What Business Modelling Associates does

BMA (Business Modelling Associates UK Ltd) is a UK-based AI decision intelligence company that builds and sells the proprietary Decisio™ platform to asset-intensive critical infrastructure organisations, primarily water, wastewater, bioresources, and energy network operators in the UK and Ireland. The company serves 7 of the 10 major UK wastewater utilities and counts National Grid Gas Transmission, Yorkshire Water, Anglian Water, Severn Trent, Northern Gas Networks, and Scottish Gas Networks among its named clients.

The Decisio™ platform is cloud-native (Azure) and built around Digital Business Twins that integrate asset, operational, cost, financial, and engineering data across the end-to-end value chain. Core technical capabilities include Composite AI (machine learning, mathematical optimisation, natural language processing, and graph techniques), Mass Scenario Analysis (generating and evaluating thousands of investment options), Adaptive Pathway Planning (updating plans within hours rather than weeks), and multi-stakeholder collaborative planning via custom-trained AI agents. The platform is delivered through sector-specific modules — Cloud for Water (C4W), Cloud for Bioresources (C4B), Cloud for Energy Transition (C4ET), and Cloud for Net Zero (C4NZ) — plus dedicated solutions such as Navigator (regional energy planning) and TORCH (wastewater heat recovery).

BMA generates revenue through a combination of SaaS subscription licensing of Decisio™ and embedded professional services (Value Delivery Consultants and Solution Developers are deployed alongside client teams). All engagement begins with a 'Request a Demo' / 'Request a Quote' workflow, and pricing is tailored to client scope and deployment complexity under multi-year enterprise contracts. Go-to-market is exclusively direct enterprise field sales targeting senior decision-makers at regulated utilities, supported by thought-leadership content, industry conferences, and regulatory endorsements including Ofwat's Water Breakthrough Challenge. The company holds ISO 9001, ISO 14001, and ISO 27001 certifications (since 2015, UKAS/IAS accredited) and is backed by FPE Capital for its next phase of growth.

Name

Business Modelling Associates

Legal name

Business Modelling Associates UK Ltd

Website

https://businessmodelling.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BMA (Business Modelling Associates UK Ltd) is a UK-based AI decision intelligence company that sells its proprietary Decisio™ platform to UK water, wastewater, bioresources, and energy network operators. The platform uses Digital Business Twins and Composite AI to generate and evaluate thousands of investment scenarios, supporting regulatory submissions and capital planning for asset-intensive utilities.

Ownership category

akta.pro rank

Product category

Decision Intelligence Software for Critical Infrastructure

NAICS

Software Publishers (5132), Management Consulting Services (54161), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

akta.pro secondary industries

Digital Strategy & Transformation (BPAHAEAA), Risk Management (ERM), Operational Risk & Business Continuity (BPAEAPAJ)

Keywords

• Decision intelligence software
• Water utility planning
• Energy transition planning
• Digital business twin
• Bioresources optimisation

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Subscription and Licensing: BMA generates revenue through licensing its proprietary Decisio™ decision intelligence software platform to enterprise clients in the water, wastewater, bioresources, and energy sectors. The platform is delivered as cloud-based (Azure) SaaS with sector-specific solutions (Cloud for Water, Cloud for Bioresources, Cloud for Energy Transition, Cloud for Net Zero). Implementation, consulting services, and ongoing support are embedded in the customer engagement model.
2. Professional Services and Consulting: Value Delivery Consultants and Solution Developers are embedded in client engagements to configure, deploy, and support the Decisio™ platform. These customer-facing consulting roles indicate professional services revenue from implementation, customisation, and strategic advisory engagements with UK utilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Business Modelling Associates develops and licenses Decisio™, a cloud-native AI-powered decision intelligence platform built around Digital Business Twins that integrate asset, operational, cost, financial, and engineering data across the end-to-end value chain. The platform is delivered through sector-specific solutions (Cloud for Water, Cloud for Bioresources, Cloud for Energy Transition, Cloud for Net Zero) plus specialist applications (Navigator, TORCH), enabling UK utilities to perform mass scenario analysis, adaptive pathway planning, and connected decision-making across strategic, tactical, and operational horizons. Implementation and ongoing professional services are embedded in the customer engagement model.

