Netlens

Name

Netlens

Legal name

Netlens Europe AB

Website

https://netlens.se

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Optical Retail

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Contact lens retail
• Online optical store
• Daily disposable lenses
• Eye care products
• Lens home delivery

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Contact Lens Retail: Netlens generates revenue through direct online sales of contact lenses and eye care products. Customers purchase contact lenses at listed retail prices with no subscription requirement mentioned. The company sells products from major brands like Acuvue, Biofinity, Dailies, and others with standard transaction-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Netlens is an online retailer that sells contact lenses directly to consumers across European markets, offering daily disposable, monthly, toric, and multifocal lenses from major manufacturers alongside complementary eye-care products such as lens solutions and eye drops. Orders are placed through its e-commerce platform and shipped from its Swedish base to customers in nine countries, providing a lower-priced, home-delivered alternative to purchasing through traditional opticians.

Product overview

Netlens is an online contact lens retailer offering a portfolio of daily and monthly contact lenses across multiple leading brands. The core product offering comprises daily disposables (endagslinser) including Dailies Total 1, Dailies AquaComfort Plus, Focus Dailies, Biomedics 1 Day Extra, and Biotrue Oneday; and monthly contact lenses including Biofinity, Biofinity Multifokala, Acuvue Oasys, Proclear, Biomedics 55 Evolution, Air Optix Aqua, Air Optix Night & Day Aqua, and Purevision 2 HD. Specialty variants include toric (astigmatism) lenses and multifocal/progressive lenses. The company also stocks eye care products including contact lens solutions (linsvätskor) and eye drops (ögondroppar). Netlens serves consumers across Scandinavian and European markets, offering products from manufacturers including Alcon, Johnson & Johnson, CooperVision, and Bausch & Lomb.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily disposable contact lenses Single-use daily disposable contact lenses retailed online for consumers who prefer a fresh lens each day without cleaning routines; available across multiple major manufacturers' brands.
• Monthly / two-week contact lenses
• Toric contact lenses
• Multifocal contact lenses
• Eye care products

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Clearly: Online contact lens and eyewear retailer (now part of Essilor) with international delivery. Direct competitor in the same DTC contact lens vertical, with comparable subscription and brand assortment strategy.
• Alensa: Central European (Czech-based) online retailer of contact lenses and eye care products, serving multiple EU markets. Same DTC template as Netlens with overlapping brand portfolio and price-led positioning.
• FeelGoodContacts: Ireland-based online retailer of contact lenses and eye care products, serving multiple European markets. Direct competitor with similar brand assortment, pricing approach, and DTC delivery model.
• Lensplaza: Germany-based online retailer specializing in contact lenses and eye care products, with multi-country European delivery. Closest comparable to Netlens in product mix, DTC e-commerce model, and European market focus.
• Vision Direct: UK-headquartered online contact lens and eyewear retailer operating across multiple European markets. Competes directly with Netlens on price, brand assortment, and DTC delivery proposition.

Broad incumbents

• Lenskart: India-headquartered global online eyewear and contact lens retailer with significant European ambitions. Represents the scaled end-state of the DTC online vision-care model Netlens operates in.
• 1-800-Contacts: Largest US-focused online contact lens retailer (owned by AEA Investors). Same core business model as Netlens but at much larger scale; serves as a benchmark for what scaled online contact lens retail can become.

Emerging players

• SmartBuyGlasses Optical Group: Global online retailer of eyewear and contact lenses, with strong European presence. Overlaps with Netlens in contact lens category but broader product portfolio (frames, sunglasses, lenses).
• Mister Spex: European online eyewear retailer (publicly listed in Germany) expanding into contact lenses. Comparable in DTC online vision-care positioning with multi-country European footprint; broader portfolio than Netlens.

Others

• Boots Opticians: UK pharmacy and optical retail chain that offers online contact lens purchasing alongside in-store services. Adjacent competitor representing the omnichannel retail benchmark that Netlens's online model partially disrupts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netlens