Meroil
Meroil is an independent Spanish petroleum operator (founded 1993, Barcelona) that commercializes fuels, runs a network of MEROIL and OILPRIX service stations and flagged-banner affiliates across Spain, and operates the country's second-largest fuel storage terminal (1,000,000 m³) at the Port of Barcelona, serving retail consumers, professional fleets and wholesale distributors.
- Company typePrivate
- Founded1993
- HeadquartersBarcelona, Spain
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Meroil does
Meroil is an independent Spanish petroleum operator founded in 1993 in Barcelona following the dismantling of Spain's petroleum monopolies upon EEC entry. The company runs three integrated business lines: (1) wholesale fuel commercialization to service stations, distributors and large final customers; (2) a service-station network of directly operated and flagged (abanderadas) stations under the MEROIL (full service) and OILPRIX (low-cost) brands across Spain; and (3) hydrocarbon storage terminal operations anchored by the Barcelona Terminal, the second-largest fuel storage plant in Spain and the largest on the Mediterranean coast, with 1,000,000 m³ combined capacity across 45 tanks and logistics loading facilities in 11 Spanish cities.
Its product portfolio spans automotive fuels (Gasoline 95, Premium 98, Diesel Standard/Premium/Plus), renewable fuels (HVO hydrotreated vegetable oil diesel and biodiesel), alternative fuels (LPG, AdBlue), industrial fuels (Gasoil B for agriculture, Gasoil C for heating), lubricants, car wash services, and convenience retail. Customer programs include the Fidelity loyalty points card, Red invoice cards and RED WEB discount cards for individuals, plus Excellence, Flota and Silver professional fleet cards — the latter two integrating AEAT-authorized hydrocarbon tax refunds for transport operators.
Revenue is generated from fuel margin on wholesale and retail transactions, transaction fees at owned stations, storage capacity rental at the Barcelona terminal, and ancillary station services. The Meroil Tank 50:50 joint venture with global commodities trader Trafigura, formed in October 2024, brings 356,000 m³ of additional refined-products storage adjacent to Meroil's main Barcelona terminal and signals an intent to internationalize logistics and biofuel distribution beyond Spain.
Meroil firmographics
Firmographics- Name
- Meroil
- Legal name
- MEROIL SA
- Website
- https://meroil.es
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Meroil is an independent Spanish petroleum operator (founded 1993, Barcelona) that commercializes fuels, runs a network of MEROIL and OILPRIX service stations and flagged-banner affiliates across Spain, and operates the country's second-largest fuel storage terminal (1,000,000 m³) at the Port of Barcelona, serving retail consumers, professional fleets and wholesale distributors.
- Ownership category
- akta.pro rank
Meroil industry classification
Industry- Product category
- Fuel Distribution and Service Station Operations
- NAICS
- Petroleum Bulk Stations and Terminals (424710), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industries
- Refined Products Tank Farms & Terminals (TLAGAKAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where Meroil is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Meroil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Commercialization: Sale of fuels (gasoline, diesel, biodiesel, bioethanol, LPG, HVO) to service stations, home delivery diesel distributors, and large final customers.
- Own Service Station Network: Direct operation of service stations under MEROIL and OILPRIX brands, generating revenue from fuel sales, car washes, shops, and lubricants at owned locations.
- Storage Terminal Rental: Leasing storage capacity to third parties at the Barcelona Terminal, as well as managing strategic stock storage for own and third-party use. Revenue from logistics and distribution of fuels and biofuels nationally and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | RED WEB card — per-liter discount at participating stations |
| Unit Pricing | Monthly | Fidelity loyalty program — points per liter |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Meroil product offering
Product offeringCore offering
Meroil is an independent Spanish petroleum operator that commercializes automotive and industrial fuels (gasoline, diesel, HVO renewable diesel, biodiesel, LPG, AdBlue, gasoil B/C) to service stations, distributors, and large industrial customers. The company operates a proprietary network of MEROIL and OILPRIX-branded service stations offering fuels alongside car wash, lubricants, and convenience shop services, and runs Spain's second-largest fuel storage terminal at the Port of Barcelona with combined 1,000,000 m³ capacity through its Meroil Tank joint venture with Trafigura.
Product overview
Meroil is an independent Spanish petroleum operator founded in 1993, operating as a unified energy company with three main business lines: fuel commercialization to service stations, distributors, and industrial clients; a network of proprietary service stations under the MEROIL and OILPRIX brands; and hydrocarbon storage terminal operations. The product portfolio includes automotive fuels (Gasolina 95, Premium 98, Diesel Standard, Premium, Plus, and HVO renewable diesel), biofuels (Biodiesel), alternative fuels (GLP, AdBlue), and industrial fuels (Gasoil B and C). Supporting services include car wash facilities, lubricants, and convenience shops. Customer programs include the Fidelity loyalty points program, Red summary invoice cards, RED WEB discount cards, and professional fleet cards (Excellence, Flota, Silver) for transport operators with tax authority refunds. Logistics infrastructure includes the Barcelona Terminal with 1,000,000 m³ capacity (Spain's second largest) and the Meroil Tank joint venture with Trafigura.
