Nomige

Name

Nomige

Legal name

Nomige

Website

https://nomige.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personalized Skincare / DNA-based Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

Keywords

• Personalized skincare
• DNA skin analysis
• Genetic cosmetics
• Beauty supplements
• Sun protection

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. DNA Analysis Kits: One-time DNA analysis purchase that includes a saliva test kit, laboratory analysis, and a 15-page personalized skin report. The DNA analysis is a one-time test providing lifetime skin insights.
2. Personalized Skincare Products: Recurring purchases of customized day serums, day creams, night creams, and night serums formulated based on individual DNA profiles. Products are repurchased as customers complete their routines.
3. Super 7 Day Creams: Seven different day cream variants (Stress Protect, Barrier Repair, Back to Balance, Fading Dark, Redness Attack, Ultra Rich, Colour Correct) addressing specific skin concerns and lifestyles. Purchased based on Face Scan recommendations or self-selection.
4. Supplements: Collagen Peptide Shots and Antioxidant Boost supplements for internal skincare support. Available as one-time purchases or subscription plans (Subscribe & Save options).
5. Sun Protection Products: SPF50 sunscreens, tinted sunscreens, and SPF brush products (Leeray by Astrid brand) for sun protection. One-time and bundle purchases available.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Nomige sells DNA-based personalized skincare products formulated from an individual's genetic profile combined with lifestyle factors. The core lineup includes a personalized 4-product routine (day serum, day cream, night cream, night serum), the Super 7 lifestyle-targeted day creams, mineral SPF50 sunscreens, collagen peptide shots, and an antioxidant supplement. Customers begin with either a saliva-based DNA analysis (delivering a 15-page personalized skin report) or a free AI-powered Face Scan that recommends appropriate day cream variants.

Product overview

Nomige is a DNA-based personalized skincare company offering a modular product system centered on genetic skin analysis. The core offering combines DNA analysis (examining genes like MMP1 and SOD) with a four-product personalized routine (day serum, lifestyle-based day cream from the Super 7 line, night cream, and night serum), all formulated to compensate for individual genetic skin deficiencies. Supporting products include mineral SPF50 sunscreens (Summer Glow line with tinted/untinted variants), collagen peptide supplements (shots and single servings), Antioxidant Boost with astaxanthine, cleansers, and sheet masks. The Face Scan AI technology provides an accessible entry point by matching skin condition to appropriate day creams, while bundles like the Nomige Travel Pouch and Summer Essentials Set combine complementary products for specific use cases.

Differentiator

Problem solved

Functional benefit

Brands

• Leeray by Astrid: Hands-free sunscreen application brush products developed in collaboration with Astrid, featuring powder and liquid SPF50 brush applicators

Products and services

• Complete Nomige Skin Routine (DNA analyse + 4 gepersonaliseerde producten) Flagship personalized skincare bundle combining DNA analysis with four customized anti-aging products (day serum, lifestyle day cream, night cream, night serum) formulated based on individual genetic skin profile and lifestyle factors, plus a 15-page personalized skin report and follow-up with Dr. Barbara Geusens. For consumers seeking full DNA-based personalization.
• DNA Analysis + Skin Report (DNA analyse + Huidrapport) Standalone DNA analysis service providing a comprehensive 15-page personalized skin report based on genetic markers (MMP1, SOD, etc.) affecting collagen loss, antioxidant response, and hydration needs, without the accompanying personalized products. Priced at USD 175.
• Dagserum (Personalized Day Serum) DNA-personalized morning serum (30ml, USD 146) providing intensive hydration and protection against premature aging, containing Vitamin C, E and other active ingredients tailored to genetic skin needs.
• Nachtcrème (Personalized Night Cream) DNA-personalized night cream (50ml, USD 169) targeting collagen production and skin regeneration during sleep, formulated to directly penetrate skin layers without barrier interference.
• Nachtserum (Personalized Night Serum) DNA-personalized hydration booster serum (USD 123) applied after night cream, focusing on skin texture improvement, fine line reduction, and maintaining healthy hydration through phospholipids, ceramides, and glycerin.
• Super 7 Day Creams Line of seven lifestyle-targeted day creams (USD 105 each) matched to skin condition via Face Scan or self-selection: Stress Protect (antioxidant), Barrier Repair (hydration), Back to Balance (acne-prone), Fading Dark (pigmentation), Redness Attack (sensitive), Ultra Rich (dry skin), and Colour Correct (tinted coverage).
• Summer Glow SPF50 High Protection Sunscreen (Tinted) Mineral SPF50 sunscreen with natural tint (USD 49) providing broad-spectrum UVA/UVB protection, antioxidants, and a four-molecular-weight hyaluronic acid complex; no white cast and subtle summer glow.
• Untinted SPF50 High Protection Sunscreen Invisible mineral SPF50 sunscreen with lightweight texture, broad-spectrum UVA/UVB protection via organic filters, and hyaluronic acid; fragrance-free, invisible finish.
• High Protection Tinted Sunscreen SPF 30+ 100% mineral tinted sunscreen (USD 46) with anti-aging benefits, containing astaxanthine for oxidative stress protection, four types of hyaluronic acid, and tint-perfecting properties.
• Leeray by Astrid SPF50 Brush Collection Hands-free SPF50 powder and liquid brush applicators (tinted and untinted variants) under the Leeray by Astrid sub-brand for convenient sunscreen reapplication over makeup throughout the day.
• Collageen Shots (Collagen Peptide Shots) Marine collagen peptide drink shots (USD 88 for 7, USD 158 for 14) containing 5000mg hydrolyzed fish collagen type I, MSM, hyaluronic acid, Vitamin C, biotin, and zinc; clinically proven to support skin firmness, hydration, and elasticity from within.
• Collageen Single Shots Convenient single-serve 25ml collagen shots for on-the-go consumption with the same 6-in-1 formula (fish collagen, MSM, hyaluronic acid, Vitamin C) in travel-friendly format.
• Antioxidant Boost Daily antioxidant supplement in liquid sachets featuring astaxanthine (6000x stronger than Vitamin C), L-glutathione, Polypodium leucotomos, Vitamin C, and Vitamin E for cellular protection against free radicals. Available as subscription (Subscribe & Save USD 142.08/month) or one-time purchase.
• Liquid Balm Cleanser Triple-texture cleanser that transforms from balm to oil to milk, effectively removing makeup, SPF, and impurities without disrupting the skin barrier.
• Collageen Gezichtsmasker (Collagen Sheet Mask) Luxury collagen peptide sheet mask providing intensive hydration, visible firmness improvement, and fine line smoothing with panthenol and camellia japonica extract.
• Antioxidant Eye Patches Patches designed to refresh and hydrate sensitive under-eye skin, targeting dark circles and fine lines with antioxidant benefits.
• Collageen Bodylotion (Collagen Body Lotion) Body lotion with collagen peptides providing hydration and firmness benefits for body skin, complementing the facial skincare routine.
• Face Scan (AI-powered Skin Analysis) AI-powered skin analysis tool using computer vision to evaluate visible skin characteristics (hydration, redness, texture) and recommend the most suitable Super 7 Day Cream variant. Free entry-point feature on the Nomige website that converts prospects into buyers without requiring DNA analysis.

