Novotel Hotels
Novotel is a midscale 4-star international hotel brand under Accor SA, operating more than 300 properties globally and serving families, business travelers, and wellness-focused guests with lodging, food and beverage, events, and branded e-commerce.
- Company typePrivate
- Founded1967
- HeadquartersÉvry, France
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Novotel Hotels does
Novotel is a midscale 4-star international hotel brand operating as a subsidiary of Accor S.A., the Paris-listed hospitality group. Founded in 1967 and headquartered in Évry, France, the brand operates in more than 300 destinations globally and positions itself around three primary customer segments: families, business travelers, and wellness-focused travelers. Its product offering centers on standardized guest rooms, supplemented by on-site food and beverage, meetings and events facilities, and ancillary wellness programming under the Longevity Everyday platform, structured around four pillars (Eat, Sleep, Move, Meet).
Revenue is generated through multiple streams: room revenue from overnight stays, food and beverage operations across hotels, meetings and events bookings for corporate clients, and ancillary channels including the Novotel Store e-commerce platform and branded merchandise such as the Live N'Dream bedding and bath line. Distribution and customer acquisition rely heavily on Accor's global booking infrastructure and the ALL-Accor Live Limitless loyalty program, which serves as the cross-brand retention mechanism for repeat corporate and leisure travelers.
Recent strategic activity emphasizes repositioning the brand toward wellness and longevity, anchored by the Longevity Everyday platform and a curated content ecosystem (the Novotel 37 Collective) built with partners such as sleep specialist Olivia Arezzolo, the Calm App, Spotify, and locally relevant brands like ReFa in Japan. Continued geographic expansion is evidenced by openings such as Novotel Nara (Japan, September 2024), and new partnership channels include a financial-institution loyalty integration with BMO Blue Rewards in Canada and a hospitality partnership with Paris Saint-Germain and the Parc des Princes venue.
Novotel Hotels firmographics
Firmographics- Name
- Novotel Hotels
- Legal name
- Novotel (brand of Accor S.A.)
- Website
- https://novotel.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Novotel is a midscale 4-star international hotel brand under Accor SA, operating more than 300 properties globally and serving families, business travelers, and wellness-focused guests with lodging, food and beverage, events, and branded e-commerce.
- Ownership category
- akta.pro rank
Novotel Hotels industry classification
Industry- Product category
- Mid-Scale Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- City/Urban Convention Hotels (THAGALAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Novotel Hotels is headquartered
LocationHeadquarters
- HQ city
- Évry
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Novotel Hotels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Lodging/Hotel Rooms: Core revenue from hotel room bookings across Novotel's global portfolio of over 300 destinations. Revenue varies by room type, season, and location.
- Food and Beverage: Revenue from hotel restaurants, bars, room service, minibar sales, and pop-up dining experiences. The FIFA World Cup period showed 8-15% increases in in-room dining and minibar sales at premium properties.
- Meetings and Events: Conference and meeting room rentals, event spaces, and corporate event services at Novotel Convention Centre properties.
- Novotel Store: E-commerce sales of branded merchandise including Live N'Dream bedding products delivered directly to consumers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ALL Accor+ Voyager Membership |
| Subscription | Pay-as-you-go | Family Summer Stay Offer (US & Canada) |
| Subscription | Pay-as-you-go | Resort Offers (Egypt & Bahrain) |
| Subscription | Pay-as-you-go | Family Package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Novotel Hotels product offering
Product offeringCore offering
Novotel Hotels is a mid-scale hotel brand under Accor S.A., founded in 1967 and headquartered in Évry, France. It operates hotels in 300+ destinations worldwide, offering accommodation, food and beverage services, meeting and event spaces, and branded wellness experiences. The brand operates with 10,000+ employees and combines family-friendly amenities with a corporate hospitality offering.
