Ruegen fish

Name

Ruegen fish

Legal name

Rügen Fisch GmbH

Website

https://ruegenfisch.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Processed Seafood Products

NAICS

Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)

akta.pro secondary industries

Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Surimi & Minced Fish Products (Imitation Crab, Fish Paste) (AFANADAG)

Keywords

• Canned fish products
• Smoked herring fillets
• Fish processing
• Seafood retail
• Mackerel products

Headquarters

HQ city

Saßnitz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Consumer Packaged Goods (Fish Products) Sales: Rügen Fisch generates revenue through the manufacture and sale of fish products (herring, mackerel, sprats, smoked fish) in various formats including canned goods, jarred products, and smoked fish. Products are sold through German retail channels and the company's factory outlet (Werksverkauf/Bistro). The company is a B2B supplier to retailers while also serving end consumers directly.
2. Direct Retail (Factory Outlet): The company operates a Bistro and factory outlet (Werksverkauf) at its Sassnitz location, selling products directly to consumers visiting the production facility.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rügen Fisch GmbH manufactures and sells processed fish products including herring fillets, mackerel fillets, smoked fish (Bückling, Kieler Sprotten), pan-fried fish (Bratheringe), and the Scomber Mix specialty line. Products are packaged in cans and jars for retail sale primarily through German grocery trade, with direct-to-consumer sales via the company Bistro and factory outlet in Sassnitz on the island of Rügen.

Product overview

Rügen Fisch GmbH is a German fish processing company based in Sassnitz on Rügen island, producing canned and preserved fish products across four main product categories: (1) Herings- und Makrelenfilets (herring and mackerel fillets in various cream and sauce varieties such as tomato, curry-ananas, paprika, mustard, and dill-herb), (2) Räucherfisch (smoked fish including Bückling/smoked herring and Räuchersnack), (3) Bratfisch (pan-fried fish including Bratheringe and Bratmakrelenfilets), and (4) Spezialitäten (specialties including the flagship Scomber Mix line with Classic, BBQ, Asia, Mediterranean, and Morocco variants, plus Kieler Sprotten, cod liver, Piratenschmaus, and Fischerfrühstück). The company also produces premium sub-brands like Inselhäppchen (premium smoked herring bites in premium oils). All products are canned fish/food products distributed in Germany, with a focus on herring and mackerel as primary fish types. The company is a subsidiary of Thai Union and prioritizes MSC-certified sustainable sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Scomber Mix Classic Tender shredded mackerel fillets with vegetables and tomato paste in a 120g can; the top-selling Rügen Fisch product, used as a snack and recipe ingredient for German retail consumers.
• Scomber Mix BBQ Shredded mackerel fillets with kidney beans, honey, and tomato paste in BBQ sauce; part of the Scomber Mix specialty line for German retail consumers.
• Scomber Mix Asia Shredded mackerel fillets in Asian sauce with chili and paprika; a 2020 extension of the Scomber Mix specialty line.
• Scomber Mix Mediterraner Art Shredded mackerel fillets with tomatoes and olives in tomato sauce, Mediterranean style; part of the Scomber Mix specialty line.
• Scomber Mix Marokko Shredded mackerel fillets in mild-spicy sauce with chickpeas and carrots, Moroccan/oriental style; 2021 Sorte des Jahres (Product of the Year) winner in the Scomber Mix specialty line.
• Heringsfilets in Tomaten-Creme Tender herring fillets in a fruity tomato cream sauce; a 200g canned product from the core herring and mackerel fillet line for German retail consumers.
• Heringsfilets in Curry-Ananas-Creme Herring fillets in curry-pineapple cream sauce; a 200g canned product in the herring fillet line.
• 2 Neue Heringsfilets in Sauce (spicy and smoked variants) Two new herring fillet variants in sauce — a spicy version and a smoked version — added to the German retail assortment in February 2022.
• Makrelenfilets in Tomaten-Creme Juicy mackerel fillets in a creamy-fruity tomato cream sauce; a 200g canned product described as an everyday classic, ready to serve with bread, potatoes, or rice.
• Gourmet Makrelenfilets (3 variants with Easy Peel lid) Three new premium mackerel fillet variants in gourmet packaging with Easy Peel lid, added to German retail from May 2022.
• Bücklingsfilets in Pflanzenöl und eigenem Saft Smoked herring fillets (Bückling) in fine plant oil and their own juice; a 200g canned smoked fish product for German retail consumers.
• Räuchersnack Shredded smoked herring and mackerel fillets in vegetables and spicy tomato ketchup; a 120g canned smoked fish snack (522 kJ / 125 kcal per serving).
• Kieler Sprotten geräuchert Smoked Kiel sprats (smelt) that are nobbled before smoking — head removed and entrails vacuum-extracted while keeping the belly skin closed; smoked over beechwood with 9-12% fat content.
• Bratheringe in würziger Marinade Pan-fried herring fillets (Bratheringe) in a spicy marinade; a 500g canned pan-fried fish product from the Bratfisch category.
• Inselhäppchen Premium smoked herring bites in various high-quality oils, refined with exclusive ingredients; MSC-certified, available in three varieties.
• Piratenschmaus Smoked mackerel fillets with paprika and corn, marketed as 'pirate feast' specialty product.
• Fischerfrühstück Spicy shredded mackerel in sauce, marketed as 'fisherman's breakfast' specialty product.

