Fexpocruz

What Fexpocruz does

Fexpocruz (legal name: Feria Exposición de Santa Cruz de la Sierra) is a Bolivian exhibition and convention center operator founded in 1962, jointly established by CAINCO (Cámara de Industria, Comercio, Servicios y Turismo de Santa Cruz) and CAO (Cámara Agropecuaria del Oriente), two of Bolivia's most influential business chambers. The organization hosts Expocruz, recognized internally as Latin America's largest multi-sector trade fair, alongside 20+ specialized annual fairs spanning agriculture (Agropecruz, Expoagro), automotive (Expoauto), construction (FICAD), coffee (Specialty Coffee Expo), logistics (Expologistica), mining, energy, textiles, and consumer products. It also operates the Centro de Convenciones for corporate events, weddings, seminars, and protocol events, with a secondary venue (Fexpocruz Norte) located 20 km outside Santa Cruz de la Sierra.

The product portfolio is anchored by the flagship 10-day Expocruz, drawing 500,000+ visitors and 3,000+ exhibitors from 31 countries at its 2024 edition. Supporting digital platform offerings include a Buscador Ferial exhibitor directory, Mapa Interactivo for fairgrounds wayfinding, Boletería Online for ticketing, and an online accreditation system. The technology stack is standard web infrastructure with no proprietary technology platform or AI capabilities disclosed.

The business model operates through six revenue streams: exhibitor booth and stand fees, visitor ticket sales (Bs. 50 single entry to Bs. 800 VIP 10-day pass), convention center rentals, catering services, parking (Bs. 50/day), and stand design/build services. Distribution combines direct exhibitor sales ([email protected], WhatsApp +591 62013837), online self-serve ticketing via Multipago, on-site ticket booths, and international delegation recruitment through partnerships with UFI, ICCA, AFIDA, ACCCLATAM, and the Bolivian Coffee Alliance. Geographic reach is concentrated in Bolivia but extends to international exhibitors from 30+ countries.

Name

Fexpocruz

Legal name

Feria Exposición de Santa Cruz de la Sierra

Website

https://fexpocruz.com.bo

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Fexpocruz is a Bolivian exhibition and convention center operator founded in 1962, jointly backed by CAINCO and CAO chambers, hosting flagship Expocruz and 20+ annual trade fairs serving exhibitors, visitors, and event organizers across Latin America.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Local Community & Multi-Category Fairs (MPAGAFAO), Exhibition & Trade Show Catering (Show Floor Concessions, Exhibitor Hospitality) (THAHAKAH)

Keywords

• Trade fair management
• Exhibition venue services
• Convention center hosting
• Business event organization
• Trade show booth rental

Headquarters

HQ city

Santa Cruz De La Sierra

HQ country

Bolivia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Exhibitor Booth and Stand Fees: Revenue from selling exhibition space and booth stands to exhibitors across various sectors including agriculture, automotive, construction, and more. Exhibitors range from local businesses to international brands.
2. Visitor Ticket Sales: Revenue from selling entrance tickets to visitors for Expocruz and other fairs. Multiple ticket tiers available including single entry, multi-day passes, and VIP passes with parking included.
3. Convention Center Rental: The Centro de Convenciones hosts social, economic, and protocol events including seminars, symposiums, weddings, and other private events, generating venue rental revenue.
4. Catering Services: Catering services available for events held at the Centro de Convenciones, both internal events and external events at outside venues. Includes brunch, lunches, coffee breaks, dinners, and off-site event catering.
5. Parking Services: Parking services for fair visitors, including daily parking passes and bundled VIP parking packages.
6. Stand Design and Setup Services: Design and assembly of exhibition stands for exhibitors, providing complete booth setup services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Fexpocruz organizes and hosts trade fairs, exhibitions, and events at its venue in Santa Cruz de la Sierra, Bolivia. Its core services include booth/stand rental for exhibitors, visitor ticketing, on-site catering, parking, and stand design. It also operates a Convention Center for corporate and private events. The portfolio includes flagship Expocruz as well as sector fairs such as Agropecruz, Expoagro, Expoauto, FICAD, and Specialty Coffee Expo.

Product overview

Fexpocruz operates a multi-platform exhibition and events ecosystem centered around its flagship international trade fair, Expocruz, recognized as Latin America's most important multi-sector fair. The portfolio includes 20+ specialized annual fairs spanning agriculture (Expoagro, Agropecruz), automotive (Expoauto), coffee (Specialty Coffee Expo), construction (FICAD), and numerous other sectors. The venue infrastructure includes a Convention Center for corporate events and a professional stand design and setup service. Digital platform offerings include an interactive exhibitor directory (Buscador Ferial), digital fair map (Mapa Interactivo), online ticketing (Boletería Online), and a credentialing system (Sistema de Acreditación). Events range from the flagship 10-day Expocruz to niche exhibitions like the International Book Fair, Mining Fair, and Pet Exhibition, serving both trade visitors and general public across diverse economic sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Expocruz International Fair Annual multi-sector international trade fair held in Santa Cruz de la Sierra, where companies rent booth space to showcase products to a large consumer and B2B audience. Booth pricing is tiered by size and location, with options including customized stand design.
• Agropecruz Agricultural and livestock sector trade fair catering to agribusiness exhibitors and farming professionals seeking to showcase agricultural inputs, machinery, livestock genetics, and related products and services.
• Expoagro Agricultural sector trade fair organized at Fexpocruz Norte, focused on agricultural inputs, technology, machinery, and services for the farming community in the Santa Cruz region.
• Expoauto Automotive trade fair organized by Fexpocruz where vehicle brands, dealers, and automotive accessory providers exhibit cars, motorcycles, and related products to consumer and B2B visitors.
• FICAD (Feria Internacional del Café y Cacao - International Coffee Fair) International coffee and cocoa sector trade fair serving coffee producers, exporters, roasters, and related suppliers, organized in collaboration with industry partners.
• Convention Center Multi-purpose event and convention venue available for corporate events, conferences, product launches, weddings, and private functions. Provides customized event packages, catering, and infrastructure support for medium-to-large gatherings.
• Visitor Admission Tickets General and VIP admission tickets sold to individual visitors attending Expocruz and other Fexpocruz fairs, providing access to the exhibition grounds during fair days.
• On-site Parking Paid on-site parking available to visitors and exhibitors during fair days, with digital payment options.
• Stand Design Services Custom booth and stand design service offered to exhibitors as part of the booth rental package at Expocruz and other fairs, including construction, decoration, and furniture configuration.

