Endemol Shine India
Endemol Shine India is a Mumbai-based television and digital content production company, wholly owned by Banijay Group, producing scripted and non-scripted programming (Bigg Boss, Khatron Ke Khiladi, MasterChef, Aarya) for Indian broadcasters and global OTT platforms.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount—
- GTM typeB2B
- OfferingServices
What Endemol Shine India does
Endemol Shine India is a Mumbai-headquartered television and digital content production house that operates within the Banijay Group, the world's largest independent production conglomerate. The company produces both scripted and non-scripted content — spanning reality competition franchises (Bigg Boss across Hindi, Tamil, Telugu, Kannada, Bengali and OTT variants; Khatron Ke Khiladi; MasterChef; Lock Upp), prestige scripted series (Aarya, Trial By Fire, Tooth Pari – When Love Bites, MOM – Mission on Mars), and themed formats (Neethone Dance, Mission StartAb, BB Jodi, MTV Hustle) — aggregating more than 800 hours of produced programming. Its slate is distributed via simultaneous broadcast and OTT windows across all major Indian and global platforms, including Star Jalsha, Prime Video, Netflix, Disney+ Hotstar, SonyLIV, and JioHotstar.
The business operates on a B2B production and licensing model: revenues are generated through content commissions, format licensing, and co-production deals negotiated with broadcasters and streaming platforms rather than through direct-to-consumer pricing. The company combines internationally licensed formats (e.g., MasterChef, Fear Factor/Khatron Ke Khiladi, Big Brother/Bigg Boss) adapted for Indian audiences with India-born concepts (Aarya, Raakh, MTV Hustle). Its customer base is concentrated among a small group of large enterprise buyers — domestic broadcasters plus a handful of global OTT operators — which positions Endemol Shine India as a content supplier rather than an end-consumer-facing platform.
Endemol Shine India is led by Founder & CEO Deepak Dhar, with operating leadership including COO Gaurav Gokhale, CFO & Senior EVP Mitul Mody, and Creative Director Joyeta Som. Banijay Group is now the sole shareholder following its full-control acquisition, embedding the Indian entity into a global production network that supports format inflow and outbound rights exploitation. Recent strategic activity centers on regional-language franchise revival (Bigg Boss Bangla Season 3), premium scripted co-productions with boutique partners (Raakh with BhaDiPa), and adjacent-format extensions such as the Nazara Technologies mobile game Bigg Boss: The Game.
Endemol Shine India firmographics
Firmographics- Name
- Endemol Shine India
- Legal name
- Endemol Shine India
- Website
- https://endemolshineindia.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Endemol Shine India is a Mumbai-based television and digital content production company, wholly owned by Banijay Group, producing scripted and non-scripted programming (Bigg Boss, Khatron Ke Khiladi, MasterChef, Aarya) for Indian broadcasters and global OTT platforms.
- Ownership category
- akta.pro rank
Endemol Shine India industry classification
Industry- Product category
- Television Content Production
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Format & Scripted/Unscripted Franchise Distribution (Adaptation Rights) (MPABAMAK)
- akta.pro secondary industry
- Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management) (MPAHAFAC)
Keywords
Where Endemol Shine India is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Endemol Shine India business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Content Production and Licensing: Endemol Shine India generates revenue by producing original content (scripted and non-scripted) for broadcasters and streaming platforms, licensing established format franchises (Bigg Boss, Khatron Ke Khiladi, MasterChef), and co-producing series with platform partners like Prime Video and Disney+Hotstar.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Endemol Shine India product offering
Product offeringCore offering
Endemol Shine India produces original scripted and non-scripted television content for Indian broadcasters and global/domestic OTT platforms. Its portfolio covers reality TV franchises, crime and thriller drama series, and specialized formats, with cultural adaptation of international formats into multiple Indian languages and simultaneous multi-platform release. Revenue is earned primarily through licensing and production deals with platforms such as Prime Video, Netflix, Disney+ Hotstar, JioHotstar, Star Jalsha and other regional broadcasters.
