Vorterix
Vorterix is a privately-held Argentine radio and digital media company founded in 2012 that operates a hybrid FM 97.1 broadcast and internet streaming service out of Buenos Aires, distributing music and entertainment programming to a national Argentine audience via YouTube, Twitch, Spotify, and Flow.
- Company typePrivate
- Founded2012
- HeadquartersBuenos Aires, Argentina
- Headcount101–250
- GTM typeB2C
- OfferingServices
Vorterix firmographics
Firmographics- Name
- Vorterix
- Legal name
- Vorterix
- Website
- https://vorterix.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vorterix is a privately-held Argentine radio and digital media company founded in 2012 that operates a hybrid FM 97.1 broadcast and internet streaming service out of Buenos Aires, distributing music and entertainment programming to a national Argentine audience via YouTube, Twitch, Spotify, and Flow.
- Ownership category
- akta.pro rank
Vorterix industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Radio Broadcasting Stations (516110)
- SIC
- Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where Vorterix is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Vorterix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Broadcast advertising (FM radio): Traditional FM radio advertising revenue from sponsorships and commercials aired on the 97.1 frequency, the primary legacy revenue stream for Argentine radio stations.
- Digital and streaming advertising: Advertising and sponsorships within streaming content distributed across the website, YouTube, Twitch, Spotify, and Flow, monetizing the digital audience beyond the FM signal.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Vorterix product offering
Product offeringCore offering
Vorterix operates a hybrid FM radio station (FM 97.1 in Buenos Aires, also carried as Canal 502 on the Flow pay-TV platform) combined with simultaneous internet streaming and on-demand distribution. It produces live music and entertainment programming (e.g., shows such as "No preguntes por rusia", "Y qué?", "No se pudo", "Se nota mucho", "Esto no sucedió", "Paren la mano") broadcast nationally through owned repeaters and republished on YouTube, Twitch, and Spotify. Revenue is generated primarily through advertising and sponsorships across both the FM signal and digital channels, with no subscription or paywall in place.
Differentiator
Problem solved
Functional benefit
Products and services
- Vorterix Aire (FM 97.1 / Flow 502) Live, linear radio station broadcasting on FM 97.1 in Buenos Aires and distributed nationally through repeaters and the Flow cable channel 502, branded as Vorterix's on-air product for mass-market Argentine listeners.
- Programación The daily on-air schedule of named shows (e.g., "No preguntes por rusia", "Y qué?", "No se pudo", "Se nota mucho", "Esto no sucedió", "Paren la mano") broadcast across weekdays, defining the Vorterix Aire lineup.
- On Demand On-demand catch-up library that surfaces replays of Vorterix programming pulled from the brand's official YouTube channel (@VorterixOficial), letting users revisit segments online.
Quantifiable outcome
- Founded in 2012 and remains an active, operating hybrid FM + streaming media brand with national distribution across Argentina.
Companies that use Vorterix
Customer profileSegments2 records
Ideal customer profiles2 records
Vorterix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Vorterix partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- YouTube (@VorterixOficial)coreVorterix distributes its video and audio content via an official YouTube channel, with explicit cross-promotion ('Ver más en Youtube') from the on-demand section of the website to the @VorterixOficial channel. YouTube functions as a core global distribution and audience-acquisition partner.
- TwitchminorListed alongside YouTube, Spotify, and Flow as a platform where Vorterix audiences can watch and listen to content. Used for live video streaming of broadcasts, contributing to digital audience reach.
- SpotifycoreSpotify is explicitly listed as one of the platforms where audiences can listen to Vorterix content, providing an important audio-on-demand distribution channel to Spotify's global user base.
- Flow (Telecom Argentina IPTV/cable platform)coreVorterix is available on the Flow pay-TV platform as Canal 502, in addition to its FM 97.1 frequency. Flow is positioned as a primary distribution channel alongside FM and streaming, reaching Flow subscribers across Argentina.
