Barfshop

What Barfshop does

Barfshop Kft is a Hungarian specialty pet food retailer founded in September 2015 by Perlaki Fanni, a licensed small animal dietitian, and headquartered in Balatonszabadi with operating presence in Budapest and Siófok. The company sells BARF (Biologically Appropriate Raw Food) products — frozen raw meats (bone-in, boneless, organs, green tripe), complete raw menus, treats, and natural dietary supplements — for dogs and cats, alongside pet accessories, through the barfshop.hu e-commerce site, three physical retail stores (Fanni's Barfshop) in Budapest XI, Budapest XIII, and Siófok, and a B2B reseller (viszonteladó) channel serving other Hungarian pet retailers.

The product portfolio combines a private-label line (Fanni's Barfshop) with curated third-party brands (Livi's Green, MEATLOVE, Bestie, Aspol, Syta Micha, Teomann, Sanadog), plus a Bestie sub-brand of six low-temperature steam-cooked complete meals as a complementary offering to frozen raw. There is no proprietary technology platform; the business runs on a standard e-commerce storefront with Barion and OnlinePénztárca payment integrations, GLS and FoxPost shipping, and a manual cold-chain frozen delivery operation supported by insulated packaging, dry ice, and a 'Fagypont Garancia' (Freezing Point Guarantee) for nationwide Hungarian delivery.

The revenue model is primarily transactional B2C product sales priced per unit in Hungarian Forints, supplemented by B2B wholesale to resellers and professional-service revenue from veterinary dietary consultations led by the founder. Marketing is anchored in expert authority and community, with 188+ blog articles, a podcast, YouTube and Instagram channels, and an active Facebook community group. The company is privately held by the founder and a small operating team of 1-10 employees, with no disclosed external funding or institutional investors.

Name

Barfshop

Legal name

Barfshop Kft

Website

https://barfshop.hu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Barfshop Kft is a Hungarian specialty retailer founded in 2015 that sells frozen BARF raw pet food, natural supplements, and accessories for dogs and cats through DTC e-commerce, three physical stores, and a B2B reseller channel, anchored by founder-led canine nutrition expertise and a national cold-chain delivery network.

Ownership category

akta.pro rank

Product category

Specialty Pet Food Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRADAFAD

Frozen & Raw Pet Food (incl. freeze-dried)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYCRADAFAH

Natural/Organic & Limited-Ingredient Diets

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYHLAMAHAM

Gastrointestinal & Food Sensitivity/Hypoallergenic Diets

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Nutrition & Therapeutic Diets

Keywords

• Raw pet food
• BARF diet products
• Frozen dog food
• Natural pet supplements
• Pet accessories retail

Headquarters

HQ city

Pécs

HQ country

Hungary

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product sales (B2C): Direct-to-consumer sales of frozen raw meats, raw meat menus, treats, nutritional supplements, and pet accessories through the barfshop.hu e-commerce platform and physical Fanni's Barfshop retail stores. Customers purchase individual products at unit prices ranging from approximately 730 Ft to 32,110 Ft per item, with free delivery thresholds at 12,000 Ft (parcel locker), 30,000 Ft (GLS home), and 50,000 Ft (frozen delivery).
2. Wholesale / Reseller sales (B2B): Barfshop supplies resellers (viszonteladók) with BARF products, positioning itself as Hungary's broadest-range supplier for the raw pet feeding market. This wholesale channel supports the company's stated goal of having the widest range for resellers.
3. Veterinary / dietary consultations: The company offers veterinary dietary consultations and personalised BARF diet planning, leveraging founder Perlaki Fanni's qualifications as a licensed canine nutritionist (kisállat dietetikus). Consultations are available in-store and potentially via customer support, adding a professional services element.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Barfshop sells a curated range of natural, frozen raw pet food (BARF — Biologically Appropriate Raw Food) and dietary supplements for dogs and cats, including bone-in meats, boneless meats, organ meats, complete raw menus, and Bestie steam-cooked menus, alongside treats, grooming accessories, and expert dietary consultations delivered by a licensed canine nutritionist. The assortment combines the Fanni's Barfshop private label with multi-brand offerings (Livi's Green, MEATLOVE, Aspol, Syta Micha, Teomann), and is fulfilled through a nationwide cold-chain e-commerce platform and three physical stores.

Product overview

Barfshop is a Hungarian online pet food retailer specializing in BARF (Biologically Appropriate Raw Food) diet products for dogs and cats. The offering is organized as a multi-brand e-commerce platform combining their own Fanni's Barfshop private label with third-party brands (Livi's Green, MEATLOVE, Bestie, Aspol, Syta Micha, Teomann). Core products include frozen raw meats (bone-in, boneless, organs), complete BARF menus, and steam-cooked meals (Bestie sub-brand). The portfolio extends to dietary supplements (brewer's yeast, salmon oil, coconut oil), treats and chews, dog accessories, and consultation services. Products are available for nationwide home delivery with frozen shipping, or through their physical retail stores in Budapest and Siófok.

