Ellison's Towing
Ellison's Towing is a Bay Area towing and roadside services company offering 24/7 impound, towing, transportation, recovery, and cargo handling to individual drivers, property owners, and businesses.
- Company typePrivate
- Founded1929
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ellison's Towing does
Ellison's Towing (legal name Ellison's Road Solutions) is a Bay Area towing and roadside services company founded in 1929 and headquartered in Mountain View, California. It operates as an affiliated operating company within the FirstLine Road Solutions Platform, governed under Arizona law and backed by Phoenix-based parent infrastructure. The company runs six integrated service lines: private impound (for unauthorized parking on apartment and commercial lots), towing across light, medium, heavy, and super heavy-duty classes, transportation via tilt-back trailers and flat beds, emergency recovery (winch outs, rotators, rollover and snow/ice crash recovery), cargo handling (load shifts, palletization, freight forwarding, disposal), and 24/7 roadside assistance. The company's stated technology footprint is minimal beyond a Squarespace-hosted website with an online service request form, plus Google Ads, Meta Pixel, and Conversions API for paid acquisition and remarketing — no proprietary platform, API, or AI capabilities are disclosed.
The business operates on a per-incident, quote-based transaction model with no subscription tiers or published rate cards. It sells primarily direct-to-consumer to individual drivers, property owners/managers, and businesses in the San Francisco Bay Area, accessed through the Tow Line (650) 321-8080, an online request form, and referrals from the FirstLine Road Solutions partner network when service needs fall outside its geographic footprint. Ownership is private and family-anchored — Cheri Ellison Carroll serves as President and Co-Owner/CEO — with no disclosed funding rounds, M&A history, or public financial reporting. The company is positioned as a multi-service, locally embedded road-services Op-Co within a broader platform aggregation strategy rather than as a standalone growth-stage business.
Ellison's Towing firmographics
Firmographics- Name
- Ellison's Towing
- Legal name
- Ellison's Road Solutions
- Website
- https://ellisonstowing.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ellison's Towing is a Bay Area towing and roadside services company offering 24/7 impound, towing, transportation, recovery, and cargo handling to individual drivers, property owners, and businesses.
- Ownership category
- akta.pro rank
Ellison's Towing industry classification
Industry- Product category
- Towing and Roadside Assistance
- NAICS
- Motor Vehicle Towing (48841)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)
- akta.pro secondary industry
- Towing, Recovery & Vehicle Removal Services (TLAJAJAC)
Keywords
Where Ellison's Towing is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ellison's Towing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Towing and Roadside Services: Revenue generated from towing services (light-duty to super heavy-duty), transportation, emergency recovery, private impound, cargo handling, and roadside assistance. Services are provided on a per-incident basis with no subscription model mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing - no publicly disclosed rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ellison's Towing product offering
Product offeringCore offering
Ellison's Towing is a regional Bay Area road service provider that delivers 24/7/365 towing, roadside assistance, transportation, emergency recovery, cargo handling, and private impound services to individual drivers, property owners/managers, and commercial businesses. The company dispatches from multiple Bay Area locations using specialized equipment ranging from light-duty tow trucks to super heavy-duty rotators, and is operationally backed by the FirstLine Road Solutions platform.
Product overview
Ellison's Road Solutions operates as a single-service business offering a comprehensive suite of road assistance and vehicle recovery services rather than a platform with modular products. The company provides six integrated service lines: Private Impound (for property enforcement), Towing (spanning light to super heavy-duty), Transportation (flat bed and tilt-back), Emergency Recovery (winch outs, rotators, rollovers), Cargo Handling (load shifts, palletization, freight forwarding), and Roadside Assistance. These services are delivered through the FirstLine Road Solutions platform, which provides the operational infrastructure and dispatch systems backing the company's 24/7 Bay Area operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Impound Services
Companies that use Ellison's Towing
Customer profileSegments3 records
Ideal customer profiles3 records
Ellison's Towing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ellison's Towing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FirstLine Road Solutions PlatformcoreEllison's Towing operates as a proud member of the FirstLine Road Solutions platform, which includes FirstLine Road Solutions and its affiliated operating companies, subsidiaries, members, partners, and related entities. This affiliation provides operational backing, shared resources, and a referral network that extends service coverage beyond Ellison's direct Bay Area footprint.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Ellison's Towing competitors and assessment
Company assessmentEmerging players
- Urgent.ly: Digital-first roadside assistance platform that connects stranded drivers with tow and recovery providers via a mobile app, serving insurers, fleets, and OEMs. Comparable as a direct competitor in the on-demand tow dispatch market Ellison's operates in, differentiated by its tech-led aggregator model.
