Factory Shoe Outlet

What Factory Shoe Outlet does

Factory Shoe Outlet, legally operating as Emille Shoes, is a privately-held, family-owned Canadian footwear retailer founded in 1956 and headquartered at 2394 Fairview Street in Burlington, Ontario. The business operates a single physical retail location with curbside pickup and in-store shopping, complemented by a Shopify-powered e-commerce storefront (factoryshoeoutlet.ca) that ships across Canada with free shipping on orders over $99.99. The store carries an extensive assortment of 80+ footwear brands across men's, women's, kids', and toddler categories, including Hoka, Birkenstock, Crocs, Skechers, New Balance, UGG, Blundstone, Adidas, Under Armour, Brooks, and Saucony, with new arrivals alone listing 3,375+ products. The product range spans athletic, casual, dress, winter, hiking, sandal, slipper, and CSA-certified safety footwear, plus accessories such as socks, insoles, shoe care, bags, and Jibbitz charms.

The company's revenue model is straightforward retail: one-time unit sales of footwear and accessories at marked prices, with no subscriptions or recurring revenue components. Customer segments are horizontal and consumer-facing, targeting general family shoppers, workers needing CSA-certified safety footwear, athletes and sports enthusiasts, and comfort-focused buyers. Distribution is entirely the company's own channels — the Burlington flagship and the Shopify online store — supported by organic social marketing on Facebook and Instagram, email newsletters, and SEO-driven organic search. Payment integrations include Shop Pay, Apple Pay, Google Pay, and Sezzle for buy-now-pay-later installments. The company carries no external investment, no parent organization, no subsidiaries, and no disclosed management team.

Name

Factory Shoe Outlet

Legal name

Emille Shoes

Website

https://factoryshoeoutlet.ca

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Factory Shoe Outlet (Emille Shoes) is a family-owned Canadian footwear retailer founded in 1956, operating a single Burlington, Ontario store plus Shopify e-commerce, serving families, workers, and athletes with 80+ brands across all footwear categories.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Footwear Outlet & Off-Price Retail (CRAAADAI)

akta.pro secondary industry

Work, Safety & Occupational Footwear Retail (CRAAADAD)

Keywords

• Family footwear retail
• Athletic shoe store
• Work safety footwear
• Children's shoes
• Online shoe retail

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Footwear and Accessories Sales: Traditional retail revenue model through one-time product sales of footwear and accessories. Customers purchase shoes and related products at marked prices with free shipping available on orders over $99.99. The store offers clearance sections (Red Tag Clearance) and regular new arrivals to drive traffic and sales. No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Factory Shoe Outlet (operating as Emille Shoes) is a family-owned Canadian footwear retailer that sells athletic, casual, dress, work, sandal, slipper, and sports-specific footwear for men, women, kids, and toddlers. The store carries more than 80 branded lines including Hoka, Birkenstock, Crocs, Skechers, New Balance, UGG, Blundstone, Under Armour, and Adidas, alongside accessories such as socks, insoles, shoe care products, and Jibbitz charms. Operations run from a single Burlington, Ontario showroom combined with a Shopify-powered online storefront offering curbside pickup and Canadian shipping.

Product overview

Factory Shoe Outlet (operating as Emille Shoes) is a family-owned Canadian retail footwear store serving men, women, kids, and toddlers since 1956. Located in Burlington, Ontario, the store operates both physical retail and online e-commerce channels. Their product portfolio spans multiple categories including athletic shoes, casual shoes, dress shoes, boots, sandals, slippers, work/safety footwear, and sport-specific shoes for soccer, basketball, baseball, football, golf, and pickleball. The store carries an extensive selection of over 30 branded footwear lines including Hoka, Birkenstock, Crocs, Skechers, New Balance, UGG, Blundstone, Under Armour, Adidas, Saucony, and Stride Rite. They also offer shoe accessories including socks, insoles, shoe care products, bags, gloves, hats, and Jibbitz shoe charms. The business positions itself as a one-stop footwear destination with particular strength in children's shoes and work safety footwear including CSA-certified safety boots.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Footwear
• Men's Footwear
• Kids' Footwear Children's footwear across athletic, casual, dress, uniform, boots, sandals, slides, and slippers, promoted as one of the largest children's selections in the city
• Work and Safety Footwear CSA-certified safety and slip-resistant footwear for industrial, construction, and workplace environments, featuring Blundstone, Keen Utility, Skechers work, and Timberland Pro lines
• Sports Footwear Sport-specific athletic footwear including soccer cleats, basketball shoes, baseball cleats, football cleats, golf shoes, and pickleball shoes from brands such as Adidas, Under Armour, New Balance, and Puma
• Shoe Accessories Complementary accessories including socks, insoles, shoe care products, bags, gloves, mittens, hats, and Crocs Jibbitz shoe charms
• Red Tag Clearance Discounted clearance footwear offered at reduced prices, providing a value-oriented shopping lane alongside regular-priced inventory
• Made in Canada Footwear Curated selection of footwear manufactured in Canada, including brands such as Blundstone

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered major and core.

