Reforest London
ReForest London is a London, Ontario-based non-profit founded in 2005 that cultivates native Carolinian-zone trees through a community nursery, runs school and youth education programs, and partners with municipalities and conservation bodies to expand urban forest canopy in southwestern Ontario.
- Company typePrivate
- Founded2005
- HeadquartersLondon, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reforest London does
ReForest London is a non-profit charitable organization founded in 2005 in London, Ontario, dedicated to planting, growing, and sustaining urban forests within the Carolinian zone of southwestern Ontario, one of the most biologically rich but least protected regions in Canada. The organization runs a Community Tree Nursery that cultivates locally sourced native Carolinian forest species for distribution through Neighbourhood ReLeaf and other planting programs, addressing urban deforestation and the historical reliance on imported nursery stock. Its product surface extends beyond planting to include the Seeds to Forest school program, the SPROUT Youth Education Program (funded by a December 2025 Ontario Trillium Foundation Seed Grant of $61,000), Trees in Tribute memorial plantings, the Westminster Ponds Centre nature-education facility, and an extensive 78-resource educational content library translated into seven languages.
Its business model is donation- and grant-driven rather than commercial. Revenue streams include individual donations, institutional grants (notably the Ontario Trillium Foundation's Seed Grant and earlier feasibility funding), and time-limited campaign fundraising (for example, a Canada Day 2026 campaign aiming to raise $3,000 to grow 120 trees in 72 hours). Distribution is non-commercial: trees are placed through volunteer events, school partnerships with Thames Valley and London District Catholic School Boards, and community re-planting initiatives, with a small online storefront at rfl-shop.square.site handling merchandise. Operational reach combines four social channels, an email newsletter, earned media, and a structured volunteer program with multiple entry points (group volunteering, Core Volunteer Portal, CTN Volunteer Portal). Key strategic partnerships in 2025 included a national nature-based education initiative with the Canadian Wildlife Federation and ongoing collaboration with the City of London, Upper Thames River Conservation Authority, Wellington County Green Legacy Programme, and Carolinian Canada Coalition.
Reforest London firmographics
Firmographics- Name
- Reforest London
- Legal name
- ReForest London
- Website
- https://reforestlondon.ca
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ReForest London is a London, Ontario-based non-profit founded in 2005 that cultivates native Carolinian-zone trees through a community nursery, runs school and youth education programs, and partners with municipalities and conservation bodies to expand urban forest canopy in southwestern Ontario.
- Ownership category
- akta.pro rank
Reforest London industry classification
Industry- Product category
- Urban Forestry and Environmental Services
- NAICS
- Nursery and Tree Production (111421), Forest Nurseries and Gathering of Forest Products (1132), Nursery and Floriculture Production (11142)
- SIC
- Forestry (800), Agricultural Services (700)
- akta.pro primary industry
- Regeneration & Reforestation Operations (Site Prep, Planting, Seeding) (AFAMAAAC)
- akta.pro secondary industries
- Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA), Native Species & Restoration Plant Nurseries (AFAMADAF), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
Keywords
Where Reforest London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Reforest London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Donations: Individual and corporate donations from supporters passionate about urban forestry, tree planting, and environmental conservation in London, Ontario.
- Grants: Institutional funding from government and foundation sources including the Ontario Trillium Foundation. Awarded $61,000 seed grant to support the SPROUT Youth Education Program.
- Campaign Fundraising: Time-limited fundraising campaigns such as the Canada Day 2026 campaign aiming to raise $3,000 to grow 120 trees in 72 hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-based model - specific campaign amounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Reforest London product offering
Product offeringCore offering
ReForest London plants, grows, and sustains urban forests in southwestern Ontario through a Community Tree Nursery that cultivates locally sourced native Carolinian species. The organization delivers tree-planting programs, volunteer-based nursery operations, and youth/teacher environmental education programs (Seeds to Forest, SPROUT). It also operates the Westminster Ponds Centre nature education facility and Trees in Tribute memorial plantings.
Product overview
ReForest London is a non-profit urban forestry organization offering a portfolio of interconnected programs focused on planting, growing, and sustaining urban forests in southwestern Ontario. Their core offerings include tree Planting Programs (such as Neighbourhood ReLeaf), a Community Tree Nursery that cultivates native Carolinian species locally, and educational initiatives including the Seeds to Forest school program and SPROUT Youth Education Program. The organization supplements these programs with Trees in Tribute memorial plantings, the Westminster Ponds Centre facility, and extensive educational resources including children's activities, teacher materials, and multilingual translated content. The Community Tree Nursery serves as the foundational supply chain that enables their planting programs, while the educational resources support community engagement and youth development across the Carolinian forest region.
Differentiator
Problem solved
Functional benefit
Brands
- Community Tree Nursery (CTN): A local solution for climate action and biodiversity, growing native trees and shrubs in Southwestern Ontario.
