New Farm Produce
New Farm Produce Ltd is a UK family-owned soft fruit and asparagus grower operating ~80 hectares of protected cultivation across four sites, supplying Aldi, Lidl, Morrison's, Asda, wholesale markets, and farm-gate customers. The company entered administration in June 2026.
- Company typePrivate
- Founded1960
- HeadquartersNantwich, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What New Farm Produce does
New Farm Produce Ltd is a third-generation, family-owned British fresh-produce grower founded in 1960 and registered in England and Wales. The company specialises in cultivating strawberries, raspberries, blueberries, cherries, and asparagus across approximately 80 hectares of protected production distributed over four sites in the Lichfield area. Core cultivation technology centres on poly-tunnel protected growing, table-top and substrate-pot production systems, and 85% peat-free coir substrate, with biological pest control (beneficial insects and fungi) used to reduce or eliminate chemical sprays. An on-site packhouse packs over 6 million units annually across the five crop categories, totalling more than 2,150 tons of British produce per year.
The business operates a multi-channel go-to-market model. The primary revenue stream is B2B supply to four named UK supermarket chains — Aldi, Lidl, Morrison's and Asda — with secondary distribution through UK wholesale markets and local independent businesses. The company is a member of the Berry Gardens Growers cooperative and holds BRC Double A Star, Red Tractor and LEAF Marque certifications, which function as de facto retailer onboarding requirements. A small direct-to-consumer farm-gate retail operation runs seasonally from the packhouse building, but the business is overwhelmingly B2B and domestically focused.
New Farm Produce employs approximately 270 workers at peak harvest (March–November), with one source referencing a workforce of up to 400 across the broader period. Marketing and customer acquisition are minimal: the company website and a mailing list are the only disclosed channels, and there is no consumer brand-building effort. The most material corporate event is the company's entry into administration on 8 June 2026, with Forvis Mazars LLP appointed as Joint Administrators and a Business License Agreement granted to Haygrove Limited to operate day-to-day trading while a going-concern sale of the business and assets is explored.
New Farm Produce firmographics
Firmographics- Name
- New Farm Produce
- Legal name
- New Farm Produce Ltd
- Website
- https://newfarmproduce.co.uk
- Company type
- Private
- Founded year
- 1960
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- New Farm Produce Ltd is a UK family-owned soft fruit and asparagus grower operating ~80 hectares of protected cultivation across four sites, supplying Aldi, Lidl, Morrison's, Asda, wholesale markets, and farm-gate customers. The company entered administration in June 2026.
- Ownership category
- akta.pro rank
New Farm Produce industry classification
Industry- Product category
- Soft Fruit and Berry Farming
- NAICS
- Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)
- akta.pro secondary industries
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)
Keywords
Where New Farm Produce is headquartered
LocationHeadquarters
- HQ city
- Nantwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
New Farm Produce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Others
Revenue model
- Fresh produce sales to supermarkets: Produces and sells berries, cherries, and asparagus to major UK supermarket chains including Aldi, Lidl, Morrison's, and Asda. Primary revenue stream.
- Wholesale markets: Supplies produce to wholesale markets alongside supermarket distribution.
- Farm-gate sales: Direct retail sales from packhouse building during season (mid-April to September). Open Monday-Friday 9:30am-5:30pm, Saturday 9:30am-3:00pm.
- Local business supply: Supplies produce to local independent businesses.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
New Farm Produce product offering
Product offeringCore offering
New Farm Produce Ltd is a third-generation family-owned farm that grows, packs, and distributes premium British soft fruit and asparagus across approximately 80 hectares of protected cultivation in the Lichfield area. The company produces strawberries, raspberries, blueberries, cherries, and asparagus using poly tunnels, coir substrate, and biological pest control, and supplies major UK supermarkets (Aldi, Lidl, Morrison's, Asda), wholesale markets, local businesses, and seasonal farm-gate customers from its on-site packhouse. Annual production exceeds 2,150 tons and over 6 million punnets are packed on site.
Product overview
New Farm Produce Ltd is a family-run berry, cherry, and asparagus grower operating across four sites with approximately 80 hectares of protected production under poly tunnels. Their product portfolio consists of five primary produce categories: Strawberries (grown on table tops in coir bags), Raspberries (grown in substrate pots), Blueberries (grown in pots or soil), Cherries (grown on trees in soil), and Asparagus (grown in raised coir beds). They also operate farm-gate retail sales and an on-site packhouse facility packing over 6 million units per year for major retailers. The company grows Driscoll's varieties alongside other proprietary varieties and produces 100% British produce totaling over 2150 tons annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Strawberries Premium quality strawberries grown on table tops in coir bags under plastic tunnels. Varieties include Driscoll's Katrina, Driscoll's Matilda, Karima, Florice, Driscoll's Constance, and Malling Ace. Harvest season runs May through October. Supplied to UK supermarkets, wholesale markets, and farm-gate customers.
- Raspberries
- Blueberries
Quantifiable outcome
- Produces over 2,150 tons of quality British produce annually
- +3 more outcomes
Companies that use New Farm Produce
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
New Farm Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Farm Produce partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Berry Gardens GrowerscoreMember of Berry Gardens Growers cooperative. Berry Gardens is a leading UK berry growing cooperative. This membership provides access to shared resources, marketing, and distribution networks for berry producers.
- LEAFcoreMember of LEAF (Linking Environment And Farming). Uses LEAF Marque to certify environmental practices including management plans for water, waste, energy, soils, crop protection, biodiversity and landscape.
