Pacific Freight Management
Pacific Freight Management is a New Zealand–based wholesale sea freight consolidator founded in 2001, aggregating commercial cargo from NZ exporters and shipping it on monthly sailings to 14+ Pacific Island ports via seven contracted carrier lines, serving freight forwarders, customs brokers, and trading houses.
- Company typePrivate
- Founded2001
- HeadquartersMangere, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pacific Freight Management does
Pacific Freight Management Ltd (PFM) is a privately held, owner-operated wholesale sea freight consolidator headquartered in Auckland, New Zealand, founded in March 2001 by Paul Lush. The company aggregates commercial cargo from New Zealand exporters and consolidates it for shipment to Pacific Island destinations, operating as a neutral wholesaler that does not own vessels but contracts with seven shipping lines (Hamburg Süd, Matson, Neptune Pacific Line, Pacific Direct Line, Pacific Forum Line, Sofrana, and Swire Shipping) to optimize cost, transit time, and reliability. PFM services 14+ major Pacific ports on monthly sailing schedules, including destinations in Fiji, Papua New Guinea, Solomon Islands, Vanuatu, Tonga, Samoa, American Samoa, Cook Islands, French Polynesia, New Caledonia, and Honolulu, with established port agents handling customs clearance and last-mile delivery in each market.
The underlying operating model combines a contracted warehouse facility (Tappers Transport, Penrose, Auckland) for cargo intake with a multi-carrier network and a long-tenured port agent network, many relationships dating to the company's 2001 founding. Pricing is transactional and weight-based, denominated in USD per weight ton (e.g., USD42.44/w/m for Santo/Rabaul/Port Vila/Lae/Honiara/Motukea; USD26.60/w/m for Noumea; USD15.76/w/m for Pago Pago/Apia/Nukualofa/Suva/Lautoka) with percentage-of-container-fill pricing (65.85%-75.85%) applied to lower-volume Cook Islands lanes (Rarotonga/Aitutaki).
PFM's customer base consists of Freight Forwarders, Customs Brokers, and Trading Houses engaged in Pacific-region commerce, acquired through direct business-to-business relationships and industry reputation rather than digital marketing. The company is a small, 11-50 employee operation with no external investors, no disclosed funding history, and no M&A activity, positioning itself in a stable niche of the New Zealand–Pacific Islands trade lane.
Pacific Freight Management firmographics
Firmographics- Name
- Pacific Freight Management
- Legal name
- Pacific Freight Management Ltd
- Website
- https://pacificfreightmanagement.co.nz
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacific Freight Management is a New Zealand–based wholesale sea freight consolidator founded in 2001, aggregating commercial cargo from NZ exporters and shipping it on monthly sailings to 14+ Pacific Island ports via seven contracted carrier lines, serving freight forwarders, customs brokers, and trading houses.
- Ownership category
- akta.pro rank
Pacific Freight Management industry classification
Industry- Product category
- Freight Consolidation Services
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- NVOCC Operations & Ocean Consolidation (TLACABAC)
- akta.pro secondary industries
- Buyer’s Consolidation & Origin Management (TLACABAD), Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF), Carrier & Service Contract Management (NVOCC Contracts/Rate Procurement) (TLACALAG)
Keywords
Where Pacific Freight Management is headquartered
LocationHeadquarters
- HQ city
- Mangere
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Pacific Freight Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Sea Freight Consolidation Services: PFM acts as a wholesale sea freight consolidator, aggregating cargo from multiple shippers and consolidating it for shipping to Pacific Islands. Revenue is generated through freight charges based on weight/measurement (e.g., USD42.44 per weight ton). The company works with multiple shipping carriers to optimize cost, transit time, and reliability for their customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per shipment | Weight-based freight rates (USD per weight ton) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Pacific Freight Management product offering
Product offeringCore offering
Pacific Freight Management operates as a wholesale sea freight consolidator that aggregates commercial cargo from multiple shippers in New Zealand and consolidates it for shipping to Pacific Islands destinations. The company works with multiple shipping carriers (Hamburg Süd, Matson, Neptune Pacific Line, Pacific Direct Line, Pacific Forum Line, Sofrana, Swire Shipping) to optimize cost, transit time, and reliability, providing monthly shipping services to 14+ major Pacific ports including Suva, Lautoka, Apia, Nukualofa, Pago Pago, Rarotonga, Honiara, Lae, and Port Vila.