Product overview

BMA offers a unified decision intelligence platform called Decisio™ with specialized sector-specific solution modules built on top. The core Decisio™ Decision Processor provides AI-assisted Digital Business Twins with mass scenario analysis, optimization, and connected decision-making capabilities. The platform includes four main Cloud solutions: Cloud for Bioresources (C4B) for sludge-to-energy and resource recovery operations, Cloud for Energy Transition (C4ET) for hydrogen and energy network planning, Cloud for Water (C4W) for water infrastructure investment planning, and Cloud for Net Zero (C4NZ) for decarbonization pathways. Additional specialized applications include the Navigator regional energy planning tool and the TORCH wastewater heat recovery tool. All solutions leverage shared platform capabilities including Digital Business Twins, AI optimization engines, and multi-stakeholder collaboration features.

Differentiator

Problem solved

Functional benefit

Products and services

• Decisio™ Decision Processor AI-assisted decision intelligence platform that provides whole-systems adaptive planning, mass scenario analysis, and connected decision-making across strategic, tactical, and operational timeframes through Digital Business Twins, for utility and infrastructure organisations.
• Cloud for Water (C4W) Comprehensive Decisio module spanning long-term strategic investment planning to daily operating model optimisation for water and wastewater utilities, covering water production, systems, wastewater, leakage management, and water quality.
• Cloud for Bioresources (C4B) Specialised Decisio module enabling end-to-end optimisation of bioresources strategies and operations, including sludge transport, treatment, resource recovery, energy generation, and disposal across water and biogas sectors.
• Cloud for Energy Transition (C4ET) Purpose-built Decisio module providing temporal, spatial, and financial planning of energy infrastructure across end-to-end energy value chains to help organisations navigate pathways to Net Zero.
• Cloud for Net Zero (C4NZ) Net Zero pathway Decisio module focused on detailed carbon accounting, holistic optimisation of cost and carbon, and spatial and temporal planning across water, wastewater, bioresources, and energy operations.
• Navigator Pioneering regional whole-system energy planning capability that connects regional and local planning with national strategy, enabling the UK gas networks to plan for a Net Zero future.
• TORCH (Tool for Optimising decisions for Recovery of sewer Catchment Heat) AI-powered tool for identifying and prioritising wastewater heat recovery opportunities, developed as part of the C4ET solution to unlock wastewater as a renewable heat energy source for UK water utilities.
• Bioresources Strategic Decision Support Tool Comprehensive decision support tool combining manufacturing principles, detailed financial accounting, and physical process modelling with an advanced optimisation engine to assist bioresources planners in building investment plans and redesigning asset networks.
• Bioresources Production Planning Platform Production planning platform supporting short- to medium-term decisions in bioresources operations, continuously recalculating optimal plans to maximise asset utilisation and enable rapid response to unplanned events.

