Justdiggit

What Justdiggit does

Justdiggit (legal entity: Stichting Justdiggit Foundation) is a Dutch ANBI-registered non-profit foundation founded in 2010 and headquartered in Amsterdam. The organization develops, initiates, and co-funds large-scale landscape restoration programs in Sub-Saharan Africa, primarily in Kenya, Tanzania, and more recently Senegal. Its work targets smallholder farmers and pastoralist communities living on degraded land, addressing drought, soil erosion, food insecurity, and biodiversity loss through nature-based interventions.

The core technical portfolio rests on three regreening techniques: Treecovery (Kisiki Hai / Farmer Managed Natural Regeneration), which regenerates trees from existing stumps using the proprietary CHAPOA TU methodology with documented >80% survival rates; Water Bunds (Earth Smiles), semi-circular pits that capture rainwater to regreen ~124 m² of dry land each; and Grass Seed Banks, women-managed enterprises that produce native grass seed. Supporting products include Fanya Juu/Fanya Chini trenches, a Regreen App for farmer self-service, an 'Our World' 360-degree virtual experience, movie roadshows, community murals, and Kisiki Hai radio programs developed with Farm Radio International. Implementation is delivered through core partners LEAD Foundation (Tanzania) and Maasai Wilderness Conservation Trust (Kenya).

The business model is donation- and grant-driven rather than commercial. Revenue streams include individual donations (one-time, monthly, annual, plus a dedicated bund tool where 87% of the gift flows to projects), corporate partnerships (sustainable corporate giving, business partnerships, corporate gifting), and foundation partnerships providing grants and co-funding. The organization operates active fundraising campaigns in the Netherlands, Belgium, Germany, and the United Kingdom, and is an official partner of UNEP in the Decade on Ecosystem Restoration (2021–2030). As of available data, Justdiggit reports 525,000 hectares under restoration, 800,000+ water bunds dug, 32.3 million trees recovered, and 43 operational grass seed banks.

Name

Justdiggit

Legal name

Stichting Justdiggit Foundation

Website

https://justdiggit.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Justdiggit is a Dutch non-profit foundation that runs community-led landscape restoration programs in Sub-Saharan Africa, using Treecovery, Water Bunds, and Grass Seed Banks to regreen degraded farmland and rangelands for smallholder farmers and pastoralists, funded by individual donations, corporate giving, and foundation grants.

Ownership category

akta.pro rank

Product category

Landscape Restoration Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (1153), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Forestry & Reforestation (BPAGAGAD), Climate Adaptation & Resilience Programs (BPADALAD)

Keywords

• Landscape restoration services
• Regreening programs
• Nature-based solutions
• Community-led conservation
• Watershed restoration

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Donations: One-time, monthly, or yearly donations from individual supporters. Donations can be made through the website with various preset amounts (€10, €25, €50) or custom amounts. Donors can specifically donate to water bunds through a dedicated bund tool.
2. Corporate Partnerships: Business partnerships where companies can support through donations, corporate gifting, or sustainable corporate giving programs.
3. Foundation Partnerships: Partnerships with foundations that provide grant funding and co-funding for landscape restoration programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Justdiggit develops, initiates, and co-funds large-scale community-led landscape restoration programs across Sub-Saharan Africa using nature-based solutions including Treecovery/Kisiki Hai (Farmer Managed Natural Regeneration), Water Bunds (Earth Smiles), and Grass Seed Banks. The organization mobilizes individual donors, corporate partners, and foundations to fund regreening activities implemented by local partners with rural farmers and pastoralists in Kenya, Tanzania, Senegal, and beyond.

Product overview

Justdiggit is a non-profit landscape restoration organization that offers a suite of nature-based regreening products and programs focused on restoring degraded ecosystems in Sub-Saharan Africa. Its core product portfolio centers on three primary landscape restoration techniques: Treecovery (Kisiki Hai/Farmer Managed Natural Regeneration), Water Bunds (Earth Smiles), and Grass Seed Banks. These are complemented by digital products including the Our World immersive virtual experience, the Regreen App for farmer self-service, the Movie Roadshow for community awareness, and radio programs. The organization also employs additional regreening techniques such as Fanya Juu & Fanya Chini, and supports awareness campaigns using murals and SMS services. Rather than a traditional software platform, Justdiggit's 'product' is its integrated ecosystem of restoration techniques, communication tools, and digital platforms that collectively enable large-scale, community-led landscape restoration across Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Kisiki Hai: Swahili term meaning 'living stump', refers to the Farmer Managed Natural Regeneration (FMNR) technique used for re-growing trees from cut-down tree stumps.
• Earth Smiles
• Our World
• Regreen App

Products and services

• Treecovery (Kisiki Hai)