- SPROUT Youth Education Program
- Neighbourhood ReLeaf
- Westminster Ponds Centre
Products and services
- Planting Programs (Neighbourhood ReLeaf)
Quantifiable outcome
- 120 trees targeted to be grown through Canada Day 2026 campaign with $3,000 fundraising goal
- +1 more outcomes
Companies that use Reforest London
Customer profileSegments4 records
Ideal customer profiles4 records
Reforest London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Reforest London partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Canadian Wildlife FederationcoreReForest London partnered with Canadian Wildlife Federation in November 2025 to launch a new national initiative for nature-based education, expanding their educational mission beyond local boundaries.
- City of LondoncoreCity of London is a key project partner in urban forest initiatives, collaborating on climate emergency action plans and tree planting programs.
- Upper Thames River Conservation AuthoritymajorConservation authority partner in the Green Legacy feasibility study, contributing to watershed and environmental protection collaboration.
- Thames Valley District School BoardmajorSchool board partner collaborating on youth education and tree planting programs in schools.
- London District Catholic School BoardmajorSchool board partner collaborating on youth education and tree planting programs in Catholic schools.
- Wellington County Green Legacy ProgrammemajorModel program studied by ReForest London for potential replication. Wellington County's program planted over 2 million trees since 2004 and is the largest municipal tree planting program in North America.
- Carolinian Canada CoalitionminorCoalition established in 1984 to help protect the Carolinian forest habitat. ReForest London references this organization in context of Carolinian forest conservation efforts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Reforest London competitors and assessment
Company assessmentBroad incumbents
- Forests Ontario: A provincial non-profit focused on forest restoration and tree planting across Ontario, operating the 50 Million Tree Program. Comparable in mission (reforestation and tree planting) but with a broader geographic and rural/forestry scope versus ReForest London's urban focus.
- Tree Canada: Canada's largest national tree-planting non-profit, running the flagship TD Tree Days program and national urban forestry grants. Tree Canada operates at a much broader national scale than ReForest London's city-level focus but shares the urban tree planting and community engagement mission.
Direct peers
- Evergreen: A Canadian national non-profit focused on urban sustainability, including school ground greening and community gardens. Both organizations combine community engagement, educational programming, and on-the-ground greening projects in urban Canadian contexts.
- LEAF (Local Enhancement & Appreciation of Forests): A Toronto-based urban forestry non-profit that runs a subsidized native tree planting program for residential properties, similar to ReForest London's Neighbourhood ReLeaf. Both focus on urban tree planting, native species, and community engagement in Southern Ontario.
- Wellington County Green Legacy Programme: A municipal tree planting program in Wellington County, Ontario that has planted over 2 million trees since 2004. ReForest London explicitly studied this program as a model for its own Community Tree Nursery business models, making it the closest functional peer in scale and approach.
Regional players
- Conservation Halton: A regional conservation authority in the Greater Toronto/Halton area that runs community tree planting, forest restoration, and education programs. Operates as a government-mandated conservation authority rather than a charitable non-profit, but its programs are highly comparable to ReForest London's portfolio.
Others
- Canadian Wildlife Federation: A national non-profit focused on wildlife conservation and nature education, and ReForest London's current strategic partner. While not a direct peer, they share the nature-education mission and provide the platform for ReForest London's national expansion ambitions.
- Carolinian Canada Coalition: A coalition established in 1984 to protect Carolinian forest habitat — the same ecological zone ReForest London's nursery specializes in. Acts as a peer advocacy/coalition organization rather than an implementation peer, and is already a partner of ReForest London.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reforest London social profiles
Digital presenceReforest London compliance and trust
Trust signalCompliance2 records
Reforest London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reforest London leadership team
Management profileNumber of profiles
Reforest London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reforest London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reforest London
What does Reforest London do?
ReForest London plants, grows, and sustains urban forests in southwestern Ontario through a Community Tree Nursery that cultivates locally sourced native Carolinian species. The organization delivers tree-planting programs, volunteer-based nursery operations, and youth/teacher environmental education programs (Seeds to Forest, SPROUT). It also operates the Westminster Ponds Centre nature education facility and Trees in Tribute memorial plantings.
Is Reforest London a public or private company?
Reforest London is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reforest London founded?
Reforest London was founded in 2005. It employs 11 to 50 people.
Where is Reforest London based?
Reforest London is headquartered in London, Canada, in the North America region.
How does Reforest London make money?
Three revenue lines are on record. Donations are the primary driver. The others are grants and campaign Fundraising.
Who are Reforest London's main competitors?
Broad incumbents on record are Forests Ontario and Tree Canada. Direct peers are Evergreen, LEAF (Local Enhancement & Appreciation of Forests) and Wellington County Green Legacy Programme. Conservation Halton is listed as a regional player. Others are Canadian Wildlife Federation and Carolinian Canada Coalition.
Does Reforest London have an API?
No public API is recorded for Reforest London.
What industry is Reforest London in?
Reforest London's product category is Urban Forestry and Environmental Services. Its primary akta.pro industry code is AFAMAAAC, Regeneration & Reforestation Operations (Site Prep, Planting, Seeding), with a secondary code of AFAMACAA, Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material). Its NAICS code is 111421 and its SIC code is 800.