• BirkenstockmajorOthersMajor brand supplier carried prominently in store. Birkenstock products including Arizona, Gizeh, Mayari, Madrid, and Bend lines featured throughout the store with dedicated sections. Stock 99+ Birkenstock products including EVA collections and specialty lines.
• HokamajorOthersFeatured brand with dedicated collection pages. Stock 68+ Hoka products including Clifton, Bondi, Mach, Speedgoat, Transport, and Ora lines. One of the largest Hoka selections among Canadian retailers.
• CrocsmajorOthersFeatured brand with dedicated collection featuring 365+ products. Major Jibbitz accessory supplier with extensive customization options. Stock Crocs Classic, specialty collaborations (Disney, Simpsons, Barbie, One Piece, NFL teams), and work-specific lines.
• SkechersmajorOthersMajor footwear supplier with extensive representation - 241+ products in new arrivals alone. Carry full Skechers range including athletic, work (CSA-certified), casual, and specialty lines.
• BlundstonecoreOthersCore Canadian-made work and casual boot supplier. Stock 60+ Blundstone products including safety-rated CSA boots, RotoFlex line, and seasonal styles. Emphasized as preferred by Canadian workers including firefighters.
• New BalancecoreOthersCore athletic brand carried across multiple categories including running, kids, and work/slip-resistant lines. Stock 146+ products in new arrivals alone.
• AdidascoreOthersMajor athletic supplier featuring soccer (FIFA World Cup 26 licensed products, Copa Pure, Predator, Messi lines), running, basketball, and casual footwear. Strong kids soccer cleat selection.
• UGGcoreOthersPremium comfort brand supplier featuring Classic, Tasman, Disquette, and specialty lines for men and women. Stock 57+ UGG products across new arrivals.
• KeencoreOthersCore outdoor and work footwear supplier featuring utility work boots, CSA-certified safety shoes, and casual/hiking styles. Stock Keen Utility and standard Keen lines with waterproof technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Sport Chek: Canada's largest sporting goods retailer, with significant athletic footwear and apparel categories. Comparable in brand portfolio (Adidas, Under Armour, New Balance, Hoka) and Canadian mass-market positioning, though it serves a much broader product set.
• Decathlon: Global sporting goods retailer with a growing Canadian footprint, offering own-brand and partner-brand athletic, hiking, and work footwear. Comparable in broad sporting and casual footwear assortment, though Decathlon's primary differentiator is private-label value.
• Foot Locker: Global multi-brand athletic footwear retailer with strong Canadian presence. Comparable in the athletic and sport-specific footwear segments (Adidas, Puma, Nike, New Balance) but skewed toward athletic-only versus Factory Shoe Outlet's broader family assortment.

Direct peers

• Aldo: Canadian-founded footwear brand and retailer operating own-brand stores and e-commerce. Comparable as a Canadian-headquartered footwear retailer, though Aldo's assortment is primarily private-label rather than multi-brand distribution.
• Mark's: Canadian retailer operating Mark's Work Wearhouse with a strong work, safety, and casual footwear category. Comparable in the CSA-certified work boot segment and family-oriented customer base, though it carries a broader apparel assortment.
• SoftMoc: Canadian multi-brand family footwear retailer operating physical stores and e-commerce across Canada. Closely comparable to Factory Shoe Outlet in customer segments (men, women, kids), brand portfolio breadth, and Canadian family-owned positioning.
• Running Room: Canadian specialty running and athletic footwear retailer carrying Hoka, Brooks, Saucony, ASICS, and New Balance. Comparable in the premium performance running segment and the Canadian athlete/end-consumer target.
• Famous Footwear: North American off-price footwear retailer carrying many of the same family and casual brands (Skechers, Crocs, Birkenstock, New Balance). Comparable in outlet-style value positioning and broad family/kids assortment.
• Shoe Warehouse: Canadian off-price footwear retailer with multiple locations and e-commerce. Comparable in outlet positioning, brand portfolio, and family/children's footwear focus, and a direct Canadian competitor for value-conscious shoppers.
• Browns Shoes: Canadian multi-brand footwear retailer with a long history of carrying the same premium and mainstream brands (UGG, Birkenstock, Hoka) at multiple physical locations plus e-commerce. Directly comparable in assortment strategy and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/emilleshoes
• Instagraminstagram.com/emille.shoes
• Xx.com/emille_shoesfso
• LinkedInlinkedin.com/company/emille-shoes-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factory Shoe Outlet