Industrial Finishing

What Industrial Finishing does

Industrial Finishing Company of Racine is an industrial metal finishing job shop headquartered at 800 Union St., Racine, Wisconsin, founded in 1977 to serve major industrial clients in southeastern Wisconsin. Todd Monty assumed ownership and the presidency in 1991 and continues to operate the business hands-on, personally answering customer calls and managing quotations. The company employs between 11 and 50 people and operates as a privately held independent business with no disclosed outside capital, parent company, or external ownership structure.

The company's core offering is a unified suite of wet spray and dip finishing services applied to metal, wood, and plastic materials, encompassing primers, topcoats, epoxies, polane, urethane, and polyurethane enamel coatings. Supporting services include sandblasting for surface preparation and restoration. Specialty capability includes high-heat black paint application for exhaust system components and parts exposed to extreme temperatures. Operations rely on a force-curing process that supports a 3-5 day standard turnaround and a 24-hour rush option, an overhead conveyor system capable of handling parts up to 145 pounds, and an on-site mobile service for large machinery and equipment that cannot be transported to the facility.

The business operates on a job-shop revenue model with per-job pricing determined by specifications, material requirements, and turnaround time, and free quotations are offered as standard practice. Customers include dozens of major manufacturers across agricultural, construction, plastics, woodworking, and general manufacturing segments. Go-to-market is sales-led and relationship-driven, with limited digital marketing, primary reliance on direct customer contact, and word-of-mouth in the southeastern Wisconsin region. The company uses the trade name "The Coating Specialists" alongside its primary DBA "Industrial Finishing Co. of Racine."

Name

Industrial Finishing

Legal name

Industrial Finishing Company of Racine

Website

https://industrialfinishingcompany.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Industrial Finishing Company of Racine is a privately held industrial coating job shop in southeastern Wisconsin providing wet spray, dip finishing, sandblasting, and specialty high-heat black paint services to manufacturers across agricultural, construction, plastics, and woodworking sectors.

Ownership category

akta.pro rank

Product category

Industrial Coating Services

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (3328)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

Keywords

• Industrial coating services
• Wet spray finishing
• Metal finishing job shop
• Dip tank finishing
• Sandblasting services

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Finishing Services: Job shop providing wet spray and dip finishing services on metal, wood, and plastic materials. Services include primers, topcoats, epoxies, polane, urethane, polyurethane enamel, sandblasting, and high-heat black paint application. Revenue generated through per-job pricing based on specifications, material requirements, and turnaround time.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Industrial Finishing Company of Racine is a metal finishing job shop that applies wet spray and dip coatings to metal, wood, and plastic components. Its core work covers primers, topcoats, epoxies, polane, urethane, polyurethane enamel, sandblasting preparation, and specialty high-heat black paint, force-cured for rapid turnaround. It also dispatches staff to customer sites to finish large machinery that cannot be moved to the Racine shop.

Product overview

Industrial Finishing Company of Racine is an industrial metal finishing job shop offering a unified suite of wet spray and dip finishing services. The core offerings include wet spray finishing and dip finishing services applied to metal, wood, and plastic materials. These services encompass various coating types (primers, topcoats, epoxies, polane, urethane, polyurethane enamel) with force-curing for quick turnaround. Supporting services include sandblasting for surface preparation and restoration. The company specializes in high-heat black paint application for extreme-temperature components. For oversized equipment, mobile on-site painting services are available. The company operates with an overhead conveyor system supporting parts up to 145 lbs and maintains a three-to-five day standard turnaround with 24-hour rush capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Wet Spray Finishing Services Industrial coating applied via the wet spray technique on metal, wood, and plastic materials, covering primers, topcoats, epoxies, polane, urethane, polyurethane enamel, and other finishes, force-cured for quick turnaround. For industrial manufacturers needing outsourced wet spray finishing.
• Dip Finishing Services Dip-tank coating application for industrial parts and components that can be hung on an overhead conveyor system supporting up to 145 lbs. Suited to industrial manufacturers needing high-volume dip coating.
• Sandblasting Services Surface preparation and finishing via sandblasting, including preparation work, rusty metal restoration, and refinishing. Used by industrial manufacturers preparing parts for coating or restoring older components.
• High-Heat Black Paint Application Specialty application of high-heat black paint for exhaust system components and other parts exposed to extreme temperatures. Targeted at manufacturers of exhaust and high-temperature industrial components.
• On-Site Painting and Finishing Mobile industrial painting and finishing service in which the company's staff is dispatched to customer locations to paint or finish large machinery and equipment that cannot be moved to the job shop. For industrial clients with oversized or immovable equipment.

Quantifiable outcome

• Standard job turnaround of 3-5 days
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Axalta Coating Systems: Global coatings manufacturer with strong industrial and refinish businesses. Comparable product category presence; competes more at the coatings-supplier level than as a finishing job shop applicator.
• Pioneer Metal Finishing: One of the largest US metal finishing job shops, offering powder coating, wet spray, anodizing, and specialty coatings to industrial manufacturers. Comparable as an industrial finishing services provider, though at significantly larger scale and broader geographic footprint than Industrial Finishing.
• Valence Surface Technologies: National aerospace-focused surface treatment and coatings provider offering anodizing, plating, painting, and non-destructive testing. Comparable business model — industrial coating job shop serving manufacturers — but operates at much larger scale with aerospace certification focus.
• Sherwin-Williams Industrial Coatings: Major industrial coatings manufacturer serving OEMs and job shops with paint and finishing products. Adjacent rather than directly competing — supplies the chemistry Industrial Finishing uses — but competes for end-customer finishing decisions in some accounts.
• PPG Industries: Global coatings manufacturer supplying industrial paints, primers, and specialty coatings. Comparable in product category but operates as a coatings producer and brand owner rather than a finishing job shop applicator like Industrial Finishing.

Direct peers

• Wright Coating Technologies: Regional industrial coating job shop offering liquid and powder coating services to manufacturers. Comparable mid-sized competitor with similar wet-spray and specialty-coating capabilities.
• Eastside Powder Coating & Custom Finishing: Regional industrial finishing shop serving Midwest manufacturers with wet spray, powder coating, and sandblasting services. Closely comparable in size, service mix, and regional focus to Industrial Finishing.
• TechMet Industries: Industrial coatings and metal finishing job shop providing wet spray, powder coating, and specialty surface treatments to manufacturers. Most directly comparable to Industrial Finishing in service offering and target customer base of industrial OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Finishing