Made By Dyslexia
Made By Dyslexia is a global UK-registered charity (with a US 501(c)(3) entity) that provides free training, guides, and research to help teachers, workplaces, and dyslexic individuals leverage Dyslexic Thinking strengths, funded primarily by donations and book sales.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Made By Dyslexia does
Made By Dyslexia is a global charity founded in 2017 and registered in both the United Kingdom (Charity No. 1180256) and the United States (501(c)(3), EIN 39-3027617), headquartered in London with a registered US presence in New York. The organization's stated mission is to teach the world the brilliance of Dyslexic Thinking and to empower it in every home, workplace, and school by 2030, aligned with UN Sustainable Development Goals. It is led by successful dyslexics and self-describes as the world's largest community of dyslexic people and their allies.
The charity's core intellectual asset is the Dyslexic Thinking Skills framework, a six-skill cognitive model (Exploring, Imagining, Communicating, Reasoning, Visualising, Connecting) that underpins its reports, training, and assessments. Its product portfolio is content- and training-led rather than software-led: the Dyslexic Thinking Test (an online self-assessment), the Education Guide and Workplace Guide (interactive resources for teachers/schools and HR leaders respectively), DyslexicU (a structured online university hosted on the Open University's OpenLearnCreate platform), a library of downloadable reports (Return on Dyslexic Thinking, Value of Dyslexia, Dyslexic Dynamic, Recruit Dyslexic Talent, Intelligence 5.0, Dyslexic Entrepreneurs Spotlight), factsheets and posters, and two retail books ('This Is Dyslexia' and 'Xtraordinary People'). Workplace training is also published natively on Microsoft Learn and LinkedIn Learning, extending distribution into enterprise learning catalogs without a direct sales motion.
Revenue is generated primarily through charitable donations solicited via PayPal, JustGiving, GoFundMe, payroll giving, and direct major-gift outreach, supplemented by retail book sales on Amazon and Apple Books. All training, guides, reports, and the Dyslexic Thinking Test are provided free of charge, and distribution is entirely digital and self-serve across a global audience of teachers, parents, schools, workplaces/HR, and dyslexic individuals. The organization operates with a small team of 11 employees and amplifies reach through high-profile ambassadors (Richard Branson, HRH Princess Beatrice, Mayor Eric Adams, Dr Bob Ballard) and corporate partners (Microsoft, LinkedIn, EY, Randstad, HSBC, Open University), as well as flagship biennial events — the World Dyslexia Assembly in Stockholm (2022, with the Prince Couple's Foundation at the Royal Palace) and New York City (2023, David Geffen Hall, Lincoln Center).
Made By Dyslexia firmographics
Firmographics- Name
- Made By Dyslexia
- Legal name
- Made By Dyslexia
- Website
- https://madebydyslexia.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Made By Dyslexia is a global UK-registered charity (with a US 501(c)(3) entity) that provides free training, guides, and research to help teachers, workplaces, and dyslexic individuals leverage Dyslexic Thinking strengths, funded primarily by donations and book sales.
- Ownership category
- akta.pro rank
Made By Dyslexia industry classification
Industry- Product category
- Dyslexia Advocacy and Education
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691), Research and Development in the Social Sciences and Humanities (54172)
- akta.pro primary industry
- Dyslexia Screening & Diagnostic Evaluation (EDAKAJAA)
- akta.pro secondary industries
- Learning Disabilities & Dyslexia Schools & Programs (EDAKAAAB), Writing & Spelling Intervention (Dysgraphia Support) (EDAKAJAE), Multisensory Learning Programs & Curriculum for Dyslexia/LD (EDAKAJAL)
Keywords
Where Made By Dyslexia is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Made By Dyslexia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Donations: The primary revenue stream is charitable donations from individuals, organizations, and foundations. The website offers multiple donation mechanisms: PayPal (US and UK), JustGiving (UK), GoFundMe (UK), and payroll giving. Larger donations from individuals, organizations, or foundations are solicited directly via a named contact (Chris Casdagli).
- Book Sales: The organization sells books including 'This Is Dyslexia' (the definitive guide to dyslexic thinking) and 'Xtraordinary People' (explaining 7 strengths of dyslexia for children) via Amazon and Apple Books.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free resources — all core programs, training, reports, and the Dyslexic Thinking Test are provided at no cost. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Made By Dyslexia product offering
Product offeringCore offering
Made By Dyslexia is a global charity that provides free educational resources, training, and awareness tools built around a proprietary six-skill Dyslexic Thinking framework. Its core offerings include the Dyslexic Thinking Test (online self-assessment), an Education Guide for teachers and schools, a Workplace Guide for employers and HR, DyslexicU online courses, published research reports, and two books. The organization exists to teach the world the strengths of Dyslexic Thinking and empower it in every home, workplace, and school.
