What Prevention Links does

Prevention Links is a New Jersey-based 501(c)(3) nonprofit (EIN 222-221-899) headquartered at 385 Market St, Kenilworth, NJ, that delivers a comprehensive continuum of substance use prevention, recovery support, and family services. The organization operates a hub-and-spoke model anchored by the NJ4S Hub of Union County, deploying staff to schools and community locations across Union, Hudson, Middlesex, Mercer, Essex, and Passaic counties. Its service portfolio spans five Family Success Centers, six Recovery Centers, the Raymond J. Lesniak Experience, Strength and Hope Recovery High School (established 2014), a 24/7 peer-recovery helpline, evidence-based school prevention curricula (Prehistoric Pals through Peer Leadership), community harm reduction, parenting programs (Strengthening Families, CRAFT, PreVenture), STAR case management, free transportation to treatment, and the WISE senior wellness program.

The organization's core methodology is a peer recovery support model that relies on trained Peer Recovery Specialists with lived experience of substance use disorder recovery, delivered through in-person, telephonic, and virtual modalities. The technology stack is operationally low-tech: a 24/7 staffed helpline (1.855.825.3275), location-segmented email newsletters, and a website serving as the primary information and referral channel. There is no documented AI/ML capability, proprietary platform, or developer API. Multilingual service delivery (English, Spanish, Arabic, Tagalog at Skyway FSC) addresses the cultural diversity of the served counties.

Prevention Links generates revenue exclusively through institutional and philanthropic funding rather than service fees. All client services are provided free of charge. Funding streams comprise federal and state government grants (notably the SABG Covid Supplement Grant TI083538 and American Rescue Plan Act funding from SAMHSA), corporate sponsorships (Horizon Blue Cross Blue Shield of New Jersey, Phillips 66 Bayway Refinery, NFP), and individual/corporate charitable donations solicited through the organization's website. The go-to-market approach is community-led: the organization relies on school partnerships, community events (Red Ribbon Day in its 28th year, Overdose Awareness Day, NJ-CARS Conference), Family Success Center foot traffic, the helpline, and an extensive partner ecosystem spanning healthcare payers, hospital systems, foundations, universities, and law enforcement to drive service utilization and donor engagement.

Name

Prevention Links

Legal name

Prevention Links

Website

https://preventionlinks.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Prevention Links is a New Jersey 501(c)(3) nonprofit delivering free substance use prevention, recovery, and family support services through 11+ sites, schools, and a 24/7 helpline across six counties, serving individuals with SUD, families, and youth.

Ownership category

akta.pro rank

Product category

Community Substance Abuse Prevention and Recovery Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (62411), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Substance Use Prevention & Recovery Services (EDALAFAE), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Substance use prevention
• Recovery support services
• Family success centers
• Peer recovery specialists
• Community mental health

Headquarters

HQ city

Roselle

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Grants: Prevention Links receives funding from government sources including SABG Covid Supplement Grant TI083538 and American Rescue Plan Act funding from SAMHSA (Substance Abuse and Mental Health Services Administration) to support prevention and recovery programs.
2. Donations and Charitable Contributions: Individual and corporate donations support the organization's programs and services. The organization actively campaigns for donations through its website.
3. Corporate Sponsorship: Corporate sponsors including Horizon (Blue Cross Blue Shield), Phillips 66 Bayway Refinery, and NFP provide financial sponsorship to support organizational programs and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Prevention Links is a New Jersey-based nonprofit that delivers a free continuum of substance use prevention, family support, and recovery services through five Family Success Centers, six Recovery Centers, the Raymond J. Lesniak ESH Recovery High School, the NJ4S Hub of Union County, school-based prevention curricula, harm reduction, transportation to treatment, case management, and a 24/7 peer-staffed helpline.