Differentiator

Problem solved

Functional benefit

Brands

• Bestie: Párolt (steamed) dog food menu brand with 6 varieties including horse with sweet potato, goat with pumpkin, duck, fish, lamb & rabbit, and venison - positioned as low-temperature cooked complete meals
• Fanni's Barfshop

Products and services

• Fanni's Barfshop Private Label (frozen raw meats, menus and supplements) Own-brand (private label) range of frozen raw pet food, complete BARF menus, treats, and natural dietary supplements sold exclusively at Barfshop under the Fanni's Barfshop brand. Includes bone-in meats, boneless meats, organs, green tripe, and complete raw meals for dogs and cats.
• Bestie Steam-Cooked Menus (Párolt menü) Bestie is Barfshop's sub-brand of low-temperature steam-cooked complete meals made from real meat, offered in 6 varieties (horse with sweet potato, goat with pumpkin, duck, fish, lamb & rabbit, and venison) for dogs, including a tasting package option. Targeted at pet owners who want a cooked but natural alternative to raw feeding.
• Frozen Raw Meat Assortment (Multi-brand) Curated assortment of frozen raw meat products from multiple brands, including bone-in meats, boneless meats, organ meats (offal), green tripe, and raw meat meals for dogs and cats. Brands aggregated include Fanni's Barfshop, Livi's Green, MEATLOVE, and Aspol, with offerings spanning game meats (venison, rabbit, goat), poultry, beef, and complete BARF menus.
• Natural Dietary Supplements for Dogs Natural dietary supplements for dogs including brewer's yeast, coconut oil, wild salmon oil, milk thistle oil, vitamin packages for cooked feeding, immune support packages, and specialised supplements targeting joint protection, digestion, shedding, allergies, parasite defence, senior dogs, and puppies.
• Treats and Chews 100% meat-content treats, Churpi Himalayan cheese bones, training treats, snacks, and treat holders from brands including Syta Micha, Teomann, and Sanadog, organised by protein type (lamb, horse, beef, rabbit, duck, goat, fish, poultry, venison, camel) and use case (training, chews, toppings, smoothies).
• Dog Accessories and Grooming Equipment Dog care equipment including grooming tools, cosmetics, toys, clothing and apparel, leashes and collars, bowls, and tick/parasite protection products, organised under a dedicated Kutyafelszerelés (Dog Equipment) category.
• Veterinary and Dietary Consultation Services Expert consultation services including veterinary dietetics advice, BARF feeding guidance, and personalised portion calculation assistance, delivered by founder Perlaki Fanni — a licensed small animal dietitian (kisállat dietetikus) who completed a Canadian canine dietetics course and specialises in elimination diets for food-allergic dogs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Honey's Real Dog Food: UK raw dog food supplier focusing on minimally processed, complete raw meals sold direct-to-consumer. Comparable in product type (frozen raw complete menus), target customer (raw-feeding dog owners), and educational/community-driven marketing approach.
• Terra Canis: German premium pet food brand with a strong raw-feeding and veterinary menu focus. Comparable to Barfshop in ingredient-forward positioning, premium price points, and reliance on BARF/natural-feeding consumer segments.
• Natural Instinct: UK-based specialist raw pet food brand selling frozen and complementary raw products direct-to-consumer online. Closely mirrors Barfshop's BARF-centric assortment and DTC-led model, anchoring the European raw-feeding specialist set.
• DOG'S LOVE: Austrian raw dog food specialist with a broad fresh/meat-based menu range and DTC distribution across the DACH region. Operates in the same raw-feeding category as Barfshop and targets similarly nutrition-conscious dog owners.

Broad incumbents

• Edgard & Cooper: Belgium-based premium natural pet food brand with meat-forward, natural-ingredient positioning. Wider assortment than Barfshop (dry/wet plus raw-adjacent), but targets the same premium, natural-feeding European pet owner.
• Brit Pet Food: Large Czech premium pet food manufacturer with multiple lines spanning dry, wet, and functional nutrition. Represents the scaled CPG competition Barfshop faces for premium-minded Hungarian pet owners.
• Carnilove: Czech-premium pet food brand with grain-free and high-meat product lines comparable to raw-feeding principles. Competes for the same natural/premium pet owner wallet but as a broad CPG incumbent rather than a raw specialist.

Regional players

• Nawłoc: Polish raw dog food brand with a BARF-aligned assortment sold primarily to Polish consumers. Comparable product philosophy and target raw-feeding demographic, but operating in Poland rather than Hungary, so adjacent rather than head-to-head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGBDhokBj9DDmBHtJVWkUiQ
• Facebookfacebook.com/barfshophu
• Instagraminstagram.com/barfshophu
• Xx.com/barfshophu
• LinkedInlinkedin.com/company/barfshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barfshop