Differentiator
Problem solved
Functional benefit
Products and services
- Gasolina 95 Standard
Companies that use Meroil
Customer profileSegments4 records
Ideal customer profiles5 records
Meroil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Meroil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TrafiguracoreOn October 23, 2024, Trafigura — a global market leader in the commodities industry — completed the acquisition of 50% of shares in Meroil Tank S.L. from Meroil S.A., forming a 50:50 joint venture. The JV operates 356,000 m³ of refined oil products storage at Port of Barcelona, adjacent to Meroil's own terminal. Together the complex reaches 1,000,000 m³ capacity, the largest on the Mediterranean coast. The JV's mission is to provide logistics and distribution of fuels and biofuels nationally and internationally. Trafigura described the asset as integral for importing refined products and biofuels in the region, offering advanced logistics and flexibility to customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Meroil competitors and assessment
Company assessmentRegional players
- Petromiralles: Catalan independent fuel distributor and station operator (Repsol-marketed and own-brand) — overlapping regional footprint with Meroil in northeastern Spain and similar B2B commercial fuels focus.
- Saras (Sarlux): Italian refiner with major Mediterranean storage at Sarroch (Sardinia); comparable Mediterranean-bulk storage and refined-products trading orientation, with potential overlap in biofuel growth ambitions.
- Galp Energia: Portuguese integrated energy major with fuel retail and storage assets on the Iberian Peninsula and Mediterranean; targets overlapping wholesale and fleet customers in Spain with similar product breadth including HVO.
Broad incumbents
- Shell España: Global oil major with Spanish service stations, B2B fuel supply and lubricant range; competes for both retail and professional-fleet volumes in Spain.
- BP Iberia: Global oil major with a meaningful Spanish station network, fleet-card programs, and an Iberia-wide supply infrastructure; competes for retail volumes, fleet contracts, and bulk supply customers against Meroil.
- Cepsa (Moeve): Vertically integrated Spanish energy major with refinery, station network, biofuel capacity and bulk storage at Spanish ports — directly comparable logistics + retail scope to Meroil, with international oil-major backing (Sinopec/Ardian).
- Repsol: Spain's largest integrated oil major, dominant in retail stations, refining, and wholesale fuel distribution; competes with Meroil across service stations and B2B fuel supply but operates from a much broader upstream and international footprint.
Direct peers
- DISA (Distribuidora Industrial S.A.): Spain's largest independent fuel distributor and storage operator; competes directly with Meroil in wholesale fuel supply, station flagging (DISA, Shell-marketed and own-brand networks), and bulk storage — operating similar three-pillar model (wholesale, retail, terminal).
Emerging players
- Ballenoil: Low-cost Spanish fuel-station challenger targeting price-sensitive consumers with automated, no-frills forecourts — competes with Meroil's OILPRIX low-cost brand for budget-focused retail volumes.
- Plenoil: Spanish low-cost fuel-station chain owned by DISA; targets the same price-led shopper as OILPRIX and is reshaping the Spanish service-station value tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Meroil social profiles
Digital presenceMeroil compliance and trust
Trust signalCompliance3 records
Meroil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meroil leadership team
Management profileNumber of profiles
Profiles2 records
Meroil subsidiaries and ownership
Company hierarchySubsidiaries1 record
Meroil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meroil M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meroil
What does Meroil do?
Meroil is an independent Spanish petroleum operator that commercializes automotive and industrial fuels (gasoline, diesel, HVO renewable diesel, biodiesel, LPG, AdBlue, gasoil B/C) to service stations, distributors, and large industrial customers. The company operates a proprietary network of MEROIL and OILPRIX-branded service stations offering fuels alongside car wash, lubricants, and convenience shop services, and runs Spain's second-largest fuel storage terminal at the Port of Barcelona with combined 1,000,000 m³ capacity through its Meroil Tank joint venture with Trafigura.
Is Meroil a public or private company?
Meroil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meroil founded?
Meroil was founded in 1993. It employs 251 to 500 people.
Where is Meroil based?
Meroil is headquartered in Barcelona, Spain, in the Europe region.
How does Meroil make money?
Three revenue lines are on record. Fuel Commercialization is the primary driver. The others are own Service Station Network and storage Terminal Rental.
Who are Meroil's main competitors?
Regional players on record are Petromiralles, Saras (Sarlux) and Galp Energia. Broad incumbents are Shell España, BP Iberia, Cepsa (Moeve) and Repsol. DISA (Distribuidora Industrial S.A.) is listed as a direct peer. Emerging players are Ballenoil and Plenoil.
Does Meroil have an API?
No public API is recorded for Meroil.
What industry is Meroil in?
Meroil's product category is Fuel Distribution and Service Station Operations. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of TLAGAKAB, Refined Products Tank Farms & Terminals. Its NAICS code is 424710 and its SIC code is 5171.