Heaton Bennett Insurance
Heaton Bennett Insurance is an Austin, Texas-based independent insurance agency representing eight-plus carriers, distributing personal and commercial insurance products to individuals, families, and small-to-mid-size businesses across Texas and nationally via licensed agents.
- Company typePrivate
- Founded2004
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Heaton Bennett Insurance does
Heaton Bennett Insurance is an independent insurance agency headquartered in Austin, Texas, founded in 2004 and operating for more than 20 years. The firm represents eight or more insurance carriers — State Auto, Nationwide, Mercury, Kemper, Hanover, Germania, Chubb, and Progressive — and distributes personal lines (auto, home, life, health, and ancillary property products) and commercial lines (general liability, commercial auto, workers' compensation, business owners policies, cyber liability, professional liability, EPLI) to individuals, families, and small-to-mid-size businesses across Austin, throughout Texas, and nationally. The customer base is horizontally segmented, with dedicated vertical packaging for contractors/construction, restaurants/food service, and nonprofit organizations.
The agency's technology stack is a standard web-based platform centered on the insureaustin.com website, which provides online quote request forms covering Personal Auto, Home, Business, Commercial Auto, Property, Life, and Group Health categories, a 60+ article educational blog optimized for SEO, and a Video Learning Hub on YouTube. The only proprietary process referenced is the "Security Snapshot" — a four-step consultative methodology (Assess, Analyze, Advise, Advocate) used by licensed agents to match customers with carrier products. No AI/ML, automation, proprietary underwriting engine, or third-party data integrations are referenced in the available data.
Revenue is generated through commissions paid by the insurance carriers whose products the agency places, with policy renewals producing recurring annual commission streams across both personal and commercial lines. Distribution is sales-led via phone-based inside sales (512-372-8311), online quote intake forms, and in-person consultations at the 3933 Steck Ave B119 office. The agency also operates a formal "Refer a Friend" referral program, an active social media presence across Facebook, X, LinkedIn, YouTube, and Instagram, and a dedicated Benefits Department for group health, dental, vision, and disability products.
Heaton Bennett Insurance firmographics
Firmographics- Name
- Heaton Bennett Insurance
- Legal name
- Heaton Bennett Insurance
- Website
- https://insureaustin.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heaton Bennett Insurance is an Austin, Texas-based independent insurance agency representing eight-plus carriers, distributing personal and commercial insurance products to individuals, families, and small-to-mid-size businesses across Texas and nationally via licensed agents.
- Ownership category
- akta.pro rank
Heaton Bennett Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Small Business BOP (Main Street) (FSAJAFAA)
- akta.pro secondary industry
- Technology / IT Services BOP (FSAJAFAK)
Keywords
Where Heaton Bennett Insurance is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heaton Bennett Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, Heaton Bennett earns commissions from insurance carriers for policies placed. Revenue is generated from commissions on personal insurance products (auto, home, life, health) and commercial insurance products (general liability, commercial property, workers comp, BOP). The agency represents multiple carriers, earning commissions on each policy sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Insurance (Auto, Home, Renters, Condo, Life, Health) |
| Subscription | Monthly | Commercial Insurance (General Liability, Commercial Property, Workers Comp, BOP) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Heaton Bennett Insurance product offering
Product offeringCore offering
Heaton Bennett Insurance is an independent insurance agency based in Austin, Texas that represents multiple insurance carriers to deliver personal lines (auto, home, life, health) and commercial lines (general liability, commercial property, workers' comp, BOP) coverage to individuals, families, and small/mid-size businesses. The agency operates as a multi-carrier broker using a four-step Security Snapshot consultative process (Assess, Analyze, Advise, Advocate) and earns commissions from carriers on policies placed.
Product overview
Heaton Bennett Insurance is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The agency operates as a single-channel distribution model through independent agents, representing multiple insurance carriers. Their product portfolio includes five core offerings: Auto Insurance, Home Insurance, Business Insurance, Life Insurance, and Group Health Insurance. These are complemented by extensive add-on modules including vehicle coverages (Boat, Motorcycle, RV, Rideshare, Truck), property products (Renters, Condo, Landlord, Manufactured Home, Personal Umbrella, Flood, Secondary Home, Vacation Rental, Tiny Home, Vacant Property), commercial lines (Commercial Auto, Commercial Property, Commercial Umbrella, BOP, General Liability, Professional Liability, Cyber Liability, E&O, EPLI, Workers' Compensation, Specialized Business), and financial products (Annuities, Disability, Long Term Care). The agency also provides group benefits through their Benefits Department, bundling Major Medical, Dental, Vision, Life, Short Term Disability, Long Term Disability, and voluntary supplemental plans. Their Security Snapshot process provides a four-step methodology (Assess, Analyze, Advise, Advocate) to deliver tailored insurance solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Quantifiable outcome
- 954 customer reviews with Excellent rating
- +1 more outcomes
Companies that use Heaton Bennett Insurance
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Heaton Bennett Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Heaton Bennett Insurance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- State AutocoreInsurance carrier partnership. State Auto products distributed through Heaton Bennett Insurance independent agency channel. Listed as one of the trusted carriers represented by the agency.
