Latvijas Loto

What Latvijas Loto does

Latvijas Loto is Latvia's state-owned national lottery operator, headquartered in Riga and operating since 1993. The company delivers a portfolio of lottery products centered on scratchcard (instant-win) games and draw-based lotteries, distributed through an omnichannel model that combines a physical retail network across Latvia with a digital channel branded iLOTO. Functional segments are horizontal: the customer base is the general Latvian population purchasing lottery participation for entertainment and the implicit benefit of contributing to public projects.

The company's product and technology layer rests on a long-standing partnership with Scientific Games, which has supplied the core gaming systems infrastructure since 2002 and retail scratchcard game programming since 2017. In 2026 this relationship was renewed for a further five years following competitive procurement, with the stated objective of supporting continued omnichannel delivery and 'responsible growth' across physical and digital channels. Latvijas Loto does not disclose a proprietary technology stack beyond this integrated lottery platform, and the source material identifies no in-house AI, API, or mobile-app layer.

Commercially, Latvijas Loto is a government-controlled entity operating under Latvian regulatory authorization; revenues generated from lottery ticket and scratchcard sales are directed to Latvia's state budget and fund public projects in education and cultural heritage. Pricing is not publicly disclosed. The operating geography is single-country (Latvia), no headcount expansion trend or growth metric is published, and there is no public listing, ticker, funding round history, or M&A activity referenced. The 51-100 employee footprint is consistent with a mature, narrow-scope state operator rather than a scaling commercial enterprise.

Name

Latvijas Loto

Legal name

Latvijas Loto

Website

https://latloto.lv

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Latvijas Loto is Latvia's state-owned national lottery operator, offering scratchcard games, draw lotteries, and online lottery products via the iLOTO digital channel to Latvian consumers.

Ownership category

akta.pro rank

Product category

National Lottery Services

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Retailer Networks & Distribution Services (MPAEAFAF)

Keywords

• National lottery services
• Instant scratchcard games
• Online lottery gaming
• Lottery retail distribution
• State lottery operations

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. National Lottery Operations: Latvijas Loto operates Latvia's national lottery, generating revenue through scratchcard games and other lottery products sold via physical retail and digital channels. The lottery is a state-owned enterprise whose revenues support Latvia's state budget and public projects in education and cultural heritage.

Go-to-market motion1 record

Distribution channels2 records

Core offering

Latvijas Loto operates Latvia's national lottery, selling physical and digital scratchcard games and online lottery products through an omnichannel model spanning retail locations and digital channels (iLOTO). The company also maintains gaming systems infrastructure supporting lottery operations, with revenues flowing to the Latvian state budget and public projects in education and cultural heritage.

Product overview

Latvijas Loto is Latvia's national lottery operator offering a portfolio of lottery products centered on scratchcard games available through both physical retail and digital channels. The company operates gaming systems infrastructure and partners with Scientific Games for game programming and omnichannel delivery. Lottery revenues support Latvia's state budget and public projects in education and cultural heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Scratchcard Games
• Online Lottery (iLOTO)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Scientific GamescoreTechnology or Integration · 20 May 2026Scientific Games has been Latvijas Loto's gaming systems provider since 2002 and scratchcard game partner since 2017. A new five-year agreement (awarded through competitive procurement) extends the partnership to continue delivering scratchcard games and game programming across physical and digital omnichannel platforms. Scientific Games provides the technology infrastructure supporting Latvijas Loto's national lottery operations.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Others

• Scientific Games: Core technology and content partner supplying Latvijas Loto's gaming systems and scratchcard content; comparable as a participant in the lottery ecosystem with deep relationships across national lottery operators worldwide.
• IGT (International Game Technology): Global lottery systems and instant-game content provider serving national lotteries globally; comparable as a vendor enabling similar operators, providing alternate perspective on technology and content supply dynamics.

Regional players

• ONCE: Spanish lottery and social gaming operator with a public-purpose mandate; comparable structure (state-aligned, consumer-facing lottery products) but primarily Iberian market focus.
• Veikkaus: Finland's national lottery and gaming operator; comparable in structure (state-owned, omnichannel, public-benefit funding) but serving a much larger Nordic market.

Broad incumbents

• INTRALOT: Global lottery and gaming systems supplier operating and servicing national lottery contracts across Europe and the Americas; comparable as an ecosystem participant and competitor in lottery technology procurement.
• Novomatic Lottery Solutions: European gaming group offering lottery technology and instant-game products to national operators; comparable to Scientific Games as a potential scratchcard content and systems vendor for national lotteries.
• Allwyn (formerly Sazka Group / Camelot): Pan-European lottery operator running national lotteries across multiple jurisdictions (formerly operator of the UK National Lottery); comparable lottery operator with similar government-concession model and omnichannel offerings.
• FDJ (La Française des Jeux): France's national lottery operator and one of Europe's largest; comparable in regulated national-lottery model, omnichannel distribution, and public-interest mandate, though at much larger scale.

Direct peers

• Lietuvos Loto: Lithuania's national lottery operator; comparable Baltic peer offering scratchcards and draw games domestically, often with overlapping instant-game content providers.
• Eesti Loto: Estonia's national lottery operator with a similar mandate and scale; directly comparable as a Baltic state lottery monopoly offering draw-based and instant games via retail and digital channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/latvijasloto
• Facebookfacebook.com/LatvijasLoto
• LinkedInlinkedin.com/company/vas-latvijas-loto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latvijas Loto