Quantifiable outcome

• Products free from artificial colors and preservatives
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Marine Stewardship Council (MSC)coreStrategic or Co-development PartnerRügen Fisch works closely with the independent, non-profit Marine Stewardship Council (MSC) program. Where possible, the company sources exclusively MSC-certified fish and seafood for its products, demonstrating commitment to sustainable fishing practices and responsible seafood sourcing.
• Thai Union Group (SeaChange Program)coreStrategic or Co-development PartnerRügen Fisch is part of Thai Union Group, a global seafood leader. The parent company pursues the SeaChange sustainability program aimed at achieving concrete improvements in the global seafood industry. This provides Rügen Fisch with corporate-level sustainability initiatives and global seafood sourcing capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saupiquet: French canned fish brand (sardines, mackerel, tuna) owned by Bolton Group. Direct comparable in product format (canned, sauced fish fillets) and target market (European grocery retail), though distributed primarily in France.
• King Oscar: Norwegian premium canned seafood brand specializing in sardines, mackerel, and herring. Comparable in product format (canned, premium seafood), MSC-aligned sustainability positioning, and specialty/premium tier grocery distribution.
• Hawesta: German canned fish and seafood producer (marinated herring, mackerel, sardines) and also owned by Thai Union Group. Most direct comparable — similar product mix, same German retail channel, and same corporate parent — making it the closest benchmark for Ruegen Fisch's market position.
• Mareblu: Italian canned tuna and mackerel brand owned by Bolton Group. Comparable in product format (canned fish fillets in sauces/oils) and European grocery retail channel, with strong regional brand presence analogous to Ruegen Fisch's German regional strength.
• Dittmeyer: German fish processor producing smoked fish, marinades, and canned seafood products distributed through German retail. Comparable size and product categories (Bratheringe, marinades, smoked specialties), competing in the same regional retail channels.

Broad incumbents

• Bolton Group: Italian multinational food conglomerate owning Rio Mare, Saupiquet, Mareblu, and other seafood brands. Comparable as a diversified European seafood owner competing across multiple canned fish brands and retail markets that overlap with Ruegen Fisch.
• Thai Union Group: Parent company and world's largest canned tuna/seafood conglomerate (Chicken of the Sea, John West, Petit Navire, Hawesta). Relevant as the corporate parent governing Ruegen Fisch's capital allocation and as the broad incumbent whose other portfolio brands overlap with Ruegen Fisch's category.
• John West: One of Europe's largest canned seafood brands (tuna, salmon, mackerel, sardines) distributed across UK, Ireland, and continental Europe. Comparable in product format and retail channel, but with significantly broader geographic reach and portfolio scale.
• Princes Group: UK-based international food and drink group with extensive canned seafood portfolio (Napolina, John West competitor brands, private label). Comparable canned fish product line and European grocery retail distribution.

Regional players

• Frosta: German frozen food manufacturer producing fish and seafood products alongside vegetables and ready meals. Comparable as a German-based mid-sized food manufacturer with national retail distribution, though its core category is frozen rather than canned seafood.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ruegenfisch
• Instagraminstagram.com/ruegenfisch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruegen fish