Macaron Bar

What Macaron Bar does

Macaron Bar is a Cincinnati-based artisan bakery founded in 2014 that specializes in gluten-free French macarons and macaron baking education. The company operates 7 retail storefronts across 6 Midwest cities (Chicago, Cincinnati, Columbus, Indianapolis, Louisville, and Pittsburgh), offering 30+ rotating flavors sold individually, in pre-packaged assortments (Classic, Variety, Fun, and Birthday Packs), and as custom-built packs, towers, and 9-inch macaron cakes. A nationwide e-commerce channel ships orders via USPS Priority Mail with free shipping on all purchases, and a macaron subscription program delivers 12 assorted macarons monthly across 3, 6, 9, or 12-month plans priced from $125 to $500.

The business operates a horizontally segmented go-to-market model targeting four customer groups: individual consumers buying for personal consumption or gifting; event planners and couples ordering custom towers, cakes, and gift bags for weddings, showers, and corporate events; class participants attending in-person baking instruction (Intro to Macarons at $119/person, Macarons for Kids at $85/child, Advanced Decorating, and Private Classes); and corporate clients purchasing through direct inquiry or the ezCater platform. Macaron Bar monetizes primarily through one-time transactional sales supplemented by a recurring subscription stream, beverage pairing experiences (Coffee, Champagne, Tea at $79/person), and never-expiring digital gift cards in $50-$500 denominations. Proprietary gluten-free macaron recipes were developed by Executive Chef Nathan Sivitz, who trained at Ecole Lenôtre in France, and the brand has been voted Cincinnati CityBeat's Best Macaron for nine consecutive years (2017-2025). The company is privately held, incorporated in Ohio as Over the Roon Macarons, Inc., and operates with 11-50 employees.

Name

Macaron Bar

Legal name

Over the Roon Macarons, Inc.

Website

https://macaron-bar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Macaron Bar is a Cincinnati-based bakery that sells gluten-free French macarons and teaches macaron baking classes through 7 retail stores across 6 Midwest cities, a nationwide e-commerce shipping channel, subscriptions, event catering, and experiential pairing sessions.

Ownership category

akta.pro rank

Product category

Specialty Bakery (French Macarons)

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• French macarons
• Gluten-free bakery
• Baking classes
• Macaron subscription
• Event catering

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Macaron Sales: Direct sales of French macarons through 7 physical retail locations and online ordering with pickup and nationwide shipping. Products include individual macarons, pre-packaged assortments (Classic Pack, Variety Pack, Fun Pack, Birthday Pack), and macaron towers.
2. Baking Classes: Revenue from in-person baking classes including Intro to Macarons ($119), Macarons for Kids ($85), Advanced Decorating ($119), and Private Classes ($119/person + $100 fee for adults, $85/person + $100 fee for kids).
3. Macaron Pairing Experiences: Guided tasting experiences pairing macarons with beverages including Coffee & Macarons, Champagne & Macarons ($79), and Tea & Macarons.
4. Macaron Subscription: Monthly delivery subscription service offering 12 assorted macarons per month. Plans available for 3 months ($125), 6 months ($250), 9 months ($375), or 12 months ($500).
5. Corporate Event Catering: Custom macaron towers (up to 180 macarons per tower), gift bags, and Macaron Cakes for weddings, showers, birthdays, graduations, and corporate events. Also available through ezCater for corporate orders.
6. Gift Cards: Digital gift cards available in denominations from $50 to $500, never expiring and usable for any purchase including classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Macaron Bar is a specialty bakery that manufactures and sells gluten-free French macarons through 7 retail locations across 6 Midwest cities, a direct-to-consumer e-commerce store with nationwide shipping, and seasonal/specialty packs. Beyond retail, the company offers hands-on macaron baking classes (Intro to Macarons, Macarons for Kids, Advanced Decorating), guided beverage pairing experiences (Coffee, Champagne, Tea), a monthly macaron subscription, custom event catering including macaron towers up to 180 macarons and macaron cakes, and digital gift cards.

Product overview

Macaron Bar is a gluten-free French macaron bakery founded in 2014, operating 7 locations across 6 Midwest cities (Chicago, Cincinnati, Columbus, Indianapolis, Louisville, and Pittsburgh). The company offers a portfolio of products centered around French macarons with two primary pillars: (1) retail macaron sales including individual flavors, pre-packaged variety options (Classic Pack, Fun Pack, Variety Pack), and custom builds; and (2) experiential services including baking classes (Intro to Macarons, Macarons for Kids, Advanced Decorating) and beverage pairings (Coffee & Macarons, Champagne & Macarons, Tea & Macarons). Additional offerings include macaron subscriptions, event catering with custom towers and cakes, and digital gift cards. All products are gluten-free and contain nuts, eggs, and dairy.

Differentiator

Problem solved

Functional benefit

Products and services

• French Macarons (Individual and Assorted Flavors)

Quantifiable outcome

• 9 consecutive Best Macaron awards (2017-2025)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ezCaterminorChannel Partner/ Reseller/ DistributorezCater serves as a distribution channel for corporate event orders, allowing businesses to order Macaron Bar products through the ezCater platform for office catering and corporate events.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Baked by Melissa: NYC-based bite-size treat brand (cupcakes and macarons) with multi-location retail in NYC/LA and strong nationwide DTC shipping — directly comparable as a small-format, giftable, multi-channel specialty bakery.
• Sugarfina: Premium adult confectionery brand with own retail boutiques, nationwide DTC shipping, and a gift/tasting experience focus — closely comparable on premium gifting, multi-channel distribution, and experiential retail.
• Le Macaron French Pastries: Franchised cafe concept specializing in French macarons with retail storefronts, coffee/tea pairings, and DTC gifting — closely aligned with Macaron Bar's cafe-bakery-plus-experiential model.
• Levain Bakery: NYC-born cookie/baked-goods brand with multiple retail locations in major U.S. cities and nationwide shipping — comparable as a multi-city specialty bakery that scaled from a single storefront to national brand recognition.

Broad incumbents

• Vosges Haut-Chocolat: Chicago-based premium chocolate and confectionery brand combining retail, DTC, and experiential offerings (chocolate tastings) — comparable as a Midwest-rooted premium confection brand with experiential retail.
• Magnolia Bakery: Iconic NYC bakery with multiple U.S. retail locations and DTC shipping of baked goods — comparable multi-unit specialty bakery brand with national recognition, though broader in product range.
• Pierre Hermé: Internationally recognized French macaron and haute pâtisserie brand with boutiques worldwide — competes in the same premium macaron category from a global luxury position.
• Sprinkles: National cupcake brand with retail bakeries, cupcake ATMs, and DTC shipping — directly comparable as a multi-location premium-baked-goods brand with both retail and e-commerce.
• Ladurée: Iconic French luxury macaron and pastry house with global retail (including NYC, LA, London) and macaron-centric product portfolio — a much larger incumbent in the same core category.
• La Maison du Chocolat: French luxury chocolate and confection house with boutiques in major U.S. cities and gifting-focused product lines — comparable as a French-rooted premium confection retailer with national gift-channel presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/macaronbar
• Xx.com/macaronbar
• Facebookfacebook.com/macaronbarcincinnati
• LinkedInlinkedin.com/company/macaron-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macaron Bar