Aqua Design Group
Aqua Design Group is a New York-based custom water feature engineering firm founded in 1996 that designs, fabricates, and installs bespoke fountains, water walls, aquariums, pools, green walls, and fire effects for luxury hospitality, high-end commercial, residential, and public aquarium clients globally.
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Aqua Design Group does
Aqua Design Group, Inc. International (ADG) is a New York-based, private custom water feature design and engineering firm founded in 1996. The company designs, fabricates, and installs bespoke water features — including fountains, water walls, aquariums, stainless steel pools, green walls, and fire-and-water effects — for high-end commercial and luxury residential projects, as well as for public aquariums and zoological facilities. Its engineering footprint spans aquarium capacities from 100 to over 100,000 gallons with museum-quality acrylic bonding, automated life-support systems, proprietary free-flow stainless manifolds carrying a lifetime warranty, and a patented plant preservation process that yields maintenance-free preserved green walls for up to seven years. The portfolio also includes a proprietary Digital Rain Curtain system that uses computer-synchronized electromagnetic valves to render text, logos, and patterns in cascading water droplets.
The company operates a sales-led, project-based go-to-market model: it collaborates directly with architects, interior designers, landscape architects, and construction firms (named reference customers include Lend Lease, Plaza Construction, RC Dolner/Lincoln Center, Georgia Aquarium, Dubai Atlantis, Buddha-Bar, Breitling HQ, and The Ritz-Carlton) and issues custom quotations on a project-by-project basis, with multi-year contract cadence. Distribution is global, with named projects in Dubai, Singapore, and across the United States; supplemental reach is achieved through spa distributor partnerships for themed pool environments. Revenue is generated primarily through one-time custom project fees and professional services (design consultation, specifications documents, aquarium consulting, and operations management), with no public pricing tiers and no disclosed revenue.
Aqua Design Group runs an 11–50 person operation headquartered in New York City (718 area code), with a portfolio-first marketing approach anchored by a website gallery, social media presence (Facebook, Twitter, YouTube, Instagram), and direct project enquiry conversion through a 'Get an Estimate' call to action. The firm holds registered trademarks for GreenLife Walls and the Digital Rain Curtain, and it is privately held with no disclosed outside funding, no parent company, no M&A activity, and no public listing. Its sub-brand GreenLife Walls operates both live (irrigated) and preserved vertical plant wall product lines targeting indoor air purification and outdoor insulation use cases.
Aqua Design Group firmographics
Firmographics- Name
- Aqua Design Group
- Legal name
- Aqua Design Group, Inc.
- Website
- https://aquadesigngroup.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aqua Design Group is a New York-based custom water feature engineering firm founded in 1996 that designs, fabricates, and installs bespoke fountains, water walls, aquariums, pools, green walls, and fire effects for luxury hospitality, high-end commercial, residential, and public aquarium clients globally.
- Ownership category
- akta.pro rank
Aqua Design Group industry classification
Industry- Product category
- Custom Water Features
- NAICS
- Architectural, Engineering, and Related Services (5413)
- akta.pro primary industry
- Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)
- akta.pro secondary industries
- Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ)
Keywords
Where Aqua Design Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aqua Design Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Water Feature Projects: One-time custom project revenue from designing and installing bespoke water features including fountains, water walls, aquariums, pools, green walls, and fire effects for high-end commercial and residential clients.
- Design Consultation Services: Design consultation and specifications documents for water feature projects, providing conceptualization, design development, documentation, and project management services.
- Aquarium Specialist Works (ASW): Complete range of aquarium specialist works including design, construction, life support systems, acrylic panels, and operations management for state-of-the-art aquariums and private oceanariums.
- Preserved Green Wall Products: Sale of preserved plant wall products that are maintenance-free, water-free, light-free, and soil-free with 7-year guaranteed lifespan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project Quotation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Aqua Design Group product offering
Product offeringCore offering
Aqua Design Group designs, engineers, fabricates, and installs custom water features for high-end commercial and residential projects. Core offerings include fountains, water walls, aquariums (100 to 100,000+ gallons), stainless steel pools, green walls (live and preserved), and fire effects. The company also provides consulting services, life support systems for aquariums, and design specifications for architects and construction firms.
Product overview
Aqua Design Group is a custom water feature design and manufacturing company offering a comprehensive portfolio of aquatic and environmental design products. The company operates as a single integrated offering centered on custom fabrication of water features, aquariums, green walls, fire effects, and pools for high-end commercial and residential markets. The product line includes core offerings: Fountains (dynamic, interactive, reflecting pools, sculptural, traditional), Water Walls (custom, rain curtains, digital rain curtains), Aqua Effects (bubble walls, bubble columns, aqua bars, liquid panels), GreenLife Walls (live greenwalls and preserved green walls), Fire Effects (fire bowls, fire and water combinations), Stainless Steel Pools, and Aquariums (100 to 100,000+ gallons). Supporting services include metal/stone finishing, aquarium consulting, and water feature consulting. The company also offers production line models for water walls and fire effects. Founded in 1996, with over 60 years of collective experience, the company provides end-to-end services from design through installation.
Differentiator
Problem solved
Functional benefit
Brands
- GreenLife Walls: Aesthetic and earth-friendly vertical landscape design feature for both residential and commercial settings, available in live and preserved variants. Used for indoor air purification and outdoor insulation.
Products and services
- Fountains Custom water fountains for commercial and residential spaces, including dynamic, interactive, reflecting pools, sculptural, and traditional designs, fabricated and installed by ADG for luxury properties.