Quantifiable outcome

• 5x better anti-wrinkle effect compared to standard skincare
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Brussels AirlinescoreStrategic or Co-development Partner · 1 January 2023Since 2023, Nomige has been a proud partner of Brussels Airlines. As part of this collaboration, Nomige developed a special lip balm and lotion for Brussels Airlines' amenity kit, designed to protect and nourish skin during and after long-haul flights. This partnership highlights shared passion for innovation, comfort, and Belgian craftsmanship.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Atolla: Atolla is a data-driven personalized skincare company that formulates serums based on a skin test kit and ongoing data inputs. Comparable in the personalization-via-data approach and DTC subscription model.
• Haut.AI: Haut.AI provides AI-based computer-vision skin analysis APIs used by skincare brands for personalization and routine recommendations. Comparable in the AI-driven facial skin analysis technological foundation.

Direct peers

• SkinDNA: SkinDNA is a genetic-skin-analysis company offering DNA-based skincare recommendations and product matching to consumers and skincare professionals. It is the closest conceptual competitor to Nomige's DNA personalization core offering.
• Proven Skincare: Proven customizes skincare formulations using a data-driven skin quiz (not DNA) combined with ingredient databases. Comparable as a personalized DTC skincare brand with subscription/reorder mechanics analogous to Nomige.
• Function of Beauty: Function of Beauty is a personalized beauty brand (hair, body, skin) that formulates products to customer data and ships through DTC subscriptions. Comparable in the consumer-facing 'personalized formulation' D2C business model and subscription mechanics.
• Skin + Me: Skin + Me is a UK-based personalized skincare subscription that formulates daily creams based on a photo-and-questionnaire skin assessment. Closely comparable in DTC, online assessment, and subscription-replenishment model.

Broad incumbents

• Curology: Curology offers personalized prescription and non-prescription skincare via telehealth providers across the US, with subscription-based refills. Comparable personalized skincare brand at larger scale and broader market reach.
• SkinCeuticals (L'Oréal): SkinCeuticals is L'Oréal's dermatologist-grade clinical skincare brand, offering personalized routines through consultations and digital tools. Comparable at the science-backed anti-aging skincare level and premium positioning.
• Olay (P&G) Skin Advisor: Olay's AI-powered Skin Advisor uses computer vision to recommend products from a mass-market brand. Comparable in the AI-driven skin analysis capability and DTC funnel, though without DNA personalization.

Others

• Sephora / Beauty Insider Personalized Routine: Sephora's digital skincare routine tools and Beauty Insider data ecosystem represent the broader retail-channel personalization competing for the same premium personalized-skincare shopper. Relevant as an ecosystem player and indirect competitive channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl2-naN4ZCpvkbLcL--K9uQ
• Facebookfacebook.com/NomigeSkincare
• LinkedInlinkedin.com/company/nomige
• Instagraminstagram.com/nomige_skincare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomige