Zenith Arabia
Zenith Arabia (operating as Samtia) is a Riyadh-based enterprise IT solutions provider and Apple partner delivering virtualization, MDM, enterprise mobility, cybersecurity, and IT infrastructure solutions to education institutions and enterprises in Saudi Arabia.
- Company typePrivate
- Founded2000
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Zenith Arabia does
Zenith Arabia, operating in the market under the brand Samtia, is a Riyadh-headquartered enterprise IT solutions provider focused on Apple technology deployments for the education and enterprise sectors in Saudi Arabia. Founded in 2000 with 11–50 employees, the company positions itself as an Apple partner delivering an integrated portfolio spanning Apple in Education & Business solutions, IT infrastructure, virtualization, mobile device management (MDM), enterprise mobility, and Cloudflare-based cybersecurity. The firmographic short description also references Xerox office products serving education and healthcare, suggesting an additional or legacy product line not detailed in the current solution catalog.
The company generates revenue through three primary streams: hardware resale (Apple and related infrastructure), professional services (digital transformation consulting, system integration, and ongoing technical support), and managed services (enterprise mobility, device management, and IT infrastructure support). Pricing is quote-based under multi-year enterprise contracts, with no publicly disclosed tiers. GTM motion is enterprise field sales targeting Saudi institutions, supplemented by an e-commerce storefront (/shop) serving parental and SMB buyers. Distribution is direct, with a single-country focus (Saudi Arabia), a headquarters at 7116 Olaya Street, Riyadh, and bilingual Arabic/English digital presence.
Strategically, Zenith Arabia/Samtia competes on local Saudi presence, Apple ecosystem affiliation, and a bundled stack of deployment plus managed services rather than on proprietary technology. The company holds no disclosed patents, trademarks, certifications, or AI/ML capabilities, and operates with no disclosed external investors or parent company. Strategic assets include the formal Apple partnership, the Samtia Campus Advantage education platform, and the Cloudflare cybersecurity layer, which together suggest an intent to move from pure hardware resale toward recurring managed services and platform-based education delivery.
Zenith Arabia firmographics
Firmographics- Name
- Zenith Arabia
- Legal name
- Samtia
- Website
- https://zenitharabia.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zenith Arabia (operating as Samtia) is a Riyadh-based enterprise IT solutions provider and Apple partner delivering virtualization, MDM, enterprise mobility, cybersecurity, and IT infrastructure solutions to education institutions and enterprises in Saudi Arabia.
- Ownership category
- akta.pro rank
Zenith Arabia industry classification
Industry- Product category
- Enterprise IT Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Zenith Arabia is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Zenith Arabia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise IT Solutions Sales: Revenue generated from selling and deploying integrated technology solutions including Apple hardware, virtualization infrastructure, MDM platforms, and cybersecurity services to enterprise and education customers.
- Consulting and Implementation Services: Professional services revenue from digital transformation consulting, system integration, and ongoing technical support for deployed solutions.
- Managed Services: Ongoing managed services and support contracts for enterprise mobility, device management, and IT infrastructure solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Zenith Arabia product offering
Product offeringCore offering
Zenith Arabia, operating through its Samtia brand, is an Apple-focused enterprise IT solutions provider that sells, deploys, and supports integrated technology bundles for educational institutions and businesses in Saudi Arabia. Its portfolio spans Apple in Education & Business, IT Infrastructure Solutions, Virtualization Solutions, Mobile Device Management (MDM), Enterprise Mobility Solutions, and a Cloudflare-based Cyber Security Solution, delivered through direct enterprise sales and a small parental e-commerce store.
Product overview
Samtia is an Apple-focused technology solutions provider offering a portfolio of enterprise solutions including Apple in Education & Business integration, IT Infrastructure Solutions, Virtualization Solutions, MDM Solutions, Enterprise Mobility Solutions, and Cyber Security Solutions. The company provides end-to-end technology services for educational institutions and businesses in Saudi Arabia, combining hardware, software, and managed services to enable digital transformation.
Differentiator
Problem solved
Functional benefit
Products and services
- Apple in Education & Business Provides Apple technology integration for educational institutions and businesses in Saudi Arabia, enabling digital transformation and the deployment of modern learning and productivity tools across classrooms and enterprise environments.
- IT Infrastructure Solutions Delivers intelligent and stable IT infrastructure systems for enterprise environments, supporting reliable operations across networking, systems, and integration layers for Saudi-based business customers.
- Virtualization Solutions Provides virtualization technology solutions for enterprise environments, enabling server, desktop, and application virtualization to optimize IT resource utilization and flexibility for Saudi business customers.
- MDM Solutions Delivers Mobile Device Management solutions to enable centralized management of enterprise and education mobile devices, supporting deployment, security policy enforcement, and ongoing administration.
- Enterprise Mobility Solutions Offers enterprise mobility solutions that enable organizations to manage mobile devices, applications, and workflows, supporting secure productivity for Saudi-based enterprise workforces.
- Cyber Security Solution Provides a security solution built on Cloudflare technology that protects users, applications, and data across all environments, addressing network and cybersecurity requirements for Saudi-based enterprises and educational institutions.
- Parental Purchase Portal Operates a dedicated e-commerce purchase portal for parents of students, enabling controlled retail purchases of approved technology products while keeping parents in control of buying decisions for their children.
Companies that use Zenith Arabia
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Zenith Arabia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zenith Arabia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ApplecoreSamtia is an Apple partner specializing in Apple technology deployments for education and business. The company offers Apple in Education and Apple In Business solutions, suggesting a formal channel or partnership relationship with Apple for reselling and deploying Apple hardware and software solutions in the Saudi Arabian market.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Zenith Arabia competitors and assessment
Company assessmentBroad incumbents
- SHI International: Large global IT solutions provider combining hardware, software, and services for enterprise customers — comparable as a full-stack IT solutions and reseller competitor for enterprise mobility and infrastructure deals.
- Ingram Micro: Global IT distribution and solutions provider with significant Middle East operations, offering enterprise mobility, MDM, and infrastructure distribution — broad incumbent covering the same vendor ecosystems (including Apple) as Samtia.
- CDW Corporation: Major US-headquartered IT solutions provider serving enterprise, public sector, and education customers with mobility, infrastructure, and managed services — comparable vertical coverage especially in education and large-enterprise mobility.
- Computacenter: UK-headquartered enterprise IT infrastructure and managed services provider with strong EMEA presence — comparable enterprise mobility, workplace, and managed services motion for global enterprise customers.
- Redington Gulf FZE: A leading IT distribution and solutions platform across the Middle East and Africa, distributing enterprise hardware, software, and mobility solutions — directly comparable channel partner and mobility/MDM distribution economics to Samtia.
- CompuCom: North American managed IT services and workplace solutions provider with mobility, MDM, and end-user computing offerings — comparable services portfolio targeting enterprise device lifecycle and managed mobility.
- Insight Enterprises: Global IT solutions and managed services provider covering enterprise infrastructure, mobility, and cloud — directly comparable services portfolio and target buyer (enterprise + education) for IT integration and managed-services contracts.
Regional players
- Jarir Marketing Company: Saudi-listed consumer and education-focused retailer of IT and Apple products — comparable Saudi geography and Apple reseller presence, but operates via retail rather than enterprise SI motion.
- Saudi Business Machines (SBM): Long-standing Saudi IT systems integrator and enterprise hardware/software provider — directly comparable KSA presence and enterprise/government IT deployment capabilities as Samtia's enterprise vertical.
Direct peers
- ATCO Advanced Technology Company: Saudi-headquartered IT systems integrator delivering enterprise infrastructure, managed services, and digital transformation across KSA government and private sectors — directly comparable in geography, customer verticals, and solutions portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Zenith Arabia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenith Arabia leadership team
Management profileNumber of profiles
Zenith Arabia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenith Arabia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenith Arabia
What does Zenith Arabia do?
Zenith Arabia, operating through its Samtia brand, is an Apple-focused enterprise IT solutions provider that sells, deploys, and supports integrated technology bundles for educational institutions and businesses in Saudi Arabia. Its portfolio spans Apple in Education & Business, IT Infrastructure Solutions, Virtualization Solutions, Mobile Device Management (MDM), Enterprise Mobility Solutions, and a Cloudflare-based Cyber Security Solution, delivered through direct enterprise sales and a small parental e-commerce store.
Is Zenith Arabia a public or private company?
Zenith Arabia is a private company. It is classified as unknown and is currently operating.
When was Zenith Arabia founded?
Zenith Arabia was founded in 2000. It employs 11 to 50 people.
Where is Zenith Arabia based?
Zenith Arabia is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Zenith Arabia make money?
Three revenue lines are on record. Enterprise IT Solutions Sales are the primary driver. The others are consulting and Implementation Services and managed Services.
Who are Zenith Arabia's main competitors?
Broad incumbents on record are SHI International, Ingram Micro, CDW Corporation, Computacenter, Redington Gulf FZE, CompuCom and Insight Enterprises. Regional players are Jarir Marketing Company and Saudi Business Machines (SBM). ATCO Advanced Technology Company is listed as a direct peer.
Does Zenith Arabia have an API?
No public API is recorded for Zenith Arabia.
What industry is Zenith Arabia in?
Zenith Arabia's product category is Enterprise IT Services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 541512 and its SIC code is 5045.