Shoppagina
- Company typePrivate
- Founded2003
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Shoppagina firmographics
Firmographics- Name
- Shoppagina
- Legal name
- Shoppagina B.V.
- Website
- https://shoppagina.nl
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Shoppagina industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Shoppagina is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Shoppagina business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- SaaS Subscription: Monthly subscription model with automatic direct debit around the 10th of each month. Customers choose between Basis (250 products), Extra (1000 products), and Geavanceerd (5000 products) packages. A free trial period (Probeerpakket) is available for 30 days.
- Domain Name Registration: Domain name registration included with paid subscriptions. Additional domains cost €15 per year for extensions including .nl, .be, .eu, .com, .net, .org, .info
- Custom Services: Customization services and additional work outside agreed products and services are billed according to agreed rates or standard rates of Shoppagina, invoiced monthly in arrears
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Probeerpakket (Free Trial) - 30 day free trial |
| Subscription | Monthly | Basis Pakket - 250 product limit |
| Subscription | Monthly | Extra Pakket - 1000 product limit with inventory management |
| Subscription | Monthly | Geavanceerd Pakket - 5000 product limit with CSV import |
| Subscription | Annual | Extra Domain Names - €15 per year |
| Freemium | Pay-as-you-go | Student Package - Free with 60 product limit |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Shoppagina product offering
Product offeringCore offering
Shoppagina offers a cloud-based Software-as-a-Service (SaaS) webshop platform that enables users without technical knowledge to create, configure, and manage their own online stores. The service is delivered as a subscription across multiple tiers differentiated by product limits and feature sets, and includes integrated Dutch payment providers, shipping integrations, daily backups, SSL security, and responsive store templates, accessible via a browser-based management portal.
Product overview
Shoppagina is a Dutch webshop SaaS platform that has been integrated into MijnDomein. The core offering is the Shoppagina Webshop Software, delivered as a cloud-based service. The product portfolio includes three paid subscription tiers (Basis, Extra, and Geavanceerd) differentiated by product limits (250, 1,000, and 5,000 respectively) and feature sets, plus a free Student package for educational purposes. Additional services include domain name registration and professional email hosting (Shoppagina-mail). The platform integrates with multiple Dutch payment providers (Mollie, Sisow, ING, Afterpay, PayPal, Ogone), shipping services (MyParcel, SendCloud, Shops United), marketplace platforms (Bol.com), marketing tools (Mailchimp, Google Analytics, Google Tag Manager), and accounting software (E-boekhouden).
Differentiator
Problem solved
Functional benefit
Products and services
- Shoppagina Webshop Software Cloud-based Software-as-a-Service webshop platform that enables users to create, configure, and manage online stores without technical knowledge. Includes hosting, software updates, backups, a management portal, and integrations with Dutch payment providers, shipping services, and marketplaces. Targeted at small business owners, entrepreneurs, and educational institutions in the Netherlands and Belgium.
- Domeinnaam Registratie (Domain Name Registration) Domain name registration service supporting extensions including .nl, .be, .eu, .com, .net, .org, and .info. One domain is included with paid subscriptions; additional domains are available for €15 per year.
- Shoppagina-mail (Professional Email Hosting) Professional email hosting service for Shoppagina customers, including a 1 GB mailbox quota with option to add additional storage. First year included free with an active subscription.
Companies that use Shoppagina
Customer profileSegments2 records
Ideal customer profiles2 records
Shoppagina technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature8 records
Shoppagina partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MijnDomeincoreMijnDomein acquired Shoppagina and now operates it as part of their domain and hosting portfolio. Shoppagina shops are offered as part of MijnDomein's services, enabling customers to set up an online store alongside domain registration.
- MolliecorePayment service provider integration allowing customers to accept payments via iDEAL, credit cards, and other European payment methods directly in their webshop.
- Bol.comcoreMarketplace integration allowing merchants to list products on Bol.com, synchronize inventory, and manage orders from Shoppagina dashboard. Products require valid EAN codes.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Shoppagina competitors and assessment
Company assessmentDirect peers
- WooCommerce: Open-source WordPress-based e-commerce platform frequently chosen by small Dutch merchants as an alternative to hosted SaaS like Shoppagina, competing directly on cost and customization.
- Mijnwebwinkel (Mijnwinkel B.V.): Direct Dutch competitor offering tiered SaaS webshop subscriptions targeted at SMB merchants, with similar payment integrations and Dutch-market specialization — explicitly comparable to Shoppagina in positioning and customer profile.
Broad incumbents
- Magento (Adobe Commerce): Enterprise-grade e-commerce platform frequently adopted by Dutch merchants outgrowing SMB tools like Shoppagina, representing the typical 'graduation' path for scaling customers.
- Shopify: Global e-commerce SaaS incumbent with self-serve sign-up, tiered subscriptions, and an app ecosystem that overlaps materially with Shoppagina's feature set, especially for SMB merchants in Western Europe.
- Squarespace: Design-led website and commerce platform offering self-serve stores with subscription pricing, competing for the same non-technical entrepreneur segment as Shoppagina.
- Lightspeed Commerce: Publicly listed omnichannel commerce platform serving SMB retailers across Europe with webshop, POS, and inventory modules that materially overlap with Shoppagina's offering.
- BigCommerce: SaaS e-commerce platform competing in the same SMB-to-mid-market segment as Shoppagina, with multi-currency, headless, and marketplace integrations relevant to Dutch merchants.
- Wix: Website builder with native e-commerce capabilities and tiered subscriptions that directly substitute for Shoppagina among non-technical SMB founders launching webshops.
Others
- WebwinkelKeur: Dutch trustmark and review platform that Shoppagina integrates with; adjacent ecosystem participant providing compliance and trust signals to the same Dutch merchant base.
- Bol.com Partner Programme: Largest Dutch marketplace, integrated into Shoppagina's platform — adjacent ecosystem participant that channels merchant demand and represents a comparable sales channel for Dutch SMBs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shoppagina social profiles
Digital presenceShoppagina compliance and trust
Trust signalCompliance2 records
Shoppagina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoppagina leadership team
Management profileNumber of profiles
Shoppagina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoppagina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoppagina
What does Shoppagina do?
Shoppagina offers a cloud-based Software-as-a-Service (SaaS) webshop platform that enables users without technical knowledge to create, configure, and manage their own online stores. The service is delivered as a subscription across multiple tiers differentiated by product limits and feature sets, and includes integrated Dutch payment providers, shipping integrations, daily backups, SSL security, and responsive store templates, accessible via a browser-based management portal.
Is Shoppagina a public or private company?
Shoppagina is a private company. It is classified as corporate owned and is currently operating.
When was Shoppagina founded?
Shoppagina was founded in 2003. It employs 1 to 10 people.
Where is Shoppagina based?
Shoppagina is headquartered in Utrecht, Netherlands, in the Europe region.
How does Shoppagina make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are domain Name Registration and custom Services.
Who are Shoppagina's main competitors?
Direct peers on record are WooCommerce and Mijnwebwinkel (Mijnwinkel B.V.). Broad incumbents are Magento (Adobe Commerce), Shopify, Squarespace, Lightspeed Commerce, BigCommerce and Wix. Others are WebwinkelKeur and Bol.com Partner Programme.
Does Shoppagina have an API?
No public API is recorded for Shoppagina.
What industry is Shoppagina in?
Shoppagina's product category is E-commerce Platform Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.