What Interlaken does

Interlaken Tourismus is the official destination marketing organization (DMO) for the Ferienregion Interlaken holiday region in Switzerland's Bernese Oberland, founded in 1910 and headquartered at Marktgasse 1, Interlaken. It operates interlaken.swiss, a multi-language (German, English, French) destination portal that aggregates content, booking, and visitor information across the Interlaken-Matten-Unterseen, Brienzersee, Thunersee, and Naturpark Diemtigtal areas. Its core product surface includes an accommodation booking platform covering hotels, hostels, B&Bs, holiday apartments, campings, and group accommodations; a Trekksoft-powered activity and guided-tour booking engine; a regional event calendar; a Congress & Groups service line built around Congress Kursaal Interlaken; and travel route content for GoldenPass, Grand Train Tour, Luzern-Interlaken Express, and other Swiss Travel System itineraries.

The organization serves leisure tourists, adventure sports enthusiasts, families, and business/congress groups, marketing the region for water activities, hiking, paragliding, mountain biking, winter sports, cultural experiences, and wellness. Distribution spans its own e-commerce storefront (interlaken.swiss and interlaken.trekksoft.com), physical tourism information offices in-region, and integration with Swiss Federal Railways (SBB), the Swiss Travel System, GoldenPass, and BLS Schifffahrt lake services. Revenue is generated primarily through marketplace commissions on bookings facilitated through the platform, supplemented by membership and public-sector tourism funding typical of Swiss DMOs; the organization employs 11–50 staff and does not publicly disclose revenue. The technology stack is conventional web/CMS plus the third-party Trekksoft booking platform, with no proprietary AI/ML layer disclosed.

Name

Interlaken

Legal name

Interlaken Tourismus

Website

https://interlaken.ch

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Interlaken Tourismus is the official Swiss destination marketing organization for the Ferienregion Interlaken, operating the interlaken.swiss portal and a Trekksoft-powered booking platform to aggregate accommodations, activities, and events for leisure tourists, adventure sports enthusiasts, families, and congress groups across the Bernese Oberland.

Ownership category

akta.pro rank

Product category

Tourism Marketing and Destination Booking Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Transportation Services (4700)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Accommodation booking platform
• Adventure tourism promotion
• Regional tourism information
• Activity reservation services

Headquarters

HQ city

Interlaken

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion and Booking Services: As a destination marketing organization, Interlaken Tourismus generates value through promotion of the Interlaken region as a tourist destination. Revenue is derived from bookings facilitated through their platform for accommodations, activities, and experiences. The organization operates a booking system integrated with Trekksoft for activity reservations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Interlaken Tourismus operates the official destination marketing and booking portal for the Ferienregion Interlaken (interlaken.swiss), promoting the Interlaken, Brienzersee, Thunersee, and Naturpark Diemtigtal areas of Switzerland's Bernese Oberland. The platform centralizes destination information and facilitates bookings for accommodations (hotels, hostels, B&Bs, holiday apartments, campings, group lodging) and activities/tours (boat services, adventure sports, mountain excursions, cultural experiences) through an integrated Trekksoft-powered reservation system, alongside an events calendar and congress/group services.

Product overview

Ferienregion Interlaken operates the official interlaken.swiss destination portal as a comprehensive tourism marketing and booking platform. The offering consists of a main website integrating destination information, accommodation booking, and activity reservations, supplemented by regional experience categories (lakes, mountains, adventure sports, culture, wellness), an event calendar, congress and group services, and travel route information. The platform connects visitors with local experiences, lodging options, and regional transportation across the Interlaken, Brienzersee, Thunersee, and Naturpark Diemtigtal areas of Switzerland's Bernese Oberland region.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferienregion Interlaken Destination Website (interlaken.swiss) Official multilingual (German, English, French) tourism destination portal covering Interlaken, Brienzersee, Thunersee, and Naturpark Diemtigtal, providing destination information, accommodation search, activity listings, event calendars, real-time webcams, and weather data for visitors planning Swiss Alpine trips.
• Accommodation Booking Platform Online booking platform enabling visitors to search and reserve hotels, hostels, bed & breakfasts, holiday apartments, campings, and group accommodations across the Interlaken destination.
• Activity Booking Platform (Trekksoft) Trekksoft-powered booking platform (interlaken.trekksoft.com) for tours, guided experiences, and adventure activities throughout the Interlaken region, including boat tours, adventure sports, mountain excursions, and cultural experiences.
• Events Calendar Comprehensive event listing and calendar covering sports events, festivals, concerts, theater, exhibitions, and culinary experiences across the Interlaken, Brienzersee, and Thunersee regions.
• Congress and Groups Services Service offering for corporate congresses, conferences, and group travel, including venue booking at Congress Kursaal Interlaken, team-building activities, seminars, group accommodations, and event locations.
• Travel Route Information Service Information service covering scenic travel routes and regional transportation options, including GoldenPass, Grand Tour of Switzerland, Grand Train Tour, Luzern-Interlaken Express, motorcycle routes, Swiss Travel System, and Central Alps tour.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BLS Schifffahrt AGcoreStrategic or Co-development PartnerBLS Schifffahrt AG operates lake boat services on both Brienzersee and Thunersee, providing scenic boat tours and public transportation on the lakes. Interlaken Tourismus features BLS services prominently on their platform and coordinates tourism experiences around these waterways.
• Spiez Marketing AGminorStrategic or Co-development PartnerRegional tourism marketing partnership supporting joint promotion of the Spiez area and surrounding Thunersee region. Collaborates on activities like the Kanuweg Thunersee and Sealander boat experiences.
• Swiss Federal Railways (SBB)coreGTM or Marketing PartnerPartnership with Swiss national rail for visitor transportation to the Interlaken region. Featured as recommended public transport option for arrivals.
• Swiss Travel SystemcoreGTM or Marketing PartnerCollaboration with Swiss Travel Pass and Swiss Rail marketing initiatives including Grand Train Tour of Switzerland and Luzern-Interlaken Express. Positions Interlaken as a key destination on Swiss tourism itineraries.
• GoldenPasscoreGTM or Marketing PartnerIntegration with the GoldenPass panoramic rail route connecting Montreux to Lucerne through the Interlaken region, promoting Interlaken as a key destination along this scenic route.
• TrekksoftcoreTechnology or IntegrationTechnology partnership providing the activity booking platform (interlaken.trekksoft.com) for tours, guided experiences, and adventure activities throughout the Interlaken region.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jungfrau Region Tourism: DMO for the neighboring Bernese Oberland region (Grindelwald, Wengen, Lauterbrunnen, Mürren), sharing the same Eiger-Mönch-Jungfrau mountain assets and overlapping adventure-sports positioning. Operates a near-identical destination portal and booking model in immediate geographic proximity.
• Zermatt Tourism: Official DMO for the Zermatt-Matterhorn destination in the Swiss Alps. Operates the same regional destination-marketing and booking-platform model targeting mountain/adventure tourism, ski and summer activities, and accommodation brokering — directly comparable to Interlaken's DMO functions.
• Lucerne Tourism (Luzern Tourismus): DMO for the Lucerne region on Lake Lucerne with lake cruises, mountain excursions (Pilatus, Rigi, Titlis), and cultural/musical heritage. Closely comparable DMO model pairing a Swiss lake destination with alpine adventure and accommodation booking.
• Davos Klosters Tourism: DMO for the Davos Klosters region, combining a famous winter sports and congress destination with summer hiking. Same Swiss alpine DMO structure, marketplace booking, and four-season positioning as Interlaken.
• Engadin St. Moritz Tourism: DMO for the Engadin/St. Moritz region in the Swiss Alps. Comparable regional tourism organization running an official destination portal with accommodation booking, activity listings, and event calendar for a premium alpine destination.

Regional players

• Chamonix Mont-Blanc Tourism: French DMO for the Chamonix-Mont-Blanc valley, the European benchmark for high-altitude adventure sports and alpine tourism. Comparable mountainous activity-driven destination portal in the same category, but operating across the border in France rather than competing in Interlaken's home territory.
• Tirol Werbung (Visit Tirol): Austrian state-level tourism organization promoting Tyrol as an alpine adventure and winter sports destination across the same European travel corridor. Comparable alpine-DMO business model, but operates in Austria rather than directly competing in Switzerland.
• Innsbruck Tourismus: City/regional DMO for Innsbruck combining alpine skiing, sightseeing, and cultural tourism. Same DMO operating model (city + mountain destination portal with booking), but serving a different national market and smaller scale than Interlaken.

Broad incumbents

• Switzerland Tourism (MySwitzerland): National-level Swiss tourism marketing organization overseeing promotion of Switzerland (including Interlaken) to international markets. Operates a broader portfolio rather than specializing in a single region, but its destination-portal structure and partnerships with SBB/FSTS position it as a parent-like incumbent.
• GetYourGuide: Global activity and experience booking marketplace that lists Interlaken-region tours, rafting, and paragliding operators alongside the DMO's own Trekksoft storefront. Overlaps with Interlaken Tourismus in the activity-booking layer rather than the destination-marketing layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myinterlaken
• YouTubeyoutube.com/InterlakenTourism
• Facebookfacebook.com/Interlaken
• LinkedInlinkedin.com/company/interlaken-tourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interlaken