Haut.AI
Haut.AI is a Tallinn-based B2B SaaS company that provides AI-powered skin analysis, generative simulation, and recommendation technology to global beauty brands, retailers, and clinical research organizations via API and white-label integration.
- Company typePrivate
- Founded2019
- HeadquartersTallinn, Estonia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Haut.AI does
Haut.AI is a Tallinn, Estonia-headquartered B2B SaaS company (founded 2018 per firmographics, 2019 per funding records) that builds AI-powered skin analysis and personalization technology for the global beauty industry. Its platform combines computer vision, generative AI, natural language processing, and recommendation systems to analyze facial images across 150+ biomarkers and 20+ skin health metrics, with models trained on a proprietary dataset of 3M+ images. Core products include AI Skin Analysis, SkinGPT (generative AI skin simulation up to 6K×8K resolution), Skin.Chat (a 24/7 multilingual AI skincare assistant deployed on WhatsApp, Instagram DM, and Amazon), Face Analysis 3.0, and supporting modules such as LIQA smart image capture, the patented Skin Atlas anonymization system, and the Deep C.A.R.E. recommendation engine.
Haut.AI's technology is sold through API integration, white-label widgets, and Shopify/WooCommerce plug-and-play deployments, with enterprise customers embedding the platform into their own digital properties. Named customers span Tier-1 global beauty and consumer health brands, including OLAY (Procter & Gamble), Neutrogena (Johnson & Johnson), Beiersdorf, Ulta Beauty, Grupo Boticário, Givaudan Active Beauty, NAOS/Bioderma, and Dr.Max+, plus Noom in the health/wellness vertical. Pricing is a mix of annual SaaS subscriptions for medium brands, fully customized enterprise co-creation engagements, and usage-based per-API-call pricing reportedly starting at approximately $0.041 per unit.
The company has raised €2 million in seed funding (November 2023) co-led by LongeVC and Grupo Boticário's VC arm, with Ulta Beauty's Prisma Ventures participating. It is supported by Microsoft for Startups, NVIDIA Inception, and Enterprise Estonia. Distribution is global across Estonia, the United States, Canada, Brazil, and China. The platform is GDPR- and HIPAA-compliant and has been recognized with multiple 2025 industry awards including BeautyMatter Best Breakthrough Technology (Omnichannel) and Digiday Future Leader Awards.
Haut.AI firmographics
Firmographics- Name
- Haut.AI
- Legal name
- Haut.AI
- Website
- https://haut.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Haut.AI is a Tallinn-based B2B SaaS company that provides AI-powered skin analysis, generative simulation, and recommendation technology to global beauty brands, retailers, and clinical research organizations via API and white-label integration.
- Ownership category
- akta.pro rank
Haut.AI industry classification
Industry- Product category
- Beauty Tech Software
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dermatology Telemedicine Platforms (HLALAGAA)
Keywords
Where Haut.AI is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Haut.AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscriptions: Haut.AI operates as a SaaS technology company offering subscription-based access to its AI skin analysis platform. Pricing tiers range from plug-and-play SaaS for medium brands and retailers to fully customized enterprise solutions. Usage-based model adapts as AI skincare capabilities grow. Available via Microsoft AppSource and integrates with Azure for enterprise customers.
- API Usage Fees: Haut.AI's white-label API enables brands to build fully customized customer experiences integrating AI skin analysis into their existing digital ecosystems. API access is part of the subscription plan. The platform supports automatic product inventory transfer for Shopify and WooCommerce, and custom website integration for enterprise.
- AI Software Licensing: AI software operates on subscription or per-API-call models starting from approximately $0.041/unit, according to market analysis of face analysis machine suppliers comparing AI-software platforms including Haut.AI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Annual | Medium brands & retailers: plug-and-play SaaS |
| Subscription | Annual | Enterprise: fully customized co-creation |
| Usage-based | Pay-as-you-go | Per-API-call pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Haut.AI product offering
Product offeringCore offering
Haut.AI develops and sells a SaaS platform of AI-powered skin analysis and personalization software that beauty brands, retailers, and clinical research organizations embed into their websites, apps, and in-store experiences. Its core offerings — AI Skin Analysis, SkinGPT generative simulation, Skin.Chat conversational AI, and Face Analysis 3.0 — turn consumer selfies into clinically grounded skin profiles and product recommendations, delivered via white-label API, plug-and-play SaaS widgets, and a decentralized clinical trial tool.
Product overview
Haut.AI is a SaaS technology company offering a platform-plus-modules architecture for AI-powered skincare personalization. The core platform consists of AI Skin Analysis (clinical-grade skin diagnostics), SkinGPT (generative AI skin simulation), Skin.Chat (AI skincare chatbot), and Face Analysis 3.0 (advanced assessment system). These core products are enhanced by technology modules including LIQA (smart image capture), Skin Atlas (patented anonymization), and Deep C.A.R.E. (recommendation engine). Add-on modules like the Study and Data Collection Tool serve clinical research needs. Consumer-facing experiences like Generative.Skin and SPF Truth Booth demonstrate capabilities, while Virtual Companion Technology (developed with OLAY) represents partnership-enabled features. The platform integrates with Shopify, WooCommerce, Microsoft Azure, and Amazon, and is available via plug-and-play SaaS or white-label API for enterprise customization.
