Mirae Asset Finance Company

What Mirae Asset Finance Company does

Mirae Asset Finance Company (Vietnam) is a State Bank of Vietnam-licensed consumer finance company established in 2010 and wholly-owned by South Korea's Mirae Asset Group. It provides unsecured personal loans, installment financing for motorbikes, cars, consumer electronics, education, beauty services, and general consumption, plus credit cards, insurance distribution, and investment certificates. Loan sizes range from 5 million VND for utility-bill-based loans up to 500 million VND for civil-servant salary loans, with interest rates spanning roughly 18-65%/year depending on product and customer profile.

Its technology stack centers on the My Finance mobile application, which supports fully digital loan origination, NFC-based CCCD chip authentication for eKYC, electronic contract signing, and disbursement within 1-2 business days; a complementary Touch app handles alternative onboarding, while the Mirae Asset Card app manages credit-card operations. AI/ML components include CIC-based credit scoring, an anomaly-detection "technology shield" for fraud, and the EVO Money digital credit product developed with Trusing Social. The company holds PCI-DSS Level 1 Service Provider certification (March 2023) for card-data security.

Distribution runs through the company's own digital channels plus a network of over 25,000 POS points across Vietnam (electronics retailers, automotive dealers, and partner locations) and payment-wallet integrations with ZaloPay, MoMo, VNPay, NAPAS, Payoo, and OnePay. The company serves over 3-4 million cumulative customers across individual consumers, salaried employees, civil servants, and small/household businesses, and is recognized through multiple Vietnam industry awards plus 2025-2026 ASEAN and Asia-Pacific brand awards. Revenue is derived primarily from interest income on consumer loans, with secondary streams from credit-card transaction fees and insurance distribution commissions.

Name

Mirae Asset Finance Company

Legal name

Mirae Asset Finance Company (Vietnam)

Website

https://mafc.com.vn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mirae Asset Finance Company (Vietnam) is a State Bank-licensed consumer finance company and Mirae Asset Group subsidiary providing unsecured personal loans, installment financing, credit cards, and insurance distribution to over 3-4 million Vietnamese consumers through digital apps and a 25,000+ POS network.

Ownership category

akta.pro rank

Product category

Consumer Finance

NAICS

Sales Financing (52222), Finance and Insurance (52)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

akta.pro secondary industry

SME Term Loans & Growth Capital (FSAKAGAB)

Keywords

• Consumer finance loans
• Installment lending
• Unsecured personal loans
• Credit card services
• Digital consumer lending

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Consumer Lending Interest Income: The company generates primary revenue through interest income on personal loans, installment loans for vehicles, electronics, and other consumer finance products. Interest rates range from 27%/year to 59%/year depending on loan product and customer profile.
2. Credit Card Transaction Fees: Revenue from credit card usage including annual fees, transaction fees, and interchange income on Mirae Asset credit cards.
3. Insurance Products Distribution: Commission income from distribution of insurance products including loan insurance, health insurance, and vehicle insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Mirae Asset Finance Company (Vietnam) provides unsecured consumer finance products including cash loans, salary-based loans, installment loans for motorbikes, cars, electronics, education, beauty services, and general consumption. The company also issues Mirae Asset credit cards, distributes insurance products (loan, health, auto, and family mainstay insurance), and offers savings/investment certificates. Distribution is carried out through the My Finance and Touch mobile applications, a network of over 25,000 POS partner locations, and payment partner integrations.

Product overview

Mirae Asset Finance Company (Vietnam) is a consumer finance company and member of the Mirae Asset Financial Group (Korea). Its product portfolio is organized as a multi-product consumer finance platform centered around unsecured lending, credit cards, insurance distribution, and digital financial services. Core lending products include cash loans (Vay Tiền Mặt), salary-based loans (Vay Theo Lương), utility bill loans, life insurance policy loans, credit statement loans, and various installment loan products for motorbikes (Vay Mua Xe Máy), cars (Vay Mua Xe Ô Tô), consumer electronics (Vay Mua Điện Máy), beauty services (Vay Làm Đẹp), education (Vay Học Tập), and general consumption (Vay Phục Vụ Đời Sống). Business lending is offered for sole proprietors and small enterprises. The company also issues the Mirae Asset Credit Card with a loyalty points program (Tích xu đổi tiền), distributes insurance products including loan protection insurance, health insurance, auto insurance, and Lian family mainstay insurance, and offers savings/investment certificates. Digital channels include the My Finance app (primary loan management and origination platform with NFC-based chip ID eKYC), the Mirae Asset Card app, and the Touch App for alternative onboarding. The company processes payments via multiple integrations including ZaloPay, MoMo, VNPay, NAPAS, and Payoo. A notable digital credit product is EVO Money (developed with Trusing Social) leveraging AI for automated credit assessment.