Product overview
Made By Dyslexia is a global charity organization (Registered Charity No. 1180256) that offers a portfolio of educational resources, training materials, and awareness tools rather than a traditional software product. The core offerings include the Dyslexic Thinking Test (an online self-assessment quiz), the Education Guide (for teachers and schools), the Workplace Guide (for organizations and HR), DyslexicU (the University of Dyslexic Thinking), downloadable reports and factsheets, books (Xtraordinary People and THIS IS DYSLEXIA), the World Dyslexia Assembly events, and a Dyslexia Toolkit for individuals. These resources work together to fulfill the organization's mission of teaching the world the brilliance of Dyslexic Thinking and empowering it in every home, workplace, and school.
Differentiator
Problem solved
Functional benefit
Products and services
- Dyslexic Thinking Test An online self-assessment tool that evaluates users on six Dyslexic Thinking skills (Exploring, Imagining, Communicating, Reasoning, Visualising, Connecting) and helps identify if someone may be dyslexic. Free to use; targeted at individuals who may be unidentified dyslexics and the general public.
- Education Guide A comprehensive training resource for teachers, parents, and schools that provides guidance on understanding and supporting Dyslexic Thinking in educational settings. Free to access; enables schools to earn a Dyslexic Thinking badge once all teachers have trained.
- Workplace Guide A guide for organizations, HR professionals, and leaders on how to hire, support, and empower Dyslexic Thinkers in the workplace. Free to access; targeted at employers and DEI/talent acquisition decision-makers.
- DyslexicU An online learning platform described as the world's first University of Dyslexic Thinking, hosted on OpenLearn Create (Open University). Offers free structured courses on Dyslexic Thinking skills for global learners.
- Reports and Research Publications A library of downloadable research reports on the economic and societal value of Dyslexic Thinking, including The Return on Dyslexic Thinking, Value of Dyslexia (with EY), Dyslexic Dynamic (with Manpower), Intelligence 5.0, and Dyslexic Entrepreneurs Spotlight. Free to download; targeted at policymakers, employers, educators, and journalists.
- Factsheets and Posters Downloadable educational materials including tips for dyslexic employees, guides for managers, factsheets for parents, teachers, and kids, and Dyslexic Thinking skills posters. Free to download; targeted at employers, parents, and educators.
- THIS IS DYSLEXIA Book The definitive guide to dyslexia, described as the definitive guide to the untapped power of dyslexic thinking for parents, teachers, employers, and general audiences. Sold via Amazon and Apple Books at standard retail prices.
- Xtraordinary People Book A children's book that explains the 7 'Xtraordinary' strengths that come with dyslexia, helping kids understand dyslexia in an accessible way. Sold via Amazon and Apple Books at standard retail prices; targeted at children and parents.
Quantifiable outcome
- Dyslexic Thinking is recognized as a skill on LinkedIn and in the dictionary — transforming public perception of dyslexia globally
- +3 more outcomes
Companies that use Made By Dyslexia
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Made By Dyslexia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Made By Dyslexia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- EYcoreEY co-produced multiple key reports with Made By Dyslexia: 'The Value of Dyslexia' (2018 and 2019) and actively recruits Dyslexic Thinkers. EY is also a sponsor/participant of the World Dyslexia Assembly NYC 2023.
- RandstadcoreRandstad co-produced the Dyslexic Dynamic report and the Recruit Dyslexic Talent report with Made By Dyslexia, and actively recruits Dyslexic Thinkers. Also listed as sponsor/participant of the World Dyslexia Assembly NYC 2023.
- Prince Couple's Foundation (Sweden)flagshipThe first World Dyslexia Assembly (2022) was launched with the Prince Couple's Foundation in Stockholm at the Royal Palace, in the presence of Her Majesty the Queen of Sweden, HRH Prince Carl Philip, and HRH Princess Sofia.
- Microsoft LearncoreMicrosoft Learn hosts Made By Dyslexia's 'Dyslexia Training' learning path, making free workplace dyslexia training available to Microsoft's global enterprise audience. Richard Branson is featured in the invite to the course.
- LinkedIn LearningcoreLinkedIn Learning hosts the 'Empowering Dyslexic Thinking At Work' course featuring Richard Branson, making free workplace dyslexia training available to LinkedIn's global professional audience.
- DyslexicU (Open University)coreDyslexicU is described as 'the world's first University of Dyslexic Thinking', hosted on the Open University/OpenLearnCreate platform. It provides structured courses teaching Dyslexic Thinking skills — the intelligence the world now needs.
