Lake Imaging
Lake Imaging is a privately-held diagnostic radiology provider operating 20+ clinics across Central and Western Victoria, offering X-ray, CT, MRI, PET/CT, ultrasound, mammography, nuclear medicine and interventional radiology to patients referred by GPs and specialists, with extensive Medicare bulk-billing and embedded hospital sites.
- Company typePrivate
- Founded2002
- HeadquartersNewtown, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Lake Imaging does
Lake Imaging is a privately-held diagnostic radiology provider operating more than 20 clinics across Central and Western Victoria, Australia, with corporate headquarters tied to the Integral Diagnostics group at Level 2, 288 Victoria Parade, East Melbourne. Founded in January 2002 as a single radiology practice, the company has grown over more than 20 years into a multi-site operator serving Geelong, Ballarat, Warrnambool, Wangaratta and outer metro Melbourne locations including Bacchus Marsh, Caroline Springs, Melton, Sunbury and North Melbourne, with several sites embedded within St John of God hospitals.
The company offers the full spectrum of diagnostic and interventional imaging modalities: X-ray, ultrasound (general, musculoskeletal, vascular and obstetric), CT (including CT coronary angiography and calcium scoring), MRI (including multiparametric prostate MRI and breast MRI), mammography with 3D tomosynthesis, contrast-enhanced mammography, PET/CT with PSMA prostate imaging, nuclear medicine (MIBI myocardial perfusion), bone densitometry (DEXA), fluoroscopy, dental imaging (OPG/I-CAT), lung cancer screening, interventional radiology and pain-management injections. Underlying technology is centred on registered PACS/RIS for digital image management and electronic results delivery to referrers, complemented by the Lake Images patient mobile application for self-service access to images and reports.
Revenue is generated primarily through Medicare bulk-billed imaging services for eligible patients (with no-gap arrangements for concession-card MRI holders and PSMA PET scans from 1 July 2022), alongside private-pay services for non-rebated offerings such as Percept NIPT prenatal testing at A$475 and DEXA body composition scans. Customers comprise individual patients (largely directed via GP and specialist referrals), women's health and men's health cohorts, pain management referrals, and healthcare-provider organisations such as the Geelong Breast Clinic patient base, ChestScan Australia (lung screening partnership) and Victorian Clinical Genetics Services (prenatal screening partnership). The company also provides radiology on-site at SJOG hospitals via embedded channel arrangements.
Lake Imaging firmographics
Firmographics- Name
- Lake Imaging
- Legal name
- Lake Imaging Pty Ltd
- Website
- https://lakeimaging.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Lake Imaging is a privately-held diagnostic radiology provider operating 20+ clinics across Central and Western Victoria, offering X-ray, CT, MRI, PET/CT, ultrasound, mammography, nuclear medicine and interventional radiology to patients referred by GPs and specialists, with extensive Medicare bulk-billing and embedded hospital sites.
- Ownership category
- akta.pro rank
Lake Imaging industry classification
Industry- Product category
- Diagnostic Medical Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)
Keywords
Where Lake Imaging is headquartered
LocationHeadquarters
- HQ city
- Newtown
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Lake Imaging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Medical Imaging Services: Diagnostic medical imaging services billed primarily through Medicare bulk billing for eligible patients. Services include X-ray, CT, MRI, PET/CT, Ultrasound, Mammography, Nuclear Medicine, and Interventional Procedures. Some services may have out-of-pocket costs depending on patient eligibility and procedure type.
- Private Pay Services: Certain specialized services such as Percept NIPT prenatal testing ($475) are private pay with no Medicare rebate available. Cosmetic or elective imaging services may also be privately billed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Medicare Eligible Patients |
| Subscription | Pay-as-you-go | Concession Card Holders - MRI |
| One time/ perpetual license | Pay-as-you-go | Percept NIPT Testing |
| Usage-based | Pay-as-you-go | Cardiac Calcium Score (Promotional) |
| Subscription | Pay-as-you-go | PSMA PET Scans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lake Imaging product offering
Product offeringCore offering
Lake Imaging is a diagnostic radiology provider delivering comprehensive medical imaging services across 20+ clinic locations in Central and Western Victoria. Its core offerings span X-ray, CT, MRI, PET/CT, Ultrasound, Mammography (including 3D Tomosynthesis and Contrast Enhanced Mammography), Nuclear Medicine, Bone Densitometry, Fluoroscopy, Interventional Radiology, and Dental imaging, supported by specialist programs in cardiac imaging, lung cancer screening, prostate imaging, pain management, and Percept NIPT prenatal testing.
Product overview
Lake Imaging operates as a radiology service provider offering a comprehensive portfolio of medical imaging services across 20+ clinic locations in Victoria, Australia. The core offering centers on diagnostic imaging modalities including X-ray, Ultrasound, CT, MRI, Mammography, PET/CT, Nuclear Medicine, and Bone Densitometry. Specialized service lines include cardiac imaging (CT Coronary Angiography, Echocardiography, Calcium Score, MIBI), breast imaging through the Geelong Breast Clinic sub-brand with advanced CEM technology, prostate imaging with MRI and PSMA PET, and pain management interventional procedures. Supporting services include the Lake Images Patient App for mobile access to results, Percept NIPT prenatal testing in partnership with VCGS, lung cancer screening via ChestScan Australia partnership, and electronic results delivery for referrers. The company operates as part of the Integral Diagnostics group, delivering services to both patients and referring practitioners throughout Central and Western Victoria.
