abcd instituto

What abcd instituto does

Instituto ABCD (legal name: Associação Privada Instituto ABCD, CNPJ 10.702.670/0001-03) is a Brazilian non-profit social organization founded in 2009 and headquartered at Rua Butantã, nº 194, Pinheiros, São Paulo/SP. It is dedicated to generating, promoting, and disseminating knowledge about dyslexia, operating through partnerships with public managers, educators, researchers, universities, and other organizations to build educational policies and practices across Brazil. The organization serves multiple segments: educators and teachers, families of people with dyslexia, people with dyslexia themselves, specialists and researchers, and public education managers.

Its product portfolio comprises (i) EduEdu, a free mobile application on Google Play for children aged 4-9 with reading and writing difficulties that uses a brief initial assessment to generate personalized learning activities and includes a rapid dyslexia screening test; (ii) Eduteca, a digital educational content library for teachers, parents and students; (iii) four online courses (Entendendo a Dislexia co-developed with the British Dyslexia Association, Atualidades sobre dislexia, Formação EduEdu, and the paid 'Todos Aprendem' 30-hour teacher training) delivered via a Moodle-based EAD platform (ead.institutoabcd.org.br); (iv) rapid dyslexia screening tests for children and adults; (v) educational materials such as the 'Brincando com a Linguagem' book series; (vi) the Early Childhood Project (Projeto pela Primeira Infância/PPI); and (vii) the Praça da Dislexia virtual community. Notable technical and content components include LGPD-compliant data handling and integrations with PagSeguro for course payments and PIX for donations.

The business model is that of a donation- and grant-funded nonprofit: most products and courses are free, monetization consists of donations via PIX (CNPJ 10.702.670/0001-03) and corporate sponsorship (e.g., Cisco, Instituto IT Mídia) plus fees from the 'Todos Aprendem' course and FACEPE-style research grants; revenue is not publicly disclosed. The organization contributes to public-sector training programs and played a role in the passage of Brazilian Federal Law 14.254/2021, which guarantees rights for people with dyslexia in education.

Name

abcd instituto

Legal name

Associação Privada Instituto ABCD

Website

https://institutoabcd.org.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto ABCD is a Brazilian non-profit founded in 2009 that generates, promotes, and disseminates knowledge about dyslexia through free digital tools (EduEdu app, Eduteca library, online courses), educator training, and policy advocacy for educators, families, and people with dyslexia across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations and Philanthropic Support: As a nonprofit social organization, Instituto ABCD receives donations to fund dyslexia-related actions and reach more people. Donations are made via PIX with CNPJ 10.702.670/0001-03.
2. Course Revenue (Partial): While most courses are free, some courses like 'Todos Aprendem' may have associated costs. The organization generates some revenue from course offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

No source-backed information about the company's core offering was provided in the input.

Product overview

Instituto ABCD is a non-profit social organization focused on promoting and disseminating knowledge about dyslexia in Brazil. The organization operates a portfolio of digital products and services including EduEdu (a free mobile app for children with reading/writing difficulties using personalized activities based on assessment), Eduteca (an educational content library for teachers), and multiple online courses covering dyslexia awareness, current research, and pedagogical strategies. The organization also provides diagnostic support tools, educational materials, early childhood development initiatives, and maintains an online community (Praça da Dislexia) for support and knowledge exchange.

Differentiator

Problem solved

Functional benefit

Brands

• EduEdu: A free mobile application for students with reading and writing difficulties, created by Instituto ABCD. Through a brief assessment, EduEdu identifies areas where children need support and creates personalized activities.
• Eduteca

Quantifiable outcome

• Over 570 teachers trained through in-person programs, indirectly impacting more than 14,000 students
• +2 more outcomes

