Baba's Beans
Baba's Beans is an Indian specialty coffee company that roasts and sells domestically-grown coffees via DTC e-commerce, a flagship coffee bar at IGI Airport T3 in New Delhi, B2B wholesale, and tiered subscription plans for individual coffee enthusiasts and HoReCa buyers.
- Company typePrivate
- Founded2013
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Baba's Beans does
Baba's Beans is an Indian specialty coffee company that sources green coffee from named high-elevation estates in Karnataka (Coorg, Chikmagalur), Andhra Pradesh (Araku Valley), and Nagaland, then roasts and distributes it under its own brand. The core technology is craft roasting (including the proprietary Monsoon Malabar monsooning process) executed on conventional roasting equipment, with no disclosed proprietary software or AI systems. The product portfolio spans four house blends (Arsenal, Beaniology, Roasters Booster, South Indian Filter Coffee), three specialty Indian coffees (Monsoon Malabar, Mysore Nuggets Extra Bold, Robusta Kaapi Royale), two single-origin offerings (Araku Valley, Chiechama Village), a six-SKU Pour Over Tin line launched in October 2025, a cold brew (Hustler), brewing equipment, and tiered subscriptions of 6, 12, or 24 deliveries priced at ₹2,220 / ₹4,100 / ₹8,880.
Baba's Beans firmographics
Firmographics- Name
- Baba's Beans
- Legal name
- Baba's Beans
- Website
- https://babasbeanscoffee.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baba's Beans is an Indian specialty coffee company that roasts and sells domestically-grown coffees via DTC e-commerce, a flagship coffee bar at IGI Airport T3 in New Delhi, B2B wholesale, and tiered subscription plans for individual coffee enthusiasts and HoReCa buyers.
- Ownership category
- akta.pro rank
Baba's Beans industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Baba's Beans is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Baba's Beans business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Coffee Sales: Direct sales of roasted coffee beans through e-commerce website, offering various grind sizes and coffee varieties including house blends, single origin, and specialty Indian coffees
- Subscription Service: Recurring delivery subscription model with 6, 12, or 24 delivery options at ₹2,220, ₹4,100, and ₹8,880 respectively. Flexible frequency options include every 10 days, every 15 days, or monthly deliveries
- Wholesale B2B: Bulk wholesale orders for business partners including cafes, hotels, and retailers
- Coffee Bar Experience: Physical coffee bar locations serving coffee beverages and providing in-person customer experience
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Coffee Beans (250g) |
| Unit Pricing | Pay-as-you-go | Pour Over Tins |
| Unit Pricing | Pay-as-you-go | Cold Brew Coffee (Hustler) |
| Subscription | Multi-year contract | Subscription - 24 Deliveries |
| Subscription | Multi-year contract | Subscription - 12 Deliveries |
| Subscription | Multi-year contract | Subscription - 6 Deliveries |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Baba's Beans product offering
Product offeringCore offering
Baba's Beans sources, roasts, and retails Indian specialty coffee beans, offering house blends, single-origin coffees, and single-serve pour-over sachets through its e-commerce platform, subscriptions, physical coffee bars, and B2B wholesale channels. The product portfolio emphasizes coffees cultivated in high-elevation Indian estates across Karnataka, Andhra Pradesh, and Nagaland.
Product overview
Baba's Beans is an Indian specialty coffee company offering a diverse portfolio of products centered on domestically cultivated coffees. The core offerings include four House Blends (Arsenal, Beaniology, Roasters Booster, and South Indian Filter Coffee), three Speciality Indian Coffees (Monsoon Malabar, Mysore Nuggets Extra Bold, and Robusta Kaapi Royale), and Single Origin coffees (Araku Valley and Chiechama Village from Nagaland). The product range extends to Pour Over Tins providing convenient single-serve pour-over sachets in six varieties, a Cold Brew product called Hustler, and Subscription Services offering 6, 12, or 24 deliveries. The company also provides Brewing Equipment and Coffee Workshops for customer education. Coffees are sourced from high-elevation estates in Karnataka (Coorg and Chikmagalur), Andhra Pradesh, and Nagaland, with offerings ranging from light to dark roasts across Arabica and Robusta varieties.
Differentiator
Problem solved
Functional benefit
Products and services
- Arsenal House Blend Full-bodied French roast house blend with notes of dark chocolate and nuts, marketed as a morning energy blend for home brewers.
- Beaniology House Blend Medium roast Arabica-Robusta blend from Chikmagalur, Karnataka, featuring bright acidity, rich body, and notes of nuts and spices.
- Roasters Booster House Blend Cold brew house blend from Coorg, Karnataka, featuring dark roast Indian Robustas positioned for high caffeine and bold flavor.
- South Indian Filter Coffee Authentic South Indian filter coffee blended with chicory for traditional strength and flavor, intended for filter brewing preparation.
- Monsoon Malabar Specialty Coffee Light roast specialty coffee from the Malabar coast, pale yellow from traditional monsoon aging process replicating historical sea-voyage aging.
- Mysore Nuggets Extra Bold High-elevation specialty coffee from Karnataka with buttery texture, bright acidity, full body, and chocolaty nutty notes.
- Robusta Kaapi Royale Premium Robusta sourced from Harley Estate in Manjarabad, Karnataka, characterized by bold and rich flavor profile.
- Araku Valley Single Origin Pure Arabica single origin coffee from Araku Valley, Andhra Pradesh, Full City Roast, organically cultivated by Indian tribal farmers.
