Family and Children’s Services
Family and Children's Services is a nonprofit behavioral health agency in Elizabeth, NJ, founded in 1893, delivering trauma-informed mental health therapy, case management, parenting classes, and social services to children, adolescents, and families across Union, Middlesex, and Somerset Counties.
- Company typePrivate
- Founded1893
- HeadquartersElizabeth, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Family and Children’s Services does
Family and Children's Services (FACS) is an independent nonprofit behavioral health and social services agency headquartered in Elizabeth, New Jersey. Founded in 1893 as the Charity Organization Society of Elizabeth, the organization operates from two locations — 40 North Avenue (main office) and 70 West Grand Street (Midtown Elizabeth, opened 2016) — and serves Union County and surrounding areas including Middlesex and Somerset Counties. Its stated mission is "Building hope and healing trauma to strengthen families and communities." FACS runs a portfolio of trauma-informed programs including licensed outpatient mental health counseling, parenting classes, in-home case management (In Home Life Skills), post-adoption services, the HEART bilingual trauma program for unaccompanied migrant youth and refugees, Family Stabilization, Youth Services for juvenile justice-involved adolescents, Intensive In-Community Services (IIC), Brief Strategic Family Therapy (BSFT), Wellness and Recovery Support Services for adults in substance use disorder recovery, community workshops, and professional clinician trainings.
Service delivery spans in-person at agency offices, in-home visits, and telehealth (adopted in 2020). Clinical practice is grounded in multiple evidence-based modalities — Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), BSFT, Attachment Regulation and Competency (ARC), and TARGET — and is supported by the agency's membership since 2011 in the National Child Traumatic Stress Network (NCTSN), administered by SAMHSA and coordinated by UCLA-Duke. Auxiliary programs include the SafetyNet sliding-scale counseling program ($0–$15 per session for uninsured clients), Holiday Gift Drive, School Supply and Backpack Drive, and the annual Red Carpet Party fundraiser (13th edition scheduled for May 1, 2025).
FACS operates a hybrid nonprofit revenue model combining government contracts (NJ Department of Children and Families, Union County A/DA, NJ Children's System of Care), in-network insurance reimbursement (Horizon BCBSNJ, Aetna), Medicaid/NJ FamilyCare, sliding-scale self-pay, private donations, and fundraising event proceeds. Referral sources include NJ DCPP, healthcare providers, schools, police departments, and self-referrals. The organization employs 11–50 staff under Executive Director Malika Cook, LCSW, and is governed by a Board of Trustees. Technology footprint is limited to a telehealth platform; no proprietary software, AI/ML systems, or mobile applications are disclosed.
Family and Children’s Services firmographics
Firmographics- Name
- Family and Children’s Services
- Legal name
- Family & Children's Services, Inc.
- Website
- https://facsnj.org
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family and Children's Services is a nonprofit behavioral health agency in Elizabeth, NJ, founded in 1893, delivering trauma-informed mental health therapy, case management, parenting classes, and social services to children, adolescents, and families across Union, Middlesex, and Somerset Counties.
- Ownership category
- akta.pro rank
Family and Children’s Services industry classification
Industry- Product category
- Behavioral Health and Social Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Family & Parenting Support Services (BPAGAEAC)
- akta.pro secondary industry
- Family Resource Centers & Wraparound Support Services (EDACALAH)
Keywords
Where Family and Children’s Services is headquartered
LocationHeadquarters
- HQ city
- Elizabeth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Family and Children’s Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Reimbursement: FACS is in-network with Horizon BCBSNJ and Aetna, accepting insurance reimbursement for mental health counseling services. This provides recurring revenue from insured clients.
- Government Contracts and Grants: Funded through NJ Department of Children and Families (DCPP) for contracted programs including Family Stabilization, In Home Life Skills, Parenting Classes, and Adoption Counseling. Received multi-year federal SAMHSA grant for clinician training and evidence-based trauma therapy.
- Medicaid/NJ FamilyCare: Accepts Medicaid and NJ FamilyCare for mental health services, providing reimbursement for eligible clients.
- Self-Pay and Sliding Scale: SafetyNet program provides sliding scale mental health counseling for uninsured or underinsured individuals, with recipients typically paying between $0 and $15 per session. Also accepts self-pay for adoption services and parenting classes.
- Donations and Fundraising: Relies on monetary donations from private individuals, corporations, and foundations. Major annual fundraiser is the Red Carpet Party. Donations fund SafetyNet, Holiday Gift Drive, and School Supply Drive programs that would not exist otherwise.
