Blue Magic Films
Blue Magic Films is a Mumbai-based boutique production house founded in 2009 that creates original television shows, music videos, commercials, branded content, and documentaries for premium Indian broadcasters and international consumer brands.
- Company typePrivate
- Founded2009
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blue Magic Films does
Blue Magic Films (BMF) is a Mumbai-based boutique end-to-end production house founded in 2009 by Amir Rizvi and Amardeep Galsin, both previously senior operators at Moving Picture Company's Mumbai division. The company produces original television programming, brand films and commercials, music videos, branded content, and documentaries for premium Indian broadcasters and international consumer brands. Its core technology is a full pre-production, production, and post-production pipeline operated in-house, enabling delivery of work across multiple genres including factual entertainment, travel, adventure, youth, and lifestyle content.
The company's commercial model is professional-services based, with each engagement custom-quoted by project scope, format, and duration rather than sold on tiered pricing or subscription contracts. Customer segments fall into three groups: premium Indian broadcasters (Discovery, TLC, MTV, Sony, Zee, Star, Viacom 18, AXN, Zoom) requiring original factual and lifestyle programming; international and Indian consumer brands (Cadbury, LG, HP, AirBnB, Red Bull, Swiggy, Mahindra, Volkswagen, BYJU's) requiring commercials and branded content; and music labels (Saregama, Sony Music) requiring music video production. Go-to-market is sales-led and relationship-driven, with founder networks from prior roles at Moving Picture Company and Yash Raj Films serving as the primary business development channel.
Blue Magic Films is a privately held, founder-owned company with no disclosed institutional investment, no funding rounds, no acquisitions, no parent company, and 11-50 employees operating from a single headquarters in Versova, Andheri West, Mumbai. The firm maintains no AI/ML capabilities in evidence, holds no patents, and relies on its portfolio, client referrals, and founder reputation for marketing. Outputs include award-recognized properties such as work tied to Kabul Express and documentaries including Taliban Years and Beyond, alongside ongoing commercial production for marquee advertisers.
Blue Magic Films firmographics
Firmographics- Name
- Blue Magic Films
- Legal name
- Blue Magic Films
- Website
- https://bluemagicfilms.in
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Magic Films is a Mumbai-based boutique production house founded in 2009 that creates original television shows, music videos, commercials, branded content, and documentaries for premium Indian broadcasters and international consumer brands.
- Ownership category
- akta.pro rank
Blue Magic Films industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (512110), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
- akta.pro secondary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where Blue Magic Films is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Blue Magic Films business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Television Show Production: Original show development and production for broadcast networks including scripted and unscripted factual entertainment properties
- Brand Films and Commercials: Commercial production for brands including advertisements, branded content, and promotional materials
- Music Video Production: Music video production for artists across various music labels
- Documentary Production: Documentary content creation for international and domestic clients
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Blue Magic Films product offering
Product offeringCore offering
Blue Magic Films is a Mumbai-based boutique end-to-end production house that creates original television shows, music videos, brand commercials, branded content, and documentaries for premium Indian broadcasters and international consumer brands. The company handles the full production pipeline from conceptualization through delivery across TV, digital, and web platforms. It serves clients such as Discovery, TLC, MTV, Sony Music, Cadbury, Red Bull, AirBnB, and LG.
Product overview
Blue Magic Films (BMF) is a Mumbai-based dynamic boutique end-to-end production house founded in 2009, specializing in creating original shows and properties across multiple content categories. The company operates through distinct production divisions: Television Shows (factual entertainment, travel, adventure, youth, and lifestyle programming), Music Videos (Bollywood artist collaborations), Advertisements (TVCs for consumer brands), Branded Content (custom branded entertainment), and Award Winning Productions (industry-recognized creative work). BMF also produces Web Commercials, Brand Films, and Web Shows & Documentaries for digital platforms. The company handles full production pipelines from conceptualization through execution and delivery, serving premium broadcasters and global brands.