Quantifiable outcome

• 525,000 hectares under restoration
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• LEAD FoundationcoreStrategic or Co-development Partner · 1 January 2017Leading Tanzanian NGO facilitating community-initiated and led regreening programs since 2011. Founded by retired Bishop Simon Chiwanga, active in multiple regions (primarily Dodoma) with over 400 communities. Delivers one of the largest ecosystem restoration programs in Tanzania including the Kisiki Hai/Treecovery initiative with over 17.5 million trees regenerated.
• Maasai Wilderness Conservation Trust (MWCT)coreStrategic or Co-development PartnerKenya-based NGO employing over 200 people from the Maasai community. Works on preserving wilderness and wildlife of Kuku Group Ranch (375,000 acres critical wildlife corridor) while protecting cultural heritage of the Maasai. Implements water bund and grass seed bank projects.
• GIZ (German Agency for International Cooperation)flagshipStrategic or Co-development PartnerForests4Future programme partnership helping scale and implement landscape restoration projects in Togo, Madagascar, and Ethiopia, expanding Justdiggit's reach beyond Kenya and Tanzania.
• Farm Radio InternationalcoreGTM or Marketing PartnerCollaborative partner in developing the Kisiki Hai radio program to reach and inspire farmers throughout Tanzania with regreening techniques.
• Save the ElephantsminorStrategic or Co-development PartnerInitiated clever elephant deterrent solution using beehives attached to grass seed bank fences, protecting vulnerable young grasses while providing additional honey income for communities.
• United Nations Environment Programme (UNEP)flagshipStrategic or Co-development PartnerOfficial partner in the UN Decade on Ecosystem Restoration (2021-2030), contributing to scaling ecosystem restoration globally and aligning with UN Sustainable Development Goals.
• AFR100 (African Forest Landscape Restoration Initiative)flagshipStrategic or Co-development PartnerTechnical and media partner in initiative aiming to restore 113 million hectares of land in Africa by 2030, working with over 20 African governments and financial/technical partners.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• One Tree Planted: One Tree Planted is a non-profit running reforestation projects globally and funded by corporate and individual donations. It is directly comparable to Justdiggit on the donation-funded, multi-country restoration nonprofit model and corporate partnership go-to-market.
• Trees for the Future: Trees for the Future is a non-profit focused on agroforestry and Farmer Managed Natural Regeneration in Sub-Saharan Africa. It directly overlaps with Justdiggit on the FMNR/Kisiki Hai technique, smallholder farmer audience, and Sub-Saharan footprint.
• Green Belt Movement: Green Belt Movement is a Kenya-based environmental NGO founded by Wangari Maathai focused on community-led tree planting and environmental advocacy. It directly overlaps with Justdiggit on Kenya operations, community-based tree regreening, and grassroots mobilization of rural populations.
• WeForest: WeForest is an international non-profit funding landscape restoration and reforestation through corporate partnerships and scientific expertise. It directly overlaps with Justdiggit on ecosystem restoration focus, corporate partnership revenue model, and project-funding pass-through approach.
• Eden Reforestation Projects: Eden Reforestation Projects is a US-based non-profit running large-scale reforestation across multiple developing countries using local employment models. It is directly comparable to Justdiggit on community-led restoration, donor-supported funding model, and multi-country African expansion ambitions.
• World Agroforestry Centre (ICRAF): World Agroforestry is a CGIAR research institution advancing agroforestry and FMNR science globally. It overlaps with Justdiggit on agroforestry/FMNR technical foundation, African operating geographies, and focus on smallholder farmer outcomes.

Others

• Pachama: Pachama is a technology company connecting corporate carbon buyers to forest restoration projects through satellite verification. It is thematically related to Justdiggit through nature-based carbon solutions in Africa but is a marketplace/enabler rather than a direct restoration operator.

Broad incumbents

• The Nature Conservancy: The Nature Conservancy is a large US-based global environmental non-profit running ecosystem restoration and conservation programs at massive scale. It overlaps with Justdiggit on nature-based solutions and corporate partnership models but operates across many unrelated conservation areas.
• World Wildlife Fund (WWF): WWF is a global conservation non-profit working across habitats including African landscapes. It broadly overlaps with Justdiggit on environmental restoration, donor-supported funding, and corporate ESG partnerships, but does not specialize in Justdiggit's community-led regreening niche.

Emerging players

• 8billiontrees: 8billiontrees is an emerging conservation non-profit focused on tree planting and forest conservation funded by individual and corporate donations. Comparable to Justdiggit on donation-based restoration, but with a broader geography and smaller community-led emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/justdiggit
• LinkedInlinkedin.com/company/justdiggit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justdiggit