- Union County A/DA Funding: Wellness and Recovery Support Services program is funded by Union County A/DA for substance use disorder recovery support services in Union County.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | SafetyNet Sliding Scale - $0 to $15 per session |
| Subscription | Pay-as-you-go | Insurance-based (In-Network) |
| Other | Pay-as-you-go | Self-Pay Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Family and Children’s Services product offering
Product offeringCore offering
Family and Children's Services is an independent non-profit behavioral health and social services agency providing licensed outpatient mental health counseling, trauma-informed therapy, parenting classes, adoption services, and case management to children, adolescents, adults, couples, and families in Union County and surrounding areas of New Jersey. Services are delivered in-person at two Elizabeth, NJ offices, in clients' homes, and via telehealth, with reimbursement from insurance (Horizon BCBSNJ, Aetna), Medicaid/NJ FamilyCare, government contracts, and a sliding-scale SafetyNet program.
Product overview
Family and Children's Services is a nonprofit behavioral health and social services agency offering a coordinated portfolio of mental health counseling and social support programs. The core offerings include individual and family therapy services (Mental Health Counseling, HEART Program, BSFT, Family Stabilization, Youth Services, IIC, Wellness and Recovery), parenting and life skills programs (Parenting Classes, Case Management), professional development (Community Workshops, Professional Trainings, Therapeutic Trauma Groups), and adoption services. Support programs include SafetyNet sliding-scale counseling, Holiday Gift Drive, and School Supply Drive. The agency also hosts the annual Red Carpet Party fundraiser. Services are delivered in-person and via telehealth, serving Union County and surrounding areas in New Jersey.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Counseling Outpatient mental health counseling for individuals, couples, and families provided by licensed clinicians using evidence-based therapy to treat anxiety, depression, school and workplace difficulties, and family challenges.
- Parenting Classes Weekly parenting classes covering positive reinforcement, developmental stages, building self-esteem, and parenting self-care, available in English and Spanish in 8-week sessions.
- Case Management (In Home Life Skills) In-home case management and life skills support for parents in Union County struggling to provide basic needs, assisting with budgeting, parenting skills, and accessing local resources.
- Post-Adoption Services for Adults Licensed adoption services for adults adopted through the agency, including adoption synopsis creation, background checks for step-parents, and search and reunification assistance.
- HEART (Hope, Empathy, and Recovery from Trauma) Program Bilingual Spanish-speaking trauma-focused counseling program for children up to age 18, assigning specially trained Spanish-speaking counselors to participants.
- Family Stabilization In-home and in-office counseling and case management services for families at risk of disruption, with licensed therapists trained in trauma therapy working to strengthen family bonds.
- Youth Services Program Trauma-informed therapy for youth aged 12-21 at risk of or already involved in the juvenile justice system, providing short-term individual therapy to recognize and change self-defeating behavioral patterns.
- Intensive In-Community Service (IIC) Goal-oriented clinical intervention addressing emotional and behavioral challenges of youth with moderate to high needs, provided in a youth's home or community location by a licensed behavioral health clinician.
- Wellness and Recovery Support Services Case management support and education services for adults and families recovering from substance use disorder in Union County, including care coordination and monthly wellness education groups, funded by Union County A/DA.
- Brief Strategic Family Therapy (BSFT) Short-term, family-focused in-home therapeutic care using the BSFT evidence-based model to help at-risk families with behavioral challenges by changing family interactions, provided in Union, Middlesex, and Somerset Counties.
- Community Workshops Workshops for community groups, schools, and organizations on trauma-related topics including Trauma 101, Secondary Traumatic Stress, and Trauma and Child Development.
- Professional Trainings Professional training for licensed clinicians on evidence-based treatments including Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), Attachment Regulation and Competency (ARC), and TARGET.
- Therapeutic Trauma Groups Evidence-Based Therapy provided in a group setting for at-promise youth through partnerships with community organizations, covering stress identification, regulation, and coping skills.
- SafetyNet Program Sliding scale mental health counseling program for uninsured or underinsured individuals suffering from depression, anxiety, and related issues, with recipients typically paying between $0 and $15 per session.
- Holiday Gift Drive Annual initiative providing toys and gifts to hundreds of children and families, funded entirely by private donations of items and funds.
- School Supply and Backpack Drive Program providing backpacks full of school supplies to children in FACS programs every September, ensuring no child starts school empty-handed.
Quantifiable outcome
- 90% of clients would recommend FACS to a friend or family member (2022 Client Satisfaction Survey)
- +4 more outcomes
Companies that use Family and Children’s Services
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Family and Children’s Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Family and Children’s Services partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- National Child Traumatic Stress Network (NCTSN)coreFACS is a proud member of the NCTSN, created by Congress in 2000 as part of the Children's Health Act to raise the standard of care and increase access to services for children and families who experience or witness traumatic events. The network includes frontline providers, family members, researchers, and national partners committed to improving children's lives.
- SAMHSA (Substance Abuse and Mental Health Services Administration)coreNCTSN is administered by SAMHSA. FACS received a multi-year federal SAMHSA grant in 2011 to provide clinician training and evidence-based trauma therapy to children and adolescents.
- UCLA-Duke University National Center for Child Traumatic Stress (NCCTS)coreNCTSN is coordinated by the UCLA-Duke University National Center for Child Traumatic Stress. This partnership provides FACS with access to evidence-based practices and scientific advances in child trauma treatment.