Differentiator
Problem solved
Functional benefit
Brands
- Geelong Breast Clinic: Specialist diagnostic breast imaging clinic offering mammography, ultrasound, breast MRI, biopsies, and contrast enhanced mammography (CEM) services
Companies that use Lake Imaging
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Lake Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lake Imaging partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Kingdom of TongaminorMedical imaging equipment donations including mammography unit in 2014 and ultrasound machine with medical supplies. Staff members have traveled to Tonga to provide equipment and training to support local healthcare.
- Integral DiagnosticscoreLake Imaging is part of the Integral Diagnostics group, which provides access to an unparalleled level of expertise and experience. The group operates radiology services across eastern Australia.
- Victorian Clinical Genetics Services (VCGS)corePartnership to offer Percept NIPT (non-invasive prenatal testing) at Sunbury and Melton clinics. VCGS provides genetic testing expertise while Lake Imaging provides ultrasound imaging services.
- ChestScan AustraliacorePartnership for National Lung Cancer Screening Program, providing free low-dose chest CT scans as part of the national program.
- Geelong Football ClubminorPreferred medical imaging provider to the Geelong Cats AFL team. Includes sponsorship arrangements and community engagement activities.
- St John of God (SJOG) HospitalscoreOn-site radiology services provided at SJOG hospitals in Geelong, Ballarat, and Warrnambool, embedded within hospital facilities.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Lake Imaging competitors and assessment
Company assessmentBroad incumbents
- Sonic Healthcare: Global diagnostics heavyweight with imaging operations (e.g., SKG Radiology) in Australia alongside pathology. Comparable imaging service delivery at scale, though imaging is a smaller share of revenue than core pathology.
- Healius: Large ASX-listed healthcare operator with a diagnostic imaging division (Lumus Imaging) alongside pathology and day hospitals. Comparable imaging modality mix though delivered as part of a broader portfolio rather than a dedicated regional network.
Direct peers
- Capitol Health: ASX-listed diagnostic imaging operator with a regional clinic network across Victoria and other states. Comparable as a publicly listed peer that operates community-based diagnostic imaging clinics and competes for the same referrer and patient base.
- I-MED Radiology Network: Australia's largest diagnostic imaging network operating across metropolitan and regional areas, including Victoria. Directly comparable as a multi-modality imaging provider competing with Lake Imaging in Geelong, Melbourne and broader Victoria for GP referrals and hospital contracts.
- Queensland X-Ray: Queensland-focused diagnostic imaging group offering X-ray, CT, MRI, ultrasound, mammography, nuclear medicine and interventional services under a similar community clinic model. Comparable modality mix and referral-driven GTM.
- PRP Diagnostic Imaging: Australian diagnostic imaging operator with a network of community clinics offering X-ray, CT, MRI, ultrasound and mammography. Comparable multi-modality, referral-led model targeting regional and metropolitan catchments.
- South Coast Radiology: Diagnostic imaging provider also operating under the Integral Diagnostics group alongside Lake Imaging. Closely comparable business model, modality mix, and parent-company economics, though focused on different (NSW/Queensland) geographies.
Regional players
- Insight Clinical Imaging: Diagnostic imaging group with regional clinics across Australia offering X-ray, CT, MRI, ultrasound, mammography and interventional services. Comparable modality footprint though operating in non-overlapping geographies.
- Castlereagh Imaging: NSW-based diagnostic imaging network offering multi-modality services including PET/CT and interventional radiology. Comparable clinical scope and subspecialty orientation though operating in a different state.
- Alfred Imaging: Multi-modality diagnostic imaging provider in regional Victoria. Comparable as a community radiology operator with overlapping service territory (some Melbourne and regional Victoria locations).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lake Imaging social profiles
Digital presenceLake Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake Imaging leadership team
Management profileNumber of profiles
Profiles3 records
Lake Imaging subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lake Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake Imaging
What does Lake Imaging do?
Lake Imaging is a diagnostic radiology provider delivering comprehensive medical imaging services across 20+ clinic locations in Central and Western Victoria. Its core offerings span X-ray, CT, MRI, PET/CT, Ultrasound, Mammography (including 3D Tomosynthesis and Contrast Enhanced Mammography), Nuclear Medicine, Bone Densitometry, Fluoroscopy, Interventional Radiology, and Dental imaging, supported by specialist programs in cardiac imaging, lung cancer screening, prostate imaging, pain management, and Percept NIPT prenatal testing.
Is Lake Imaging a public or private company?
Lake Imaging is a private company. It is classified as corporate owned and is currently operating.
When was Lake Imaging founded?
Lake Imaging was founded in 2002. It employs 251 to 500 people.
Where is Lake Imaging based?
Lake Imaging is headquartered in Newtown, Australia, in the Oceania region.
How does Lake Imaging make money?
Two revenue lines are on record. Medical Imaging Services are the primary driver. The others are private Pay Services.
Who are Lake Imaging's main competitors?
Broad incumbents on record are Sonic Healthcare and Healius. Direct peers are Capitol Health, I-MED Radiology Network, Queensland X-Ray, PRP Diagnostic Imaging and South Coast Radiology. Regional players are Insight Clinical Imaging, Castlereagh Imaging and Alfred Imaging.
Does Lake Imaging have an API?
No public API is recorded for Lake Imaging.
What industry is Lake Imaging in?
Lake Imaging's product category is Diagnostic Medical Imaging Services. Its primary akta.pro industry code is HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8000.