Product overview

Prevention Links is a community-based organization providing a comprehensive suite of prevention and recovery support services across New Jersey, focused on combating substance use disorders, overdose, and related community health issues. The organization operates through distinct service lines: Family Success Centers (5 locations providing family support, referrals, and activities), Recovery Centers (6 adult/youth recovery facilities), the Raymond J. Lesniak ESH Recovery High School (alternative education since 2014), the NJ4S Hub of Union County (school-based mental health services), 24/7 helpline services, school and community prevention programs, parenting education, case management, transportation assistance, harm reduction, and senior wellness programs. Services are provided free of charge to Union, Hudson, and Middlesex county residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Success Centers Five neighborhood gathering places in Kearny, Jersey City, Elizabethport, Avenel, and Union City that provide free services including parenting programs, childcare, nutrition, financial literacy, career readiness, support, referrals, activities, and life skills workshops to families.
• Recovery Centers Six adult recovery centers (Rise Up Recovery Center in Roselle, Recovery Junction in Jersey City, Vision of Hope in Highland Park, Capital City in Trenton, Rise Up Community Center in Plainfield, plus the Recovery High School) that provide peer-to-peer recovery support to prevent recurrence of substance use disorders and promote sustained recovery.
• Raymond J. Lesniak ESH Recovery High School Alternative high school for students who have endured substance use-related issues. Provides a self-contained, public school environment conducive to meeting educational and recovery needs.
• NJ4S Hub of Union County Student support network providing mental health and prevention services to Union County schools using a hub-and-spoke model. Offers Tier 1 universal prevention events, Tier 2 evidence-based targeted prevention, and Tier 3 assessment and brief clinical interventions for K-12 students, families, and staff.
• Union County Helping Hands 365 Helpline 24/7 peer support helpline staffed by peer recovery specialists providing connection to recovery services, transportation to treatment, weekly peer support, support for loved ones, and community resources. Free of charge.
• School Prevention Programs Evidence-based prevention programs for grades pre-K through high school including Prehistoric Pals, Forest Friends, Footprints for Life, Keep A Clear Mind, We're Not Buying It! 2.0, Don't Get Vaped In, Opioids and Athletes, Lead and Seed, Safe Dates, and Peer Leadership.
• Community Prevention Services Community-based prevention services including safe disposal initiatives (18 prescription drop boxes across 21 municipalities of Union County), TIPS responsible beverage server training, current drug trends presentations, the Health & Wellness Coalition of Union County (HAWC), harm reduction services, and cannabis education.
• Parenting Programs Family strengthening programs including Strengthening Families (14-week evidence-based), Active Parenting, Creating Lasting Family Connections (CLFC), and PreVenture personality-targeted interventions.
• STAR Case Management Program Non-clinical case management and peer recovery support program assisting with obstacles related to recovery including homelessness, incarceration, legal issues, employment, education, transportation, healthcare, documentation, and more.
• Transportation to Treatment Free, safe, and confidential transportation to treatment for Union County residents with substance use disorder, including transport to detox, residential, IOP, PHP, recovery meetings, or sober housing.
• Harm Reduction Services Harm reduction services including distribution of naloxone, wound care, safe sex and drug testing kits, naloxone training, and presentations on harm reduction, stigma reduction, and recovery support topics.
• WISE Program (Wellness Initiative for Senior Education) Wellness and prevention program for older adults (60+) to help them celebrate healthy aging, make healthy lifestyle choices, and avoid substance misuse. Covers nutrition, stress management, medication management, and other health topics.
• Workforce Support Program Employment assistance program helping individuals in recovery or actively engaging in substance use to become gainfully employed. Provides non-clinical case managers and peer recovery specialists.

Quantifiable outcome

• Services provided free of charge to all participants removing financial barriers to access
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and supporting.