Differentiator

Problem solved

Functional benefit

Brands

• My Finance: Mobile application for consumer lending, loan management, and payment processing operated by Mirae Asset Finance Company (Vietnam).
• Mirae Asset Card

Products and services

• Cash Loan (Vay Tiền Mặt) Unsecured personal cash loan product offering quick disbursement with minimal documentation (only CCCD required). Supports online application and approval within the My Finance app.
• Salary-Based Loan (Vay Theo Lương) Unsecured personal loan product approved based on salary income. Group 1 (employees) offers up to 100M VND at 18%/year starting rate with 6-48 month terms; Group 2 (civil servants, teachers, doctors) offers 5-500M VND at 15-65%/year with 1-3 day disbursement.
• Utility Bill Loan (Vay Theo Hóa Đơn Tiện Ích) Unsecured loan product using utility bill (electricity/water/internet) as proof of residence and income. Offers up to 36M VND at 50%/year with 6-36 month terms. No asset collateral required.
• Life Insurance Policy Loan (Vay Theo Hợp Đồng Bảo Hiểm Nhân Thọ) Loan product leveraging a life insurance policy as credit collateral. Offers up to 100M VND at 58%/year with 6-36 month terms. No asset collateral required.
• Credit Statement Loan (Vay Theo Sao Kê Thẻ Tín Dụng) Loan product based on credit card statement history and bank account transaction records as income proof. Offers up to 100M VND at 42%/year with fast approval and no asset collateral required.
• Motorbike Installment Loan (Vay Trả Góp Mua Xe Máy) Installment loan product for purchasing new or used motorbikes, with interest rates from 0% per month (promotional), flexible tenures of 6-36 months, and loan amounts up to 100 million VND.
• Car Installment Loan (Vay Mua Xe Ô Tô) Installment loan product for purchasing new or used cars, with competitive interest rates and flexible repayment terms.
• Appliance Installment Loan (Vay Mua Điện Máy) Installment loan for purchasing consumer electronics and appliances, with quick approval and simple documentation.
• Beauty Services Installment Loan (Vay Làm Đẹp Trả Góp) Installment loan product for beauty and personal care services such as dental care, spa, and cosmetic procedures.
• Education Installment Loan (Vay Học Tập Trả Góp) Installment loan product for education expenses including tuition, language courses, and vocational training.
• Consumer Life Loan (Vay Phục Vụ Đời Sống) Personal consumption loan product to cover various living expenses, with flexible terms and quick approval.
• Business / Household Business Loan (Vay Kinh Doanh / Vay Doanh Nghiệp) Loan product tailored for small businesses and sole proprietors to fund working capital, equipment, and business operations without traditional collateral requirements.
• Mirae Asset Credit Card (Thẻ Tín Dụng Mirae Asset) Credit card product offering up to 45 days interest-free grace period, cash withdrawal up to 50% of the credit limit, flexible installment conversion at 0% interest, and a points-based loyalty program (Tích xu đổi tiền) where spending accumulates points convertible to credit on the card.
• My Finance Mobile Application Mobile application for iOS and Android that enables customers to register for loans, track repayment schedules, make payments via multiple channels (ZaloPay, MoMo, VNPay, NAPAS), verify identity using NFC-based chip ID reading, and manage their loan accounts entirely online.
• Mirae Asset Card Mobile Application Dedicated mobile application for managing Mirae Asset credit cards, tracking spending, converting installments, and accessing card-specific promotions.
• Touch Mobile Application Mobile application for quick loan registration and processing, accessible via OneLink deep link, providing an alternative onboarding and loan registration channel for customers.
• EVO Money (Digital Credit) Digital credit product developed in partnership with Trusing Social, leveraging AI for automated credit assessment and instant digital lending decisions as part of Mirae Asset's digital finance ecosystem.
• Loan Insurance (Bảo Hiểm Khoản Vay) Insurance product that protects the borrower's loan in case of unexpected events such as illness, accident, or death during the loan tenure.
• Health Insurance (Bảo Hiểm Sức Khỏe) Health insurance product offered in partnership with insurance providers, covering medical expenses and healthcare needs.
• Auto Physical Damage Insurance (Bảo Hiểm Vật Chất Xe Ô Tô) Motor vehicle physical damage insurance product for car loan customers, covering collision, theft, and natural disaster damage.
• Lian Family Mainstay Insurance (Bảo Hiểm Trụ Cột Gia Đình LIAN) Life and health insurance product distributed by Mirae Asset in partnership with VASS Insurance, covering risks from illness, cancer, stroke, and other serious diseases. Offered in two tiers: Gold (50M VND coverage, 420K VND/year) and Diamond (100M VND coverage, 840K VND/year).
• Investment Certificate / Savings (Chứng chỉ Tiền Gửi) Investment and savings product offered as part of Mirae Asset's broader financial services portfolio under the global network.
• Big Bike Loan Installment loan product for higher-value motorbikes (Big Bike), with interest from 0.92%/month, maximum loan of 500 million VND, down payment from 20%, tenure up to 48 months, and no requirement to retain the original vehicle registration.

Quantifiable outcome

• Fast disbursement within 1-2 business days after approval
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability6 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core, supporting and minor.

