Wright Coating

What Wright Coating does

Wright Coating Technologies is a privately held specialty coating applicator founded in 1979 and headquartered in Kalamazoo, Michigan. Operating from a 100,000 sq. ft. facility with approximately 100 employees, the company applies custom powder coatings, thermoplastic coatings, and wet paints to customer-supplied parts across more than ten industrial verticals including automotive, office furniture, electric vehicles, alternative energy, appliances, fitness equipment, aviation, consumer goods, metal fabrication, and industrial manufacturing. Its enterprise customer base includes Ford, General Motors, Chrysler, Dana, American Axle, Herman Miller, Steelcase, and Duncan Aviation.

The company's technical platform rests on six computer-controlled coating lines combining fluidized bed dip and electrostatic spray systems, supplemented by two proprietary processes. The Wrylon process, developed in 1994, enables controlled-thickness application of Nylon 11 (Rilsan PA11 from Arkema) at 3.5 mils ± 1.5 mils tolerance, primarily used for automotive spline and drive shaft NVH solutions. The ClassicKote process extends powder coating to engineered plastics and non-conductive substrates rated to 400°F. Wright is the only approved Rilsan Nylon 11 applicator in the Midwest and has held ISO 9001:2015 registration since 1997.

Wright operates a project-based B2B contract manufacturing model with custom quote-based pricing and multi-year contracts. Revenue is generated through coating application fees plus value-added services including CAD fixture design, custom masking, engineering, project management, chemical and thermal stripping, and complete supply chain management from component procurement through assembly and direct shipping. Go-to-market is direct enterprise field sales targeting complex coating applications where coating performance is integral to the customer's part function, with current geographic concentration in Michigan, Illinois, Indiana, Ohio, and Wisconsin.

Name

Wright Coating

Legal name

Wright Coating Technologies

Website

https://wrightcoating.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Wright Coating Technologies is a privately held specialty powder and thermoplastic coating applicator, founded in 1979 in Kalamazoo, Michigan, serving automotive, EV, office furniture, appliance, and industrial manufacturers via proprietary Wrylon and ClassicKote processes across six coating lines.

Ownership category

akta.pro rank

Product category

Industrial Coating Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Coating, Engraving, Heat Treating, and Allied Activities (33281), Coating, Engraving, Heat Treating, and Allied Activities (3328)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)

akta.pro secondary industries

Powder Coating Services (IMAIAKAD), Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Specialty powder coating
• Industrial coating services
• Nylon coating application
• Automotive parts coating
• Metal finishing services

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Custom Powder Coating Services: Contract manufacturing services applying specialty powder coatings to customer parts. Services include coating application, value-added assembly, and complete supply chain management. Revenue derived from coating application fees and supplementary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Wright Coating Technologies is a specialty contract coating applicator that applies powder coatings, thermoplastic coatings (including Nylon 11 and CoPolymer PE), and wet paint finishes to customer-supplied metal and assembled parts for industries such as automotive, EV, appliances, office furniture, and industrial equipment. Operations run across six coating lines inside a 100,000 sq. ft. facility, utilizing proprietary Wrylon and ClassicKote processes alongside fluidized bed dipping and electrostatic spray application methods.

Product overview

Wright Coating Technologies is a specialty coating applicator offering a comprehensive portfolio of powder coating, thermoplastic, and wet paint services through its 100,000 sq. ft. Michigan facility. The company's core offerings include traditional powder coatings (Epoxy, Polyester, Vinyl), specialty coatings (Nylon 11, CoPolymer PE, Heat Resistant), and proprietary processes (ClassicKote for plastic powder coating, Wrylon for controlled-thickness nylon). Value-added services encompass CAD design, engineering support, project management, custom masking and tooling, supply chain management, and finished assembly operations. Operating six coating lines including fluidized bed dip and electrostatic spray systems, the company serves automotive, EV, appliance, furniture, fitness equipment, and industrial manufacturers across the Midwest.

Differentiator

Problem solved

Functional benefit

Brands

• Wrylon: Proprietary controlled thickness process for applying Nylon 11 on splines and close tolerance parts, developed in 1994.
• ClassicKote

