Pemberton Homes
Pemberton Homes (dba Pemberton Real Estate / PembertonRE) is a Minnesota-based independent residential real estate brokerage serving home buyers, sellers, and 55+ active adults in Minnesota and Wisconsin through 270 licensed agents and seven offices.
- Company typePrivate
- Founded1978
- HeadquartersDakota, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pemberton Homes does
Pemberton Homes, doing business as Pemberton Real Estate (PembertonRE), is a private, independent residential real estate brokerage founded in 1978 and led by founder Parker Pemberton. The firm operates a team-based brokerage model with 270 licensed agents and a layer of dedicated full-time staff specialists in marketing, operations, and client experience, organized across seven physical office locations in Minnesota plus service coverage into Wisconsin (including Roberts, WI). Its core activity is residential buyer and seller representation, with auxiliary services that span the lifecycle of a transaction: a Property Search and Map Search portal, Exclusive Property listings, a Free Property Valuation tool, an Instant Cash Offer service, a Buyers Guide and Sellers Guide, and an embedded financing offering via myflexmortgage.com.
The technology stack is a standard real estate brokerage platform: a public-facing website (pembertonrealestateco.com) with IDX-style property search, map-based search with filters, lead-capture funnels for valuation and cash offers (hosted via hifello landing pages), and an agent/client management system. Underlying infrastructure is sourced through an affiliation with eXp Realty, a cloud-based brokerage that provides platform, back-office, and support services to Pemberton's 270+ agents. The brokerage is multi-channel on the demand side, combining content marketing (a blog covering Minneapolis suburbs, Lake Minnetonka, and 55+ communities), organic social on Facebook/Instagram/TikTok/LinkedIn/YouTube, SEO-driven property search, video content under a 'Pemberton Homes 2.0' brand refresh, and a referral/testimonials engine.
Commercially, Pemberton earns traditional real estate brokerage commissions on residential buy/side transactions, with commission rates negotiated per deal and no publicly disclosed pricing. Ancillary monetization includes lead-capture via free valuation, instant cash offer (which can convert to direct acquisitions), and mortgage referrals through myflexmortgage. Customer segments are households — home buyers, home sellers, and an explicit 55+ Active Adult sub-segment — all served in the Minnesota–Wisconsin corridor. The firm reports $3+B in cumulative company sales history, $875M in 2025 sales volume across 2,355 transactions, and recognition as the #1 Producing Team on Zillow in Minnesota and #3 on The Thousand nationwide.
Pemberton Homes firmographics
Firmographics- Name
- Pemberton Homes
- Legal name
- Pemberton RE
- Website
- https://pembertonhomesteam.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pemberton Homes (dba Pemberton Real Estate / PembertonRE) is a Minnesota-based independent residential real estate brokerage serving home buyers, sellers, and 55+ active adults in Minnesota and Wisconsin through 270 licensed agents and seven offices.
- Ownership category
- akta.pro rank
Pemberton Homes industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
Keywords
Where Pemberton Homes is headquartered
LocationHeadquarters
- HQ city
- Dakota
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pemberton Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Real Estate Commissions: Traditional brokerage commissions earned on residential real estate transactions. Agents facilitate buying and selling of properties, earning a percentage of the transaction value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard commission-based services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pemberton Homes product offering
Product offeringCore offering
Pemberton Homes (PembertonRE / Pemberton Real Estate) is a residential real estate brokerage that represents home buyers and sellers in Minnesota and Wisconsin. Services include buyer representation, seller listing and marketing, online property search with map search, free property valuation, instant cash offers, and access to exclusive property listings, all delivered through 270+ licensed agents across 7 office locations.
Product overview
PembertonRE is a single-brand real estate brokerage offering a unified platform of services for residential property transactions. The core product is the full-service brokerage operation, supported by digital tools including Property Search, Exclusive Properties listings, Free Property Valuation, and Instant Cash Offer services. The company also provides educational resources through Buyers and Sellers Guides and maintains market intelligence via its Blog. All offerings operate under the PembertonRE brand without modular pricing or add-on tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Representation Services
Quantifiable outcome
- 2,355 home sales in 2025
- +2 more outcomes
Companies that use Pemberton Homes
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pemberton Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pemberton Homes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- RISMediaminorParker Pemberton of PembertonRE featured as speaker at RISMedia's 'Growth Through Acquisitions' event hosted by Anthony Lamacchia. Event focuses on business growth strategies and acquisition playbook for real estate brokerages.