- Water Walls Custom water walls typically constructed in stainless steel with various architectural decorative materials such as granite, marble, metal screens, copper, bronze, and acrylics. Includes custom, rain curtain, digital rain curtain, and production line variants with non-clogging free flow manifolds carrying a lifetime warranty.
- Aqua Effects Acrylic-based water effect features including bubble walls, bubble columns, aqua bars, and liquid panels that transform surfaces into liquid light displays using LED illumination. Sealed units suitable for entertainment venues, bars, and health care facilities.
- GreenLife Walls Vertical green wall installations available as live greenwalls with irrigation systems and artificial lighting, or preserved green walls using a patented preservation process that maintains plants' color, texture, and vitality for up to 7 years without water, light, soil, or maintenance.
- Fire Effects Custom fire features including fireballs, fire streams, fire dancing on water, fire pits, rings, bowls, and bars, as well as combined fire and water installations. Features electronic ignition systems and remote control options.
- Stainless Steel Pools Custom stainless steel pools and hot tubs with artificial rock formations, integrated slides, built-in Jacuzzi, mini bars, and cascading waterfalls. Themed environments incorporate specialty lighting, fogging, audio, fire effects, and acrylic heated lounges and benches.
- Aquariums Custom aquariums engineered in nearly any shape for capacities of 100 to over 100,000 gallons, including wall-built, floor, suspended, bowfront, cylinder, hex, L-shape, and custom configurations. Constructed with museum-quality, virtually invisible acrylic bonds.
- Aquarium Consulting Full-spectrum aquarium specialist services for clients ranging from private collectors to public aquariums, covering conceptualization, design development, structural engineering, life support systems, acrylic design, livestock scheduling, and operations management.
- Water Feature Consulting Technical consulting services for contractors and architects covering conceptual design, design development, budget analysis, mock-ups, construction documents, and construction oversight for water feature installations.
Quantifiable outcome
- Preserved green walls last up to 7 years without maintenance, water, light, or soil
- +3 more outcomes
Companies that use Aqua Design Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Aqua Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Aqua Design Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Aqua Design Group competitors and assessment
Company assessmentEmerging players
- Habitat Horticulture: Living wall design, installation, and maintenance firm specializing in biophilic green walls for commercial and residential spaces — directly overlaps with ADG's GreenLife Walls product line, though without the preserved-plant preservation technology.
Direct peers
- Living Color Aquariums: Custom aquarium design, fabrication, and installation company for commercial, residential, and public aquarium projects — the most directly comparable peer to ADG's aquarium engineering and acrylic-bonding specialist works.
- Fountain People: Design-build firm for architectural water features, interactive fountains, and plaza installations serving municipalities, developers, and commercial properties — directly comparable offering mix to ADG's fountains and water wall portfolio.
- Crystal Fountains: Canadian custom water feature design and manufacturer serving commercial, municipal, and luxury residential markets — directly comparable to ADG's fountains, water walls, and architectural water feature business with overlapping customer types.
- Waterworks International: Designer and manufacturer of custom water features, fountains, and architectural water displays for commercial, hospitality, and residential projects — overlapping offering and customer base with ADG.
- Rock and Water Creations: Custom water feature, rock waterfall, and pond design-build firm for residential and commercial clients — comparable in custom water feature installation, though typically at smaller project scale than ADG's commercial builds.
Regional players
- Pacific Sun Water Features: West Coast-based custom water feature design, fabrication, and installation firm serving U.S. luxury residential and commercial markets — comparable product offering to ADG with a different geographic focus.
Broad incumbents
- WET Design: Premier large-scale water feature design firm (creator of the Bellagio fountains) operating globally in the same custom water feature / fountain / architectural water display space as ADG, with materially larger headcount and project scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aqua Design Group social profiles
Digital presenceAqua Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Design Group leadership team
Management profileNumber of profiles
Aqua Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Design Group
What does Aqua Design Group do?
Aqua Design Group designs, engineers, fabricates, and installs custom water features for high-end commercial and residential projects. Core offerings include fountains, water walls, aquariums (100 to 100,000+ gallons), stainless steel pools, green walls (live and preserved), and fire effects. The company also provides consulting services, life support systems for aquariums, and design specifications for architects and construction firms.
Is Aqua Design Group a public or private company?
Aqua Design Group is a private company. It is classified as unknown and is currently operating.
When was Aqua Design Group founded?
Aqua Design Group was founded in 1996. It employs 11 to 50 people.
Where is Aqua Design Group based?
Aqua Design Group is headquartered in New York, United States, in the North America region.
How does Aqua Design Group make money?
Four revenue lines are on record. Custom Water Feature Projects are the primary driver. The others are design Consultation Services, aquarium Specialist Works (ASW) and preserved Green Wall Products.
Who are Aqua Design Group's main competitors?
Habitat Horticulture is listed as an emerging player. Direct peers are Living Color Aquariums, Fountain People, Crystal Fountains, Waterworks International and Rock and Water Creations. Pacific Sun Water Features is listed as a regional player. WET Design is listed as a broad incumbent.
Does Aqua Design Group have an API?
No public API is recorded for Aqua Design Group.
What industry is Aqua Design Group in?
Aqua Design Group's product category is Custom Water Features. Its primary akta.pro industry code is HSAIABAE, Water Features Design & Installation (Ponds, Fountains, Waterfalls), with a secondary code of HSAPALAJ, Water Features (Ponds, Fountains & Waterfalls). Its NAICS code is 5413.