What Leclerc Communication does

Leclerc Communication is a privately held, family-owned Canadian media company founded on August 31, 2011 by brothers Jean-François and Nicolas Leclerc in partnership with their father Jacques Leclerc. Headquartered in Québec City with a secondary office in Montréal, the company operates three CRTC-licensed FM radio stations: WKND 91,9 (pop-rock and alternative, Quebec City, targeting adults 18-49), BLVD 102,1 (rock, Quebec City, targeting adults 25-54), and 99,5 Montréal (talk-and-music hybrid, targeting adults 25-54). It is the only locally and family-owned broadcaster in the Quebec City market, and expanded into Montréal in 2020 through the acquisition of CJPX-FM, which was rebranded to 99,5 Montréal in August 2024 to carry QUB Radio spoken-word content during weekdays alongside rock music in evenings and weekends.

The company's underlying technology is conventional radio broadcasting infrastructure: FM transmission across 91.9, 102.1, and 99.5 MHz frequencies, supplemented by HD radio capability (including a September 2024 HD2 simulcast of WKND on 99,5 Montréal) and digital distribution through station-specific websites (wknd.fm, blvd.fm, 995.fm) and dedicated iOS/Android mobile applications. Ancillary digital properties Mercado.fm and Carriere.fm extend the company's digital footprint beyond broadcast radio. Content is delivered through traditional radio programming plus multi-platform streaming, with curated music catalogs spanning 1995 to present and a roster of high-profile Quebec on-air personalities including Mario Dumont, Isabelle Maréchal, Benoît Dutrizac, and Anne-Marie Withenshaw.

Leclerc Communication's business model is advertising-supported: the company sells airtime and sponsorships across its three stations to advertisers seeking access to defined audience segments in the Quebec and Montréal markets. Per Numeris Fall 2024 surveys, the three stations collectively reach 675,916 weekly listeners (132,701 for WKND, 54,670 for BLVD, and 488,645 for 99,5 Montréal). The go-to-market is direct-to-consumer broadcasting with multi-platform reach; pricing is quote-based and not publicly disclosed. The company also engages in community-oriented charitable initiatives (Conteneur de l'Amour toy drive, Voeux de Noël pediatric palliative care fundraising) as a brand-building and audience-engagement mechanism. With 11-50 employees, Leclerc Communication is a focused regional broadcaster with concentrated operations in Quebec's two largest French-language markets.

Name

Leclerc Communication

Legal name

Leclerc Communication inc.

Website

https://leclerccommunication.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Radio broadcasting
• FM radio stations
• Radio advertising
• Music programming
• Broadcast distribution

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising and Sponsorships: Leclerc Communication generates revenue primarily through advertising sales on its three radio stations (WKND 91.9, BLVD 102.1, and 99.5 Montréal). Stations sell airtime to advertisers seeking to reach their listener demographics, with programming that includes talk shows, music segments, and community content that attracts specific audience segments valued by advertisers in the Quebec market.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Leclerc Communication owns and operates three FM radio stations in the Greater Montréal market — WKND 91.9, BLVD 102.1, and 99.5 Montréal — delivering music programming, on-air personalities, and advertising-supported content to listeners. The company sells advertising airtime and sponsorships to businesses and also distributes its content digitally via station websites and mobile apps.

Product overview

Leclerc Communication is a family-owned media company operating a multi-platform radio business with three core FM radio stations: WKND 91,9 (Quebec City, pop-rock/alternative), BLVD 102,1 (Quebec City, rock), and 99,5 Montréal (Montreal, talk/music hybrid). The company distributes content through FM radio broadcasts, online web streaming, and dedicated mobile applications for each station. Additional digital platforms include Mercado.fm and Carriere.fm.