• VinFastcoreStrategic or Co-development Partner · 1 January 2026Mirae Asset Finance Company collaborates with VinFast to promote green finance and electric vehicle financing solutions. The partnership aims to provide flexible financing options for VinFast electric vehicle purchases.
• Trusing SocialsupportingTechnology or Integration · 1 January 2026Partnership to deploy digital credit solution Evo Money, enabling faster credit assessment and digital lending services.
• ZaloPaycoreChannel Partner/ Reseller/ DistributorPayment integration allowing customers to make loan repayments through ZaloPay e-wallet. Joint promotional campaigns offering discounts up to 50,000 VND for loan payments.
• MoMocoreChannel Partner/ Reseller/ DistributorPayment partner for loan repayment processing through MoMo e-wallet with promotional cashback offers for customers.
• VNPaycoreChannel Partner/ Reseller/ DistributorPayment gateway integration for loan repayment processing. Joint promotional campaigns offering discounts for VNPay transactions.
• ViettelsupportingTechnology or IntegrationTelecommunications technology partner for digital services integration.
• FPTsupportingTechnology or IntegrationTechnology solutions partner for digital transformation initiatives.
• SamsungsupportingChannel Partner/ Reseller/ DistributorConsumer electronics partner for installment loan promotions.
• Dien May XanhcoreChannel Partner/ Reseller/ DistributorMajor retail partner for electronics installment loans with extensive store network.
• Dien May Cho LoncoreChannel Partner/ Reseller/ DistributorMajor retail partner for electronics installment loans.
• ShopeesupportingChannel Partner/ Reseller/ DistributorE-commerce partner for online loan services and promotions.
• Gong ChaminorGTM or Marketing PartnerJoint promotional campaign offering 15% discount (up to 50,000 VND) for Gong Cha purchases with Mirae Asset credit cards.
• PayoocoreChannel Partner/ Reseller/ DistributorPayment service provider for POS transactions and bill payment processing.
• OnePaysupportingTechnology or IntegrationPayment gateway integration partner for online transactions.
• NAPASsupportingTechnology or IntegrationNational Payment Services Corporation - card network partner for payment processing.
• VNPostsupportingChannel Partner/ Reseller/ DistributorPost office network for payment services and customer outreach.
• VivominorChannel Partner/ Reseller/ DistributorMobile phone retail partner for installment loan promotions.
• Lian Family Insurance (VASS)supportingChannel Partner/ Reseller/ DistributorOfficial distributor of Lian Family Insurance products including Gold and Diamond packages with coverage from 50-100 million VND.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LOTTE Finance Vietnam: Vietnamese consumer finance company backed by Korean Lotte Group, offering installment loans, cash loans, and credit cards. Comparable product suite and customer segment, with another Korean-conglomerate ownership structure mirroring MAFC's.
• FE Credit: Vietnam's largest consumer finance company, a subsidiary of VPBank. Offers cash loans, installment loans, and credit cards to similar mass-market underbanked consumers via an extensive POS network. Closest direct competitor to MAFC in product mix, target customer, and distribution model.
• SHINHAN Finance Vietnam: Vietnamese consumer finance subsidiary of Korea's Shinhan Financial Group, offering personal loans, vehicle financing, and credit cards. Closely comparable business model and Korean-parent lineage, with similar emphasis on digital channels.
• HD Saison Finance: Consumer finance subsidiary of HDBank offering installment loans for motorbikes, electronics, and cash loans to Vietnamese consumers through a large POS partner network. Directly comparable on product set, customer segment, and digital origination roadmap.
• JACCS International Finance Vietnam: Japanese-backed consumer finance company in Vietnam focused on installment loans for motorbikes, cars, and consumer goods through dealer networks. Directly comparable on installment financing and POS-driven distribution.
• Home Credit Vietnam: Part of PPF Group's Home Credit, one of the leading consumer finance providers in Vietnam with cash loans, installment financing, and credit cards. Competes head-to-head with MAFC in electronics/vehicle POS lending and digital onboarding.
• Prudential Finance Vietnam: Vietnamese consumer finance subsidiary of Prudential Group offering personal loans, vehicle loans, and business loans to similar underbanked segments. Comparable in scale, product breadth, and focus on unsecured consumer credit.

Others

• Mirae Asset Securities Vietnam: Vietnamese securities brokerage affiliate under the same Mirae Asset Group parent. Sister company providing potential cross-sell and capital markets context, but operates in a distinct business line (brokerage vs. consumer lending).

Broad incumbents

• VPBank (Vietnam Prosperity Bank): Parent of FE Credit and operator of Cake digital bank; offers full commercial banking plus consumer finance. Relevant incumbent for benchmarking scale, pricing, and digital competition facing MAFC.
• Mcredit (Military Commercial Joint Stock Bank): Consumer finance arm of MSB bank offering personal loans, vehicle financing, and credit cards. Comparable products and customer base, with broader deposit-backed balance sheet giving competitive funding advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1eWxrrVUzZldO_HVHXTX3Q
• LinkedInlinkedin.com/company/mirae-asset-finance-careers-vietnam
• Facebookfacebook.com/MiraeAssetFinance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirae Asset Finance Company