Named customers2 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• British Dyslexia Association (BDA)coreStrategic or Co-development PartnerPartnership for the development of the 'Entendendo a Dislexia' (Understanding Dyslexia) course. BDA contributed expertise and content for the free course aimed at presenting dyslexia to all interested parties.
• Universidade Federal do Rio Grande do Norte (UFRN)coreStrategic or Co-development PartnerPartnership for the development of the dyslexia screening test for children. UFRN researchers contributed to the development and validation of the quick test for detecting possible signs of dyslexia.
• Universidade Federal Rural de Pernambuco (UFRPE)coreStrategic or Co-development PartnerPartner in the Early Childhood Project (PPI) under the coordination of Professor Pompéia Villachan-Lyra and the Investigation Center in Neuropsychology, Affectivity, Learning and Early Childhood (NINAPI).
• Universidade Federal do Rio Grande do Norte (UFRN)coreStrategic or Co-development PartnerJoined the Early Childhood Project (PPI) in 2016 with participation of professors Izabel A. Hazin Pires and Ana Manhani C. Assenço.
• NINAPI (Núcleo de Investigação em Neuropsicologia, Afetividade, Aprendizagem e Primeira Infância)coreStrategic or Co-development PartnerResearch center at UFRPE coordinating the Early Childhood Project, contributing neuroscience-based knowledge to early childhood education.
• Universidade Federal do Rio de Janeiro (UFRJ) - Projeto ELOminorStrategic or Co-development PartnerPartnership for the 'Brincando com a Linguagem' (Playing with Language) book series. Instituto ABCD financed the layout and printing of materials delivered to Rio de Janeiro's municipal education network.
• Public Education NetworkscoreChannel Partner/ Reseller/ DistributorMunicipal education networks in São Paulo, Pirassununga, Recife, and Macaíba that implement PPI training programs and receive educational materials for their teachers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Dec Dyslexia (Decdys): French non-profit dedicated to dyslexia awareness and educator training in the Francophone world. Comparable as a dyslexia-focused non-profit organization with similar mission and service portfolio, though operating primarily in France and French-speaking markets.
• Fundação Dorina Nowill para Cegos: Brazilian non-profit dedicated to visual impairment education and inclusion, based in São Paulo. Comparable as a São Paulo-based Brazilian civil society organization delivering assistive education, training programs, and digital tools for people with specific learning needs.
• Instituto Jô Clemente: Brazilian non-profit focused on intellectual disability and inclusion, headquartered in São Paulo. Comparable as a Brazilian civil society organization delivering diagnostic services, training for educators, and digital inclusion programs for people with disabilities.
• Dyslexia Scotland: Scottish non-profit providing dyslexia information, training, and resources for educators and families. Comparable as a national-level dyslexia organization with awareness campaigns, screening resources, and educator training — though operating in Scotland rather than Brazil.
• Associação Brasileira de Dislexia (ABRADIS): Brazilian non-profit association focused on dyslexia advocacy and support, operating in the same national market as Instituto ABCD. Comparable as a Brazilian dyslexia-focused civil society organization serving overlapping populations of educators, families, and people with dyslexia.

Emerging players

• Made By Dyslexia: Global non-profit focused on redefining dyslexia as a strength and driving awareness and training in schools. Comparable mission around educator training and content-driven awareness, though primarily English-speaking and corporate-partnered.
• Fundação Leman: Brazilian non-profit dedicated to dyslexia and learning differences awareness, support, and educator training. Comparable as a newer entrant in the Brazilian dyslexia advocacy and educator training space, overlapping with Instituto ABCD's mission.

Direct peers

• International Dyslexia Association (IDA): Global non-profit organization focused on dyslexia research, advocacy, and professional standards. Comparable to Instituto ABCD as a knowledge-dissemination organization serving educators, families, and people with dyslexia across multiple geographies.
• Davis Dyslexia Association International: International non-profit offering dyslexia assessment methodologies, facilitator training, and educational programs. Comparable as a non-profit that monetizes professional training and certification while serving dyslexic individuals and educators globally.
• British Dyslexia Association (BDA): UK-based non-profit dedicated to dyslexia awareness, screening, and training. Direct peer given its co-development partnership with Instituto ABCD on the 'Entendendo a Dislexia' course and the adaptation of its Adult Checklist for the Brazilian adult screening test.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC...
• Xx.com/institutoabcd
• Facebookfacebook.com/InstitutoABCD
• LinkedInlinkedin.com/company/institutoabcd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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