Differentiator

Problem solved

Functional benefit

Brands

• WKND 91.9: Radio station operating on 91.9 FM in Quebec City, targeting 18-49 year olds with pop-rock, alternative, and indie rock music.
• BLVD 102.1
• Le 99,5 Montréal

Products and services

• WKND 91.9 FM radio station operated by Leclerc Communication targeting Montréal-area listeners with music and on-air personality programming, available via FM broadcast, HD Radio, station website streaming, and the station's mobile app. Audience reach is monetized through advertising and sponsorships sold to local and regional businesses.
• BLVD 102.1 FM radio station operated by Leclerc Communication serving the Greater Montréal market with music programming and on-air talent, distributed across FM, HD Radio, online streaming via the station website, and mobile applications. Advertising airtime and sponsorships are sold against this station's audience.
• 99.5 Montréal FM radio station operated by Leclerc Communication delivering music programming and on-air content to Montréal-area listeners, distributed over FM, HD Radio, website streaming, and mobile apps. The station serves as an advertising and sponsorship inventory unit for local and regional advertisers.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• QUB RadiocoreStrategic or Co-development Partner · 26 August 2024Content partnership where QUB Radio programming is broadcast on 99.5 Montréal (CJPX-FM) weekdays from 6am to 6pm. Evening and weekend programming continues with music. This represents a significant content sharing arrangement for the Montreal station's talk format.
• Anne-Marie WithenshawcoreOthers · 17 June 2020Co-animator of WKND 99.5 Montréal morning show alongside Alexandre Despatie, launching August 17, 2020. Former television personality returning to francophone radio.
• Alexandre DespatiecoreOthers · 17 June 2020Co-animator of WKND 99.5 Montréal morning show alongside Anne-Marie Withenshaw, launching August 17, 2020. Former television personality and Olympian making transition to radio.
• Mélanie MaynardcoreOthers · 17 June 2020Co-animator of WKND 99.5 Montréal morning show launching August 17, 2020. Prominent Quebec media personality.
• Cogeco MediacoreChannel Partner/ Reseller/ Distributor · 31 August 2011Leclerc Communication was founded in partnership with Cogeco Media to acquire two Quebec City radio stations (CFEL-FM and CJEC-FM) that operated under the CKOI 102.1 and Rythme FM 91.9 brands. The transfer was approved by CRTC on January 10, 2012, with stations officially operating under Leclerc Communication starting January 30, 2012.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Evanov Radio Group: Canadian independent radio operator running multiple stations across Ontario and Québec, including niche format stations. Comparable as an independent multi-station operator reliant on ad revenue, though concentrated more in Ontario.
• Cogeco Media: Major Quebec-focused radio broadcaster and the original seller of stations to Leclerc Communication (CFEL-FM and CJEC-FM in 2012). Directly comparable as a multi-station French-language radio operator in Quebec City and Montréal markets with similar format mix.
• Attraction Radio: Quebec regional radio operator (stations such as CKLX, CHLX) running music-format FM stations in secondary Quebec markets. Comparable as a small independent Quebec French-language broadcaster with similar acquisition-and-rebrand history.
• RNC Media: Independent Quebec radio group operating stations across the province (including Capitale Rock, WKND-era competitors in regional markets). Comparable as a similarly sized, French-language, independently owned broadcaster competing for similar demographics and ad budgets.
• Groupe CH (CH Media): Quebec-owned broadcaster operating multiple FM stations (e.g., Énergie, Rouge) across the province. Comparable as a Quebec-focused, French-language radio group with similar demographic targeting and music/talk formats competing head-to-head in the same markets.

Broad incumbents

• Stingray Group: Canadian music and media company operating commercial radio stations alongside in-store audio, streaming, and digital channels. Comparable on the audio broadcasting/advertising side, but with a much broader music-tech and international footprint.
• Corus Entertainment Radio: Owns and operates radio stations across Canada (e.g., 98.5 Montréal, Énergie Québec) as part of a broader TV/radio/digital portfolio. Comparable as a competitor in the Quebec radio advertising market, though its portfolio is materially larger and more diversified.
• iHeartRadio Canada: Digital audio streaming and live radio aggregator carrying Canadian AM/FM streams. Comparable as a competing listener-acquisition platform (web + mobile), but not a broadcast operator and does not directly compete for FM ad inventory in Quebec.
• Bell Media Radio (Bell Média): Canada's largest radio operator with stations across Québec and the rest of Canada (including NRJ, Rouge, Énergie franchises). Comparable as a French-language radio competitor in Quebec City and Montréal, but operates at much greater scale with bundled TV/digital sales.

Regional players

• Pattison Media: Western Canadian multi-station radio operator owned by Jim Pattison Group. Comparable as a family/corporate-owned multi-station radio group, but focused on Western Canada rather than competing directly in Quebec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wknd995
• Facebookfacebook.com/LeclercCommunication
• Instagraminstagram.com/wknd995

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leclerc Communication