- Chiechama Village Nagaland Single Origin Organic shade-grown 100% Arabica from Chiechama Village, Nagaland, washed and fermented for 24 hours, with lychee, papaya, passion fruit, and mango notes.
- Pour Over Tins Pack of 5 single-serve pour-over sachets (20g each), available in Araku Valley, Nagaland, Mysore Nuggets Extra Bold, Monsoon Malabar, Robusta Kaapi Royale, and South Indian Filter Coffee varieties for convenient brewing anywhere.
- Hustler Cold Brew Cold brewed coffee made with Indian-grown Robustas, recommended served on the rocks with cream and sugar, in a 500g package.
- Subscription - 6 Deliveries Coffee subscription delivering 6 batches at ₹2,220 (2.4kg total), with frequency options of every 10 days, every 15 days, or monthly.
- Subscription - 12 Deliveries Coffee subscription delivering 12 batches at ₹4,100 with customizable frequency (every 10 days, every 15 days, or monthly) and coffee selection from the full product range.
- Subscription - 24 Deliveries Annual coffee subscription delivering 24 batches at ₹8,880 (9.6kg total), with customizable coffee type and delivery frequency.
- Brewing Equipment Coffee brewing equipment and accessories available for purchase to complement the coffee product line.
- Coffee Workshops DIY coffee mocktail workshops and sensory experience sessions designed to help customers understand Indian coffee origins, brewing techniques, and palate development.
Companies that use Baba's Beans
Customer profileSegments3 records
Ideal customer profiles3 records
Baba's Beans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baba's Beans partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harley Estate, Manjarabad (Karnataka)coreSourcing partnership for Robusta Kaapi Royale coffee beans. Harley Estate is located in Manjarabad, Karnataka, and supplies the bold, rich flavored robusta coffee used in Baba's signature blend.
Recent moves6 records
Expansion highlights5 records
Baba's Beans competitors and assessment
Company assessmentBroad incumbents
- Coffee Bean & Tea Leaf: Established global specialty coffee chain with cafes and packaged retail — operates in the same third-wave specialty category as Baba's Beans but at much broader scale and geographic reach.
- Lavazza: Italian coffee major with broad roast-and-ground, capsule and foodservice offerings — competes for the same Indian consumer wallet on premium packaged coffee.
- Tata Coffee: Large Indian coffee producer and brand with estates in Coorg/Chikmagalur (overlapping Baba's Beans' sourcing regions) and broad retail presence — a scaled Indian incumbent that competes on the same origin story.
- Blue Bottle Coffee: Pioneering third-wave specialty roaster and cafe operator with D2C subscriptions — shares the specialty/single-origin/subscription playbook with Baba's Beans, but at global scale.
Direct peers
- Black Baza Coffee: Bengaluru-based specialty Indian coffee roaster focused on single-origin and shade-grown Indian beans with direct farmer relationships — directly comparable sourcing and brand story.
- Seven Beans Coffee Company: India-origin specialty roaster offering single-estate coffees and subscriptions — comparable curated-Indian-coffee model targeting similar premium D2C consumers.
- Third Wave Coffee: Indian specialty coffee chain/roaster combining cafe retail, e-commerce and subscription coffee — directly comparable GTM and product positioning to Baba's Beans.
- Blue Tokai Coffee Roasters: India's largest specialty coffee roaster, sourcing single-estate Indian coffees, operating D2C e-commerce, subscriptions, cafes and wholesale — the closest direct competitor to Baba's Beans across nearly every channel.
- Araku Coffee: Specialty single-origin Arabica from the Araku Valley (Andhra Pradesh), one of Baba's Beans' featured origins, distributed in India and abroad — overlaps directly on sourcing region and product positioning.
- Counter Culture Coffee: US specialty coffee roaster built on direct-trade single-origin sourcing, education and sustainability — directly comparable roaster model even though geographically separate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Baba's Beans social profiles
Digital presenceBaba's Beans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baba's Beans leadership team
Management profileNumber of profiles
Baba's Beans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baba's Beans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baba's Beans
What does Baba's Beans do?
Baba's Beans sources, roasts, and retails Indian specialty coffee beans, offering house blends, single-origin coffees, and single-serve pour-over sachets through its e-commerce platform, subscriptions, physical coffee bars, and B2B wholesale channels. The product portfolio emphasizes coffees cultivated in high-elevation Indian estates across Karnataka, Andhra Pradesh, and Nagaland.
Is Baba's Beans a public or private company?
Baba's Beans is a private company. It is classified as unknown and is currently operating.
When was Baba's Beans founded?
Baba's Beans was founded in 2013. It employs 11 to 50 people.
Where is Baba's Beans based?
Baba's Beans is headquartered in New Delhi, India, in the Asia region.
How does Baba's Beans make money?
Four revenue lines are on record. Retail Coffee Sales are the primary driver. The others are subscription Service, wholesale B2B and coffee Bar Experience.
Who are Baba's Beans's main competitors?
Broad incumbents on record are Coffee Bean & Tea Leaf, Lavazza, Tata Coffee and Blue Bottle Coffee. Direct peers are Black Baza Coffee, Seven Beans Coffee Company, Third Wave Coffee, Blue Tokai Coffee Roasters, Araku Coffee and Counter Culture Coffee.
Does Baba's Beans have an API?
No public API is recorded for Baba's Beans.
What industry is Baba's Beans in?
Baba's Beans's product category is Specialty Coffee Retail. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.