S&A Produce
S&A Produce (UK) Ltd. is a family-owned UK grower, packer, importer and exporter of soft fruit (strawberries, blueberries) and asparagus, supplying First Class produce to major UK supermarkets and Second Class produce to food manufacturers across Herefordshire, Kent and Wales.
- Company typePrivate
- Founded-
- HeadquartersMarden, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What S&A Produce does
S&A Produce (UK) Ltd. is a privately held, family-owned fresh-produce business headquartered at Brook Farm, Marden, Hereford, that has operated in UK soft fruit and asparagus for over forty years. The company runs a vertically integrated grower-packer-importer-exporter model, cultivating strawberries (graded First Class for retail, Second Class for processing), blueberries, and asparagus at production sites in Herefordshire (Marden, Brierley), Kent (Faversham), and Wales (Cowbridge), with production infrastructure built around polytunnels, table-top growing systems and biological pest-control methods. These techniques extend the UK growing season to nearly a full year and underpin the firm's 2021 King's Award for Enterprise – Innovation.
Revenue mechanics centre on wholesale supply to major UK supermarkets for premium-grade fruit, with secondary-grade fruit sold to jam, preserve, and purée manufacturers. The business is highly labour-intensive: S&A operates its own on-farm campsite accommodation across multiple counties and recruits seasonal workers through the UK Seasonal Worker Scheme and DEFRA-endorsed scheme operators, supported by in-country recruitment coordinators, multilingual web application flows (English, Russian, Bulgarian, Romanian), and worker-welfare partnerships with the Just Good Work app and One Pay banking. The combination of retailer-grade supply contracts, capital-intensive protected-cropping infrastructure, and a structured seasonal labour programme forms the company's operating backbone; S&A does not publicly disclose revenue, headcount, or unit volumes.
S&A Produce firmographics
Firmographics- Name
- S&A Produce
- Legal name
- S&A Produce (UK) Ltd.
- Website
- https://sagroup.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- S&A Produce (UK) Ltd. is a family-owned UK grower, packer, importer and exporter of soft fruit (strawberries, blueberries) and asparagus, supplying First Class produce to major UK supermarkets and Second Class produce to food manufacturers across Herefordshire, Kent and Wales.
- Ownership category
- akta.pro rank
S&A Produce industry classification
Industry- Product category
- Fresh Soft Fruit & Asparagus Production
- NAICS
- Strawberry Farming (111333), Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Berry Sorting & Packing Facilities (AFAOAGAD)
- akta.pro secondary industries
- Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA), Fresh Fruit Wholesale (AFAIACAA)
Keywords
Where S&A Produce is headquartered
LocationHeadquarters
- HQ city
- Marden
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
S&A Produce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Sales: Growing, packing, importing, and exporting of quality soft fruit (strawberries, blueberries) and asparagus. First Class produce sold to major supermarkets; Second Class produce sold for jam, preserve and purée making.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Seasonal Worker Accommodation |
| One time/ perpetual license | Pay-as-you-go | Repatriation Insurance |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
S&A Produce product offering
Product offeringCore offering
S&A Produce is a grower, packer, importer, and exporter of soft fruit (strawberries, blueberries) and asparagus. First Class graded produce is sold to major UK supermarkets, while Second Class produce is supplied to jam, preserve, and purée manufacturers. The business also operates seasonal worker recruitment and accommodation services under the UK Seasonal Worker Scheme across its Herefordshire, Kent, and Wales farms.
Product overview
S&A Produce is a family-owned business operating as a grower, packer, importer, and exporter of quality soft fruit and asparagus. The company cultivates strawberries (First Class for supermarkets, Second Class for processing), blueberries, and asparagus using modern growing technologies including polytunnels and table-top growing systems. Their business model centers on seasonal agricultural recruitment, providing comprehensive worker placement services under the UK's Seasonal Worker Scheme with on-site accommodation, pastoral care, and facilities at farms across Herefordshire and Kent.
Differentiator
Problem solved
Functional benefit
Products and services
- Strawberries (First Class) Premium-quality strawberries graded for good shape and even red colouring, picked into small plastic punnets and sold to major UK supermarket chains for retail sale.
- Strawberries (Second Class) Lower-grade and misshapen strawberries picked into small plastic trays and sold to food manufacturers for jam, preserve, and purée production.
- Blueberries Blueberries grown in pots on bushes between 1–2 metres high and picked at heights of approximately 30cm to 2 metres, supplied to major UK supermarket chains.
