What Power Slap does

Power Slap is the world's premier slap fighting organization, founded in 2022 by Dana White in partnership with UFC and operated through Schiaffo LLC in Las Vegas. The company is licensed and sanctioned by the Nevada State Athletic Commission, organizing live professional slap-fighting matches across multiple weight classes with ranked fighters and recurring title fights (e.g., Robert Trujillo's multi-year Lightweight reign, Ellie Dempster's Women's Flyweight Championship). Its core product is a calendar of live events staged at venues including Fontainebleau Las Vegas, UFC Apex, The Chelsea at The Cosmopolitan, Space42 Arena in Abu Dhabi, and Belgrade Arena, streamed live and free globally on YouTube and Rumble and distributed internationally through Combate (Brazil) and TV Arena Sport (Serbia), with pay-per-view on DIRECTV in the United States.

The supporting product surface includes VIP and Platinum experience packages via On Location, an official e-commerce merchandise shop, a public-facing casting/tryout program for aspiring fighters, an email newsletter, and a Polymarket-integrated prediction market allowing fans to trade Yes/No shares on fight outcomes. The company runs an aggressive social media distribution engine across Instagram, TikTok, YouTube, X, Facebook, and Snapchat, with disclosed cumulative engagement of 22 million+ followers and 13 billion+ content views. Power Slap is privately held by parent Thrill Sports (CEO Frank Lamicella) and operates with a 1-10 person team.

Revenue is generated through five streams: live event ticketing (highest recorded gate $137,000 at Power Slap 7), sponsorship and marketing partnerships (VeChain as title partner, Monster Energy as presenting partner, Dios Azul Tequila, The Beast, Crypto.com, NXTbets, Underdog Fantasy), free global streaming rights with selective international broadcast fees, merchandise sales through shop.powerslap.com, and transaction fees from Polymarket prediction markets. The primary customer segment is combat sports enthusiasts (UFC, boxing, MMA fans) globally, with secondary audiences attracted by viral social clips and celebrity-event attendance. The company markets via social content, newsletter, betting-insights partnerships, and prediction-market engagement, with tickets distributed through AXS and Ticketmaster and VIP packages via On Location.

Name

Power Slap

Legal name

Schiaffo LLC

Website

https://powerslap.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Power Slap is a Nevada State Athletic Commission-licensed slap fighting organization founded in 2022 by Dana White and UFC, hosting ranked professional events streamed free worldwide on YouTube and monetized through sponsorships, ticketing, merchandise, and prediction markets.

Ownership category

akta.pro rank

Product category

Combat Sports Promotion & Live Entertainment

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters (MPAKAHAK)

akta.pro secondary industries

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE), Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI)

Keywords

• Slap fighting promotion
• Combat sports events
• Live sports streaming
• Fighting championship league
• Combat sports entertainment

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Event Tickets: Ticket sales for live events at venues like Fontainebleau Las Vegas, UFC Apex, XULA Convocation Center, Space42 Arena Abu Dhabi, and Belgrade Arena
2. Streaming Rights: Live streaming on YouTube, Rumble, DIRECTV; international distribution through Combate (Brazil) and TV Arena Sport (Serbia)
3. Sponsorship & Marketing Partnerships: Title partnerships (VeChain), presenting sponsorships (Monster Energy), official sponsors (Dios Azul Tequila, The Beast), and general brand sponsors
4. Merchandise: Official Power Slap merchandise sold through shop.powerslap.com
5. Prediction Markets: Power Slap prediction markets on Polymarket enabling fans to trade on fight outcomes

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Power Slap organizes and hosts professional slap-fighting championship events featuring ranked competitors across multiple weight classes, licensed and sanctioned by the Nevada State Athletic Commission. Events are streamed live and free worldwide on YouTube and Rumble, with pay-per-view on DIRECTV and international distribution through Combate (Brazil) and TV Arena Sport (Serbia). The company also monetizes through ticketing, official merchandise, VIP experience packages, brand sponsorships, and a Polymarket-based prediction market product.

