Pastinella

What Pastinella does

Pastinella AG is a Swiss B2B manufacturer of filled pasta serving the gastronomy and foodservice sector. Founded in 1988 in Wohlen and relocated to Oberentfelden in 1993, the company operates a single production site in Switzerland that has been progressively extended, most recently by approximately 3,000 m² in 2002, and now runs three-shift operations employing roughly 100 staff drawn from more than ten nationalities. Since 1996 it has operated as a subsidiary within the ORIOR Group (then via the Rieder-Gruppe).

The company's product portfolio covers fresh, chilled, and frozen filled pasta plus complete pasta dishes, produced with conventional food-manufacturing technology including shock freezing, individual quick freezing (IQF), and steam pasteurization, with a 60% filling ratio claimed across its filled pasta range. Pastinella positions itself as the market-leading filled pasta specialist for Swiss gastronomy, claiming European first-mover status in 2013 on blanched gluten-free and lactose-free pasta, and extending its offering into a "Care Line" of gluten-free, vegan, and organic SKUs. The company also operates the Italian artisan brand Pastificio Gaetarelli. Quality, safety, and sustainability positioning is supported by FSSC 22000 food-safety certification, V-Label for vegan products, climate-neutral certification achieved with myclimate in 2022, and a Swiss Arbeitgeber Award.

Pastinella's go-to-market is a B2B foodservice model: an internal direct sales force operating by Swiss region complemented by foodservice wholesalers including Pistor, CC Aligro, Top CC, Mundo, Saviva, and other named partners, distributing into restaurants, hotels, and catering operators across Switzerland. The Too Good To Go partnership has added a consumer-facing anti-food-waste channel for surplus output. All production is concentrated at the Oberentfelden site, making Pastinella a single-country, single-site manufacturer with no disclosed international sales footprint.

Name

Pastinella

Legal name

Pastinella - ORIOR Food AG

Website

https://pastinella.ch

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Pastinella is a Swiss B2B manufacturer of fresh, chilled, and frozen filled pasta serving the gastronomy and foodservice sector in Switzerland, operating as a subsidiary of the ORIOR Group from its Oberentfelden production site.

Ownership category

akta.pro rank

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industry

Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

Keywords

• Filled pasta production
• Frozen pasta manufacturing
• Food service supply
• Swiss gastronomy wholesale
• Fresh pasta products

Headquarters

HQ city

Oberentfelden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. B2B Food Service Pasta Sales: Pastinella generates revenue by selling fresh, chilled, and frozen filled pasta, side dishes, and pasta dishes to the gastronomy and food service sector in Switzerland. Products are sold through a direct sales team and via distribution partners (wholesalers, pick-up markets, online partners). Pricing in Swiss Francs (CHF), with minimum order values and surcharges for under-minimum orders defined in general terms and conditions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pastinella produces fresh and frozen filled pasta (gefüllte Teigwaren) and ready-made pasta dishes at its Oberentfelden facility in Switzerland, sold exclusively to the gastronomy and food-service sector (restaurants, hotels, catering, institutional kitchens). The portfolio covers Tiefkühlpasta (frozen), Frischpasta (fresh) and Pastagerichte (pasta dishes) under sub-lines Collection, Care, Tradition, Profit and the Pastificio Gaetarelli sub-brand. Distribution is through a regional direct sales team and foodservice wholesalers in Switzerland.

Product overview

Pastinella is a Swiss food company specializing in fresh and frozen filled pasta products, produced in Oberentfelden, Canton Aargau since 1988. The product portfolio consists of three core lines: Tiefkühlpasta (frozen pasta) with four sub-lines (Collection for premium, Care for dietary-specific, Tradition for classic, Profit for value), Frischpasta (fresh pasta) in blanchiert and al dente varieties, and Pastagerichte (ready-made pasta dishes) including oven dishes. The frozen pasta lines feature up to 60% filling ratios with IQF technology for individual portioning. The company also operates Pastificio Gaetarelli, an acquired Italian artisan pasta brand produced in small workshops in Italy. All products emphasize 100% natural ingredients, Swiss raw materials, and free-range eggs, with specialized offerings for gluten-free, lactose-free, vegan, and organic dietary requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Pastificio Gaetarelli: A subsidiary brand featuring hand-made Italian pasta produced in small manufactories in Italy, combining traditional craftsmanship with modern food technology. Products include Tortelloni fatti a mano, Caramelle fatte a mano, and other artisan pasta varieties.