- eXp RealtycorePembertonRE operates as an eXp Realty affiliated brokerage. eXp Realty is a cloud-based real estate brokerage providing platform and support services to Pemberton's 270+ agents.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Pemberton Homes competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled national residential brokerage with team-based agents, in-house marketing, and aggressive agent recruiting. Highly comparable go-to-market (premium agent support staff, digital tools, premium brand positioning) competing for the same top-producing teams and agents.
- Redfin: Tech-enabled residential brokerage with its own agent force and consumer-facing search/valuation tools directly comparable to Pemberton's Property Search and Free Property Valuation products. Operates in the same Twin Cities metro.
- RE/MAX: Globally recognized residential brokerage franchise with strong Minnesota/Wisconsin agent density. Competes head-to-head for seller/buyer leads and independent agent affiliations in the same MN/WI metros where Pemberton operates.
- The Real Brokerage: Tech-forward, cloud-based residential brokerage with a commission-split model and agent-centric value proposition. Competes with Pemberton's eXp-affiliated, agent-friendly structure for producing agents nationally and in Minnesota.
- eXp Realty: Cloud-based residential brokerage that PembertonRE is directly affiliated with as an eXp-sponsored team. Same agent-cloud, commission-split business model and same buyer/seller customer base; operates nationally vs. Pemberton's MN/WI focus.
- Coldwell Banker: Major national residential real estate franchise with strong Midwest presence and a comparable model of supporting high-producing agents with marketing, technology, and referral networks.
- Keller Williams Realty: Largest residential franchise by agent count in the U.S. with a similar team-based, profit-sharing culture and heavy investment in agent training and marketing support. Competes directly for producing agents in the Midwest.
- Sotheby's International Realty: Luxury-leaning residential brokerage with strong Lake Minnetonka and Minneapolis luxury market overlap with Pemberton's premium listings. Competes for the same high-end buyer pool and affluent sellers.
- Berkshire Hathaway HomeServices: National residential brokerage franchise competing for premium-segment listings and high-producing teams in the Twin Cities market. Same commission-based revenue model and similar agent-recruiting GTM.
Regional players
- Howard Hanna Real Estate: Large privately held regional brokerage operating across the Midwest and Mid-Atlantic with similar team-based agent support. Comparable in scale and operating model to Pemberton though geographically focused in the Eastern U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pemberton Homes social profiles
Digital presencePemberton Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pemberton Homes leadership team
Management profileNumber of profiles
Profiles1 record
Pemberton Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pemberton Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pemberton Homes
What does Pemberton Homes do?
Pemberton Homes (PembertonRE / Pemberton Real Estate) is a residential real estate brokerage that represents home buyers and sellers in Minnesota and Wisconsin. Services include buyer representation, seller listing and marketing, online property search with map search, free property valuation, instant cash offers, and access to exclusive property listings, all delivered through 270+ licensed agents across 7 office locations.
Is Pemberton Homes a public or private company?
Pemberton Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pemberton Homes founded?
Pemberton Homes was founded in 1978. It employs 101 to 250 people.
Where is Pemberton Homes based?
Pemberton Homes is headquartered in Dakota, United States, in the North America region.
How does Pemberton Homes make money?
One revenue line is on record: real Estate Commissions.
Who are Pemberton Homes's main competitors?
Direct peers on record are Compass, Redfin, RE/MAX, The Real Brokerage, eXp Realty, Coldwell Banker, Keller Williams Realty, Sotheby's International Realty and Berkshire Hathaway HomeServices. Howard Hanna Real Estate is listed as a regional player.
Does Pemberton Homes have an API?
No public API is recorded for Pemberton Homes.
What industry is Pemberton Homes in?
Pemberton Homes's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 53121 and its SIC code is 6531.