Product overview

Power Slap is the world's premier slap fighting organization, licensed and sanctioned by the Nevada State Athletic Commission and owned by Thrill Sports (founded by Dana White in partnership with UFC). The company operates a live event platform featuring slap fighting competitions across multiple weight classes, with events streamed live and free globally on YouTube and Rumble. The product portfolio includes core live event streaming, VIP experience packages, e-commerce merchandise shop, a casting program for aspiring fighters, newsletter subscriptions, and a prediction markets integration via Polymarket. The VeChain blockchain partnership serves as the title sponsor for events, and Monster Energy serves as presenting partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Slap Live Events Power Slap organizes and hosts live slap-fighting championship events with ranked fighters across multiple weight classes, including title matches and preliminary and main card bouts. Events are held at venues such as Fontainebleau Las Vegas, UFC Apex, The Chelsea at The Cosmopolitan, XULA Convocation Center, Space42 Arena (Abu Dhabi), and Belgrade Arena, with tickets sold through AXS and Ticketmaster.
• Power Slap Live Streaming (YouTube and Rumble) Free live streaming of Power Slap events on YouTube and Rumble, giving global consumers real-time access to every event. Rumble is available on desktop, mobile, iOS, Apple TV, Samsung TV, Android TV, Amazon Fire TV, Roku, and LG TV.
• Power Slap VIP Experiences Premium VIP ticket packages via On Location, including Platinum (front row seats, all-inclusive food and drinks, photos with Power Slap Girls, post-event championship belt photo, commemorative credential and lanyard, on-site concierge) and Platinum Plus Striker Walkout experiences.
• Power Slap Official Merchandise Shop E-commerce store selling official Power Slap merchandise including apparel and memorabilia, available globally at shop.powerslap.com.
• Power Slap Casting Program Application intake program for aspiring slap fighters to be considered for Power Slap events. Applicants submit personal information, combat sports background, motivation, and a photo.
• Power Slap Prediction Markets (Polymarket) Power Slap prediction markets on Polymarket enable fans to trade Yes or No shares on individual fight outcomes, with prices reflecting real-time crowd-derived probabilities. Probabilities shift as traders buy or sell shares, creating live forecasts powered by collective crowd sentiment.

Quantifiable outcome

• 22M+ social media followers
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

14 partnerships are on record, tiered flagship, core, regional and minor.

• VeChainflagshipGTM or Marketing PartnerLong-term title partnership making VeChain the Official Title Partner for all Power Slap events. Includes brand placement on athlete kits, event marketing collateral, and live stream integration. First event: Power Slap 12 on March 7, 2025. VeChain has been UFC's Official Blockchain Partner since 2022.
• Monster EnergyflagshipGTM or Marketing PartnerMulti-year global marketing partnership renewal extending Monster Energy's role as official energy drink and presenting partner of Power Slap live events. Includes event sponsorship and promotional integration.
• Dios Azul TequilacoreGTM or Marketing PartnerOfficial tequila sponsor of Power Slap. Partnership includes branding, fan experience enhancements, and activations bringing premium spirit to events.
• The BeastcoreGTM or Marketing PartnerOfficial flavored malt beverage of Power Slap under multiyear partnership extension with Monster Energy.
• PolymarketcoreGTM or Marketing PartnerPower Slap prediction markets launch enabling fans to trade on fight outcomes using Yes/No shares reflecting real-time crowd probabilities. Creates interactive engagement beyond watching events.
• CombatecoreChannel Partner/ Reseller/ DistributorFirst-ever Portuguese-language broadcast partnership bringing Power Slap to Brazilian audiences through Combate's linear and digital channels. Localized broadcast tailored for Brazilian fans.
• TV Arena SportregionalChannel Partner/ Reseller/ DistributorDistribution partnership with TV Arena Sport to distribute live Power Slap events across Serbia.
• UFCflagshipStrategic or Co-development PartnerPower Slap founded by Dana White in partnership with UFC. Power Slap is owned by Thrill Sports. Events held at UFC Apex and during UFC Fight Weeks. International growth aligned with UFC's Abu Dhabi Showdown Week.
• Thrill SportsflagshipStrategic or Co-development PartnerParent company of Power Slap. Frank Lamicella serves as CEO of Thrill Sports. Operates Power Slap as the world's premier slap fighting organization.
• On LocationcoreGTM or Marketing PartnerVIP experience provider for Power Slap events offering Platinum and Platinum Plus packages including front row seats, all-inclusive food and drinks, photos with Power Slap Girls, and striker walkout experiences.
• AXS / TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticket distribution partners for Power Slap live events globally.
• Crypto.comminorGTM or Marketing PartnerCrypto sponsor providing Bitcoin bonus to fighters. Anthony Blackburn received $10,000 Crypto.com Bitcoin bonus at Power Slap 7.
• NXTbetsminorGTM or Marketing PartnerBetting insights partner providing odds updates and betting strategy content for Power Slap events. Affiliated sportsbooks partnership for event betting.
• Underdog FantasyminorGTM or Marketing PartnerDaily fantasy sports partner offering Power Slap DFS with deposit match up to $1,000.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Top Rank Boxing: Top Rank is a long-established boxing promoter with PPV distribution (ESPN+) and global title fights. It overlaps with Power Slap on boxing-adjacent combat fans, title-fight monetization mechanics, and sponsor category overlap (energy drinks, betting, spirits).
• Matchroom Boxing: Matchroom is a global boxing promotion with PPV and broadcast distribution across DAZN and partners. Like Top Rank, it competes for the same combat-sports fan and sponsorship inventory, particularly in international markets where Power Slap is expanding (Middle East, Europe).
• ONE Championship: ONE is a large, established global combat sports promotion with events across MMA, kickboxing, and Muay Thai, headquartered in Asia. It overlaps with Power Slap on combat-sports sponsorship pools and international event economics, but operates at significantly greater scale and with a much broader combat portfolio.