Quantifiable outcome

• Water consumption reduced by over 23% since 2018
• +2 more outcomes

Named customers10 records

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Too Good To GocoreStrategic or Co-development PartnerPastinella partners with Too Good To Go to fight food waste. Consumers can order pre-defined packages of fresh Pastinella pasta via the Too Good To Go app and pick them up in Oberentfelden. This partnership supports Pastinella's sustainability strategy of reducing food waste.
• PistorcoreChannel Partner/ Reseller/ DistributorPistor is a leading Swiss food service wholesaler that distributes Pastinella products to gastronomy businesses throughout Switzerland.
• CC AligrocoreChannel Partner/ Reseller/ DistributorCC Aligro is a Swiss food service wholesale partner distributing Pastinella products.
• Top CCcoreChannel Partner/ Reseller/ DistributorTop CC is a Swiss food service wholesale partner distributing Pastinella products.
• MundocoreChannel Partner/ Reseller/ DistributorMundo (mundoag.ch) is a Swiss food service wholesale partner distributing Pastinella products.
• SavivacoreChannel Partner/ Reseller/ DistributorSaviva is a Swiss food service wholesale partner distributing Pastinella products.
• CaritasminorStrategic or Co-development PartnerPastinella collaborates with Caritas to pass on still-edible products that cannot be sold through normal channels, as part of its food waste reduction strategy.
• TischleindeckdichminorStrategic or Co-development PartnerPastinella partners with Tischleindeckdich to further distribute edible products that cannot go through normal sales channels, as part of its food waste reduction efforts.
• ORIOR GroupcoreOthersPastinella - ORIOR Food AG is a company of the ORIOR Group, an internationally active Swiss Food and Beverage group with approximately 2,300 employees. ORIOR provides the group-level sustainability strategy, Nachhaltigkeitsbericht (GRI reporting), and shared services including HR, finance, and corporate communications.
• Antonio ColaiannicoreStrategic or Co-development PartnerAntonio Colaianni, a Michelin-starred and point-awarded Italian chef based in Bern, collaborates with Pastinella to develop recipes and create pasta creations. His Mediterranean-Italian cuisine on a French basis inspires gastronomy professionals. He is described as one of the most renowned Italian chefs in Switzerland.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Barilla: World's largest pasta manufacturer with extensive filled pasta and pasta meal ranges distributed through retail and foodservice in Switzerland. Broad incumbent in the same product category with overlapping B2B foodservice customers, but operating at global scale well beyond Pastinella's Swiss niche.
• Buitoni (Nestlé): Major filled pasta brand under Nestlé with global foodservice and retail distribution including Switzerland. Directly comparable in filled pasta category (Tortellini, Ravioli) with much broader scale, marketing budget, and parent-company resources.
• Giovanni Rana (Rana): Italian global leader in fresh and frozen filled pasta, sold through retail and foodservice in Switzerland and internationally. Comparable in filled pasta category leadership, premium positioning, and IQF-style fresh/frozen dual offering, but with global scale and brand recognition Pastinella lacks.
• Frosta AG: German frozen food manufacturer with a broad frozen meals and pasta portfolio serving European retail and foodservice. Comparable in frozen technology, B2B foodservice positioning, and "100% natural ingredients" brand positioning; larger and more diversified than Pastinella.

Emerging players

• Pasta Zara: Italian pasta manufacturer with growing filled pasta and fresh pasta range sold through European retail and foodservice. Comparable in filled pasta capability and Italian-origin authenticity story (vs. Pastinella's Pastificio Gaetarelli), but with smaller international scale.
• Gustavo Testa: Italian artisan filled pasta producer with strong foodservice positioning in Switzerland and neighbouring markets. Comparable in artisan filled pasta quality positioning and B2B foodservice focus; smaller scale and more limited geographic reach than Pastinella.

Direct peers

• Hilcona: Liechtenstein-based specialty frozen and fresh food manufacturer serving Swiss and European foodservice with a comparable B2B product range including pasta, ready meals, and convenience products. Directly comparable in customer base (foodservice wholesalers), geography (DACH), and category overlap.
• Fredag (ORIOR sister company): Another ORIOR subsidiary specialising in fresh, frozen and convenience protein/meat products for Swiss foodservice. Shares parent, B2B channel structure, and Swiss production base; complementary rather than directly competitive product portfolio.
• Le Patron (ORIOR sister company): Sister ORIOR subsidiary focused on fresh ready-to-eat meals, sauces, and convenience foods for Swiss foodservice. Shares ORIOR parent, B2B foodservice channel, and Swiss production footprint; comparable in scale and customer base though not in filled pasta specifically.
• KADI Group: Swiss frozen food manufacturer based in Langnau serving foodservice and retail with frozen meals, pasta, and convenience products. Closest direct peer in terms of Swiss foodservice channel positioning, B2B model, and frozen prepared foods portfolio.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastinella