Grupo Pinsa

Name

Grupo Pinsa

Legal name

Pinsa Comercial S.A. de C.V.

Website

https://pinsa.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Canned Tuna Processing

NAICS

Seafood Product Preparation and Packaging (31171), Finfish Fishing (114111)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Fishing Vessels (Trawlers, Longliners, Purse Seiners) (IMAJADAE)

akta.pro secondary industry

Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Canned tuna processing
• Tuna fishing fleet
• Seafood manufacturing
• Frozen seafood products
• Fish meal production

Headquarters

HQ city

Mazatlán

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Canned Tuna and Fish Products: Primary revenue stream from processing and commercializing canned tuna and related fish products under brands including Dolores, Mazatún, El Dorado, and Brunswick. The company processes over 2.8 million cans daily and commercializes nearly 100 SKUs.
2. Frozen Products Export: Pinsa Congelados exports 70% of its frozen product output, primarily to Spain for distribution throughout Europe. Production capacity of 8,000 tons of finished products per year.
3. Fish Meal and Oil (Mazinsa): Mazinsa produces and commercializes sardine meal, tuna meal, fish oil, and solubles from sardine fishing operations. A secondary revenue stream from sub-product processing.
4. Ship Repair Services (Senav): Senav provides ship repair and maintenance services for vessels on the Mexican Pacific coast, serving external customers in addition to group vessels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Grupo Pinsa is a vertically integrated tuna processing and commercializing group. It operates the largest tuna fishing fleet in Latin America (Pesca Azteca, 20 vessels), a processing plant in Mazatlán with 14 production lines producing over 2.8 million cans daily, cold storage of 21,000 tons, and commercializes nearly 100 SKUs under its own brands (Dolores, Mazatún, El Dorado, Brunswick) plus private label products across Mexico and the USA.

Product overview

Grupo PINSA is a leading Mexican tuna processing and commercializing company offering a portfolio of consumer brands alongside industrial fishing and frozen products operations. The core business centers on PINSA's tuna processing facilities with 13-14 production lines, supplemented by four main consumer brands: Dolores (premium/innovative), Mazatún (traditional Pacific regional brand), El Dorado (value/economy brand), and Brunswick (national brand). Products are commercialized in various formats including traditional cans and innovative pouch packaging. The diversified group operates through subsidiaries including PINSA Comercial (commercial division), PINSA Congelados (frozen products), Pesca Azteca (tuna fishing fleet), MazINSA (sardine/fish meal), Sardison (sardine processing), and SENAV (shipyard services), generating over 100 SKUs in Mexico and the USA with nearly 5,850 direct employees.

Differentiator

Problem solved

Functional benefit

Brands

• Dolores: Leading brand generating greatest value for clients and consumers through innovation and sales growth. Known throughout Mexico with presence in other American countries. Brand records date back to 1918.
• Mazatún
• El Dorado
• Brunswick

Quantifiable outcome

• 2,800,000+ cans processed daily
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• SardisonsupportingStrategic or Co-development Partner · 1 March 2016Sardine canning and freezing facility that began operations in March 2016. Has freezing capacity of 50 tons of sardine and canning capacity for ¼ club and oval-shaped cans. Complements the group's sardine product offerings.
• Pinsa CongeladoscoreStrategic or Co-development Partner · 1 January 2015Subsidiary frozen products company that began operations in early 2015 with one of the most innovative frozen products plants in the world. Investment of over USD $15 million with annual production capacity of 8,000 tons. Exports 70% of production primarily to Spain for European distribution.
• SenavsupportingStrategic or Co-development Partner · 1 January 2014Ship repair and maintenance services company operating since 2014 on the Mexican Pacific coast. Can ground vessels up to 3,000 tons displacement, 105m length, and 17m width, with simultaneous capacity for 5 vessels. Provides maintenance services for group vessels.
• Mazinsa (MazIndustrial)supportingStrategic or Co-development Partner · 1 January 1989Mexican company with its own sardine vessels that processes PINSA's sub-products into fish meal, fish oil, and solubles. Also operates sardine boats for the same purpose. Complements PINSA's operations by utilizing fish processing byproducts.
• Pesca AztecacoreStrategic or Co-development Partner · 1 January 1984Subsidiary fleet company founded in 1984 with the acquisition of 2 tuna vessels to provide raw material to PINSA. Has grown to become the largest tuna boat fleet in Latin America with 20 vessels, 1,000+ employees, and capacity of 75,000 tons of annual tuna catch. Operates as an integrated part of Grupo PINSA's vertical operations.

Scale indicators13 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Princes Group: UK-based seafood and packaged food group with significant canned seafood including tuna - a broader European incumbent competing with PINSA in retail frozen and canned categories.
• Maruha Nichiro: Large Japanese seafood conglomerate with major tuna operations alongside broader fish, sushi, and processed seafood - a broader incumbent competing with PINSA in global tuna procurement and distribution.
• Nippon Suisan Kaisha (Nissui): Diversified Japanese seafood company with significant tuna procurement and processing - a broader incumbent that overlaps PINSA's tuna activities within a much wider product portfolio.

Direct peers

• Thai Union Group: World's largest canned tuna company (Chicken of the Sea, John West) with vertically integrated fishing and processing at global scale, the closest direct comparator to PINSA's fleet-to-brand model.
• Jealsa: Spanish canned seafood and tuna processor with own vessel operations - a direct European competitor that shares the Spain-routed distribution channel where PINSA exports 70% of its frozen product.
• StarKist: Major US canned tuna brand directly competing with PINSA's Dolores, Mazatún, El Dorado, and Brunswick lines for shelf space in the Mexican-American retail channel where PINSA distributes.
• Conservas Garavilla: Spanish canned tuna company (Isola, Isabel) competing with PINSA's Pinsa Congelados frozen line for the European market that PINSA services primarily through Spanish distribution.
• Bumble Bee Seafoods: US-headquartered canned tuna company with comparable product format and retailer relationships in the Americas - a direct competitor for PINSA's branded and private-label business.
• Dongwon Industries: Korean tuna fishing and canning conglomerate that owns StarKist - operates at similar vertical integration across fleet, processing, and branded distribution relevant to PINSA's own integrated model.
• Tri Marine Group: Vertically integrated tuna company with fishing, processing, and supply operations across multiple oceans, comparable to Pesca Azteca and PINSA's combined fleet-to-plant footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Grupo-PINSA-104582351254408

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Pinsa