Products and services

• Powder Coating Services Contract application of powder coatings to customer-supplied metal and assembled parts across multiple powder chemistries, performed on six coating lines for automotive, EV, appliance, office furniture, and industrial equipment manufacturers.
• CoPolymer PE Coating Application of CoPolymer polyethylene thermoplastic coatings to customer-supplied parts as a specialty finishing service.
• Epoxy Powder Coating Contract application of epoxy powder coatings to customer parts requiring durable, corrosion-resistant finishes.
• Nylon 11 Coating Specialty application of Rilsan Nylon 11 thermoplastic powder coatings; Wright Coating is the only approved Rilsan Nylon 11 applicator in the U.S. Midwest.
• Polyester Powder Coating Contract application of polyester powder coatings for UV-stable and decorative finishes on customer-supplied parts.
• Vinyl Powder Coating Specialty application of vinyl powder coatings to customer parts requiring flexible, impact-resistant finishes.
• Dielectric Powder Coating Application of dielectric powder coatings engineered for electric vehicle (EV) and energy storage system (ESS) components requiring electrical insulation properties.
• Heat Resistant Coatings Application of heat-resistant coatings for use on EV charging products and other components exposed to elevated temperatures.
• Wrylon Coating Process Wright Coating's proprietary Wrylon coating process offered as a differentiated coating service to OEM and furniture customers.
• ClassicKote Coating Process Wright Coating's proprietary ClassicKote coating process offered as a differentiated coating service to OEM and furniture customers.
• Wet Paint Application Services Contract application of wet paint finishes to customer-supplied parts as an alternative or complement to powder coating services.
• Value-Added Assembly and Supply Chain Management Post-coating services including assembly and supply chain management for customers seeking vertically integrated part finishing and delivery.
• Engineering, CAD, and Project Management Services In-house engineering, CAD-based tooling design, and project management services supporting customers' coating programs from concept through production.

Quantifiable outcome

• Coating thickness tolerance of +/- 1.5 mil consistently achieved
• +4 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Arkema (Rilsan)coreTechnology or IntegrationExclusive approved applicator of Rilsan Polyamide 11 (Nylon 11) coating material in the Midwest. Rilsan PA11 is derived from castor oil and offers superior thermal resistance, chemical resistance, and environmental profile. This is the only approved applicator relationship in the Midwest for this high-performance polymer.
• Automotive OEMs (Ford, GM, Chrysler)coreStrategic or Co-development PartnerApproved tier 1 and tier 2 supplier for automotive and appliance manufacturers. Adheres to specific OEM powder coating specifications including Ford ESB-M48148-B, GM 4350M, Chrysler specifications, and ASTM standards. Deep collaboration on part development and coating specifications.
• Herman MillercoreStrategic or Co-development PartnerApproved coater for Herman Miller office furniture. Long-standing relationship for coating furniture components including plastic parts with ClassicKote process.
• Duncan AviationminorStrategic or Co-development PartnerApproved applicator for Duncan Aviation aviation coatings.
• ChryslercoreStrategic or Co-development PartnerApproved coater meeting Chrysler specifications (CS-CORROSION, CS-PAINT, MS-6000, MS-PA-35-1, etc.) for automotive applications.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• TCI Powder Coatings: North American powder coatings manufacturer offering a broad line of epoxy, polyester, and specialty powders. Comparable technology stack and end markets with Wright's coating chemistry offerings, though TCI is product-focused.
• Hohman Plating & Metal Finishing: Midwest-based metal finishing and coating applicator offering plating, powder coating, and surface treatment services to industrial customers. Comparable to Wright as a contract surface treatment provider in the Midwest region.
• Keystone Koating: Mid-Atlantic based contract powder coating applicator serving automotive, industrial, and consumer goods customers with multiple coating lines. Closely comparable business model to Wright as a custom coater with similar end-market focus.
• Pioneer Powder Coating: US-based contract powder coating applicator serving industrial customers with custom coating services. Highly comparable to Wright's business model as a custom coater targeting OEM manufacturers.
• IFS Coatings: Powder coatings manufacturer with a focus on specialty and custom formulations for industrial applications. Comparable technology overlap (powder chemistries) but operates as a coating manufacturer rather than custom applicator.

Broad incumbents

• Axalta Coating Systems: Global industrial coatings manufacturer serving automotive, industrial, and refinish markets with liquid and powder coatings. Overlaps with Wright as a powder coatings provider but operates as a manufacturer/brand rather than a custom applicator.
• PPG Industries: Major global paints and coatings manufacturer with a broad industrial coatings portfolio. Overlaps with Wright in industrial coatings for automotive and manufactured goods but operates at scale as a product manufacturer, not an applicator.
• Sherwin-Williams: Largest North American paints and coatings company with industrial and specialty coatings divisions. Comparable in serving industrial OEMs with coatings, but operates as a manufacturer across architectural, industrial, and automotive segments.
• AkzoNobel: Global paints and coatings company with a strong powder coatings portfolio (Interpon brand). Comparable in powder coating technology and industrial customer base, though much larger and product-focused rather than applicator-focused.

Others

• Powder Coating Institute: Industry trade association representing the powder coating industry including applicators, manufacturers, and suppliers. Relevant as an ecosystem enabler that supports Wright's market and provides industry standards.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WrightCoating
• Facebookfacebook.com/pages/Wright-Coating-Technologies/173004776094898
• LinkedInlinkedin.com/company/wright-coating-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wright Coating