- NationwidecoreInsurance carrier partnership. Nationwide products distributed through Heaton Bennett Insurance independent agency channel. Listed as one of the trusted carriers represented by the agency.
- MercurycoreInsurance carrier partnership. Mercury products distributed through Heaton Bennett Insurance independent agency channel. Listed as one of the trusted carriers represented by the agency.
- KempercoreInsurance carrier partnership. Kemper products distributed through Heaton Bennett Insurance independent agency channel. Listed as one of the trusted carriers represented by the agency.
- HanovercoreInsurance carrier partnership. Hanover products distributed through Heaton Bennett Insurance independent agency channel. Listed as one of the trusted carriers represented by the agency.
- GermaniacoreInsurance carrier partnership. Germania products distributed through Heaton Bennett Insurance independent agency channel. Listed as one of the trusted carriers represented by the agency.
- ChubbcoreInsurance carrier partnership. Chubb products distributed through Heaton Bennett Insurance independent agency channel. Listed as one of the trusted carriers represented by the agency.
- ProgressivecoreInsurance carrier partnership. Progressive products distributed through Heaton Bennett Insurance independent agency channel. Listed as one of the trusted carriers represented by the agency.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Heaton Bennett Insurance competitors and assessment
Company assessmentDirect peers
- Brown & Riding Insurance Services: Independent insurance brokerage and wholesale distributor with broad personal and commercial offerings. Comparable as another independent agency distribution model, with stronger specialty/commercial emphasis.
- PCF Insurance Services: Large-scale independent insurance agency aggregator operating the same multi-carrier, multi-line distribution model as Heaton Bennett, though with national scope and substantially more resources.
- Goosehead Insurance: Independent insurance agency operating a similar multi-carrier distribution model across personal and commercial lines. Goosehead is a publicly-traded direct comparable in terms of agency model, though significantly larger and more technology-forward.
- Rogers Insurance: Independent insurance agency offering personal, commercial, and life insurance products through multi-carrier representation. Similar SMB-segment focus and consultative distribution model.
- Higginbotham Insurance: Texas-headquartered independent insurance agency offering personal, commercial, and employee benefits products through multi-carrier representation. Most direct geographic and business-model comparable to Heaton Bennett, though substantially larger.
Emerging players
- Lemonade: Digital-first insurtech using AI-driven underwriting and direct-to-consumer distribution. Represents the emerging competitive threat to independent agents in personal lines.
Broad incumbents
- The Hartford: Major commercial lines carrier referenced in Heaton Bennett's pricing notes. Competes in the same small/mid-market commercial segment (BOP, workers' comp, GL) via direct and broker channels.
- Progressive: Carrier partner of Heaton Bennett and a leading U.S. auto insurer with strong direct-to-consumer digital channels that compete with independent agencies for personal lines volume.
- Nationwide: One of Heaton Bennett's carrier partners and a major U.S. property/casualty insurer that competes directly with independent agencies via its own captive agent network and direct-to-consumer channels.
Regional players
- Woodruff-Sawyer: Independent insurance brokerage primarily serving California and Western U.S. markets with commercial and personal lines. Comparable as another independent agency model, though regional rather than Texas-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Heaton Bennett Insurance social profiles
Digital presenceHeaton Bennett Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heaton Bennett Insurance leadership team
Management profileNumber of profiles
Heaton Bennett Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heaton Bennett Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heaton Bennett Insurance
What does Heaton Bennett Insurance do?
Heaton Bennett Insurance is an independent insurance agency based in Austin, Texas that represents multiple insurance carriers to deliver personal lines (auto, home, life, health) and commercial lines (general liability, commercial property, workers' comp, BOP) coverage to individuals, families, and small/mid-size businesses. The agency operates as a multi-carrier broker using a four-step Security Snapshot consultative process (Assess, Analyze, Advise, Advocate) and earns commissions from carriers on policies placed.
Is Heaton Bennett Insurance a public or private company?
Heaton Bennett Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heaton Bennett Insurance founded?
Heaton Bennett Insurance was founded in 2004. It employs 11 to 50 people.
Where is Heaton Bennett Insurance based?
Heaton Bennett Insurance is headquartered in Austin, United States, in the North America region.
How does Heaton Bennett Insurance make money?
One revenue line is on record: insurance Commission Revenue.
Who are Heaton Bennett Insurance's main competitors?
Direct peers on record are Brown & Riding Insurance Services, PCF Insurance Services, Goosehead Insurance, Rogers Insurance and Higginbotham Insurance. Lemonade is listed as an emerging player. Broad incumbents are The Hartford, Progressive and Nationwide. Woodruff-Sawyer is listed as a regional player.
Does Heaton Bennett Insurance have an API?
No public API is recorded for Heaton Bennett Insurance.
What industry is Heaton Bennett Insurance in?
Heaton Bennett Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAFAA, Small Business BOP (Main Street), with a secondary code of FSAJAFAK, Technology / IT Services BOP. Its NAICS code is 524210 and its SIC code is 6411.