Broad incumbents
- Agero: Major B2B roadside assistance and claims management platform powering dispatch for insurance carriers, OEMs, and fleets across North America. Comparable because it operates in the same roadside/towing dispatch space Ellison's serves, but at enterprise scale with technology as the core product rather than owned tow trucks.
- Coach-Net by Affinity Group: Subscription-based roadside assistance and travel support program for RV and motorcoach owners, with national tow and recovery dispatch. Comparable as a competing provider of specialized towing/roadside services, particularly for heavy and oversized vehicles that align with Ellison's heavy-duty work.
- AAA (American Automobile Association): Largest U.S. roadside assistance membership club offering towing, lockout, battery, and emergency roadside services nationwide. Comparable because it serves the same end-customer use cases (breakdowns, tows, battery jumps) Ellison's addresses, but at massive national scale and through a membership model rather than per-incident regional dispatch.
- Allstate Roadside Services: Roadside assistance offering from one of the largest U.S. personal-lines insurers, dispatching tows and emergency service for policyholders and members. Comparable because it competes for the same stranded-driver incidents but leverages a national insurance distribution footprint Ellison's cannot match.
Direct peers
- Swoop Towing (Swoop Inc.): Tow-management platform that connects dealerships, auctions, and fleet operators with tow providers and streamlines dispatch, billing, and payment. Comparable because it targets the same towing transaction Ellison's performs (including dealer/auction vehicle moves and impound-adjacent work) but does so via a marketplace model.
- Good Sam Emergency Roadside Service: Subscription roadside assistance program tailored for RV, travel, and heavy-duty vehicle owners, providing towing, tire change, fuel delivery and lockout. Comparable in serving the towing and emergency recovery market with strong emphasis on heavy-duty and specialty vehicles, mirroring Ellison's super heavy-duty capability.
- Honk Technologies: On-demand roadside assistance marketplace that connects drivers with the nearest available tow and recovery provider through a mobile platform. Comparable as a direct competing channel for the same customer use cases (towing, jump-starts, lockouts), positioning itself as a digital alternative to traditional regional tow operators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Ellison's Towing social profiles
Digital presenceEllison's Towing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ellison's Towing leadership team
Management profileNumber of profiles
Profiles1 record
Ellison's Towing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ellison's Towing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ellison's Towing
What does Ellison's Towing do?
Ellison's Towing is a regional Bay Area road service provider that delivers 24/7/365 towing, roadside assistance, transportation, emergency recovery, cargo handling, and private impound services to individual drivers, property owners/managers, and commercial businesses. The company dispatches from multiple Bay Area locations using specialized equipment ranging from light-duty tow trucks to super heavy-duty rotators, and is operationally backed by the FirstLine Road Solutions platform.
Is Ellison's Towing a public or private company?
Ellison's Towing is a private company. It is classified as corporate owned and is currently operating.
When was Ellison's Towing founded?
Ellison's Towing was founded in 1929. It employs 11 to 50 people.
Where is Ellison's Towing based?
Ellison's Towing is headquartered in Mountain View, United States, in the North America region.
How does Ellison's Towing make money?
One revenue line is on record: towing and Roadside Services.
Who are Ellison's Towing's main competitors?
Urgent.ly is listed as an emerging player. Broad incumbents are Agero, Coach-Net by Affinity Group, AAA (American Automobile Association) and Allstate Roadside Services. Direct peers are Swoop Towing (Swoop Inc.), Good Sam Emergency Roadside Service and Honk Technologies.
Does Ellison's Towing have an API?
No public API is recorded for Ellison's Towing.
What industry is Ellison's Towing in?
Ellison's Towing's product category is Towing and Roadside Assistance. Its primary akta.pro industry code is TLAKAFAH, Accident Recovery, Winch-Out & Towing Services (Light/Heavy), with a secondary code of TLAJAJAC, Towing, Recovery & Vehicle Removal Services. Its NAICS code is 48841 and its SIC code is 4210.