Quantifiable outcome

• 500,000+ visitors annually at Expocruz alone
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• CAINCO (Camara de Industria, Comercio, Servicios y Turismo de Santa Cruz)coreStrategic or Co-development PartnerCAINCO is a co-founder of Fexpocruz. As one of the most important business chambers in Bolivia, CAINCO provides organizational support, business network access, and industry connections. The partnership enables the annual Rueda de Negocios CAINCO business matchmaking event during Expocruz.
• CAO (Camara Agropecuaria del Oriente)coreStrategic or Co-development PartnerCAO is a co-founder of Fexpocruz, representing the agricultural sector in Eastern Bolivia. The partnership enables specialized agricultural exhibitions like Agropecruz and supports the livestock sector participation.
• UFI (The Global Association of the Exhibition Industry)flagshipStrategic or Co-development PartnerGlobal association membership providing international industry recognition, best practices, and networking with exhibition venues worldwide.
• ICCA (International Congress and Convention Association)flagshipStrategic or Co-development PartnerInternational association membership connecting Fexpocruz with the global meetings and conventions industry, enabling knowledge sharing and best practices.
• AFIDA (International Federation of Festivities)flagshipStrategic or Co-development PartnerInternational federation membership connecting with festivals and event organizations worldwide.
• ACCCLATAMflagshipStrategic or Co-development PartnerRegional association membership for exhibition industry collaboration across Latin America.
• Camara Boliviana de Ferias y Centro de ConvencionesflagshipStrategic or Co-development PartnerNational association membership for Bolivia's exhibition and convention industry.
• NovotelminorOthersHotel partnership providing accommodation options for fair visitors and exhibitors. Listed as an ally in the strategic partners section.
• COTASminorOthersListed as an ally, providing services to fair visitors and exhibitors.
• BGAminorOthersListed as an ally, providing services to fair visitors and exhibitors.
• Bolivian Coffee AlliancecoreStrategic or Co-development PartnerStrategic partnership for organizing the Specialty Coffee Expo Bolivia, the premier coffee industry exhibition.

Scale indicators15 records

Expansion highlights5 records

Broad incumbents

• Dubai World Trade Centre: Middle East's leading exhibition venue and event organizer hosting GITEX, Arab Health, and many others. Comparable as an international exhibition venue with strong global delegation recruitment and diversified sector coverage.
• Messe Frankfurt: Global trade fair organizer with flagship events like Ambiente, ISH, and Texcare. Comparable as a large-scale exhibition organizer with international delegations and B2B/B2C fair mix, though operating at much greater scale.
• Koelnmesse: German trade fair organizer hosting Anuga, gamescom, and imm cologne among others. Comparable as an established venue and fair organizer with international exhibitor base and diversified sector coverage.
• Fira Barcelona: Catalonia's major trade fair institution hosting events like Mobile World Congress, ISE, and Alimentaria. Comparable as a large-scale European venue and exhibition organizer with multi-vertical B2B fairs.
• Fiera Milano: Italy's leading trade fair institution hosting Salone del Mobile, Milan Fashion Week, and other flagship events. Comparable as a long-established European venue and exhibition organizer with diversified sector portfolio.
• IFEMA Madrid: Spain's premier trade fair institution operating major fairs like FITUR, SIMA, and Fruit Attraction. Comparable as a long-established European-style exhibition venue operator hosting flagship multi-vertical fairs and serving international delegations.
• Hannover Messe: World-leading industrial trade fair organizer in Germany with focused industrial sector coverage. Comparable as an established B2B trade fair institution with strong international exhibitor participation.

Direct peers

• Expo Guadalajara: Major Mexican trade fair and convention center in Guadalajara hosting industry fairs including Expo Mueble, ANTAD, and healthcare events. Comparable as a regional Latin American venue operator with diversified multi-sector fair portfolio.
• Corferias (Bogotá): Colombia's largest trade fair organizer operating the Bogotá Convention Center with similar multi-vertical fairs (Agroexpo, Expoconstrucción, Expo Bogotá). Most direct comparable as a Latin American trade fair venue operator with diversified annual exhibitions and B2B/B2C mix.

Regional players

• FIBEGA Buenos Aires: Argentine gastronomy and hospitality trade fair organization, smaller scale but operating in the broader Latin American exhibition space. Adjacent regional peer for Latin American trade fair context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FexpocruzO
• YouTubeyoutube.com/user/Fexpocruz
• Facebookfacebook.com/Fexpocruz
• LinkedInlinkedin.com/company/fexpocruz
• Instagraminstagram.com/fexpocruzoficial
• TikToktiktok.com/@fexpocruzoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fexpocruz