Product overview
Novotel is a global mid-scale hotel brand operating as part of the Accor group, offering hotels, resorts, suites, and residences across over 300 destinations worldwide. The brand operates as a single unified hotel accommodation product enhanced by multiple complementary services and platforms: the core accommodation offering is supported by the ALL Accor+ Voyager loyalty program (offering 15% discount and room upgrades), the Longevity Everyday wellness philosophy platform (Eat, Sleep, Move, Meet pillars), the Novotel Store e-commerce channel (Live N'Dream bedding products), and content platforms including the Sleepovers at Novotel podcast and Novotel Playlists on Spotify. The brand recently launched wellness initiatives including the Novotel 37 Collective and Sleep Quest program with sleep expert Olivia Arezzolo. Novotel also participates as a partner brand in external loyalty ecosystems such as BMO Blue Rewards in Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Novotel 37 Collective: A community of wellness and sports figures launched by Novotel to promote accessible longevity and wellbeing through small daily actions.
- Longevity Everyday
- Live N'Dream
Products and services
- Novotel Hotel Stays
- ALL Accor+ Voyager Loyalty Program
- Longevity Everyday Wellness Platform
Quantifiable outcome
- 8-15% increase in in-room dining and minibar sales during major events like FIFA World Cup
- +2 more outcomes
Companies that use Novotel Hotels
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Novotel Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Novotel Hotels partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- BMO (Bank of Montreal) Blue RewardscoreBMO's Blue Rewards loyalty program integrates Novotel hotel stays into a comprehensive rewards ecosystem powered by Expedia Group. This partnership is part of BMO's transition from AIR MILES-linked products to a centralized loyalty platform under its own brand, representing one of the most significant developments in Canada's loyalty sector.
- Expedia GroupcoreExpedia Group provides the technology platform powering BMO's Blue Rewards travel bookings, including flight and hotel reservations for Novotel and other Accor brands within the loyalty ecosystem.
- Novotel 37 CollectivecoreNovotel launched the Novotel 37 Collective, a community of wellness and sports figures, to promote accessible longevity and wellbeing through small daily actions. The initiative emphasizes gradual improvements across health, nutrition, sleep, and connection, targeting travelers and families.
- Olivia ArezzoloflagshipNovotel partnered with Australia's leading sleep expert Olivia Arezzolo as the brand's Sleep Expert to launch the 'Longevity Everyday' platform. The partnership includes 'Sleep Quest,' a year-long immersive storytelling journey, and sleep-focused enhancements across global properties including elevated bedding, calming sleep ritual menus, and in-room digital content.
- ReFa Beauty BrandflagshipNovotel Nara launched an experiential beauty stay plan in collaboration with Japanese beauty brand ReFa. Guests can use ReFa products including showerheads, hair dryers, and hair irons during their stay, with ReFa amenities provided as souvenirs. The plan is available across all room types with a limit of one room per day.
- ALL Accor+ Loyalty ProgramcoreNovotel participates in Accor's global loyalty program offering 15% off year-round for Voyager members, room upgrades, free nights, and access to 100+ partner integrations across travel, dining, and lifestyle categories.
- KingZip Standing SeamminorKingZip Standing Seam and structural deck RD100/825 roofing systems installed by Signal & Hobbs contractors on the Aerofoil workspace at Novotel near Melbourne Airport. Approximately 2,500m² of KingZip installed, chosen for architectural flexibility, acoustic performance, and ability to create complex curved shapes.
- Signal & Hobbs ContractorsminorSignal & Hobbs contractors installed the KingZip Standing Seam roofing system on Novotel's Aerofoil curved workspace near Melbourne Airport, designed by FK Architects to resemble an airplane fuselage.
- Parc des Princes / Paris Saint-GermainflagshipLa Suite Novotel by ALL.com partnership offering a unique combination of comfort and exclusive access to thrilling football events at Parc des Princes stadium, showcasing Novotel's premium football hospitality experience.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Novotel Hotels competitors and assessment
Company assessmentDirect peers
- Hyatt Place: Hyatt's midscale select-service brand targeting business and leisure travelers with similar amenities and global expansion focus. Competes with Novotel particularly in urban and airport locations.