- Haygrove LimitedcoreBusiness License Agreement entered into with Haygrove Limited under Joint Administrators' supervision. Haygrove is authorized to operate and manage day to day trading of New Farm Produce during administration proceedings.
- Forvis Mazars LLPminorScott Bevan and Simon Chandler of Forvis Mazars LLP appointed as Joint Administrators on 8 June 2026 following company entering administration.
- Stronger TogetherminorParticipant in Stronger Together initiative - tackling modern slavery in supply chain. Complies with Modern Slavery Act 2015 requirements.
- ConcordiaminorApproved recruitment partner for seasonal workers. Handles visa sponsorship and recruitment for non-EU and EU nationals without settled/pre-settled status.
- Pro-ForceminorApproved recruitment partner for seasonal workers. Handles visa sponsorship and recruitment for non-EU and EU nationals without settled/pre-settled status.
- Fruitful JobsminorApproved recruitment partner for seasonal workers. Handles visa sponsorship and recruitment for non-EU and EU nationals without settled/pre-settled status.
- AGRI-HR LtdminorApproved recruitment partner for seasonal workers.
- Driscoll'sminorGrower of Driscoll's branded varieties including strawberries (Katrina, Matilda, Constance), raspberries (Maravilla, Reyna), and blueberries (Barbara Ann, Sweet Jane, Jolene, Kimberley, Cecilia, Delilah).
- British Summer FruitsminorMember of industry association for British summer fruit growers. Links on website to industry body.
- British AsparagusminorMember of British Asparagus industry association. Links on website to industry body.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
New Farm Produce competitors and assessment
Company assessmentBroad incumbents
- G's Fresh: One of the UK's largest fresh produce growers and suppliers, with a broad portfolio including berries, salads, and vegetables supplied to major UK retailers. Comparable in scale, crop diversity, and supermarket channel.
- Driscoll's: Global berry genetics and marketing company whose licensed varieties (Katrina, Maravilla, Sweet Jane, etc.) are grown by New Farm Produce. Comparable as the dominant branded berry supplier with extensive UK and European production.
Emerging players
- Frais Farms: UK soft fruit grower with operations in berries including strawberries and raspberries. Comparable in protected cultivation and supermarket supply but at smaller scale.
Direct peers
- S&A Produce: UK strawberry producer and one of the largest independent soft fruit growers in the country. Comparable in strawberry production, supermarket channel, and protected cultivation scale.
- Berry Gardens Growers: UK's largest berry growing cooperative of which New Farm Produce is a member. Directly comparable as a UK berry supplier with shared distribution, marketing, and Driscoll's variety licensing arrangements.
- Angus Soft Fruits: Major UK soft fruit grower producing strawberries, raspberries, blueberries, and cherries for major retailers. Highly comparable in crop mix, protected cultivation under tunnels, and supermarket distribution.
- Hall Hunter Partnership: UK's largest strawberry grower supplying Tesco, M&S, and Waitrose. Directly comparable in strawberry-led soft fruit production, protected cultivation, and major supermarket relationships.
- Ash Manor Farming: UK berry grower producing strawberries and other soft fruit for major retailers. Comparable in protected cultivation methods and supermarket supply relationships.
- Haygrove Limited: UK-based berry and cherry grower that has taken over day-to-day trading of New Farm Produce under a Business License Agreement. Highly comparable in crop mix (berries, cherries), protected cultivation, and UK supermarket supply.
- The Summer Berry Company: UK specialist berry grower supplying supermarkets including Waitrose, M&S, and Tesco. Directly comparable in strawberry, raspberry, and blueberry production under protected cultivation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
New Farm Produce social profiles
Digital presenceNew Farm Produce compliance and trust
Trust signalCompliance3 records
New Farm Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Farm Produce leadership team
Management profileNumber of profiles
Profiles2 records
New Farm Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Farm Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Farm Produce
What does New Farm Produce do?
New Farm Produce Ltd is a third-generation family-owned farm that grows, packs, and distributes premium British soft fruit and asparagus across approximately 80 hectares of protected cultivation in the Lichfield area. The company produces strawberries, raspberries, blueberries, cherries, and asparagus using poly tunnels, coir substrate, and biological pest control, and supplies major UK supermarkets (Aldi, Lidl, Morrison's, Asda), wholesale markets, local businesses, and seasonal farm-gate customers from its on-site packhouse. Annual production exceeds 2,150 tons and over 6 million punnets are packed on site.
Is New Farm Produce a public or private company?
New Farm Produce is a private company. It is classified as family owned and is currently acquired.
When was New Farm Produce founded?
New Farm Produce was founded in 1960. It employs 11 to 50 people.
Where is New Farm Produce based?
New Farm Produce is headquartered in Nantwich, United Kingdom, in the Europe region.
How does New Farm Produce make money?
Four revenue lines are on record. Fresh produce sales to supermarkets are the primary driver. The others are wholesale markets, farm-gate sales and local business supply.
Who are New Farm Produce's main competitors?
Broad incumbents on record are G's Fresh and Driscoll's. Frais Farms is listed as an emerging player. Direct peers are S&A Produce, Berry Gardens Growers, Angus Soft Fruits, Hall Hunter Partnership, Ash Manor Farming, Haygrove Limited and The Summer Berry Company.
Does New Farm Produce have an API?
No public API is recorded for New Farm Produce.
What industry is New Farm Produce in?
New Farm Produce's product category is Soft Fruit and Berry Farming. Its primary akta.pro industry code is AFAGAHAB, Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits), with a secondary code of AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries). Its NAICS code is 111333 and its SIC code is 100.