- Horizon Blue Cross Blue Shield of New JerseycoreFACS is an in-network provider with Horizon BCBSNJ, allowing insured clients to access mental health counseling services through insurance reimbursement.
- AetnacoreFACS is an in-network provider with Aetna, allowing insured clients to access mental health counseling services through insurance reimbursement.
- NJ Department of Children and Families (NJ DCPP)coreFACS provides contracted programs for families involved with NJ DCPP, including Family Stabilization, In Home Life Skills, Parenting Classes, and Adoption Counseling.
- NJ Children's System of CarecoreFACS provides Intensive In-Community Service (IIC) through the NJ Children's System of Care for youth with emotional and behavioral challenges.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Family and Children’s Services competitors and assessment
Company assessmentDirect peers
- Jewish Family Service of Central New Jersey: Elizabeth/Union County-based nonprofit providing outpatient mental health counseling, case management, and family support services — highly comparable service mix and geographic footprint.
- Children's Aid and Family Services: Northern NJ nonprofit providing adoption, foster care, family preservation, and outpatient counseling — directly comparable child welfare and family support services under NJ DCPP contracts.
- Oaks Integrated Care: New Jersey behavioral health nonprofit serving children, adolescents, and adults with mental health, substance use, and developmental disability services — comparable outpatient therapy, case management, and DCPP partnership model.
- Center for Family Services: New Jersey-based nonprofit offering behavioral health, substance use treatment, family preservation, and youth services — comparable nonprofit model with similar evidence-based therapy offerings and DCPP contract relationships.
- Catholic Charities Archdiocese of Newark: Large Newark-headquartered nonprofit offering counseling, family services, immigration services (including refugee resettlement), and behavioral health across northern NJ — directly comparable mission and population focus to FACS.
- Mount Carmel Guild Behavioral Health System: Elizabeth, NJ-based nonprofit providing behavioral health, family support, and social services to Union County residents — direct local peer with overlapping programs (counseling, case management, emergency assistance).
Broad incumbents
- Catholic Charities USA: National umbrella network of Catholic Charities agencies delivering behavioral health, family, and refugee services — comparable population focus to FACS (including migrant/refugee services) but at far greater scale.
- Trinitas Regional Medical Center Behavioral Health: Elizabeth, NJ-based hospital system operating a large behavioral health division — overlapping mental health service lines, in-network with Horizon BCBSNJ, and a board-member connection at FACS (Lisa Dressner).
Regional players
- Bridgeway Behavioral Health Services: New Jersey-based nonprofit providing outpatient mental health, substance use treatment, and youth services — comparable therapeutic modalities and Medicaid-funded service model.
- Prevention Links: Union County, NJ-based nonprofit providing community prevention, substance use, and family support services — same geography, overlapping substance use recovery and youth programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Family and Children’s Services social profiles
Digital presenceFamily and Children’s Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Family and Children’s Services leadership team
Management profileNumber of profiles
Profiles17 records
Family and Children’s Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Family and Children’s Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Family and Children’s Services
What does Family and Children’s Services do?
Family and Children's Services is an independent non-profit behavioral health and social services agency providing licensed outpatient mental health counseling, trauma-informed therapy, parenting classes, adoption services, and case management to children, adolescents, adults, couples, and families in Union County and surrounding areas of New Jersey. Services are delivered in-person at two Elizabeth, NJ offices, in clients' homes, and via telehealth, with reimbursement from insurance (Horizon BCBSNJ, Aetna), Medicaid/NJ FamilyCare, government contracts, and a sliding-scale SafetyNet program.
Is Family and Children’s Services a public or private company?
Family and Children’s Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Family and Children’s Services founded?
Family and Children’s Services was founded in 1893. It employs 11 to 50 people.
Where is Family and Children’s Services based?
Family and Children’s Services is headquartered in Elizabeth, United States, in the North America region.
How does Family and Children’s Services make money?
Six revenue lines are on record. Insurance Reimbursement is the primary driver. The others are government Contracts and Grants, medicaid/NJ FamilyCare, self-Pay and Sliding Scale, donations and Fundraising and union County A/DA Funding.
Who are Family and Children’s Services's main competitors?
Direct peers on record are Jewish Family Service of Central New Jersey, Children's Aid and Family Services, Oaks Integrated Care, Center for Family Services, Catholic Charities Archdiocese of Newark and Mount Carmel Guild Behavioral Health System. Broad incumbents are Catholic Charities USA and Trinitas Regional Medical Center Behavioral Health. Regional players are Bridgeway Behavioral Health Services and Prevention Links.
Does Family and Children’s Services have an API?
No public API is recorded for Family and Children’s Services.
What industry is Family and Children’s Services in?
Family and Children’s Services's product category is Behavioral Health and Social Services. Its primary akta.pro industry code is BPAGAEAC, Family & Parenting Support Services, with a secondary code of EDACALAH, Family Resource Centers & Wraparound Support Services. Its NAICS code is 62411 and its SIC code is 8300.