What SHB Finance does

SHB Finance is a Vietnamese non-bank consumer finance company licensed by the State Bank of Vietnam and headquartered in Hanoi. Founded on December 12, 2016, the company operates as a 50/50 joint venture between SHB Bank (Saigon–Hanoi Commercial Joint Stock Bank, one of Vietnam's top five private banks) and Krungsri (Bank of Ayudhya, Thailand), itself part of Japan's MUFG financial group. The company has a registered capital of VND 1,000 billion (approximately USD 40 million) and operates a nationwide network covering all 54 provinces with a workforce of approximately 6,000 employees.

The company provides consumer credit products to mass-market and underbanked Vietnamese consumers. Its core offering is unsecured cash loans ranging from VND 10–100 million (approximately USD 400–4,000) with terms of 6–36 months and interest rates from 1.37%/month (with a maximum flat reference rate of 35.4% per annum). Supplementary products include the Sung túc international credit card (issued under a MasterCard partnership, with credit limits up to VND 100 million and 100% cash withdrawal capability), motorcycle and accident insurance products distributed in partnership with DBV Insurance, and a quick digital loan product capped at VND 20 million via mobile app. The technology platform is anchored by an in-house mobile app offering end-to-end digital loan processing (100% online application, e-contract signing via eSign, and disbursement within 5 minutes), supported by AI-integrated credit scoring that achieves 50% automatic approval rates, NFC-based eKYC under ICAO 9303 standards, and PCI DSS Level 1 v4.0 security certification.

The business model generates revenue primarily from interest income on loans and credit cards, supplemented by commissions from insurance distribution and partnerships with MoMo and ZaloPay payment platforms. Customer acquisition is multi-channel — direct field sales, telesales, physical advisory/collection points, self-serve mobile app, and a referral program. Customer segments span salaried employees, self-employed small business owners, freelancers and gig workers, credit card users, motorcycle owners, and existing secured-loan holders seeking supplementary financing. Across approximately six years of operation, the company has processed nearly 3 million loan applications and served over 700,000 Vietnamese households, and is ranked among the Top 8 consumer finance companies in Vietnam. In June 2023 the State Bank of Vietnam approved the conversion of the entity from a single-member to a two-member limited liability company, formalizing the JV structure, and in 2026 the company obtained its first-time Moody's B3 credit rating.

Name

SHB Finance

Legal name

Công ty Tài chính TNHH Ngân hàng TMCP Sài Gòn – Hà Nội

Website

https://shbfinance.com.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SHB Finance is a Vietnamese consumer finance company providing digital cash loans, credit cards, and insurance distribution to underbanked consumers across 54 provinces. A 50/50 joint venture between SHB Bank and Krungsri/MUFG, it operates a mobile-first lending platform powered by AI credit scoring.

Ownership category

akta.pro rank

Product category

Consumer Finance

NAICS

Sales Financing (52222)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

Keywords

• Consumer lending services
• Digital consumer finance
• Cash loan products
• Credit card issuance
• Personal loan services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Lending: SHBFinance earns interest income from cash loans ranging from 10-100 million VND with terms of 6-36 months and flat interest rates up to 35.4% annually (reference rate 16.44%/year). The company serves multiple customer segments including salaried employees, self-employed, and business owners.
2. Credit Card Fees and Interest: Revenue from Thẻ tín dụng Sung túc (Sung túc Credit Card) including interest on cash withdrawals (from 2.4%/month), annual fees (waived with Sung túc service package), and card issuance fees. The card allows up to 100% cash withdrawal of credit limit.
3. Insurance Distribution: SHBFinance acts as a distribution channel for insurance products including motor vehicle insurance and accident insurance (partnered with DBV Insurance), earning commission revenue from insurance partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SHB Finance is a Vietnam-based consumer finance company that provides personal cash loans (10-100 million VND), the Sung túc credit card with cash withdrawal capability, and distribution of motorcycle and accident insurance products. The company operates a fully digital lending platform anchored by its mobile app enabling 100% online loan application, e-contract signing, and disbursement within 5 minutes for approved applications, supported by an AI-powered credit scoring engine and eKYC verification.

Product overview

SHBFinance is a consumer finance company offering a comprehensive digital lending ecosystem. The core portfolio includes Vay tiền mặt (cash loans 10-100 million VND) and Thẻ tín dụng Sung túc (credit card with cash withdrawal up to 100% limit). Supporting services include vehicle and accident insurance products via DBV partnership. The digital platform is anchored by the SHBFinance Mobile App which enables end-to-end digital loan processing, electronic contracts, and account management. The company targets unbanked and underbanked consumers in Vietnam with simplified procedures and rapid disbursement.

Differentiator

Problem solved

Functional benefit

Brands

• Thẻ tín dụng Sung túc: Thẻ tín dụng quốc tế SHBFinance với hạn mức lên đến 100 triệu đồng, rút tiền mặt tới 100% hạn mức. Đổi tên từ Thẻ tín dụng tiền mặt Sung Túc/Sung Túc Cash Card thành Thẻ tín dụng Sung túc từ ngày 11/05/2026.

