myCare

What myCare does

myCare is a privately held home care services provider headquartered in Aberdeen, Scotland, founded in 1999 and operating across the Grampian and Tayside regions of North East Scotland. The company delivers personalised, in-home care to approximately 950 families through a workforce of roughly 591 care workers, with services available 24/7, 365 days a year, ranging from one-hour visits to round-the-clock supported living packages. Its service portfolio spans eight integrated verticals: general home care, specialist dementia care, learning and physical disability care, respite care, end-of-life care, home-from-hospital transitional support, long-term conditions care, and supported living.

The business operates a direct-to-consumer, field-based care delivery model in which services are initiated via phone enquiries, the company website, or referrals from contracted local authority partners (Angus, Aberdeenshire, Perth & Kinross, Aberdeen City, and Dundee City). Funding flows through both private self-pay arrangements and Scotland's Self-Directed Support framework, including Direct Payments, Individual Service Funds, and local authority arranged support. Pricing is fully transparent and assessment-based, with no hidden fees and packages set out in a written agreement prior to service commencement.

Underlying technology is centred on the PASS electronic care planning and documentation system integrated into supported living delivery, complemented by an in-house SQA-regulated SVQ training school (delivering Levels 2 and 3 in Health and Social Care with SSSC-registered assessors and verifiers), VR-based dementia empathy training, and online e-learning foundation modules. The company holds Care Inspectorate Grade 5 (Very Good) ratings across both Grampian and Tayside divisions and is registered with Dementia Friends Scotland. Revenue, ownership structure, and headcount beyond the disclosed care worker and total team figures are not publicly disclosed.

Name

myCare

Legal name

myCare

Website

https://mycare.uk.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE), Dementia Personal Care (ADLs) Support (HSABAEAB), Live-In Respite Care (Multi-Day) (HSABAGAC), Dementia & Alzheimer’s Respite Care (HSABAGAF), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Home care services
• Dementia care support
• Supported living services
• Respite care services
• Personal care assistance

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

Revenue model

1. Home Care Services: Recurring home care and support services provided to individuals in their own homes, including personal care, companionship, domestic assistance, and specialised care. Services are tailored to individual needs and may include dementia care, disability support, and long-term condition management.
2. Self-Directed Support: Services funded through Scottish Government Self-Directed Support options, including Direct Payments, Individual Service Funds, and local authority arranged support, providing flexibility in how care is funded and delivered.
3. Respite Care: Short-term care services providing breaks for primary caregivers. Can be one-time or recurring arrangements, ranging from hourly visits to multi-day coverage.
4. Professional Services: Care assessment, care planning, and ongoing review services. Costs are transparent and fully inclusive based on the assessment carried out, with no hidden or extra charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

myCare delivers in-home personal care, companionship, and specialist support services to individuals across North East Scotland, including dementia care, learning/physical disability support, respite, end-of-life, post-hospital, long-term condition care, and 24/7 supported living. Services are delivered by trained care workers visiting clients in their own homes from offices in Aberdeen and Dundee, with availability 365 days a year and packages ranging from 1-hour visits to round-the-clock care.

Product overview

myCare is a home care services provider offering a unified portfolio of care services across North East Scotland. The core offering consists of eight integrated care services: Home Care and Support, Dementia Care, Learning Disability Care, Respite Care, End of Life Care, Home From Hospital Care, Long Term Conditions Care, and Supported Living. These services are complemented by an In-House SVQ Training Program for staff development and Self Directed Support Services aligned with Scottish Government legislation. The company provides 24/7 care, 365 days a year, with services available from one hour to round-the-clock support.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Care Inspectorate Grade 5 (Very Good) across all homecare services, staff, and procedures
• +3 more outcomes

Named customers5 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Angus CouncilcoreChannel Partner/ Reseller/ DistributorLocal authority partnership providing home care services to residents of Angus council area. Services delivered under Self-Directed Support framework and traditional local authority arrangements.
• Aberdeenshire CouncilcoreChannel Partner/ Reseller/ DistributorLocal authority partnership providing home care services to residents of Aberdeenshire. Services delivered under Self-Directed Support framework and traditional local authority arrangements.
• Perth & Kinross CouncilcoreChannel Partner/ Reseller/ DistributorLocal authority partnership providing home care services to residents of Perth and surrounding areas. Services delivered under Self-Directed Support framework and traditional local authority arrangements.
• Aberdeen City CouncilcoreChannel Partner/ Reseller/ DistributorLocal authority partnership providing home care services to residents of Aberdeen city. Services delivered under Self-Directed Support framework and traditional local authority arrangements.
• Dundee City CouncilcoreChannel Partner/ Reseller/ DistributorLocal authority partnership providing home care services to residents of Dundee. Services delivered under Self-Directed Support framework and traditional local authority arrangements.
• Dementia Friends ScotlandsupportingStrategic or Co-development PartnerRegistration with Dementia Friends Scotland, an Alzheimer's Scotland initiative to raise dementia awareness and understanding. Staff receive dementia awareness training through this programme.
• Care Inspectorate ScotlandcoreOthersIndependent regulator of social care in Scotland that annually assesses myCare against rigorous industry standards. Provides quality assurance through regular inspections and grading.
• SSSC (Scottish Social Services Council)supportingOthersRegulatory body that oversees SVQ qualification training. myCare operates as an in-house SQA training centre with assessors and internal verifiers registered with SSSC.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Right at Home UK: UK franchised home care provider focused on quality personal care, dementia support, and companionship for older adults. Overlapping geographic and service model with myCare, with similar CQC/Care Inspectorate-driven quality positioning.
• Bluebird Care: National UK home care provider with a strong franchise network delivering personal care, dementia support, and respite services in clients' homes. Closely comparable core offering, customer segments, and care-worker-led delivery model.
• Home Instead Senior Care UK: One of the largest UK home care franchisors, offering personal care, dementia care, and companionship to elderly clients in their own homes. Directly comparable service mix, similar direct-to-consumer model, and overlapping target customer base with myCare.
• Helping Hands Home Care: UK-wide home care specialist offering visiting and live-in care for elderly and disabled clients, including dementia and complex care. Highly comparable service portfolio, including live-in and 24/7 models that mirror myCare's offerings.

Emerging players

• Alcedo Care: Fast-growing UK home care operator with a strong presence in the North of England and expanding into Scotland. Comparable service mix (complex care, dementia, live-in) and similar growth-by-acquisition playbook.
• Good Oaks Home Care: UK home care franchise provider offering visiting and live-in care, including dementia and end-of-life support. Comparable service lines and direct-to-consumer model, though smaller scale than myCare.
• Cera Care: Tech-enabled UK home care platform using AI and digital tools to deliver and manage care visits at scale. Comparable in-home care delivery and overlapping customer segments, but differentiated by technology and PE-backed scale.

Broad incumbents

• Care UK: Large UK health and social care provider operating residential care homes and home care services. Overlapping customer base and care categories, though primarily facility-based with home care as a smaller segment.

Regional players

• Bright Care: Scotland-based home care provider focused on private-pay clients in Edinburgh, Glasgow, and surrounding areas. Comparable live-in and visiting home care services with similar premium, quality-led positioning to myCare.
• Abbots Care: UK home care provider offering live-in, visiting, and complex care services across multiple regions. Comparable service portfolio and direct-to-consumer go-to-market, primarily serving England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mycaregrampian

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myCare