Jungfrau Region
Jungfrau Region is a Switzerland-based, privately held travel and destination marketing company that provides adventure travel arrangements, destination marketing, and tourism development services for the Bernese Oberland's Jungfrau alpine region.
- Company typePrivate
- Founded2008
- HeadquartersBern, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Jungfrau Region does
Jungfrau Region is a Switzerland-based, privately held travel and destination marketing company founded in 2008 and headquartered in Bern. The firm operates in the Bernese Oberland, focused on the Jungfrau alpine region, and provides three interlocking lines of service: adventure travel arrangements, destination marketing, and tourism development. In its destination marketing role the entity functions as a regional DMO, promoting the Jungfrau region to international visitors; in its travel arrangements business it likely curates and packages adventure-oriented itineraries (mountain excursions, alpine activities) characteristic of the area; and in tourism development it presumably coordinates with local stakeholders on destination product and infrastructure.
The company reports 101-250 employees, which is consistent with a mid-sized regional tourism organization spanning marketing, partner coordination, and visitor services. Leadership is anchored by Managing Director Marc Ungerer. Operational intelligence on the company is materially limited: the primary corporate web property (jungfrauregion.swiss) returned only a loading/verification page during data collection, and no disclosures on revenue, funding, ownership, customer mix, pricing, technology stack, partnerships, or product detail are available. Consequently, the company's business model mechanics — whether it earns fees from packaged tours, marketing contributions from regional partners, advertising, public-sector tourism funding, or some combination — cannot be confirmed from the supplied evidence, and the description above is restricted to what the firmographic and service-line data directly support.
Jungfrau Region firmographics
Firmographics- Name
- Jungfrau Region
- Website
- https://jungfrauregion.swiss
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 101–250 employees
- Short description
- Jungfrau Region is a Switzerland-based, privately held travel and destination marketing company that provides adventure travel arrangements, destination marketing, and tourism development services for the Bernese Oberland's Jungfrau alpine region.
- Ownership category
- akta.pro rank
Jungfrau Region industry classification
Industry- Product category
- Tourism Services
- NAICS
- Skiing Facilities (713920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
- akta.pro secondary industries
- Mountain, Glacier & Alpine Nature Tours (THAJAIAF), Adventure/Outdoor Base Hostels (Ski/Surf/Trek) (THAGAGAG)
Keywords
Where Jungfrau Region is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Jungfrau Region business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Jungfrau Region product offering
Product offeringCore offering
Jungfrau Region is a travel and tourism company that provides adventure travel arrangements, destination marketing, and tourism development services for the Jungfrau region in the Bernese Oberland of Switzerland. The company promotes and facilitates visitor experiences in the Swiss Alps, including the area around Jungfraujoch and surrounding alpine destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Adventure Travel Arrangements
- Destination Marketing
- Tourism Development Services
Companies that use Jungfrau Region
Customer profileIdeal customer profiles1 record
Jungfrau Region technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jungfrau Region partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Jungfrau Region competitors and assessment
Company assessmentDirect peers
- Interlaken Tourism: Tourism organization for Interlaken, located at the heart of the Jungfrau Region itself. Comparable in service mix (adventure bookings, destination marketing, tourism development) and customer base (international adventure and sightseeing travelers).
- St. Moritz Tourism: DMO for St. Moritz, an iconic ultra-premium Swiss alpine destination. Comparable as a Swiss mountain destination marketing organization targeting high-end international leisure travelers and adventure/ski visitors.
- Tirol Werbung (Tirol Tourism): State tourism board for Tirol, Austria. Comparable regional/national alpine destination marketing organization promoting winter sports, hiking, and adventure travel across multiple destinations in the Austrian Alps.
- Zermatt Tourism: Destination marketing organization for Zermatt, a competing premium Swiss alpine destination famous for the Matterhorn and year-round skiing. Operates in the same country with a similar DMO-plus-adventure-travel structure, targeting overlapping international leisure travelers.
- Val d'Isère Tourisme: Tourism office for Val d'Isère, a premium French ski resort. Comparable as a focused alpine destination marketing and tourism development organization serving international ski and adventure visitors.
- Chamonix Mont-Blanc Tourism: DMO for Chamonix in the French Alps. Comparable as a major alpine destination marketing organization focused on adventure travel, mountaineering, and skiing with an international premium visitor base.
- Engelberg-Titlis Tourism: Tourism organization for Engelberg-Titlis, a Swiss alpine destination with year-round skiing and adventure activities. Comparable as a mid-sized Swiss alpine DMO marketing both winter sports and summer mountain experiences.
- Davos Klosters Tourism: DMO for the Davos Klosters region, another premium Swiss alpine destination with winter sports, summer hiking, and business/conference tourism. Closely comparable in product offering, geography, and target markets.
Broad incumbents
- Switzerland Tourism (ST): The national tourism board of Switzerland. Operates as a broader incumbent across all Swiss destinations; comparable in destination marketing remit but at national scale rather than regional, often a partner or co-marketer with regional DMOs like Jungfrau Region.
Others
- Doppelmayr/Garaventa Group: Global leader in ropeway, cable car, and ski lift engineering. Not a DMO but an infrastructure enabler whose products physically support Jungfrau Region's ski and sightseeing offerings; relevant for understanding regional capacity and capex dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jungfrau Region social profiles
Digital presenceJungfrau Region financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jungfrau Region leadership team
Management profileNumber of profiles
Profiles1 record
Jungfrau Region funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jungfrau Region M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jungfrau Region
What does Jungfrau Region do?
Jungfrau Region is a travel and tourism company that provides adventure travel arrangements, destination marketing, and tourism development services for the Jungfrau region in the Bernese Oberland of Switzerland. The company promotes and facilitates visitor experiences in the Swiss Alps, including the area around Jungfraujoch and surrounding alpine destinations.
When was Jungfrau Region founded?
Jungfrau Region was founded in 2008. It employs 101 to 250 people.
Where is Jungfrau Region based?
Jungfrau Region is headquartered in Bern, Switzerland, in the Europe region.
Who are Jungfrau Region's main competitors?
Direct peers on record are Interlaken Tourism, St. Moritz Tourism, Tirol Werbung (Tirol Tourism), Zermatt Tourism, Val d'Isère Tourisme, Chamonix Mont-Blanc Tourism, Engelberg-Titlis Tourism and Davos Klosters Tourism. Switzerland Tourism (ST) is listed as a broad incumbent. Doppelmayr/Garaventa Group is listed as an others.
Does Jungfrau Region have an API?
No public API is recorded for Jungfrau Region.
What industry is Jungfrau Region in?
Jungfrau Region's product category is Tourism Services. Its primary akta.pro industry code is THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities), with a secondary code of THAJAIAF, Mountain, Glacier & Alpine Nature Tours. Its NAICS code is 713920 and its SIC code is 7900.