Differentiator
Problem solved
Functional benefit
Brands
- SkinGPT: Generative AI-powered skin simulation platform that creates hyper-realistic visualizations of how skincare products and ingredients may affect skin over time.
- Skin.Chat
- Face Analysis 3.0
- LIQA
- Deep C.A.R.E.
- Skin Atlas
Products and services
- AI Skin Analysis
Quantifiable outcome
- 98% diagnostic accuracy across diverse skin types
- +9 more outcomes
Companies that use Haut.AI
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Haut.AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability12 records
Feature8 records
Haut.AI partnerships and signals
Strategic signalScale indicators19 records
Recent moves7 records
Expansion highlights6 records
Haut.AI competitors and assessment
Company assessmentDirect peers
- Perfect Corp: Perfect Corp operates the YouCam suite of AR/AI beauty tech — AI skin analysis, virtual try-on, and product recommendation — sold as a SaaS platform to global beauty brands and retailers. It is the closest direct competitor to Haut.AI, offering overlapping AI skin diagnostics and GenAI simulation features with similar enterprise brand customers.
- Revieve: Revieve provides an AI-powered personalization platform for beauty, skincare, and wellness brands, combining skin diagnostics, product recommendation, and virtual try-on. It directly competes with Haut.AI's AI Skin Analysis and Deep C.A.R.E. recommendation engine in the same B2B SaaS beauty personalization category.
- Banuba: Banuba provides AR/AI face-tracking, virtual try-on, and skin analysis SDKs sold to beauty brands and app developers. Its face-analysis SDK competes with Haut.AI's Face Analysis 3.0 for embedding AI skin diagnostics into consumer apps and brand e-commerce experiences.
Broad incumbents
- ModiFace (L'Oréal): ModiFace, acquired by L'Oréal in 2018, provides AR and AI skin analysis and virtual try-on technology for beauty brands. As a subsidiary of the world's largest beauty company, it offers overlapping capabilities to Haut.AI but is integrated into L'Oréal's product development rather than sold as an independent platform to third parties.
- L'Oréal Beauty Tech Group: L'Oréal operates one of the largest beauty technology organizations globally, including ModiFace, the Beauty Genius AI assistant, and personalization capabilities embedded across its 30+ brands. It is both a potential customer competitor and a strategic threat to Haut.AI, with vastly greater R&D and capital resources.
Emerging players
- Skin Analytics: Skin Analytics develops AI-powered dermatology decision-support tools used in clinical pathways for skin cancer detection. It overlaps with Haut.AI on the computer-vision skin analysis capability but focuses on regulated clinical diagnostics (UK NHS deployment) rather than consumer beauty commerce.
- Proven Skincare: Proven Skincare uses an AI-driven personalization quiz (the Skin Genome Project) to recommend custom-formulated skincare products to consumers. It is an emerging DTC player whose use of AI for skin profiling and product matching overlaps conceptually with Haut.AI's Deep C.A.R.E. recommendation engine, though it sells finished products rather than SaaS to brands.
- HelloAva: HelloAva combines AI-driven skin analysis with licensed esthetician consultations to recommend skincare routines to consumers. It represents an emerging AI-powered personalization model that competes in concept with Haut.AI's Skin.Chat consumer experience, though at a smaller scale and DTC-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Haut.AI social profiles
Digital presenceHaut.AI compliance and trust
Trust signalCompliance2 records
Haut.AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haut.AI leadership team
Management profileNumber of profiles
Profiles3 records
Haut.AI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haut.AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haut.AI
What does Haut.AI do?
Haut.AI develops and sells a SaaS platform of AI-powered skin analysis and personalization software that beauty brands, retailers, and clinical research organizations embed into their websites, apps, and in-store experiences. Its core offerings — AI Skin Analysis, SkinGPT generative simulation, Skin.Chat conversational AI, and Face Analysis 3.0 — turn consumer selfies into clinically grounded skin profiles and product recommendations, delivered via white-label API, plug-and-play SaaS widgets, and a decentralized clinical trial tool.
Is Haut.AI a public or private company?
Haut.AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Haut.AI founded?
Haut.AI was founded in 2019. It employs 51 to 100 people.
Where is Haut.AI based?
Haut.AI is headquartered in Tallinn, Estonia, in the Europe region.
How does Haut.AI make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are API Usage Fees and AI Software Licensing.
Who are Haut.AI's main competitors?
Direct peers on record are Perfect Corp, Revieve and Banuba. Broad incumbents are ModiFace (L'Oréal) and L'Oréal Beauty Tech Group. Emerging players are Skin Analytics, Proven Skincare and HelloAva.
Does Haut.AI have an API?
Yes. Haut.AI offers a white-label API that enables brands to build fully customized customer experiences integrating AI skin analysis into their digital ecosystem. As part of subscription plans, brands gain API access for custom integrations. The API supports product inventory integration, though custom websites require brief initial manual setup supported by the technical team. Developer documentation is at docs.liqa.haut.ai/getting-started/what-is-liqa.html.
What industry is Haut.AI in?
Haut.AI's product category is Beauty Tech Software. Its primary akta.pro industry code is HLALAGAA, Dermatology Telemedicine Platforms. Its NAICS code is 456 and its SIC code is 7372.