Product overview
Pacific Freight Management (PFM) operates as a single, unified sea freight consolidation service rather than a modular platform architecture. The core offering centers on PFM's Sea Freight Consolidation Services, which aggregate commercial cargo from New Zealand exporters and coordinate shipping through multiple carrier partners (including Hamburg Süd, Matson Shipping, Neptune Pacific Line, Pacific Direct Line, Pacific Forum Line, Sofrana, and Swire Shipping) to deliver consolidated containers to 14 major Pacific Islands ports. This is complemented by the Pacific Islands Shipping Schedules product, which provides regularly updated departure/arrival timing and rate information that enables customers to plan and book shipments. PFM positions itself as a neutral wholesaler focused specifically on the Pacific Islands trade lane, with hands-on information flow and integrity as core differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- Sea Freight Consolidation Services Core wholesale sea freight consolidation service that aggregates and packs commercial cargo from New Zealand exporters and coordinates shipping through multiple carrier partners (Hamburg Süd, Matson Shipping, Neptune Pacific Line, Pacific Direct Line, Pacific Forum Line, Sofrana, Swire Shipping) to deliver consolidated containers to 14+ major Pacific Islands ports. Operates as a neutral wholesaler with trusted professional contractors.
- Pacific Islands Shipping Schedules Regularly updated monthly shipping schedule service providing cutoff dates, vessel information, ETD/ETA dates, and freight rates for cargo consolidation services to 14 major Pacific Island ports including Aitutaki, Rarotonga, Lautoka, Suva, Apia, Nukualofa, Pago Pago, Noumea, Honiara, Lae, Motukea, and Port Vila.
Companies that use Pacific Freight Management
Customer profileSegments3 records
Ideal customer profiles3 records
Pacific Freight Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pacific Freight Management partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered supporting carrier, key carrier, infrastructure partner and core operations partner.
- Hamburg Südsupporting carrierGlobal container shipping line operating since 1871, ranks among world's 20 largest. Services Pacific ports ex New Zealand including Fiji, Papeete, Honolulu. Auckland contact: +64 9 377 3460 or [email protected].
- Matson Shippingsupporting carrierLeading US carrier operating since 2013 after acquiring REEF Shipping assets. Services Pacific destinations including Port Vila, Santo, Suva, Lautoka, Niue, Apia, Nukualofa, Pago, Rarotonga, Aitutaki, Honiara, Nauru. Registered as Matson South Pacific Ltd, wholly owned by Matson Inc. Auckland contact: +64 9 302 2204.
- Neptune Pacific Linekey carrierProvides containerized, over-dimensional cargo and bulk liner shipping services. Acquired Pacific Forum Line and Polynesian Shipping Line in 2014, expanding reach to Tonga, Samoa, American Samoa, Vanuatu, Cook Islands, Papua New Guinea. Connects Fiji, Asia, Indian subcontinent, Europe, South Africa, North America, Australia, Nauru, Vanuatu, Solomon Islands.
- Pacific Direct Linesupporting carrierSubsidiary of PDL International Pte Ltd. Offers links from Asia, USA, Australia to Pacific destinations including Noumea, Papeete, Port Vila, Santo, Suva, Lautoka, Norfolk Island, Apia, Nukualofa, Pago, Rarotonga, Aitutaki, Wallis, Futuna, Funafuti, Tarawa, Majuro, Christmas Island. Also represents Mariana Express Lines for Micronesia services. Auckland contact: +64 9 308 3939.
- Pacific Forum Linekey carrierFounded by 12 Pacific Forum Countries in 1978 with mandate 'Created by the Pacific People, for the Pacific People'. Since 2012, 100% owned by Samoan Government. Neptune Pacific Line acquired 50% controlling interest in September 2013. Auckland contact: +64 9 356 2333 or +64 9 255 2500.
- Ports of Aucklandinfrastructure partnerPort facility used for vessel operations. Website provides sailing dates/times, container received information, dangerous goods procedures, L&R/DMV checks, VBS guides, and storage information.
- Sofranasupporting carrierPioneering regional shipping line since 1968. Connects New Zealand and Australia to South Pacific including Papua New Guinea, Solomon Islands, New Caledonia, Vanuatu, Wallis, Futuna, Samoa, Tonga, American Samoa. Vessels include Sofrana Joinville, Surville, Tourville. Auckland contact: +64 9 356 1400.
- Swire Shippingsupporting carrierBrand name for The China Navigation Company Pte Ltd. Provides niche, regional, multipurpose shipping since 1883. Offers services to over 100 ports in Asia, Pacific Islands, Australia, New Zealand, North America, Europe, Middle East, Indian Sub Continent. Vessels include Pacific Independence, Pacific Resolution, Tasman Campaigner. Auckland contact: +64 9 980 9400.