Quantifiable outcome

• 8% increase in energy production for Anglian Water bioresources operations
• +12 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Northern Gas NetworkscoreStrategic or Co-development PartnerNorthern Gas Networks (NGN) partnered with BMA on the Navigator project — a pioneering regional whole-system energy planning capability developed on BMA's Decisio Cloud for Energy Transition (C4ET) platform. NGN and BMA jointly developed AI-assisted planning capabilities exploring over 25 hydrogen transition pathways and analysing 15,000 investment options. NGN has used Decisio to model supply and demand-based hydrogen gas futures. The collaboration enabled NGN to secure over £110M of Ofgem investment funding.
• Scottish Gas NetworkscoreStrategic or Co-development PartnerScottish Gas Networks (SGN) partnered with BMA on the Navigator project to develop a pioneering regional whole-system energy planning capability. SGN collaborated with BMA to integrate over 100 data sets and evaluate 1,300 locations for strategic energy transition investments connecting national objectives with local implementation needs.
• Anglian Water ServicescoreStrategic or Co-development PartnerAnglian Water led the TORCH (Tool for Optimising decisions for Recovery of sewer Catchment Heat) project, with BMA as the lead technology partner. The Ofwat Innovation Fund Water Breakthrough Challenge winner focuses on solving heat demand and affordability challenges by unlocking wastewater as a renewable heat energy source. Anglian Water also uses BMA's Bioresources Production Planning Platform, reporting approximately 8% increase in energy production.
• Severn Trent WatercoreStrategic or Co-development PartnerSevern Trent Water is a collaborative partner in the TORCH project alongside Anglian Water and BMA. The project focuses on unlocking wastewater heat recovery opportunities using BMA's Decisio platform and AI capabilities. Severn Trent Water also uses the Decisio platform for connected leakage planning.
• Thames WatermajorStrategic or Co-development PartnerThames Water is listed as a project partner in the TORCH project alongside Anglian Water, Severn Trent, and BMA. Thames Water contributes to the collaborative initiative to develop wastewater heat recovery planning tools using BMA's Decisio platform.
• Yorkshire WatercoreStrategic or Co-development PartnerYorkshire Water is a key strategic client of BMA, having deployed Decisio for adaptive systems planning, water treatment resilience, and WRMP investment planning. The platform enabled Yorkshire Water to identify 30% CAPEX efficiency and secure Ofwat PR24 approval for a £300M new water treatment works. Yorkshire Water's Water Director (Neil Dewis) provided a testimonial noting BMA changed the way they operate. BMA collaborated with Yorkshire Water's asset and resources planning team to improve system resilience.
• Scottish WatercoreStrategic or Co-development PartnerScottish Water partnered with BMA to deploy the Decisio Water Systems Digital Business Twin across all 189 water resource zones. Scottish Water now independently runs whole-systems planning scenarios to make data-driven investment prioritisation decisions. The collaboration reduced supply-demand risk from 280 MLD expected in 2050 to just over 25 MLD, supporting SR27 investment plan prioritisation.
• OfwatmajorOthersOfwat is the economic regulator for water and wastewater services in England and Wales. Through its Innovation Fund's Water Breakthrough Challenge, Ofwat provides funding and recognition that enabled the TORCH project. Ofwat's regulatory framework and funding mechanisms are a key enabler of BMA's market engagement with UK water utilities.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Schneider Electric (EcoStruxure): Schneider Electric's EcoStruxure platform combines industrial software, IoT and AI for utilities and grid operators. Like BMA, it targets water/wastewater operators and energy networks with resource optimisation and sustainability outcomes.
• Palantir Technologies: Palantir's Foundry and AIP platforms provide enterprise AI-driven decision intelligence for asset-intensive organisations. While broader than BMA, Palantir increasingly targets utilities and critical infrastructure planning use cases that overlap with Decisio's whole-systems optimisation positioning.
• Siemens Xcelerator / MindSphere: Siemens offers a broad industrial software and IoT portfolio via Xcelerator and MindSphere that targets the same digital twin and AI-assisted asset planning use cases as Decisio. It serves water utilities, transmission system operators and industrial customers across multiple geographies.

Direct peers

• Aspen Technology (Emerson): AspenTech provides asset optimisation and process industry software, including utilities grid management and industrial AI. Its Aspen OptiPlant and asset performance suites compete with BMA's scenario-based optimisation approach for critical infrastructure operators.
• Bentley Systems: Bentley's iTwin Platform and OpenUtilities software offer digital twin and infrastructure planning capabilities to water and energy utilities worldwide. Bentley competes in the same Digital Business Twin / asset performance planning niche that BMA's Decisio platform occupies.
• AVEVA: AVEVA's industrial software portfolio (PI System, CONNECT platform, asset performance solutions) targets utilities and infrastructure-heavy operators. AVEVA offers competing digital twin, asset analytics and industrial AI capabilities for water and energy customers.
• Copperleaf (Hexagon PPM): Copperleaf (now part of Hexagon) provides asset investment planning and decision analytics for utilities and infrastructure operators globally. Its Investment Planning and Decision Analytics suite overlaps directly with BMA's Decisio platform in scenario-based investment optimisation for regulated utilities.

Regional players

• Stantec (Water & Energy practice): Stantec is a global engineering consultancy with deep UK water and energy utility expertise through its Water and Energy practices. It competes with BMA on adjacent consulting and asset planning mandates for regulated utilities.
• Mott MacDonald: Mott MacDonald is a UK-based engineering consultancy with extensive water and energy utility advisory work. Its advisory, modelling and digital practices compete with BMA's whole-system planning and decision intelligence engagements for UK utilities.

Emerging players

• C3.ai: C3.ai delivers enterprise AI applications for industries including energy and utilities, with predictive and process optimisation use cases comparable to Decisio. Its focus on pre-built industry AI apps overlaps with BMA's Composite AI approach to infrastructure planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bma_analytics
• LinkedInlinkedin.com/company/decisio-intelligence

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Modelling Associates