Really Nice Images
- Company typePrivate
- Founded2012
- HeadquartersSheridan, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Really Nice Images firmographics
Firmographics- Name
- Really Nice Images
- Legal name
- Really Nice Images LTD
- Website
- https://reallyniceimages.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Really Nice Images industry classification
Industry- Product category
- Film Emulation Software
- NAICS
- Software Publishers (513210), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Look Development, Shading & Lighting (Animation) (MPAHACAI)
Keywords
Where Really Nice Images is headquartered
LocationHeadquarters
- HQ city
- Sheridan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Really Nice Images business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Desktop Software Sales: One-time purchase model for desktop film emulation products (Lightroom presets/ACR profiles and Capture One styles) sold in Demo, Lite, and Pro tiers. Products include All Films 4 and All Films 5 for both Adobe Lightroom and Capture One platforms.
- iOS Mobile Applications: Revenue from mobile photography apps (RNI Films, RNI Flashback, RNI Colibri). RNI Films offers free download with in-app purchases for additional filters.
- Future Video Products: Planned LUTs product line for professional videographers, coming soon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | All Films 5 Pro for Lightroom/ACR - Full profile-based film emulation with 180+ film looks |
| One time/ perpetual license | Pay-as-you-go | All Films 5 Lite for Lightroom/ACR - Entry-level profile-based film emulation |
| One time/ perpetual license | Pay-as-you-go | All Films 4 Pro for Lightroom/ACR - Adjustment-based film emulation with 50+ film stocks |
| One time/ perpetual license | Pay-as-you-go | All Films 4 Lite for Lightroom/ACR - Entry-level adjustment-based film emulation |
| Freemium | Pay-as-you-go | Demo Versions - Free trial products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Really Nice Images product offering
Product offeringCore offering
Really Nice Images develops proprietary film emulation software that digitally replicates analog film emulsions for digital photographers. Its core offerings are profile-based and adjustment-based film presets and profiles for Adobe Lightroom, Photoshop ACR, and Phase One Capture One (sold as the All Films 4 and All Films 5 families in Pro and Lite tiers), iOS companion apps (RNI Films, RNI Flashback, RNI Colibri), and an RNI Aerochrome infrared film simulation add-on for Lightroom.
Product overview
Really Nice Images (RNI) offers a portfolio of film emulation products for photographers and videographers. The core desktop product lines are RNI All Films 4 and All Films 5, each available in Pro, Lite, and Demo tiers for both Adobe Lightroom/ACR and Phase One Capture One platforms. Version 4 uses adjustment-based presets with customised camera profiles, while Version 5 uses profile-based design for more sophisticated colour transformations. The company also offers RNI Aerochrome (infrared film simulation) and mobile apps (RNI Films, RNI Flashback, RNI Colibri) for iOS. A video product (LUTs) is in development. Adobe and Capture One versions are developed and priced separately due to fundamental differences between rendering engines.
Differentiator
Problem solved
Functional benefit
Brands
- RNI Films: Real film simulator and powerful image editor for iPhone
- RNI Flashback
- RNI Colibri
- RNI All Films
- RNI Aerochrome
Products and services
- RNI All Films 5 Pro (Lightroom/ACR) Profile-based real film presets for Adobe Lightroom and Photoshop ACR with 180+ film simulations including negative, slide, instant, vintage, B&W, and infrared Aerochrome films. Features native look strength adjustment, film-like highlight compression, non-destructive editing, and customised camera profiles for supported camera models.
- RNI All Films 4 Pro (Lightroom/ACR) Adjustment-based real film presets profiled to user's camera with 50+ film stocks in multiple process variations. Includes customised camera profiles for finer RAW data extraction and the RNI Toolkit (Fade, Hard Fade, Grain, Smart Contrast, Vignette, Analog Softness, Vintage Lens Effect, Slide Frames) for Adobe Lightroom and Photoshop ACR.
- RNI All Films 5 Pro for Capture One Profile-based real film styles for Phase One Capture One with four strength levels (25%, 50%, 75%, 100%) for each film look. Includes dedicated styles for Nikon, Sony, and Fujifilm cameras.
- RNI All Films 4 Pro for Capture One State-of-the-art film styles for Phase One Capture One implementing best possible layer support, with an extensive library of film styles made after real analog film stocks. Supports Capture One for Fujifilm, Sony, and other versions.
- RNI Aerochrome Profile-based infrared film simulation profiles inspired by Kodak Aerochrome for Adobe Lightroom/ACR. Contains 18 Aerochrome variations with grainy and clean options, plus a strength adjustment slider for infrared look intensity.
- RNI Films (iOS) Real film simulator and powerful image editor for iOS featuring filters created after real film emulsions with desktop-quality image rendering. Uses a simple, streamlined workflow requiring minimal taps. Available as a free download with in-app purchases for additional filters.
- RNI Flashback (iOS) Experimental chemistry-based photo app for iPhone that creates unique and pronounced analog looks with one tap. Uses a probability-based photographic film simulator that simulates photo-chemical processes of analog photography and recreates how layers of colour film respond to light, producing unique looks every time the button is pressed.