- MicrosoftcoreMicrosoft is listed as a partner and actively recruits Dyslexic Thinkers. Microsoft Learn hosts Made By Dyslexia's training path. Microsoft is also a participant in the World Dyslexia Assembly NYC 2023.
- LinkedIncoreLinkedIn is credited with recognizing Dyslexic Thinking as a skill on its platform (a major milestone cited by Made By Dyslexia), hosts the organization's training on LinkedIn Learning, and actively recruits Dyslexic Thinkers. Listed as a World Dyslexia Assembly participant.
- HSBCcoreHSBC actively recruits Dyslexic Thinkers and is listed as a participant in the World Dyslexia Assembly NYC 2023, representing the organization's reach into financial services.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Made By Dyslexia competitors and assessment
Company assessmentDirect peers
- Understood.org: US non-profit serving families of children with learning and attention issues including dyslexia, offering free resources, screening tools, and workplace guidance. Directly comparable as a free resource hub serving educators, parents, and dyslexic individuals.
- British Dyslexia Association: UK-based dyslexia charity offering teacher training, assessments, and resources. Directly comparable as a fellow dyslexia-focused non-profit serving overlapping audiences of educators, parents, employers, and dyslexic individuals in the UK.
- International Dyslexia Association: US-based non-profit focused on dyslexia advocacy, educator credentialing, and resource publishing. Closely comparable mission of reframing dyslexia and serving teachers, employers, and individuals globally.
- Reading Rockets: US public-media literacy initiative offering free resources for educators and parents about teaching reading, including dyslexic learners. Comparable as a free resource hub shaping teacher practice for children with reading difficulties.
- Learning Ally: US non-profit providing audiobook and parent/teacher resources for students with dyslexia and other reading differences. Comparable as a mission-driven organization distributing free and low-cost resources to schools and dyslexic learners.
- Davis Dyslexia Association International: International non-profit offering the Davis Method programs and facilitator training for dyslexia correction. Comparable as a global dyslexia-focused organization offering structured programs and training for individuals, parents, and educators.
- Made By Dyslexia: Included only for completeness; the subject company itself.
Emerging players
- Lexercise: Online structured-literacy tutoring and screening provider for students with dyslexia. Comparable as a paid screening and intervention service targeting schools, parents, and dyslexic children.
- Nessy Learning: Commercial edtech provider of structured literacy and Dyslexia screening tools for schools and families. Comparable as a provider of paid screening and structured learning programs serving overlapping teacher, parent, and dyslexic-learner audiences.
Broad incumbents
- Yale Center for Dyslexia & Creativity: Academic research center at Yale producing evidence-based research and resources on dyslexic strengths. Comparable as a research-backed voice shaping public understanding of dyslexic thinking, though operating from an academic rather than advocacy base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Made By Dyslexia social profiles
Digital presenceMade By Dyslexia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made By Dyslexia leadership team
Management profileNumber of profiles
Made By Dyslexia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Made By Dyslexia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made By Dyslexia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made By Dyslexia
What does Made By Dyslexia do?
Made By Dyslexia is a global charity that provides free educational resources, training, and awareness tools built around a proprietary six-skill Dyslexic Thinking framework. Its core offerings include the Dyslexic Thinking Test (online self-assessment), an Education Guide for teachers and schools, a Workplace Guide for employers and HR, DyslexicU online courses, published research reports, and two books. The organization exists to teach the world the strengths of Dyslexic Thinking and empower it in every home, workplace, and school.
Is Made By Dyslexia a public or private company?
Made By Dyslexia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Made By Dyslexia founded?
Made By Dyslexia was founded in -1. It employs 11 to 50 people.
Where is Made By Dyslexia based?
Made By Dyslexia is headquartered in New York, United States, in the North America region.
How does Made By Dyslexia make money?
Two revenue lines are on record. Donations are the primary driver. The others are book Sales.
Who are Made By Dyslexia's main competitors?
Direct peers on record are Understood.org, British Dyslexia Association, International Dyslexia Association, Reading Rockets, Learning Ally, Davis Dyslexia Association International and Made By Dyslexia. Emerging players are Lexercise and Nessy Learning. Yale Center for Dyslexia & Creativity is listed as a broad incumbent.
Does Made By Dyslexia have an API?
No public API is recorded for Made By Dyslexia.
What industry is Made By Dyslexia in?
Made By Dyslexia's product category is Dyslexia Advocacy and Education. Its primary akta.pro industry code is EDAKAJAA, Dyslexia Screening & Diagnostic Evaluation, with a secondary code of EDAKAAAB, Learning Disabilities & Dyslexia Schools & Programs. Its NAICS code is 611710.