Lake Imaging

What Lake Imaging does

Lake Imaging is a privately-held diagnostic radiology provider operating more than 20 clinics across Central and Western Victoria, Australia, with corporate headquarters tied to the Integral Diagnostics group at Level 2, 288 Victoria Parade, East Melbourne. Founded in January 2002 as a single radiology practice, the company has grown over more than 20 years into a multi-site operator serving Geelong, Ballarat, Warrnambool, Wangaratta and outer metro Melbourne locations including Bacchus Marsh, Caroline Springs, Melton, Sunbury and North Melbourne, with several sites embedded within St John of God hospitals.

The company offers the full spectrum of diagnostic and interventional imaging modalities: X-ray, ultrasound (general, musculoskeletal, vascular and obstetric), CT (including CT coronary angiography and calcium scoring), MRI (including multiparametric prostate MRI and breast MRI), mammography with 3D tomosynthesis, contrast-enhanced mammography, PET/CT with PSMA prostate imaging, nuclear medicine (MIBI myocardial perfusion), bone densitometry (DEXA), fluoroscopy, dental imaging (OPG/I-CAT), lung cancer screening, interventional radiology and pain-management injections. Underlying technology is centred on registered PACS/RIS for digital image management and electronic results delivery to referrers, complemented by the Lake Images patient mobile application for self-service access to images and reports.

Revenue is generated primarily through Medicare bulk-billed imaging services for eligible patients (with no-gap arrangements for concession-card MRI holders and PSMA PET scans from 1 July 2022), alongside private-pay services for non-rebated offerings such as Percept NIPT prenatal testing at A$475 and DEXA body composition scans. Customers comprise individual patients (largely directed via GP and specialist referrals), women's health and men's health cohorts, pain management referrals, and healthcare-provider organisations such as the Geelong Breast Clinic patient base, ChestScan Australia (lung screening partnership) and Victorian Clinical Genetics Services (prenatal screening partnership). The company also provides radiology on-site at SJOG hospitals via embedded channel arrangements.

Name

Lake Imaging

Legal name

Lake Imaging Pty Ltd

Website

https://lakeimaging.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Lake Imaging is a privately-held diagnostic radiology provider operating 20+ clinics across Central and Western Victoria, offering X-ray, CT, MRI, PET/CT, ultrasound, mammography, nuclear medicine and interventional radiology to patients referred by GPs and specialists, with extensive Medicare bulk-billing and embedded hospital sites.

Ownership category

akta.pro rank

Product category

Diagnostic Medical Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Health Services (8000)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Diagnostic radiology
• Medical imaging
• Radiology services
• Imaging modalities
• Diagnostic imaging

Headquarters

HQ city

Newtown

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Imaging Services: Diagnostic medical imaging services billed primarily through Medicare bulk billing for eligible patients. Services include X-ray, CT, MRI, PET/CT, Ultrasound, Mammography, Nuclear Medicine, and Interventional Procedures. Some services may have out-of-pocket costs depending on patient eligibility and procedure type.
2. Private Pay Services: Certain specialized services such as Percept NIPT prenatal testing ($475) are private pay with no Medicare rebate available. Cosmetic or elective imaging services may also be privately billed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lake Imaging is a diagnostic radiology provider delivering comprehensive medical imaging services across 20+ clinic locations in Central and Western Victoria. Its core offerings span X-ray, CT, MRI, PET/CT, Ultrasound, Mammography (including 3D Tomosynthesis and Contrast Enhanced Mammography), Nuclear Medicine, Bone Densitometry, Fluoroscopy, Interventional Radiology, and Dental imaging, supported by specialist programs in cardiac imaging, lung cancer screening, prostate imaging, pain management, and Percept NIPT prenatal testing.

Product overview

Lake Imaging operates as a radiology service provider offering a comprehensive portfolio of medical imaging services across 20+ clinic locations in Victoria, Australia. The core offering centers on diagnostic imaging modalities including X-ray, Ultrasound, CT, MRI, Mammography, PET/CT, Nuclear Medicine, and Bone Densitometry. Specialized service lines include cardiac imaging (CT Coronary Angiography, Echocardiography, Calcium Score, MIBI), breast imaging through the Geelong Breast Clinic sub-brand with advanced CEM technology, prostate imaging with MRI and PSMA PET, and pain management interventional procedures. Supporting services include the Lake Images Patient App for mobile access to results, Percept NIPT prenatal testing in partnership with VCGS, lung cancer screening via ChestScan Australia partnership, and electronic results delivery for referrers. The company operates as part of the Integral Diagnostics group, delivering services to both patients and referring practitioners throughout Central and Western Victoria.

