft, load sensor, anti two-block protection, and integrally mounted counterbalance valve.
• 3612REE DC Crane DC powered truck-mounted crane with 3,600 lb max capacity and 12,000 ft-lb moment rating. Features power rotation and elevation, manual telescopic boom from 7-15 ft, and 62 ft of 1/4 inch galvanized aircraft cable.
• 4000X DC Crane 12V DC powered truck-mounted crane with 4,000 lb max capacity and 16,000 ft-lb moment rating. Available in 4000X-16 (8-12 ft power, 16 ft manual) and 4000X-20 (10-16 ft power, 20 ft manual) configurations.
• 5000X DC Crane 12V DC powered truck-mounted crane with 5,000 lb max capacity and 25,000 ft-lb moment rating. Features wireless proportional controls with Wi-Fi diagnostics; available in 5000X-20 and 5000X 12-20 configurations.
• 6036X DC Crane 12V DC powered truck-mounted crane with 6,000 lb max capacity and 36,000 ft-lb moment rating. Features power extension from 10-16 ft (manual to 20 ft), unlimited power rotation, anti two-block protection, and optional wireless controls.
• 6040DX Hydraulic Crane Hydraulic powered truck-mounted crane with 6,000 lb max capacity and 40,000 ft-lb moment rating. Features WiFi diagnostics, power elevation (-5 to +75 degrees), unlimited rotation, and full power extension (6040DX-22: 10-22 ft; 6040DX-30: 13-30 ft).
• 8045DX Hydraulic Crane Hydraulic powered truck-mounted crane with 8,000 lb max capacity and 45,000 ft-lb moment rating. Features wireless proportional control with WiFi diagnostics and full power extension (8045DX-22: 10-22 ft; 8045DX-30: 13-30 ft).
• 60100 Hydraulic Crane Hydraulic powered truck-mounted crane with 10,000 lb max capacity and 60,000 ft-lb moment rating. Features gear bearing rotation, wireless proportional control, and full power extension (60100DXP-24: 11-24 ft; 60100DXP-30: 15-30 ft).
• 72100 Hydraulic Crane Hydraulic powered truck-mounted crane with 10,000 lb max capacity and 72,000 ft-lb moment rating. Features worm gear box rotation (45:1 ratio), load sensor, anti two-block protection, proportional controls, and full power extension (72100XP-24: 11-24 ft; 72100XP-30: 15-30 ft).
• Outrigger Kits Outrigger systems designed to meet OSHA 1910.180 stability requirements per SAE J765, available in 12K, 18K, 25K, 40K, 45K, 50K, and 72K ft-lb capacities with manual, electric, or hydraulic deployment options for use with Liftmoore cranes.
• MEGA Wireless Control System Compact wireless FM radio control system ideal for 12V DC powered cranes and hydraulic units with on/off type controls. Provides an economical wireless option that maintains use of the standard wired controller.
• GUIDER Wireless Control System FM control system providing precise control of proportionally controlled hydraulic cranes. Includes 25 ft CAN cord for wired operation and optional engine receiver for start/stop and PTO control.
• WP Control System Wireless proportional control system with on-board WiFi diagnostics providing real-time crane statistics. Displays transmitter battery, signal strength, system voltage, load capacity percentage, and error codes. Accessible via any WiFi-enabled device with a web browser.
• Chassis Stability Monitoring System Optional safety system paired with the WP Control System that monitors chassis X/Y axis and places the crane in tilted mode when either axis exceeds 5 degrees, disabling winch up, boom down, extension out, and limiting proportional control to 50% speed.
• LED Boom Tip Lights LED boom-tip lights featuring 2 self-leveling lights with stainless steel ball bearings, 32 LEDs total producing 4,200 lumens, wide flood beam pattern, powder coated aluminum housing, and shatter proof polycarbonate lens for nighttime crane operations.
• Crane Service Bodies (TM Series, G84 Series) Crane service bodies designed to maximize the abilities of the crane matched to an appropriate chassis. Includes TM4 16K (60 inch CA) and TM6 (84 inch CA) models, plus G84 45K (84 inch CA) heavy-duty crane bodies.

Quantifiable outcome

• Capacity range from 800 lb to 10,000 lb maximum lifting capacity
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• National Truck Equipment AssociationminorOthersLiftmoore is a member of the National Truck Equipment Association (NTEA), the association for the truck equipment industry.
• National Propane Gas AssociationminorOthersLiftmoore is a member of the National Propane Gas Association (NPGA), serving the propane industry with specialized crane solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hiab (Cargotec): Hiab, part of Cargotec, is a major global manufacturer of loader cranes, demountables, and truck-mounted lifting equipment with significant installed base across North America, making it a broad incumbent competitor.
• Terex Corporation: Terex manufactures a wide range of aerial work platforms, materials processing, and lifting equipment including truck-mounted products, making it a broad incumbent that competes for service-truck and utility fleet budgets.
• Palfinger: Palfinger is the global leader in loader and truck-mounted cranes, with a vastly broader product portfolio, dealer network, and R&D resources; it competes with Liftmoore at the higher-capacity and feature-rich end of the truck-mounted crane market.
• Fassi Group: Fassi is a European-based global manufacturer of articulating truck-mounted loader cranes, serving North American buyers through dealers; it competes with Liftmoore on capacity, features, and service-truck specifications.
• Manitowoc Company: Manitowoc designs and manufactures cranes (including mobile, crawler, and tower cranes); although its core focus is larger construction cranes, its mobile and boom-truck products overlap with the upper end of Liftmoore's hydraulic range.

Direct peers

• Stellar Industries: Stellar produces hydraulic and electric cranes, hooklifts, and service truck bodies, overlapping with Liftmoore's truck-mounted crane and crane service body product lines for utility, construction, and propane markets.
• Iowa Mold Tooling (IMT): IMT manufactures truck-mounted cranes, mechanics trucks, and service truck equipment, directly competing with Liftmoore across DC-powered and hydraulic crane SKUs aimed at the same service-truck and utility end markets.
• Venturo Manufacturing: Venturo builds truck-mounted hydraulic and electric service cranes, crane bodies, and related accessories, competing directly with Liftmoore's product portfolio in the service-truck OEM and upfitter channels.
• Auto Crane: Auto Crane manufactures electric and hydraulic truck-mounted cranes with comparable capacity ranges and service-truck orientation, making it a direct head-to-head competitor in the same buyer workflows.

Emerging players

• Epsilon Palfinger: Epsilon Palfinger focuses on timber and recycling loader cranes with a growing presence in North American specialty truck applications; it overlaps with Liftmoore on truck-mounted crane functionality in adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/liftmoorecranes
• Facebookfacebook.com/LiftmooreCranes
• LinkedInlinkedin.com/company/liftmoore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift Moore