- Asparagus Quality asparagus grown and produced by S&A Produce alongside its soft fruit operations for sale through its produce channels.
- Seasonal Worker Recruitment Services Recruitment, visa sponsorship, accommodation, and pastoral support services for seasonal agricultural workers placed at S&A Produce farms under the UK Seasonal Worker Scheme, with chargeable on-site accommodation and repatriation insurance.
Quantifiable outcome
- Extended growing season to nearly full year
- +1 more outcomes
Companies that use S&A Produce
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
S&A Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
S&A Produce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Just Good WorkminorPartnership with Just Good Work - a free and independent mobile app that equips UK workers with information and advice for safe and legal recruitment and employment. The app is available in English, Albanian, Bulgarian, Polish, Russian, Ukrainian, Romanian, Vietnamese, Bahasa Indonesian, and Nepali.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
S&A Produce competitors and assessment
Company assessmentRegional players
- Planasa: Spain-headquartered berry breeding and production company with a UK and European berry supply footprint, focused on strawberries, raspberries, blueberries, and blackberries. Comparable integrated berry value-chain approach but primarily European rather than UK-dominant geography.
- Costa Group: Australia's largest fresh-produce company with a substantial berry category (strawberries, blueberries, raspberries) alongside other produce lines. Comparable product portfolio and integrated grower-marketer model but predominantly Southern Hemisphere / APAC geography.
Direct peers
- Angus Soft Fruits: Scotland-based soft fruit grower and packer producing strawberries, raspberries, blueberries, and blackberries supplied to UK and European supermarkets. Comparable multi-category soft-fruit operator with similar retailer-supply model.
- Berry Gardens: UK's largest berry grower-marketing cooperative, growing and supplying strawberries, raspberries, blackberries, and blueberries to major UK retailers. Closest direct peer by product mix, customer base, and integrated grower-packer-marketer model.
- Hall Hunter Partnership: UK soft fruit grower producing strawberries, raspberries, blackberries, blueberries, and cherries for major UK retailers from multi-site southern England farms. Comparable integrated grower-packer-supplier model targeting the same supermarket channels.
- BerryWorld: UK-headquartered berry specialist marketing and supplying premium strawberries, blueberries, raspberries, and blackberries to retailers globally. Comparable across product portfolio, customer base, and integrated value-chain approach.
- Winterwood Farms: UK-based soft fruit grower and packer producing strawberries and other berries supplied to UK retailers. Comparable mid-tier grower-packer profile, scale, and supermarket supply model.
Broad incumbents
- Driscoll's: World's largest berry supplier with proprietary genetics and global growing operations across strawberries, blueberries, raspberries, and blackberries. Comparable by product category and customer type (retail) but vastly larger scale and international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
S&A Produce social profiles
Digital presenceS&A Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
S&A Produce leadership team
Management profileNumber of profiles
Profiles2 records
S&A Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S&A Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S&A Produce
What does S&A Produce do?
S&A Produce is a grower, packer, importer, and exporter of soft fruit (strawberries, blueberries) and asparagus. First Class graded produce is sold to major UK supermarkets, while Second Class produce is supplied to jam, preserve, and purée manufacturers. The business also operates seasonal worker recruitment and accommodation services under the UK Seasonal Worker Scheme across its Herefordshire, Kent, and Wales farms.
Is S&A Produce a public or private company?
S&A Produce is a private company. It is classified as family owned and is currently operating.
When was S&A Produce founded?
S&A Produce was founded in -1. It employs 1,001 to 5,000 people.
Where is S&A Produce based?
S&A Produce is headquartered in Marden, United Kingdom, in the Europe region.
How does S&A Produce make money?
One revenue line is on record: fresh Produce Sales.
Who are S&A Produce's main competitors?
Regional players on record are Planasa and Costa Group. Direct peers are Angus Soft Fruits, Berry Gardens, Hall Hunter Partnership, BerryWorld and Winterwood Farms. Driscoll's is listed as a broad incumbent.
Does S&A Produce have an API?
No public API is recorded for S&A Produce.
What industry is S&A Produce in?
S&A Produce's product category is Fresh Soft Fruit & Asparagus Production. Its primary akta.pro industry code is AFAOAGAD, Berry Sorting & Packing Facilities, with a secondary code of AFAOAGAA, Fresh Produce Packhouses (Fruits & Vegetables). Its NAICS code is 111333 and its SIC code is 100.