Differentiator

Problem solved

Functional benefit

Brands

• Geelong Breast Clinic: Specialist diagnostic breast imaging clinic offering mammography, ultrasound, breast MRI, biopsies, and contrast enhanced mammography (CEM) services

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Kingdom of TongaminorOthers · 1 January 2014Medical imaging equipment donations including mammography unit in 2014 and ultrasound machine with medical supplies. Staff members have traveled to Tonga to provide equipment and training to support local healthcare.
• Integral DiagnosticscoreStrategic or Co-development PartnerLake Imaging is part of the Integral Diagnostics group, which provides access to an unparalleled level of expertise and experience. The group operates radiology services across eastern Australia.
• Victorian Clinical Genetics Services (VCGS)coreStrategic or Co-development PartnerPartnership to offer Percept NIPT (non-invasive prenatal testing) at Sunbury and Melton clinics. VCGS provides genetic testing expertise while Lake Imaging provides ultrasound imaging services.
• ChestScan AustraliacoreStrategic or Co-development PartnerPartnership for National Lung Cancer Screening Program, providing free low-dose chest CT scans as part of the national program.
• Geelong Football ClubminorGTM or Marketing PartnerPreferred medical imaging provider to the Geelong Cats AFL team. Includes sponsorship arrangements and community engagement activities.
• St John of God (SJOG) HospitalscoreChannel Partner/ Reseller/ DistributorOn-site radiology services provided at SJOG hospitals in Geelong, Ballarat, and Warrnambool, embedded within hospital facilities.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Sonic Healthcare: Global diagnostics heavyweight with imaging operations (e.g., SKG Radiology) in Australia alongside pathology. Comparable imaging service delivery at scale, though imaging is a smaller share of revenue than core pathology.
• Healius: Large ASX-listed healthcare operator with a diagnostic imaging division (Lumus Imaging) alongside pathology and day hospitals. Comparable imaging modality mix though delivered as part of a broader portfolio rather than a dedicated regional network.

Direct peers

• Capitol Health: ASX-listed diagnostic imaging operator with a regional clinic network across Victoria and other states. Comparable as a publicly listed peer that operates community-based diagnostic imaging clinics and competes for the same referrer and patient base.
• I-MED Radiology Network: Australia's largest diagnostic imaging network operating across metropolitan and regional areas, including Victoria. Directly comparable as a multi-modality imaging provider competing with Lake Imaging in Geelong, Melbourne and broader Victoria for GP referrals and hospital contracts.
• Queensland X-Ray: Queensland-focused diagnostic imaging group offering X-ray, CT, MRI, ultrasound, mammography, nuclear medicine and interventional services under a similar community clinic model. Comparable modality mix and referral-driven GTM.
• PRP Diagnostic Imaging: Australian diagnostic imaging operator with a network of community clinics offering X-ray, CT, MRI, ultrasound and mammography. Comparable multi-modality, referral-led model targeting regional and metropolitan catchments.
• South Coast Radiology: Diagnostic imaging provider also operating under the Integral Diagnostics group alongside Lake Imaging. Closely comparable business model, modality mix, and parent-company economics, though focused on different (NSW/Queensland) geographies.

Regional players

• Insight Clinical Imaging: Diagnostic imaging group with regional clinics across Australia offering X-ray, CT, MRI, ultrasound, mammography and interventional services. Comparable modality footprint though operating in non-overlapping geographies.
• Castlereagh Imaging: NSW-based diagnostic imaging network offering multi-modality services including PET/CT and interventional radiology. Comparable clinical scope and subspecialty orientation though operating in a different state.
• Alfred Imaging: Multi-modality diagnostic imaging provider in regional Victoria. Comparable as a community radiology operator with overlapping service territory (some Melbourne and regional Victoria locations).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LakeImaging.vic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Imaging