Products and services

• Vay tiền mặt (Cash Loan) Personal cash loans for individual Vietnamese consumers including salaried employees, self-employed individuals, freelancers, and small business owners. Loan amounts from 10-100 million VND, terms 6-36 months, interest rates starting from 1.37%/month for qualified customers, with simplified documentation requiring only CCCD/ID card.
• Thẻ tín dụng Sung túc (Sung túc Credit Card) International credit card issued in partnership with MasterCard, providing credit limit up to 100 million VND with up to 100% cash withdrawal of credit limit, interest rates from 2.4%/month, lifetime fee waiver with Sung túc service package, and up to 5% cashback per billing cycle for on-time payments.
• Vay nhanh trên ứng dụng (Quick App Loan) Quick digital loan with credit limit up to 20 million VND, 100% online processing through the SHBFinance mobile app, and approval within 5 minutes for eligible customers. Targeted at borrowers seeking fast, small-amount credit for personal consumption.
• Vay dành cho khách hàng đang có khoản vay thế chấp (Secured Loan Customer Special) Special loan product targeting Vietnamese consumers who already have collateral-secured loans at other banks, offering preferential interest rates of 1.37-1.86%/month, expedited 2-step approval process, and no additional collateral required based on existing good credit history.
• Bảo hiểm Tai nạn người ngồi trên xe (Passenger Accident Insurance) Accident insurance for vehicle passengers, distributed in partnership with DBV Insurance Group, providing coverage from 10-100 million VND per incident with annual premiums starting from 10,000 VND per person. Targeted at motorcycle owners seeking protection beyond mandatory civil liability coverage.
• Bảo hiểm xe máy (Motorcycle Insurance)

Quantifiable outcome

• 50% automatic loan approval rate through AI systems
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered supplementary, minor and core.

• DBV Insurance (Công ty Cổ phần Tập đoàn Bảo hiểm DBV)supplementaryStrategic or Co-development Partner · 6 July 2026SHBFinance partnered with DBV Insurance to offer Passenger Accident Insurance product, providing comprehensive protection for motorcycle passengers. Insurance premium starts from 10,000 VND/person/year with coverage up to 100 million VND per accident.
• MUFG VietnamminorStrategic or Co-development Partner · 10 January 2025Participated alongside SHBFinance in financial literacy education program 'Hiểu để không bị mắc lừa' (Understand to Avoid Fraud) organized with State Bank of Vietnam in Hoa Binh province.
• MoMominorGTM or Marketing PartnerPayment partnership allowing SHBFinance customers to make loan repayments through MoMo e-wallet. Promotional campaigns joint offerings available for customers using MoMo for transactions.
• ZaloPayminorGTM or Marketing PartnerPayment partnership enabling loan repayment through ZaloPay. Promotional cashback offers (50,000 VND) available for customers using ZaloPay for SHBFinance transactions.
• MasterCardcoreTechnology or IntegrationOfficial partner providing international payment network for SHBFinance credit cards. Allows cardholders to withdraw cash at any ATM displaying the Mastercard logo nationwide.
• Moody'sminorOthersCredit rating agency that assigned SHBFinance its first-time B3 credit rating, providing international credibility assessment.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MCredit: Consumer finance joint venture of Military Commercial Joint Stock Bank (MB) and Shinsei Financial (Japan). Provides personal loans and consumer credit to Vietnamese salaried and self-employed borrowers — a close structural analog to SHB Finance as a bank-backed JV consumer finance operator.
• FE Credit: Vietnam's largest consumer finance company and the dominant market leader, owned by VPBank. Offers unsecured personal loans, credit cards, and consumer financing targeting salaried and self-employed borrowers across Vietnam — directly overlapping with SHB Finance's core products and segments.
• HD Saison: Consumer finance arm of HD Bank in Vietnam. Offers personal installment loans, motorcycle/auto loans, and consumer credit through a hybrid digital-plus-physical network, directly overlapping with SHB Finance's products, customer segments, and multi-province distribution model.
• Mirae Asset Finance Vietnam: Korean-affiliated (Mirae Asset) non-bank consumer finance company in Vietnam. Provides personal installment loans and consumer credit with a digital-first approach, competing with SHB Finance in similar underbanked segments.
• Home Credit Vietnam: Vietnamese subsidiary of Czech-based Home Credit Group (PPF). Provides cash loans, point-of-sale financing, and consumer credit to underbanked Vietnamese consumers, making it a close international peer in product mix, digital GTM, and target customer base.
• Lotte Finance Vietnam: Korean-affiliated (Lotte Group) non-bank consumer finance company in Vietnam. Offers personal loans, installment credit, and credit cards to Vietnamese consumers — directly comparable in product portfolio, foreign-bank affiliation, and target segments.
• PTF (PVcomBank Finance): Vietnamese consumer finance company (formerly Post and Telecommunications Finance) providing personal loans and consumer financing. Competes with SHB Finance for similar mass-market consumer segments across Vietnamese provinces.

Emerging players

• SeaMoney / SPayLater: Digital financial services arm of Sea Group operating ShopeePay, SPayLater (BNPL), and consumer lending products across Southeast Asia including Vietnam. Represents an emerging digital-native threat in the same Vietnamese consumer credit space, particularly for younger, mobile-first borrowers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@shbfinance
• Facebookfacebook.com/TaichinhtieudungSHB
• LinkedInlinkedin.com/company/shb-finance
• TikToktiktok.com/@shbfinance_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHB Finance