Product overview
Endemol Shine India is a media and entertainment production company operating as part of the Banijay Group. The company creates both scripted and non-scripted content across traditional broadcast and streaming platforms. Its portfolio includes reality TV franchises (Bigg Boss in Hindi, Tamil, Telugu, Kannada, Bengali, and OTT variants; Khatron Ke Khiladi; MasterChef; Lock Upp), drama series (Aarya; Trial by Fire; Tooth Pari – When Love Bites; Raakh), and specialized formats (MOM – Mission on Mars; Neethone Dance; Mission StartAb; BB Jodi). The company has produced over 800 hours of content and works with major streaming platforms including Netflix, Prime Video, Disney+ Hotstar, and JioHotstar.
Differentiator
Problem solved
Functional benefit
Brands
- Bigg Boss: Reality TV franchise with 69 seasons across seven Indian languages including Hindi, Tamil, Telugu, Kannada, Bengali, and OTT platforms
- Khatron Ke Khiladi
- MasterChef
- Aarya
- Trial by Fire
- MOM – Mission on Mars
- Raakh
- Lock Upp
- Tooth Pari – When Love Bites
- MTV Hustle
Products and services
- Bigg Boss Reality TV competition franchise featuring contestants living in a specially constructed house isolated from the outside world; adapted and broadcast in multiple Indian languages including Hindi, Tamil, Telugu, Kannada, Bengali and OTT variants.
- Khatron Ke Khiladi Reality adventure series featuring celebrities performing high-risk physical tasks and stunts, positioned as India's version of the Fear Factor franchise.
- MasterChef Cooking competition reality show featuring amateur and professional chefs competing in culinary challenges.
- Aarya Action-packed crime thriller web series starring Sushmita Sen, distributed via Disney+ Hotstar (including JioHotstar) and nominated for Best Drama Series at the International Emmy Awards.
- MOM – Mission on Mars Science fiction series exploring space mission themes.
- Trial by Fire Limited series distributed via Netflix, dramatizing real-life events.
- Lock Upp Reality competition show featuring contestants in a locked environment.
- Tooth Pari – When Love Bites Romantic drama series with supernatural elements.
- Neethone Dance Dance reality competition show.
- Mission StartAb Entrepreneur hunt reality show featuring business mentors from the Indian startup ecosystem.
- BB Jodi Spinoff of the Bigg Boss reality format featuring jodi (couple) contestants.
- Raakh Investigative crime thriller series inspired by the 1978 Ranga-Billa case, co-produced by Endemol Shine India with BhaDiPa and streaming exclusively on Amazon Prime Video; starring Ali Fazal and Sonali Bendre.
Quantifiable outcome
- International Emmy Awards nomination for Best Drama Series - Aarya
Companies that use Endemol Shine India
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Endemol Shine India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Endemol Shine India partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Star JalshacoreStar Jalsha is the Bengali broadcast partner for Bigg Boss Bangla Season 3, marking the show's return after a decade-long absence. Cricket legend Sourav Ganguly serves as host for this significant Bengali reality television comeback.
- BhaDiPacoreBhaDiPa co-produced the Raakh series with Endemol Shine India. Raakh is an investigative thriller starring Ali Fazal and Sonali Bendre, based on the 1978 Ranga-Billa case, premiered on Prime Video June 12, 2026.
- Prime VideocorePrime Video serves as the exclusive streaming platform for Raakh series. The global premiere was set for June 12, 2026, with Prime Video distributing the investigative thriller to audiences worldwide.
- Banijay GroupcoreEndemol Shine India is now part of Banijay Group, a global production powerhouse. Banijay has taken full control of Endemol Shine India, integrating it into their global content operations. Deepak Dhar continues as Founder and CEO, leading the India operations under Banijay's umbrella.
- MTV (Viacom18)minorEndemol Shine India provides creative and production wings to India-born content like MTV Hustle, partnering with MTV network for music and youth-oriented programming.
- JioHotstarcoreJioHotstar is acknowledged as a key collaborator in bringing the Aarya series to life, serving as a primary streaming platform for Endemol Shine India's content.
- Disney+ HotstarcoreDisney+ Hotstar partnered with Endemol Shine India for the release of Aarya Season 3 on November 3, serving as the streaming platform for this Sushmita Sen starrer crime-thriller.