- Best Western Hotels: Global midscale hotel network with thousands of properties across multiple regions, including business and leisure traveler segments. Comparable to Novotel in scale, midscale positioning, and family-traveler focus.
- ibis Hotels: Accor's economy-tier sister brand that competes with Novotel for price-sensitive travelers and shares the same distribution, loyalty, and operational infrastructure. Comparable as a close-internal cross-segment competitor within Accor.
- Holiday Inn: IHG's flagship midscale family-friendly hotel brand with global footprint and family-stay positioning similar to Novotel. Direct competitor in family travel segment, loyalty integration (IHG One Rewards parallels ALL Accor+).
- Courtyard by Marriott: Marriott's flagship midscale brand offering full-service accommodations to business and leisure travelers globally. Directly comparable to Novotel in segment positioning, amenity breadth, and global footprint across 1,000+ destinations.
- Mercure Hotels: Mercure is another midscale brand within Accor's portfolio, directly comparable to Novotel in target customer (business and leisure travelers), service tier, and operating geographies. Both share Accor booking infrastructure and ALL loyalty integration.
- Hampton by Hilton: Hampton is Hilton's largest midscale brand targeting value-conscious business and leisure travelers globally with consistent product standards. Overlaps directly with Novotel's core offering in the midscale/upper-midscale tier.
- Radisson Hotels: Radisson Hotel Group's midscale-to-upscale brand offering accommodations in major business and leisure destinations globally, directly competing with Novotel in conference facilities, F&B, and family amenities.
Broad incumbents
- Hilton Hotels & Resorts: Hilton's flagship full-service brand operating at a tier slightly above Novotel, overlapping in business travel, convention properties, and loyalty members. Comparable as a broad incumbent competing in overlapping global markets.
- Marriott Hotels: Marriott International's flagship upper-upscale full-service brand, slightly above Novotel's tier but competing for similar corporate and leisure travelers in the same global destinations. Comparable in meetings/events and loyalty ecosystem scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Novotel Hotels social profiles
Digital presenceNovotel Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novotel Hotels leadership team
Management profileNumber of profiles
Profiles5 records
Novotel Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novotel Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novotel Hotels
What does Novotel Hotels do?
Novotel Hotels is a mid-scale hotel brand under Accor S.A., founded in 1967 and headquartered in Évry, France. It operates hotels in 300+ destinations worldwide, offering accommodation, food and beverage services, meeting and event spaces, and branded wellness experiences. The brand operates with 10,000+ employees and combines family-friendly amenities with a corporate hospitality offering.
Is Novotel Hotels a public or private company?
Novotel Hotels is a private company. It is classified as corporate owned and is currently operating.
When was Novotel Hotels founded?
Novotel Hotels was founded in 1967. It employs 5,001 to 10,000 people.
Where is Novotel Hotels based?
Novotel Hotels is headquartered in Évry, France, in the Europe region.
How does Novotel Hotels make money?
Four revenue lines are on record. Lodging/Hotel Rooms are the primary driver. The others are food and Beverage, meetings and Events and novotel Store.
Who are Novotel Hotels's main competitors?
Direct peers on record are Hyatt Place, Best Western Hotels, ibis Hotels, Holiday Inn, Courtyard by Marriott, Mercure Hotels, Hampton by Hilton and Radisson Hotels. Broad incumbents are Hilton Hotels & Resorts and Marriott Hotels.
Does Novotel Hotels have an API?
No public API is recorded for Novotel Hotels.
What industry is Novotel Hotels in?
Novotel Hotels's product category is Mid-Scale Hotel Accommodation. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGALAA, City/Urban Convention Hotels. Its NAICS code is 72111 and its SIC code is 7011.