- RNI Colibri (iOS) Intelligent image enhancer for iOS trained on slide film scans. Makes digital colours pop in a subtle and intelligent way without over-processing images.
Quantifiable outcome
- 180+ film looks in All Films 5 Pro; 50+ film stocks in All Films 4 Pro; 40+ styles in Lite versions
Companies that use Really Nice Images
Customer profileSegments3 records
Ideal customer profiles2 records
Really Nice Images technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
Really Nice Images partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Really Nice Images competitors and assessment
Company assessmentDirect peers
- VSCO: VSCO operates a mobile-first and desktop film-emulation and aesthetic filter platform widely used by enthusiast and professional photographers. It is the most direct functional and customer-base comparable to RNI's mobile and desktop film emulation products.
- Mastin Labs: Mastin Labs sells premium film-emulation presets and profiles for Adobe Lightroom and Capture One, targeting professional and enthusiast photographers seeking authentic film aesthetics. It is a head-to-head competitor to RNI All Films within the Lightroom preset category.
- Dehancer: Dehancer develops film-emulation plugins and LUTs for video editors in DaVinci Resolve, Premiere Pro, and other NLEs. It is directly comparable to RNI's announced All Films Video LUT product line, competing in film look for moving images.
- Totally Rad!: Totally Rad! (formerly RadLab) sells photo editing presets and actions for Lightroom and Photoshop featuring stylized and analog-inspired looks. It targets the same enthusiast and professional photographer segment with filter and preset bundles comparable to RNI's offerings.
- DVLOP: DVLOP offers film-inspired LUTs and presets for both still photography and video, with a strong brand presence among wedding and portrait photographers. It directly competes with RNI for the film-look LUT buyer and shares the multi-platform (stills and video) strategic posture.
- Exposure Software (Alien Skin Exposure): Exposure (formerly Alien Skin Exposure) is a standalone photo editing and organization application with a strong library of film-emulation presets for Lightroom-style and standalone workflows. It competes for the same film-aesthetic-after-capture use case as RNI, with a broader plugin/standalone offering.
Emerging players
- Pretty Presets: Pretty Presets is an independent Lightroom and ACR preset publisher with a curated library targeting portrait, wedding, and lifestyle photographers. It is an emerging/specialized competitor in the same horizontal preset category as RNI's All Films line.
- FilterGrade: FilterGrade is a marketplace that aggregates Lightroom presets, LUTs, and photo/video assets from many independent creators. It is comparable to RNI as an alternative discovery and acquisition channel for the same film-emulation product class and target buyers.
Broad incumbents
- ON1: ON1 offers a broad photo editing suite (Photo RAW, Effects, Portrait AI, Resize) that competes with multiple editing tools including film-style looks, used by enthusiast and professional photographers as a Lightroom alternative. RNI plugs into Lightroom, but ON1 represents a broader incumbent in the same workflow and customer pool.
- DxO (Nik Collection & PhotoLab): DxO Labs sells the Nik Collection plugin suite and PhotoLab, both aimed at enthusiast and professional photo editing with stylized and analog-style filters. It is a broader incumbent with overlapping capabilities to RNI's film-emulation aesthetic offerings and serves a similar customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Really Nice Images social profiles
Digital presenceReally Nice Images financial estimates
Financial estimateRevenue estimate
Valuation estimate
Really Nice Images leadership team
Management profileNumber of profiles
Really Nice Images funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Really Nice Images M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Really Nice Images
What does Really Nice Images do?
Really Nice Images develops proprietary film emulation software that digitally replicates analog film emulsions for digital photographers. Its core offerings are profile-based and adjustment-based film presets and profiles for Adobe Lightroom, Photoshop ACR, and Phase One Capture One (sold as the All Films 4 and All Films 5 families in Pro and Lite tiers), iOS companion apps (RNI Films, RNI Flashback, RNI Colibri), and an RNI Aerochrome infrared film simulation add-on for Lightroom.
Is Really Nice Images a public or private company?
Really Nice Images is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Really Nice Images founded?
Really Nice Images was founded in 2012. It employs 1 to 10 people.
Where is Really Nice Images based?
Really Nice Images is headquartered in Sheridan, United States, in the North America region.
How does Really Nice Images make money?
Three revenue lines are on record. Desktop Software Sales are the primary driver. The others are iOS Mobile Applications and future Video Products.
Who are Really Nice Images's main competitors?
Direct peers on record are VSCO, Mastin Labs, Dehancer, Totally Rad!, DVLOP and Exposure Software (Alien Skin Exposure). Emerging players are Pretty Presets and FilterGrade. Broad incumbents are ON1 and DxO (Nik Collection & PhotoLab).
Does Really Nice Images have an API?
No public API is recorded for Really Nice Images.
What industry is Really Nice Images in?
Really Nice Images's product category is Film Emulation Software. Its primary akta.pro industry code is MPAHACAI, Look Development, Shading & Lighting (Animation). Its NAICS code is 513210 and its SIC code is 3861.