- AtrangiiminorAtrangii and Endemol Shine India partnered for the thriller series 'Johri', with the teaser released publicly, marking a collaboration on a new investigative thriller project.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Endemol Shine India competitors and assessment
Company assessmentRegional players
- Fremantle India: India arm of global production group Fremantle (part of RTL Group), producing Indian versions of global formats and original scripted content. Comparable as a global-format Indian producer and direct competitor for format adaptation work.
Direct peers
- Balaji Telefilms: One of India's largest television and film production houses, producing long-running daily soaps, reality formats, and OTT series for broadcasters and streamers across Hindi and regional languages — closely comparable to Endemol Shine India's production slate and B2B platform model.
- Applause Entertainment: A leading Indian scripted-content studio producing premium OTT series for Netflix and other platforms. Comparable to Endemol Shine India's premium drama slate (Aarya, Trial by Fire) and its platform-driven revenue model.
- Rose Audio Visuals: Indian production house known for reality formats and regional-language television, including Bigg Boss regional variants and other competition shows. Directly comparable in format franchise production and multi-language footprint.
- Optimystix Entertainment: Mumbai-based production company producing reality formats and scripted television for Indian broadcasters and streamers. Comparable scale and genre mix (reality + scripted) to Endemol Shine India.
- Banijay Asia: Sister operation under the Banijay Group umbrella, producing premium scripted and unscripted content for Southeast Asian and South Asian markets. Highly relevant as a same-parent peer competing for similar commissioning slots.
Broad incumbents
- Sony Pictures Networks India: Indian broadcast network and content producer operating SonyLIV and Hindi/general entertainment channels, in-house producing reality formats and dramas. Competes with Endemol Shine India both as a commissioner and as a producer on its own platforms.
- Viacom18 Studios: The content arm of the Viacom18 conglomerate, producing original series, reality shows (MTV Hustle, etc.), and films in multiple Indian languages. Competes with Endemol Shine India for both broadcast slots and OTT commissions.
- BBC Studios India: India arm of BBC Studios producing local adaptations, premium factual, and drama content. Comparable as a global broadcaster-affiliated producer operating in India and competing for the same OTT commission slots.
Emerging players
- TVF (The Viral Fever): India's leading digital-first content studio producing web series for YouTube and OTT platforms. Adjacent comparator that signals where digital-native scripted production is heading, where Endemol Shine India's OTT slate competes for talent and viewers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Endemol Shine India social profiles
Digital presenceEndemol Shine India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endemol Shine India leadership team
Management profileNumber of profiles
Profiles1 record
Endemol Shine India funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endemol Shine India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endemol Shine India
What does Endemol Shine India do?
Endemol Shine India produces original scripted and non-scripted television content for Indian broadcasters and global/domestic OTT platforms. Its portfolio covers reality TV franchises, crime and thriller drama series, and specialized formats, with cultural adaptation of international formats into multiple Indian languages and simultaneous multi-platform release. Revenue is earned primarily through licensing and production deals with platforms such as Prime Video, Netflix, Disney+ Hotstar, JioHotstar, Star Jalsha and other regional broadcasters.
Is Endemol Shine India a public or private company?
Endemol Shine India is a private company. It is classified as corporate owned and is currently operating.
When was Endemol Shine India founded?
Endemol Shine India was founded in 2015.
Where is Endemol Shine India based?
Endemol Shine India is headquartered in Mumbai, India, in the Asia region.
How does Endemol Shine India make money?
One revenue line is on record: content Production and Licensing.
Who are Endemol Shine India's main competitors?
Fremantle India is listed as a regional player. Direct peers are Balaji Telefilms, Applause Entertainment, Rose Audio Visuals, Optimystix Entertainment and Banijay Asia. Broad incumbents are Sony Pictures Networks India, Viacom18 Studios and BBC Studios India. TVF (The Viral Fever) is listed as an emerging player.
Does Endemol Shine India have an API?
No public API is recorded for Endemol Shine India.
What industry is Endemol Shine India in?
Endemol Shine India's product category is Television Content Production. Its primary akta.pro industry code is MPABAMAK, Format & Scripted/Unscripted Franchise Distribution (Adaptation Rights), with a secondary code of MPAHAFAC, Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management). Its NAICS code is 512110 and its SIC code is 7812.