- Tappers Transportcore operations partnerContracted warehouse facility for cargo receiving. Located at 373A Neilson St, Penrose, Auckland. Operating hours and procedures at tapper.co.nz. All cargo must be booked through PFM before drop-off.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Pacific Freight Management competitors and assessment
Company assessmentBroad incumbents
- Expeditors International: Global logistics company with substantial ocean and air freight forwarding capabilities, including Pacific trade lanes. Comparable as a freight forwarder offering consolidation services to shippers, though at global scale rather than NZ–Pacific niche.
- DB Schenker: Global logistics provider with ocean freight forwarding and LCL consolidation services. Comparable to PFM as an ocean consolidator, but with global infrastructure that allows it to serve Pacific trade lanes from major hubs worldwide.
- Ceva Logistics: Global freight forwarding and contract logistics provider with ocean consolidation capabilities across Asia-Pacific. Comparable as a multi-carrier ocean forwarder, though focused on broader regional and global lanes rather than the NZ–Pacific niche.
- DHL Global Forwarding: World's largest air and ocean freight forwarder with ocean consolidation services across the Pacific. Notably, DHL Global Forwarding is also listed as one of PFM's contracted port agents (Noumea, Papeete), illustrating the overlap as both peer and channel partner.
- Toll Group: Asia-Pacific-headquartered global logistics and freight forwarding company (formerly Toll Holdings, NZ origins) offering ocean freight consolidation and forwarding services. Comparable as a much larger incumbent offering overlapping sea freight consolidation capabilities across the Pacific.
- Kuehne+Nagel: Global freight forwarding and logistics leader with significant ocean freight consolidation (KN LCL) operations worldwide, including Pacific Islands trade lanes. Comparable as a consolidator offering multi-carrier ocean forwarding, but at vastly larger global scale.
Regional players
- Mainfreight: Large New Zealand-headquartered freight forwarding and logistics company with domestic and international operations including Oceania/Pacific trade lanes. Comparable as a NZ-based forwarder, though Mainfreight is far broader and operates its own fleet and warehouses — a larger regional incumbent to PFM's niche consolidator.
Direct peers
- Mondiale Freight Services: New Zealand-owned freight forwarder offering international sea and air freight services including to Pacific Island destinations. Comparable to PFM as a NZ-based forwarder serving Pacific trade, though Mondiale offers broader product scope rather than a pure consolidation focus.
- Sofrana Unilines: NZ-based regional shipping line since 1968 connecting New Zealand and Australia to South Pacific ports. Like Neptune Pacific Line, Sofrana is both a PFM carrier partner and a potential competitive force as it offers integrated ocean freight services to shippers.
- Neptune Pacific Line: Pacific Islands container shipping line (acquired Pacific Forum Line and Polynesian Shipping Line in 2014) and one of PFM's key carrier suppliers. While PFM is a consolidator using NPL capacity, NPL increasingly offers integrated forwarding-adjacent services, making it both a supplier and a partial competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacific Freight Management social profiles
Digital presencePacific Freight Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Freight Management leadership team
Management profileNumber of profiles
Profiles3 records
Pacific Freight Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Freight Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Freight Management
What does Pacific Freight Management do?
Pacific Freight Management operates as a wholesale sea freight consolidator that aggregates commercial cargo from multiple shippers in New Zealand and consolidates it for shipping to Pacific Islands destinations. The company works with multiple shipping carriers (Hamburg Süd, Matson, Neptune Pacific Line, Pacific Direct Line, Pacific Forum Line, Sofrana, Swire Shipping) to optimize cost, transit time, and reliability, providing monthly shipping services to 14+ major Pacific ports including Suva, Lautoka, Apia, Nukualofa, Pago Pago, Rarotonga, Honiara, Lae, and Port Vila.
Is Pacific Freight Management a public or private company?
Pacific Freight Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pacific Freight Management founded?
Pacific Freight Management was founded in 2001. It employs 11 to 50 people.
Where is Pacific Freight Management based?
Pacific Freight Management is headquartered in Mangere, New Zealand, in the Oceania region.
How does Pacific Freight Management make money?
One revenue line is on record: sea Freight Consolidation Services.
Who are Pacific Freight Management's main competitors?
Broad incumbents on record are Expeditors International, DB Schenker, Ceva Logistics, DHL Global Forwarding, Toll Group and Kuehne+Nagel. Mainfreight is listed as a regional player. Direct peers are Mondiale Freight Services, Sofrana Unilines and Neptune Pacific Line.
Does Pacific Freight Management have an API?
No public API is recorded for Pacific Freight Management.
What industry is Pacific Freight Management in?
Pacific Freight Management's product category is Freight Consolidation Services. Its primary akta.pro industry code is TLACABAC, NVOCC Operations & Ocean Consolidation, with a secondary code of TLACABAD, Buyer’s Consolidation & Origin Management. Its NAICS code is 488510 and its SIC code is 4731.