Differentiator
Problem solved
Functional benefit
Companies that use Blue Magic Films
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Blue Magic Films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Magic Films partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Blue Magic Films competitors and assessment
Company assessmentOthers
- Moving Picture Company (MPC): Global creative studio where BMF's founders previously worked (Amir Rizvi headed the Mumbai facility; Amardeep Galsin was Chief Creative Director). Now part of Technicolor, MPC represents an international scaling pathway and the larger incumbent model BMF could emulate or partner with.
Broad incumbents
- Endemol Shine India: Indian arm of global content giant Endemol Shine Group, producing formats like Bigg Boss and MasterChef for Indian broadcasters. Represents a major incumbent in the same factual entertainment and unscripted TV space where BMF operates.
- The Viral Fever (TVF): Pioneer of Indian digital content production with a large library of original web series and branded content. Comparable in genre focus (youth, factual entertainment) but operates at significantly larger scale with a digital-first distribution model.
- Balaji Telefilms: One of India's largest television content producers, producing scripted and unscripted content across Hindi general entertainment channels. Operates in the same premium broadcaster content market as BMF but at much larger scale and with broader geographic reach.
- Yash Raj Films: Iconic Indian film studio where BMF's founders trained (Amir Rizvi and Amardeep Galsin worked on YRF's 'Kabul Express'). Operates as a much larger incumbent in the same Mumbai production ecosystem, offering feature films and now OTT content.
- Dharma Productions: Major Indian film production house producing feature films and now OTT series for platforms like Netflix and Amazon. Represents the incumbent end of the Indian content production spectrum against which boutique players like BMF compete for premium projects.
Direct peers
- Chrome Pictures: Mumbai-based boutique production house producing TV commercials, branded content, and digital films for leading brands. Comparable business model, scale, and client mix to BMF in the Indian advertising and content production market.
- Bubblewrap Films: Indian boutique content production company specializing in digital-first branded content, TV shows, and short-form video for brands. Comparable in scale, services mix, and focus on youth/lifestyle content for premium clients.
- SOL Productions: Indian boutique production company specializing in television shows, advertising films, and branded content. Directly comparable as a Mumbai-based content studio serving broadcasters and consumer brands with multi-genre capabilities.
- White Owl Media: Mumbai-based boutique production house producing original TV shows, brand films, and digital content for Indian broadcasters and global brands. Operates in the same premium content niche as BMF with similar end-to-end production model and client roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Blue Magic Films social profiles
Digital presenceBlue Magic Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Magic Films leadership team
Management profileNumber of profiles
Profiles2 records
Blue Magic Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Magic Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Magic Films
What does Blue Magic Films do?
Blue Magic Films is a Mumbai-based boutique end-to-end production house that creates original television shows, music videos, brand commercials, branded content, and documentaries for premium Indian broadcasters and international consumer brands. The company handles the full production pipeline from conceptualization through delivery across TV, digital, and web platforms. It serves clients such as Discovery, TLC, MTV, Sony Music, Cadbury, Red Bull, AirBnB, and LG.
Is Blue Magic Films a public or private company?
Blue Magic Films is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Magic Films founded?
Blue Magic Films was founded in 2009. It employs 1 to 10 people.
Where is Blue Magic Films based?
Blue Magic Films is headquartered in Mumbai, India, in the Asia region.
How does Blue Magic Films make money?
Four revenue lines are on record. Television Show Production is the primary driver. The others are brand Films and Commercials, music Video Production and documentary Production.
Who are Blue Magic Films's main competitors?
Moving Picture Company (MPC) is listed as an others. Broad incumbents are Endemol Shine India, The Viral Fever (TVF), Balaji Telefilms, Yash Raj Films and Dharma Productions. Direct peers are Chrome Pictures, Bubblewrap Films, SOL Productions and White Owl Media.
Does Blue Magic Films have an API?
No public API is recorded for Blue Magic Films.
What industry is Blue Magic Films in?
Blue Magic Films's product category is Video Production Services. Its primary akta.pro industry code is MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production), with a secondary code of MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 512110 and its SIC code is 7812.