• PACO (Puertorriqueños Asociados for Community Organization)coreStrategic or Co-development PartnerPartner with Liberty Family Success Center for Low-Income Home Energy Assistance Program (LIHEAP) enrollment services, helping community members with utility payment assistance.
• Community Foodbank of New JerseycoreStrategic or Co-development PartnerPartnership providing food assistance resources and support to Liberty FSC community members.
• WellcarecoreStrategic or Co-development PartnerHealthcare enrollment partnership helping community members access healthcare programs through Liberty, Skyway, and Palisades Family Success Centers.
• Horizon Blue Cross Blue Shield of New JerseycoreStrategic or Co-development PartnerHealthcare enrollment partnership with Skyway and Palisades Family Success Centers to assist community members with understanding enrollment, eligibility, and finding providers.
• Robert Wood Johnson Foundation (RWJ)coreStrategic or Co-development PartnerPartnership providing health-related educational workshops at Palisades Family Success Center through monthly workshops.
• Woodbridge TownshipcoreStrategic or Co-development PartnerMunicipal partnership supporting Greenway Family Success Center services in the Woodbridge/Avenel area.
• United Way of Central NJcoreStrategic or Co-development PartnerCommunity partnership providing resources and support to Greenway FSC families.
• Hackensack Meridian HealthcoreStrategic or Co-development PartnerHealthcare partnership supporting health resources and programming at Greenway Family Success Center.
• Kean UniversitycoreStrategic or Co-development PartnerEducational partnership with Bayway Family Success Center supporting community programs and initiatives.
• Fidelis Care NJcoreStrategic or Co-development PartnerHealthcare enrollment partnership helping families access health insurance programs.
• Kearny Public LibrarysupportingStrategic or Co-development PartnerCommunity partnership providing resources and support to Liberty FSC families.
• Kearny Police DepartmentsupportingStrategic or Co-development PartnerLaw enforcement partnership supporting community safety and outreach at Liberty FSC.
• Jersey City PolicesupportingStrategic or Co-development PartnerLaw enforcement partnership supporting Skyway Family Success Center community initiatives.
• CarePlus New JerseycoreStrategic or Co-development PartnerMental health partnership providing resources and support to Skyway FSC community members.
• Moms Helping MomscoreStrategic or Co-development PartnerDiaper and baby supply assistance partnership supporting Bayway FSC families.
• Trinitas Regional Medical CentercoreStrategic or Co-development PartnerHealthcare partnership providing resources and referrals for Bayway FSC community members.
• Youth Consultation ServicecoreStrategic or Co-development PartnerYouth services partnership supporting Palisades FSC programming.
• Hudson Partnership CMOcoreStrategic or Co-development PartnerCare management partnership supporting Hudson County family services.
• Rutgers EFNEPsupportingStrategic or Co-development PartnerNutrition education partnership providing programming at Palisades FSC.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hazelden Betty Ford Foundation: National addiction treatment nonprofit operating treatment centers, recovery schools, and prevention programs. Comparable continuum-of-care and recovery high school concept, but at much larger scale and primarily residential treatment model.
• Partnership to End Addiction: National nonprofit focused on supporting families impacted by substance use. Comparable mission in family support and prevention, but operates at national scale with broader donor base rather than localized service delivery.

Direct peers

• New Jersey Prevention Network (NJPN): Statewide nonprofit coalition coordinating substance use prevention efforts across NJ. Direct peer in the prevention segment and a likely collaborator/competitor for state prevention funding.
• Straight & Narrow: Paterson, NJ-based nonprofit offering substance use treatment, recovery residences, and family services. Operates similar continuum-of-care model and competes for overlapping NJ state and county contracts.
• Integrity House: Newark, NJ-based nonprofit providing substance use disorder treatment, recovery housing, and reentry services. Most direct comparable NJ peer — same mission, same population, similar county/state funding sources.
• NewBridge Services: NJ-based nonprofit providing behavioral health, substance use, and family services across Morris, Passaic, and Sussex counties. Comparable scope of mental health, substance use, and family support programming with similar government funding mix.
• CURA (Center for United Reform & Action): Newark-based nonprofit providing substance use treatment, recovery housing, and community services. Overlaps on harm reduction and peer recovery models and shares the NJ state/county funding ecosystem.

Others

• Hackensack Meridian Health (Carrier Clinic Behavioral Health): Large NJ health system providing behavioral health and substance use services. Not a direct competitor but a frequent partner and a potential employer of peer recovery specialists — relevant for workforce benchmarking.
• Trinitas Regional Medical Center: Elizabeth, NJ-based hospital providing behavioral health and substance use services. Existing partner but also a competing provider for Medicaid-funded treatment in Union County.

Regional players

• Center for Prevention & Counseling: Newton, NJ-based nonprofit providing substance use prevention and recovery services in Sussex County. Comparable prevention and recovery programming but serves a different NJ geography, limiting direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/preventionlinks
• LinkedInlinkedin.com/company/prevention-links
• Xx.com/preventionlinks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prevention Links