Scale indicators4 records
Vorterix competitors and assessment
Company assessmentEmerging players
- Deezer: Global music and audio streaming platform with a presence in Latin America. Comparable as an audio-on-demand incumbent competing for the same listener time and ad share as Vorterix's digital streams, though with a subscription-led rather than broadcast-led model.
Broad incumbents
- YouTube (Alphabet): Vorterix's most important video distribution and audience-acquisition partner via @VorterixOficial. Operates the dominant global video and on-demand audio platform that defines the discoverability and ad-monetization ceiling for Vorterix's digital content.
- Spotify: Global audio streaming leader and one of Vorterix's core distribution partners. Operates broadly in the same audio content space with a much larger portfolio (music, podcasts, live) and subscription + ad-supported model that defines the competitive ceiling for Vorterix's digital audience.
- Cumulus Media: Large US radio operator with hundreds of stations and an integrated digital/on-demand platform (including the Westwood One podcast network). Comparable to Vorterix as a multi-platform broadcaster monetizing through advertising across FM and digital.
- iHeartMedia: US-based radio broadcasting giant with the largest AM/FM footprint in the United States and a parallel digital and podcasting platform. Relevant as the global benchmark for the FM + digital streaming hybrid model that Vorterix pioneered at a national scale.
Direct peers
- Rock and Pop: Heritage Argentine rock/pop FM station in Buenos Aires with a similar music-and-entertainment positioning to Vorterix. Targets overlapping youth demographics and also operates web streaming and on-demand content, making it a direct analog in content and distribution.
- La 100: Popular Argentine FM radio station focused on music and entertainment, part of Grupo Cien Radios. Competes head-to-head with Vorterix for younger music-oriented audiences in Buenos Aires and is distributed digitally via Cienradios.com and streaming apps.
- Radio Mitre: One of the leading AM/FM radio networks in Argentina, owned by Grupo Mitre. Directly competes with Vorterix for the same Buenos Aires listenership and Argentine ad budgets, and has expanded into digital streaming in a similar hybrid model.
- Radio Continental: Major Argentine AM/FM broadcaster with national reach, owned by Grupo Prisa/Grupo América affiliates. Competes for the same advertiser and listener base as Vorterix and has invested in digital streaming distribution alongside its traditional broadcast.
- Radio Aspen: Buenos Aires FM station playing contemporary music to a young adult audience, closely aligned with Vorterix's music-and-entertainment positioning. Offers web streaming and social distribution, making it a directly comparable local peer.
Market position
Customer concentration
Vorterix social profiles
Digital presenceVorterix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vorterix leadership team
Management profileNumber of profiles
Vorterix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vorterix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vorterix
What does Vorterix do?
Vorterix operates a hybrid FM radio station (FM 97.1 in Buenos Aires, also carried as Canal 502 on the Flow pay-TV platform) combined with simultaneous internet streaming and on-demand distribution. It produces live music and entertainment programming (e.g., shows such as "No preguntes por rusia", "Y qué?", "No se pudo", "Se nota mucho", "Esto no sucedió", "Paren la mano") broadcast nationally through owned repeaters and republished on YouTube, Twitch, and Spotify. Revenue is generated primarily through advertising and sponsorships across both the FM signal and digital channels, with no subscription or paywall in place.
Is Vorterix a public or private company?
Vorterix is a private company. It is classified as unknown and is currently operating.
When was Vorterix founded?
Vorterix was founded in 2012. It employs 101 to 250 people.
Where is Vorterix based?
Vorterix is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Vorterix make money?
Two revenue lines are on record. Broadcast advertising (FM radio) is the primary driver. The others are digital and streaming advertising.
Who are Vorterix's main competitors?
Deezer is listed as an emerging player. Broad incumbents are YouTube (Alphabet), Spotify, Cumulus Media and iHeartMedia. Direct peers are Rock and Pop, La 100, Radio Mitre, Radio Continental and Radio Aspen.
Does Vorterix have an API?
No public API is recorded for Vorterix.
What industry is Vorterix in?
Vorterix's product category is Radio Broadcasting. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 516120 and its SIC code is 4833.