Direct peers

• Karate Combat: Karate Combat runs a streaming-first, short-format combat sports league distributed globally on YouTube and social platforms, with a similar lean operating model and emphasis on cinematic, viral content. Its technology-led distribution approach mirrors Power Slap's YouTube-first, free-streaming strategy.
• Professional Fighters League (PFL): PFL is a US-based MMA league with a season-format, league-style competition model and PPV plus streaming distribution. PFL competes directly for combat-sports sponsorships, PPV buyers, and fighter talent, and operates with a similar event-tournament structure that Power Slap mirrors across weight classes.
• UFC: UFC is the most directly comparable combat sports promotion and is Power Slap's strategic partner and co-founder. UFC shares the same founder (Dana White), provides venue access (UFC Apex) and Fight Week co-marketing, and operates the same PPV + streaming + sponsorship revenue mix that Power Slap replicates at a smaller scale.
• Bare Knuckle Fighting Championship (BKFC): BKFC is the closest pure-play peer: a US-sanctioned combat sports promotion built around a niche, high-impact format (bare-knuckle boxing) with PPV distribution and a similar viral, knockout-driven content strategy. Both leagues compete for the same disposable combat-sports fan attention and similar title-sponsor categories.
• Bare Knuckle Boxing (BKB): BKB is a UK-headquartered bare-knuckle boxing promotion with a similar niche, knockout-driven format and PPV distribution model. It competes with Power Slap for the same striking-format fan, international event opportunities, and bare-knuckle-adjacent sponsorship categories.
• Glory Kickboxing: Glory is a global kickboxing promotion with a tournament-format league structure and pay-per-view plus broadcast distribution. It competes for the same striking-focused combat-sports fan, uses a similar multi-weight-class championship structure, and operates at the international venue level that Power Slap is now expanding into.

Regional players

• Combate (Globo): Combate is Brazil's leading combat sports broadcaster and promoter and is now Power Slap's Portuguese-language distribution partner. It is comparable as a combat-sports media rights holder targeting Brazilian audiences and serves as both a regional incumbent in the market Power Slap just entered and the channel through which Power Slap reaches Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/powerslap
• YouTubeyoutube.com/powerslap
• Facebookfacebook.com/slap
• Instagraminstagram.com/PowerSlap
• TikToktiktok.com/@powerslap
• LinkedInlinkedin.com/company/power-slap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Slap